1. I need help with my business!2. I don’t know how to cope with current economic conditions.3. During the good times, I never needed a marketing rep...but

now the slowdown is here...and I need marketing support.4. Do I have enough cash reserves to last longer than my

competition?5. I’m good at what I do...but I lack marketing skills.6. I want to do something, but what?

Your Solution

is Here!

The Client Litmus Test(How to determine if we can help your business)

• If you do not believe that small businesses are experiencing economic obstacles on an epic scale, then we cannot help you business.

• If your business is struggling and you feel that economic conditions will “work themselves out”, then we cannot help your business and our information will make no sense.

ECISI works with select business categories:

Attorneys Automotive Repair CPAs

Charter Schools Chiropractors Cosmetic Surgeons

Dentists Digital Print Hair Transplant

Home Cleaning IT Services Lasik Surgeons

Luxury Cars Non-Profit Orgs Orthodontists

Real Estate (New) Social Media Solar Energy

Business Plans

Businesses Not Matched For Our Services• Who can afford to spend $4,000-$5,000 per month for a marketing

representative. Every company should have a marketing professional.• Marketing representatives who are generating 3 to 5 times their salaries

in business revenue.• You are making so much money that you don’t need any more customers.

What’s the Problem?

Let’s discuss each problem, in detail, to get an understanding of what is happening in the small business environment.

Let’s highlight elements that have caused the economy, personal finances, and the ability to generate wealth to nearly come to a halt.

The Use of CreditThe early 1960’s saw the first use of credit cards.

Credit cards artificially stimulate the demand side of supply and demand.• If people make $300 per week, their economic contribution

potential to the economy is $300 per week.• Jobs, healthcare, retailers, and government economic policy are

based on $300 per week.

The Use of Credit...continued

• If people make $300 per week and have access to $2,000 credit limits, their economic contribution potential to the economy is $300 per week, plus an artificial stimulus of $2,000.

• Manufacturers see the increased purchasing of products, goods and services (PGS) as MORE MONEY in the economy. Manufacturers don’t care where the money comes from. They simply react to the consumer demand for PGS.

The Use of Credit...continued• As the demand for PGS increases, manufacturers spend millions to

buy more equipment, order more raw materials, purchase land, hire employees, etc.

• Obviously, manufacturers only invest to meet the new demand because it is profitable to do so.

• More profit is created when companies increase sales revenues.• When credit lines are exhausted by consumers, manufacturers only

have three options to maintain the same profit reached when credit cards were used.

The Use of Credit...continued• The three options to maintain profit margins to KEEP REVENUE the

same are: Increase the prices of PGS Make products for less using cheaper, foreign made materials Reduce labor costs by downsizing employees or moving

operations to overseas locations• Inflated prices, combined with supply and demand laws, make some

PGS out of reach for some consumers...unless they use credit cards. And, the cycle repeats itself.

Our Educational Environment

• Fewer people in the United States are studying mathematics, science and computer technologies.

• More and more people in other countries are studying mathematics, science and computer technologies.

• The U.S. education system is not producing a majority of high income earners anymore.

• Many people are rushing to the bottom of the economic ladder and creating a surplus of menial wage jobs (up to $10 per hour).

Business Owner Marketing Skills

• Traditional marketing skills are almost extinct.• People have moved to digital and social media concepts that do not

enhance the human spirit nor promote business management maturity.• Regardless of technological advances that lend to less personal

interaction, personal care business must be strong in authentic, relationship building.

Business Owner Marketing Skills...continued

• When was the last time you, as a business owner, approached a stranger and said, “My name is Carl. I own ABC Dental. Stop by and see me if you have any dental needs”.

• In contrast, many business owners are expecting social media to be the workhorse to generate the lion’s share of business revenue.

• Don’t get me wrong. Social media has a place in business, but many business owners are putting their enterprises at enormous risk in the name of social media.

Discounting Prices to Success?

If you’re not among the big box, national retailers, discounting your prices to attract more customers might severely harm your business.

Supply and Demand Laws and Economic Principles are such an exact science that you can actually predict successes or failures and forecast profits and losses.

Discounting Prices to Success...Continued

•Business Owners should really study The Laws of Supply and Demand, laws which are the essence of keeping your business on track.•Law of Supply means that sellers are always willing to sell at higher prices.•Law of Demand means the buyers are always willing to buy at lower prices.•Click the link below to see a graphic of the Laws of Supply and Demand.

Discounting Prices to Success...ContinuedHere are a few premises about managing your business and the countdown to closure:

5. It’s the simplest way to look like you know what you’re doing. Customers love you. Your community loves you.4. Your competition can lower its prices, too.3. Customers crowd your lobby, your phones are ringing off the hook. People like lower prices.2. Your expenses consistently exceed revenue.1. You are out of business.

Discounting Prices to Success...ContinuedHere are a few premises about managing your business and selling at a discount:

•Whichever business has the largest cash reserve (money in the bank) wins in the end and scoops up the customers you lost when you shut down.•It’s a game of “cat and mouse”. Who can get the next business loan from the bank to stay in business, meet payroll, delay account payables, accelerate account receivables, liquidate personal assets for the business.

Marketing Expertise for Success!

•Understanding how to MARKET YOU!•Understanding how your customers feel about your products, goods and services.•Align yourselves with professionals who have an interest in your success.•Seek professional counsel from people and organizations who live and breath marketing.•Don’t be a lone ranger.

Marketing Expertise for Success!

•The best way to beat any economic downturn is a balance of FAIR PRICING and ADDING more customers.•Reducing prices to add more customers is a delicate matter and should be fully reviewed by a CPA and Marketing Professional before implementation.•Business owners, today, need to promote themselves AND their businesses.

Thanks for Evaluating E-Chamber Consulting and Insurance Services, Inc.

Your Business

1. ECISI Finds Customers For “Your Business” (see next slides)

2. “Your Business” Pays ECISI After Service is Delivered

3. You Tell ECISI What Services “Your Business” and Employees Need or Want

4. ECISI Connects “Your Business” with Other Area Companies

The ECISI Solution to the Problem

1. ECISI Finds Customers For Your Business

• As a virtual chamber of commerce, we contact hundreds of businesses per week in your local area.

• We contact area businesses most likely to use your products and services.• Our goal is to be more effective and efficient in building a network of

businesses sharing a common goal to grow their clientele.

The ECISI Solution to the Problem

2. Your company pays ECISI after you have performed your services.

• We are a “Pay-for-Performance” company. Meaning, your business gets the highest ROI possible by not wasting precious marketing and advertising dollars.

The ECISI Solution to the Problem

3. Tell ECISI what services your company or employees need or want

• Other businesses are interested in meeting the needs of your company and its employees.

In this economy, we are all connected. The key is to find the most effective way to maximize revenue and minimize marketing and advertising expenses.

The ECISI Solution to the Problem

4. ECISI connects your business with other area companies.

• This is where B2B and B2C transactions occur.• Other businesses are just as anxious to discover new customer

opportunities.

The ECISI Solution to the Problem

Clarence Nappier, Insurance Agent, also provides insurance solutions for the following situations:

• Employee Benefits: Health, Dental, Group Life, Aflac, Payroll Processing• Executive Benefits: Key Person Insurance, Group Long Term Care, Life Insurance for Buy/Sell

Agreements, Corporations• Life (Whole, Term, Universal Life, Equity Index Universal Life, Single Premium)• Disability (Professionals Occupations)• Long-Term Care (Traditional, Annuity-Universal Life Combos)• 401K Rollovers• SEP/SIMPLE IRAS• International Medical Insurance (Temporary Overseas Assignments, Students Studying

Abroad)

The ECISI Solution to the Problem

Clarence Nappier, Real Estate Agent, helps clients buy new and existing homes across the country

• California Real Estate License, #01483982, Expires 03/17/2014• Accepts referrals agreements for home sales outside California. New Homes at 35%

split and Existing Homes at 25% split.

The ECISI Solution to the Problem