eCMO 2010 Unleash the power of mobile advertising
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Transcript of eCMO 2010 Unleash the power of mobile advertising
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1
eCMO Conference
June 2010
Presented by Andy Ann
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ARE WE ALL HUNGRY FOR NEW MEDIA SOLUTIONS?
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1 LACK OF TECHNOLOGY KNOW HOW
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2 CHANGING OF USER BEHAVIOR
PATTERNS
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3NEED OF IDEAS AND SOLUTIONS FOR
SPECIFIC NEW PLATFORMS
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4 METHODS TO MEASURE
EFFECTIVENESS AND ROI OF ALL THESE NEW MEDIA SOLUTIONS
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TV
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ONLINE
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MOBILE
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SOCIAL USERSunable to draw
boundaries where physical and virtual worlds divide
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Click the like button if your a hater of THE DAMN REF!
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What’s the “E” behind the Rebranding Strategy
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INTEGRATION of MEDIAAND
REAL TIME
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RFID
LOYALTY SYSTEM
DIGITAL KIOSK
BLUETOOTHSMS PROMOTION
QR CODES
BLOGGING
SOCIAL MEDIA
UGC
WEB SOLUTIONS
MOBILE
TECHNOLOGY IDEAS SOLUTIONS
ENGAGEMENT BEYOND ADVERTISING
+ +
LOCATION MAPPING
GPSAR
PERSONALITY TARGETING
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Integrating Multiple Communication Channels
All in One CommunicatorMobile + Online + Interaction
“iPhone users are young, rich & tech –savvy.”ReadWhiteWeb, April 2008
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When can I engage consumers?AnytimeOn-the-goOn TransportAt parties
What are they on?MobileFacebookTwitter
What do they want?InformationInteractionOther user feedbacksConnect with friends
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Point to Point Media Presence
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SOCIAL MEDIA
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SOCIAL MEDIA X DOOH
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Mobile is SocialMobile is SocialMobile is Real TimeMobile is Real TimeMobile is Out of HomeMobile is Out of Home
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Mobile marketing is:
Simple targeted and measurable medium to reach consumer directly and produce one on one experience anytime anywhere
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app wap
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RANKED TOP 9 in 2 days
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Mobile Advertising Format
Apps Sponsorship Wap Banner In-Apps Banner Augmented Reality Adsense
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THANK YOU