ECAL Right-time Communications at Techmix 2015

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RIGHT-TIME COMMUNICATIONS.

Transcript of ECAL Right-time Communications at Techmix 2015

R I G H T-T I M E CO M M U N I C AT I O N S .

H OW C A N W E C A P T U R E T H E T I M E A N D AT T E N T I O N O F

CO N S U M E R S?

Marketers and advertisers both ask…

I N T R O D U C I N G …the amazing new ‘Sync to Calendar’ button.

The easiest way for marketers to engage with their fans’ calendar.

View new ‘Sync to Calendar’ button! www.allblacks.com/Fixtures/2015

We work with hundreds of leading sports and entertainment brands globally, however we’re now solving major problems in many other markets…

6:15 PM

LES MILS CLASS

Genesis Wantirna

Pump it up and beat the winter blues at Les Mils. See you there!

Book a PT Session Healthy Recipes 1 hour

• GY M S H AV E A N E X T R E M E LY H I G H ‘ C H U R N ’ R AT E

• E C A L W I L L I N C R E AS E M E M B E R R E T E N T I O N

• D I F F E R E N T I AT E G E N E S I S O N S U P E R I O R M E M B E R S E RV I C E

Health & Fitness

• ‘ E C A L G O ’ E N G AG E S U S E R S F R O M R E P LY S M S

• A DV E RT I S E F R O M S H O P W I N D OWS , L I G H T B OX E S E TC

• E C A L A I M S TO D R I V E I N - STO R E T R A F F I C

Retail

12:00 PM

SUMMER SALE

Witchery, QV Building

Get the latest looks for this summer at hot prices, enjoy up to 40% discount

Online Shop Gallery 1 Day, 15 Mins

ECAL GO

Text “Witchery” to 0400 322 546 to receive sales events to your mobile calendar!

Appointments

• 7 / 1 0 A P P O I N T M E N TS C H A N G E

• 2 / 1 0 A P P O I N T M E N TS C A N C E L

• E C A L R E D U C E D ‘ N O S H OWS ’ TO Z E R O

11:30 AM

HOME LOAN APPT ANZ Docklands, Melbourne

Your Home Loan appointment with Greg Banker at ANZ Docklands is confirmed. Here are some helpful resources.

Application Form About ANZ Loans 1 Day , 1 hour

Appointments

5:00 PM

GAS BILL, SAVE 20% Origin Energy

Your monthly gas bill of $156.80 is due, you can save 20% if you pay today!

Pay Now View Account 15 Mins

Billing

• B I L L C H AS I N G I S A H U G E E X P E N S E

• E C A L W I L L R E D U C E CO STS

• I N C R E AS E C U STO M E R SAT I S FAC T I O N

Billing

D E L I V E R I N G A H I G H E R VA LU E M A R K E T I N G

R E T U R N

Simon Browne

Male

Email Phone No. Device Activity Preferences Behaviour

Knowing your customers

Know who they are What they like, and

How they like it

Everything in ECAL is tracked, providing a highly accountable, high value ROI

5-20x

Greater awareness than email30-300x

Return on Investment

0.5-3%Click-through Rates 95%

Opt-in to receive additional marketing

comms

S I G N U P FO R A F R E E ACCO U N T TO DAY WWW. E C A L .CO M

Or contact us to discuss your business needs or to request a demo [email protected]