KCB101 Assignment 2: Advertisement Storyboards

Presentation by: Jack Cockburn, Ben Collins, Iwan Jones & Tim Jubb

ecOilecO= Economical- Cost efficient

- Cheap

Ecology- Environment- Nature- Natural Habitat

Oil= Product we’re trying to sell

ecOil Brand logoGreen- Nature

- Fertility- Life Gold- Superior

- Outstanding - Best of the Best

Recycle symbol in shape of an O- Shows that ecOil is environmentally friendly

Globe- Earth conscious

Bold lower case letters: Stand out while putting emphasis on capital letter O

Larger O- End of eco/beginning of oil. Emphasises that its 2 words put into 1

Storyboard

Environmentally friendly symbols mixed with oil

Voice Over that will feature in the Advertisement:

Initial Voice Over: We understand how busy you are, we understand the pressures of your day to day lifestyle, We understand you want peace of mind when it comes to safety which is why we at ecOil have formulated this performance and economical engine oil to fit in with your families needs. Ecoil is perfectly tailored for hybrid vehicles and perfect for todays environmentally conscious society. With just enough left over for the boys.

Final Voice Over: ecOil, Australia’s number one trusted brand in engine oil

Voice - Over Analysis

Conclusion ecOil is an all round performance oil for

everyday cars

More economical, less environmental impact

Association with colors used in relation to our engine oil

Emotional branding relating to ecOil as it includes relatable settings and the logo itself

Reinstates message directed to average Australia family as well as high performance vehicles

Conclusion

Camera angles used to demonstrate what's happening on each scene to effectively communicate the overall message

To create the lasting appeal we were able to directly relate to the audience by using the phrase “we understand”

All these factors have enabled ecOil to become Australia’s number 1 trusted brand in the engine oil market