ECF2011 Down The Rabbit Hole
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What is the real puropse of your organisation's website? What is the journey someone who visits your site takes, and what should they be doing while they're there? How you funnel users through your site will determine not only conversion rates and action rates, but also whether or not the visitor will hang around in the first place. Many organisations, in trying to be all things to all people, lose the opportunity to talk meaningfully to anyone. Is your website a postcard? A library? Do you even need a website?https://about.me/edcoper@edcoper
Transcript of ECF2011 Down The Rabbit Hole
HOW I FELL DOWN SUSAN KOMEN'S RABBIT HOLE
ME
WHAT IS YOUR WEBSITE?
IS YOUR WEBSITE...
OR…
Greetings fro
m
Slow Food USA!Wish you were
here!
THIS IS A WEBSITE...
HOW A VISITOR SEES THAT WEBSITE...
HOW I WANT TO SEE THAT WEBSITE...
HOW WE ALL SEE A WEBSITE...
PICK ME!
PICK ME!PICK ME!
HOW I REALLY WANT TO SEE THAT WEBSITE...
WHAT I THOUGHT WAS MY HOMEPAGE…
WHAT WAS ACTUALLY MY HOMEPAGE…
HOW GOOGLE SEES YOUR WEBSITE...
WHAT MAY ACTUALLY BE YOUR WEBSITE...
WHAT THE RABBIT HOLE TAUGHT ME…
1.KNOW WHAT BEHAVIOUR YOU’RE LOOKING FOR IN AN AUDIENCE
2.KNOW WHERE YOU’RE AUDIENCE PLAYS
THEN…
EITHER…1.PLAY THERE, OR
2.BUILD A PLAYGROUND
"The rabbit-hole went straight on like a tunnel for some way, and then dipped suddenly down, so Alice had not a moment to think about stopping herself before she found herself falling down a very deep well"
- Lewis Carroll
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