PowerPoint Presentation

eBook vs. Printed TextbookIMCAT Dec 10, 2013

ChromebookiPadWin 8 Tablet1Digital Natives

Digital Natives definition Every entering freshman is a digital native. This means that since they were born, computers, the internet, texting, and digital communications have been part of their lives

The evidence is clear that these Digital Natives learn differently than students learned in the past

2Digital Natives (Time)

3Digital NativesDigital Natives switch between devices and/or platforms 27 times per hourIn order to keep Digital Natives engaged, content creators need to think differentlyAs they grow tired or bored they turn their attention to something newDigital Immigrants are intuitively linear - they want to see a beginning, middle, and end to stories.For Natives, stories still need a beginning, middle and end, but they will accept it in any order.Digital Natives are subconsciously switching between platforms and can pick up different pieces of a story from different mediums in any order.

Time Inc. completed a study that revealed that Digital Natives Switch between devices and platforms 27 times per hourIn order to keep Digital Natives engaged, content creators need to think differentlyAs they grow tired or bored they turn their attention to something newDigital Immigrants are intuitively linear - they want to see a beginning, middle, and end to stories.For Natives, stories still need a beginning, middle and end, but they will accept it in any order. Digital Natives are subconsciously switching between platforms and can pick up different pieces of a story from different mediums in any order.

http://www.timeinc.com/pressroom/detail.php?id=releases/time_inc_study_digital_natives.php

We have to engage digital natives with digital instructional strategies, not with 20th century pedagogical approaches

During our presentation I will share with you some samples of Saplings digital curriculum and how its designed to engage digital natives

Saplings Dynamic Science is designed for Digital Natives They begin with an engaging video, read some text, view images, watch animations, lab demonstrations, and conduct virtual investigations, answer embedded questions, watch power lessons, and review study sheets all covering the same topic, but with different media elements in a comprehensive science curriculum.

This allows teachers to keep the students on TOPIC for an hour, but switch media elements continually to keep them engaged

4Understanding the Shift from Print to DigitalThe K-12 education industry has been undergoing a major, predictable shift of the past several years from print to digital and this shift has accelerated over the past two years and we are going to discuss today how you can positively embrace and lead this transformation from physical to digital instructional materials.

5Shift from Physical to Digital MediaMusic

Movies

Textbooks

Several Industries have already gone through this transition:Props VHS tape, DVD, LP Record

In the mid 1990s Tower Records was the leading global retailer of records. Do you remember going into the mall and searching for your favorite records? Then it shifted to CDs (hold up LP record and CD package).

In 2006, Tower Records declared bankruptcy. What happened? (the introduction of digital music and Apple iTunes)

For more than two decades Blockbuster video was the dominant global video rental retailer. This included VHS tapes, then migrated to DVDs and Blue Ray discs.

In 2010 Blockbuster declared bankruptcy. This past summer they announced they were closing all remaining Blockbuster stores. How could this happen to such a large and dominant company? .digital videos

Questions (show of hands):If you were a successful manager at a major music company and were offered an opportunity to become the director of Record distribution, would you accept the job? Why not?Okay, what if you worked at a major film studio and were offered the position of VP of worldwide VHS and DVD movie distribution, Would you accept this job? Why not?

So here it is, almost 2014, and some of us are still calling ourselves Textbook coordinators, we are still calling it a textbook adoption, and we are still seriously contemplating the investment of hundreds of thousands of local, state, and federal funds into printed textbooks that we somehow think will serve the needs of digital natives for the next 8-10 years.Does this make sense?

This is a discussion about a major shift in K-12 education from print to digital that has been taking place for some time with an outcome as predictable as the demise of the traditional record and video rental markets.

6Shift from Physical to Digital MediaMedia CategoryDominant Physical Media CompanyMarket Leaders Response to Physical to Digital TransitionLeading Digital CompanyMusicTower Records70s-90s dominant global distributorAttempted online musicBankrupt 2006VideoBlockbuster Video80s-00s dominant global supplierAttempted online videosBankrupt 2010All stores closed by 13Textbook3 Large Print PublishersDecades of dominanceAttempting Online learning..TBD

7Engaging Digital Natives20th Century ModelDigital Learning Model

How can we as educators be taken seriously when discussing how we are preparing our students for college and career readiness, when we are using 20th century tools to educate 21st century digital learners. Which student will be better prepared for tomorrows job market? (Digital or Print?)Which student will be better prepared for college? The digitally fluent student or the one taught using a dated pedagogical approach?

8AgendaOur collective challengePrint vs. Digital comparisonWhy printed textbooks become outdatedBrief digital demonstrationDigital delivery platformsMaking the transition from print to digitalExamples of Texas district digital transitionsUniqueness of digital implementation and support

9Our Collective Challenge108th Grade Science Average Scores - 2011RankEducation SystemAverage Score#1Singapore590#2China - Taiwan564#3Korea560#4Japan558#5Finland552#6Slovenia543#7Russian Federation542#8Hong Kong - China535#9England Great Britain533#10United States525

The US continues to fall behind our international competitors in STEM education.114th Grade Math Average Scores - 2011RankEducation SystemAverage Score#1Singapore606#2Korea605#3Hong Kong602#4China Taiwan591#5Japan585#6Northern Ireland Great Britain562#7Belgium549#8Finland545#9England Great Britain542#10Russian Federation542#11United States541

12NAEP 8th Grade State Science ScoresNorth DakotaMontanaVermontNew HampshireSouth DakotaUtahMassachusettsMinnesotaColoradoWyomingMaineVirginiaIdahoWisconsinOhio

IowaMichiganKentuckyNebraskaMissouriWashingtonKansasOregonNew JerseyConnecticutAlaskaIndianaTexasAchieving 27th place on the NAEP science scores is unacceptable. We can do better!13

The director of science for Harris County and her staff recently completed an assessment of state and district science scores from last spring14

The results were startling15

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The point is, we can not expect to make a positive impact on student learning by sticking with the status quo and following the same pedagogical approach weve used for decades17Print vs. DigitalDigital vs. Print comparisonHow many hours a year do teachers spend, on average, manually grading assignments? 300-400 hrs./year or 8-10 weeksOut of date material/obsolete investmentsBiology-Chemistry-Physics examples of changes occurringFactual errors/re-printsAmbiguous questions Get teacher level support for the full term of the adoption year round (Tech TA examples)Engaging media elements- videos, tutorials, interactives, manipulatives, virtual labs, skill builder practice problems with differentiated feedback and hintsRaising the bar on the quality and consistency of Classroom Instruction with Power Lessons also use for new teacher PD/TrainingGradebooks auto grading, school and district reporting, usage (do you get this for textbooks?)Evolution of the eBooks give examples from PDFs to other publisher approachesDemo Sapling Dynamic Science eBook, iBooks, smart Phone video,

18Digital More than an eBook

Digital eBookVideo Power LessonsPowerPoint LessonsStudy SheetsAssessmentQuestionsBenchmarksSkill BuilderPractice ProblemsOnline Gradebook19Digital BenefitsTeachers & AdministratorsAutomatic gradingMore consistent instructional qualityEnables differentiated instructionProvides rich insights for students and parentsRandomization of contentAlways updatedTracks program usageEngages students and improves STAAR results

20Digital BenefitsStudents24x7 access to instructional contentReal-time differentiated coaching and feedbackEngaging digital contentEqual access to consistently high quality tutorialsImproves grades and STAAR results

21How Printed TextbooksQuickly Become Out of DateThe Transition from Print to DigitalIts Not a question of IF but WHENAnd as an Instructional Materials Coordinator you should be Strategically planning the HOWWhat % of students do not have access to a computer? 5% 10% 15% 20%?What % of students do not have access to the internet at home? 5% 10% 15% 20%?

22TEA Planned TEKS Revisions - ScienceDatePlanSpring 2016Begin Science TEKS reviewSpring 2017SBOE adoption of revision science TEKSFall 2018Implement revision science TEKSReality of Proclamation 2014 - 8 year textbook adoption:Fall 2014 Districts adopt new science materials expected to last 8+ yearsFall 2018 Printed science textbooks become obsolete 4 years into adoption

Q: Does it makes sense to spend district funds on the adoption of a printed textbook that is supposed to support student learning for 8 years when the textbook will become obsolete in 4 years?

23New Scientific Discoveries are Happening All of the TimePhysics DiscoveriesAugust 24, 2006 Pluto is no longer a planet - The International Astronomical Union (IAU) formally defined what it means to be a planet. This definition excluded Pluto and reclassified it as a member of the new dwarf planet category (and specifically as a plutoid).Planets: The eight worlds from Mercury to Neptune.Dwarf Planets: Pluto and any other round object that "has not cleared the neighborhood around its orbit, and is not a satellite."Small Solar System Bodies: All other objects orbiting the Sun.25Physics DiscoveriesOctober 8, 2013 Nobel Prize in Physics: Discovery of the Higgs Boson - The 2013 Physics Nobel Prize has been awarded to two physicists who were instrumental in developing the theory that helps explain the origin of mass of elementary particles and predicts the existence of the Higgs Boson discovered last year.

The discovery of this new class of elementary particles not only completes one of the great intellectual achievements of the last century -- the standard model of particle physics -- but also raises new questions and has implications for other areas of physics including the birth of the Universe.

26Other Scientific Discoveries (examples)SubjectDiscoveryDateBiologyA team of scientists at University of CA discovered that the site of action of repression of target gene expression occurs on the endoplasmic reticulum (ER)2013BiologyScientists at New Zealands University of Otago discovered that the Herpetocetus, a baleen whale thought to have gone extinct 3,000,0000 years ago, actually survived into the ice, making it 700,000 years young2013BiologyScientists at the German Cancer Research Center are the first to demonstrate that the spool shaped histone proteins have an active role in opening access to the genetic information2012ChemistryScientists in France discover a quick approach to producing volumes of Hydrogen that will help the world meet its energy needs.

2013Digital DemonstrationiPad eBook featuresWeb eBook demoPower LessonsStudy SheetsPPTsInteractive questionBenchmarks Dynamic content

28Dynamic Science eBooks

Chromebook, Mac, or PCiPadsWin 8/Android TabletsVideo Power Lessons

Student Study Sheets for each TEKS

Interactive Questions with Feedback

32Printed Materials for the TransitionPriced at the cost to print the books = $49 ea.Same content as state approved Dynamic eBookCost effective way to get a few classroom sets to support district going from Print to Digital

Digital Delivery PlatformsWhole ClassProjectors, TV screens, smart boardsSmall Group TutorialsPCs, Macs, TabletsIndividual, self pacedPCs, Macs, iPads, Chromebooks, Win 8 and Android Tablets, Smart Phones, BYODTechnology:Cloud Based Learning Management System

Delivery Platforms for Digital Solutions:Whole classProjectorsTV screensSmart boardsSmall Group TutorialsPCs, Macs, TabletsIndividual, self pacedPCs, Macs, iPads, Chromebooks, Win 8 and Android Tablets, Smart Phones, BYOD (Bring Your Own Device)

34The Transition from Print to DigitalFlorida has mandated that all K-12 instructional materials are required to be provided in electronic format by 2015-2016. West Virginia replaced social studies print textbook purchases with digital textbooks.San Diego Unified School district has distributed 78,000 digital textbooks to teachers and students since 2011 and purchased 26,000 iPads for district use in June 2012.Many districts, schools, and states have begun transitioning from paper textbooks to digital learning environments, according to the "Digital Textbook Playbook.

35The Transition from Print to DigitalOn Feb. 1, 2012, the US Department of Education and the Federal Communications Commission (FCC), in collaboration with several tech organizations, released a downloadable "Digital Textbook Playbook" to "encourage collaboration, accelerate the development of digital textbooks and improve the quality and penetration of digital learning in K-12 public education.The Transition from Print to DigitalIts Not a question of IF but WHENAnd as an Instructional Materials Coordinator you should be Strategically planning the HOWWhat % of students do not have access to a computer? 5% 10% 15% 20%?What % of students do not have access to the internet at home? 5% 10% 15% 20%?

The transition is inevitable.

36The Transition from Print to DigitalAmazon announced in July 2010 that eBooks were outselling paper books, and a July 2012 report by the Association of American Publishers showed that eBook revenue exceeded that of hardcover books for the first time ever.

The Transition from Print to DigitalIts Not a question of IF but WHENAnd as an Instructional Materials Coordinator you should be Strategically planning the HOWWhat % of students do not have access to a computer? 5% 10% 15% 20%?What % of students do not have access to the internet at home? 5% 10% 15% 20%?

The transition is inevitable.

37Efficacy of eBooksStudents who used an interactive, digital version of an Algebra 1 textbook for Apple's iPad in California's Riverside Unified School District in 2012 scored 20 percent higher on standardized tests vs. students who learned with print textbooks.38Biology EOC Case Study

39Pros vs. ConsProsTablets help students learn more material faster.81% of K-12 teachers believe that "tablets enrich classroom education.On a tablet, eBooks can be updated instantly to get new editions or information.

ConsTablets enable students to cut corners or cheat on schoolwork.Many students do not have internet access at homeSome schools dont have technology devices or sufficient internet bandwidth to use digital. 40Districts Going Digital - iPadsBelton ISDCaddo Mills ISDCoppell ISDCrandall ISDEanes ISDEl Paso ISDFt. Worth ISDJacksboro ISDLewisville ISDMansfield ISDMcAllen ISDMcGregor ISDMidway ISDNew Braunfels ISDRockwall ISDSan Elizario ISDSanta Fe ISDSocorro ISDWimberley ISD

41Districts Going Digital OtherDistrictTechnologyAldine ISDMixed with focus on Android devicesAlvin ISD3-12th BYOD, 3-5th iPadsArlington ISDiPads on carts and BYOD strategyClear Creek ISD1:1 Dell Tablets with Win 8Cypress Fairbanks ISD1:1 with mixed technology w/n 3 yearsGeorgetown ISDBYODHouston ISD1:1 with mixed technology w/n 3 yearsPasadena ISD4 of 8 high schools 1:1, remainder soonSharyland ISDMix of iPads and BYODTemple ISD1:1 ChromebooksWichita Falls ISDBYOD 2013 moving toward 100% digital42How is the transition being funded in TX?Federal, state and local fundsMunicipal bondsGrantsIMA (via Senate Bill 6)

Senate Bill 6 Summary (TFN)

44Senate Bill 6 Summary (cont)

http://www.tfn.org/site/DocServer/SB6analysisFINAL.pdf?docID=2801For more visit: http://www.tfn.org/site/DocServer/SB6analysisFINAL.pdf?docID=280145Digital Implementation & SupportAn 8-year commitmentInitial set-upProfessional development/in-service trainingsRefresher trainingsManaging student logins, rosters and changeUsage monitoringTeacher and campus supportAnnual enrollment updates

When considering a publisher look for someone that will partner with you for the next 8 years, not someone hiring a temporary staff to help sell books, then coming back 8 years later.My field team at Sapling includes 15 full time people supporting Texas school districts plus you will have a dedicated Tech TA in Austin supporting your district. Sapling is based in Austin, our science content team is consists of former HS science teachers.Digital Implementation is much more comprehensive than a simple textbook adoptionInitial set-up Let us handle the initial set-upPD/In-service trainingDistrict level trainingCampus level trainingSuper-user training or train the trainer trainingRefresher trainingManaging student logins, rosters and changeUsage monitoring dedicated team

46Digital Publisher Responsiveness11/28/13Drew,I really love this textbook for regular chemistry students. I am going through the bonding part because that is what I am teaching right now and I wanted to suggest that the animation that you have on page 182 might not be the best way to demonstrate covalent bonding. If you are only going to show covalent and not polar covalent, maybe you could replace that animation with a diatomic molecule, maybe O2 or something like that. Even better, in my opinion, would be to add an animation so you have an ionic, a covalent and a polar molecule.Just a suggestion.Nancy Dougherty, M.Ed.47Digital Publisher ResponsivenessCustomer Support Response 12/3/13Hi Nancy,

Thank you for your constructive criticism. As you said, we are always looking to improve and love feedback. On the page before, we have an ionic bond. On this page, we explain both polar and nonpolar covalent bonds, but we only have an animation of a polar covalent bond forming. On the next page, we do have a short example of a nonpolar covalent bond (diatomic Br).

We will definitely tweak the animation label and text to make it clear to students that the animation on page 182 is a polar covalent bond. We will also add an animation to this page showing nonpolar covalent bonds forming to provide similar examples for both types of bonds.

Please let us know if you find any other area where we could make concepts more clear.Sapling Customer Support

48eBook vs. Textbook SummaryLead with digital learning resources, accommodate with print where neededAddress internet access issues with some printed books and USB drives with digital contentDont over-invest precious district funds in printed materials that are un-engaging and will soon become obsolete. Demand that Publishers sell you (at their cost, $0 mark-up) a minimum number of printed classroom sets to accommodate the shrinking number of students without access to technology

What accommodations can we make to bridge the GAP until all students have access to a computer and internet access is ubiquitous?1. Lead with Digital learning resources, accommodate with print where needed2. Addressing internet access issues with USB drives3. Dont over-invest precious district funds in printed materials that are un-engaging and will soon become obsolete. Demand that Publishers sell you (at their cost, $0 mark-up) a minimum number of printed classroom sets to accommodate the shrinking number of students without access to technology49What to Look for in Digital ResourcesContentWritten specifically for TexasCommitment to real-time updatesFeaturesFull, interactive, dynamic eBook (not just PDFs)Supported on all devices and browsersAvailable in iBooksImplementationInitial set-up (loading and maintaining student logins)Ongoing training and free supportUsage monitoring to ensure successSummary51RecommendationsThink about instructional materials adoptions strategicallyUnderstand the big picture as it relates to printed textbooksPosition titles are already starting to changeTake a leadership role in the transformation from print to digital within your districtrecommendations:Think about instructional material adoptions strategically and select a publisher whos vision aligns with where you see the district heading 1-3-5 and 8 years from nowRealize that printed textbooks and the associated printed assignments are no longer a best practice in teaching or learning and should only be used as supplements to the core digital learning resourcesI have heard many districts changing the title of Textbook coordinator to Instructional materials coordinator this makes more sense 52About Sapling LearningSapling LearningAustin-based STEM-focused online learning company2001 Founded and focused on online higher education science coursesCurrently in use at over 1,000 colleges and universities nationwide and over 60 in Texas2010 Entered the TX high school science marketCurrently in use at over 250 districts in Texas2012 Acquired by Macmillan Science & Education group2013 Introduced Dynamic Science eBooks2013 Launch first TX high school science eBook on Apples iBooks platform

Founder, Dr. Caras is a PhD Bio-ChemistFounded originally to support higher education learning, so the rigor has been there from the beginningWe took the model that was successful in higher education and applied those practices to the high school product and built the content specifically to the TEKS

54Sapling Higher EducationSapling Higher Ed Texas SchoolsAngelo State UniversityBaylor UniversityColin CollegeNorth Lake CollegeRice UniversitySam Houston StateTexas A&M UniversityTexas A&M University at GalvestonTexas A&M University at KingsvilleTexas State UniversityTexas Tech UniversityUniversity of HoustonUniversity of Texas at ArlingtonUniversity of Texas at AustinUniversity of Texas at El PasoUniversity of Texas at San AntonioUniversity of Texas at TylerSapling High Ed Other Prominent National UniversitiesArizona State UniversityBoston CollegeBoston UniversityCase Western Reserve UniversityGeorgetown UniversityHarvard UniversityPurdue UniversityCollege of William & MaryUS Naval AcademyUniversity of ArizonaVanderbilt UniversityVirginia Tech UniversityWashington University in St Louis

Sapling Higher Education Online Science Programs In over 1,000 UniversitiesTexas School Districts 250+Austin ISDDallas ISDGarland ISDFt. Worth ISDLancaster ISDRichardson ISDRound Rock ISDSharyland ISDUnited ISDWeslaco ISDArlington ISDAlief ISDCrandall ISDFriendswood ISDHouston ISDNortheast ISDPflugerville ISDSeguin ISDSulphur Springs ISDWeatherford ISD

Sapling Dynamic ScienceContent includes:eBooksPower PointsPower LessonsStudy sheetsVirtual labsInteractive coaching questionsTopical assignmentsEnd of section quizzesComplete STAAR Biology EOC PreparationChemistry & Physics TEKS Mastery Course

Dynamic Science products are designed to provide first-rate instructional materials that reduce the amount of time a teacher must spend grading, writing content, and preparing lectures, so that they may focus on engaging and interacting with their students.

Q&A58John KreskyJohn.kresky@saplinglearning.com817-602-6600To request district preview web login or iPad download codes for teachers with and iPad email highschool@saplinglearning.com59