Ebook seo master 2016

iNET SEO MASTER V3.0 - 1/5/2015 1

iNET SEO MASTER 2015

HNG DN SEO WEBSITE CN BN

Ebook SEO Master ny s gip bn c kin thc nn tng

vng chc trn con ng tr thnh SEO Master chuyn nghip.

Nguyn Trng Th l chuyn gia SEO v Internet Marketing. L ngi am m

Internet, anh lun tm ti khai thc cc cng c tt phc v cho cng vic.

Sau hn 14 nm hc tp v tri nghim thc t, nm 2011 anh quyt nh

chia s kin thc v kinh nghim ca mnh vi cng ng.

Anh l Ch tch, CEO ca tp on iNET chuyn v dch v trn Internet v

Mobile. Anh cng l ng sng lp Hc vin o to CNTT NIITiNET vi hai c

s o to ln ti H Ni v TP HCM, mi nm o to trn 1.000 lt hc vin.

Lin h tc gi: www.Facebook.com/trongtho * [email protected]


NI DUNG

1. TNG QUAN V SEO ........................................................................................................... 3

1.1. SEO l g ? ...................................................................................................................... 3

1.2. Li ch ca SEO .............................................................................................................. 3

1.3. Tm hiu v Google ......................................................................................................... 4

1.4. SEM v PPC l g ? ......................................................................................................... 5

1.5. Quy trnh SEO 1 website ................................................................................................. 6

1.6. Chun b g trc khi hc SEO ........................................................................................ 6

2. LP DANH SCH T KHA ................................................................................................. 7

2.1. Nghin cu v la chn t kha ..................................................................................... 7

2.2. Thit k URL bi vit ....................................................................................................... 9

3. TI U BN TRONG TRANG WEB .................................................................................... 10

3.1. Title ............................................................................................................................... 10

3.2. META Decription ........................................................................................................... 11

3.3. Heading (H1, H2, H3): ................................................................................................... 11

3.4. Hnh nh (IMG) .............................................................................................................. 12

3.5. Mt t kha .............................................................................................................. 12

4. CC YU T TRN WEBSITE............................................................................................ 13

4.1 Tn min v Hosting ....................................................................................................... 13

4.2. Ngn ng trang web ...................................................................................................... 13

4.3. File robots.txt ................................................................................................................. 14

4.4. Sitemap l g ?............................................................................................................... 15

4.5. Trang 404 ...................................................................................................................... 16

4.6. Redirect 301 .................................................................................................................. 16

4.7. Canonical ...................................................................................................................... 17

4.8. Kim tra li HTML .......................................................................................................... 17

5. XY DNG LIN KT ......................................................................................................... 18

5.1 Backlink l g ? ............................................................................................................... 18

5.2. Cc loi backlink ............................................................................................................ 18

5.3. Pagerank l g? ............................................................................................................. 19

5.4. Nofollow l g ? .............................................................................................................. 20

6. MT S K THUT BLACK-HAT SEO ............................................................................... 21

7. KIM TRA TH HNG TRANG WEB .................................................................................. 22

Tham kho mt s ch khc: .............................................................................................. 23


1. TNG QUAN V SEO

1.1. SEO l g ?

SEO (Search Engine Optimization): l qu trnh ti u ha

website cho n tr ln thn thin vi cc my cc ch tm

kim nh Google, Bing, Mc tiu ca SEO l a website

ln trang 1 Google vi cc t kha (keyword) mong mun.

SEO l mt cng c ca Internet Marketing, mt ngh ang rt HOT. VN hin nay c

hn 200 cng ty dch v SEO v hn 10.000 ngi ang lm SEO (gi l SEOer). Nhu cu

v nhn lc SEO ang ngy cng tng do cc doanh nghip hiu r gi tr ca cng c ny

v ang u t mt cch nghim tc v bi bn hn. (Xem thm bi vit SEO l g ?)

1.2. Li ch ca SEO

Trc khi quyt nh mua hng, phn ln khch hng u tm

kim trn Google. Thng thng, h ch nhn vo trang u ca

kt qu tm kim. Do vy, vic website ca bn nm trn trang 1

Google ging nh vic bn xut hin trc mt khch hng khi

h ang c nhu cu mua hng.

C v tr cao trn bng xp hng Google l v cng quan trng.

SEO cn c v nh NAM CHM ht khch hng vo website.

Nu bn ti u website cng tt th sc mnh ca n cng ln,

v s thu ht c nhiu lng truy cp u n mi ngy.

Mt s li ch ca SEO m bn nn bit:

1. C c khch hng t ng, u n mi ngy, ngay c khi bn ang ng.

2. Khch hng t tm n, v bn khng mt ph cho vic marketing sai i tng.

3. Bn xut hin ng lc khch hng ang c nhu cu, nn c hi bn c hng l

rt ln. Thng thng t kha cng di th t l mua hng cng cao.

4. Vic xut hin trn trang 1 Google vi nhiu t kha khc nhau s lm tng uy tn

tn min, t tng thng hiu cho doanh nghip.

5. SEO gn nh min ph. Chi ph duy nht bn phi tr l thi gian.

6. Gia tng doanh thu v li nhun.

Ngi lm SEO khng cn phi bit v IT. Cng vic bn lm ch yu l vit ni dung, v

xy dng lin kt. Tuy nhin, nu bn bit v IT s l mt li th. SEO rt d hc, d lm,

v cng ng SEOer th rt ng. Nu bn thc s tp trung th ch sau 1 nm c th

tr thnh SEOer chuyn nghip SEO Master.


1.3. Tm hiu v Google

Google s dng hn 200 tiu ch quyt nh th t ca cc trang web trong trang kt

qu tm kim. N cng cng khai cc hng dn ca mnh trn trang support.google.com.

u tin, hy chc chn rng trang web ca bn c cng c tm kim bit n, iu ny

c ngha l c mt con nhn (spider hay robot) t ng tm n trang web ca bn.

Google c nhiu my ch tm kim t cc quc gia khc nhau. Bn Vit Nam tm kim

ni dung Ting Vit th Google s tr v kt qu t my ch Google.com.vn; kim tra

th hng trang web vi ngi dng Nht, bn cn truy cp website Google.com.jp.

Trang kt qu tm kim c tn ting anh l SERP (Search Engine Result Page), bao gm

nhiu ni dung c gi l SNIPPET. Mi snippet bao gm: Title, URL, & Description. Gn

y Google hin th kt qu tm kim c thm: Hnh nh, Video, Tn tc gi, Review

. Ni dung ny c gi l Rich Snippet.

Khi SEO hoc thu cng ty lm SEO, bn thng nghe ni n thut ng TOP 10, TOP 5,

TOP 3. Dch v SEO TOP 10 ngha l a trang web ln trang 1 Google v tr s 1 n

10. TOP 5: v tr t 1-5, TOP 3: v tr t 1-3. Hin nay rt t cng ty nhn SEO TOP 1, v

Google thng xuyn hay i th hng trang web nn v tr khng n nh.

Bn cn lu l Google ang c nhn ha kt qu tm kim. Ngha l, nhiu ngi ngi

cng mt a im, g cng mt t kha s nhn c kt qu khc nhau. Nhng trang

web bn thng xuyn truy cp s lun c th hng cao khi bn tm kim.

c bit t khi Google a ra mng x hi Google+, nu bn theo di ai th nhng

trang web m ngi chia s s lun c th hng cao khi bn tm kim. iu ny tng

t vi nhng ni dung bn +1, Like hoc chia s ln Mng x hi.

V l do ny, nu bit cch kt hp SEO vi cc cng c khc (Email, Social, PR,..) bn s

cng c c nhiu khch hng hn, v hiu qu kinh doanh s tt hn.


1.4. SEM v PPC l g ?

SEM (Search Engine Marketing) Tip th trn cng c tm kim: l cch a website ln

trang kt qu tm kim trn Google. SEM = SEO + PPC.

PPC (Pay Per Click): Xut hin trn Google bng cch tr tin cho mi nhp chut. Chi ph

mi khi ai bm vo qung co c gi l CPC (Cost Per Click). Khi s dng PPC, bn

cn quan tm ti vic ti u ha qung co c v tr cao v CPC thp. Hy tng tng

thay v 5.000/click, bn ti u cn 1.000/click, bn s tit kim c bao nhiu ?

s dng dch v PPC ca Google, bn truy cp vo website: Adwords.Google.com &

login bng ti khon Gmail. Nu mun t mnh ci t v ti u qung co, bn c th

tham gia kha hc Qung co Google Adwords ti iNET xem thm Video.

* * *

Google sp xp th hng ca tng trang web,

ch khng phi sp xp th hng ca c website.


1.5. Quy trnh SEO 1 website

1. Nghin cu th trng v la chn t kha

+ Xc lp mc tiu kinh doanh: SEO ch l cng c nhm t mc tiu kinh doanh.

+ Tm hiu th trng: ang c nhng xu hng g, nhng c hi no cho bn ?

+ Nghin cu i th: ang lm g, SEO t kha no, chin lc SEO ?

+ Nghin cu t kha: Khch hng tm kim g trn Google, bn chn t kha no ?

2. Ti u trn website (on-site & on-page)

Ti u tng th website: cu trc, sitemap

Cc yu t bn trong tng trang web.

3. Ti u bn ngoi website

(off-site & off-page)

Xy dng lin kt bn trong website.

Cc lin kt vi th gii bn ngoi.

Social Links Lin kt t mng x hi.

Lu lng truy cp vo website.

4. o lng, nh gi v iu chnh

o lng hiu qu kinh doanh, lng truy cp tng hay gim, th hng t kha trn

Google, xp hng alexa, s lng lin kt, ngun t lin kt, xu hng t kha, i

th c cc thay i g.. t bn s a ra nhng iu chnh cho ph hp.

Bc u tin l quan trng nht v n nh hng n hiu qu cui cng ca chin dch

SEO. Quy trnh c lp li lin tc trong sut qu trnh SEO. T kha c th thay i ty

theo th trng. Cch lm c th thay i ty theo mc hiu qu bn nh gi.

1.6. Chun b g trc khi hc SEO

1. HTML: cc ni dung trn Internet c to bi HTML, Google cng c HTML

quyt nh th hng trang web. Ngi lm SEO v Marketing cn bit cch s dng

cc th HTML c bn.

2. Kin thc v lnh vc: Bn mun bi vit thu ht ngi dng th phi hiu r v

ch . Cng chuyn su bn cng d vit, khch hng s tin tng bn hn.

3. Thng xuyn tm kim Google, s dng thnh tho Firefox hoc Chrome.

4. Ngoi ra, SEOer phi l ngi chm ch, chu kh, u t thi gian tm hiu v

thng xuyn cp nht thng tin mi cng nh cc thay i thut ton ca Google.


2. LP DANH SCH T KHA

2.1. Nghin cu v la chn t kha

L cng vic u tin v quan trng nht trong SEO.

T kho l nhng cm t m ngi dng s dng

tm kim sn phm / dch v ca bn trn Google.

Bc 1: Xc nh khch hng ca bn l Ai ?

Bc 2: Lit k cc t kha m bn cho rng khch

hng c th dng tm kim.

Bc 3: Kim tra s lng tm kim v mc kh a ln trang 1 Google.

bit s lng tm kim mi t kha, bn s dng cng c Google Keywords Planner

Bn tm trn Google t kha [ Keyword Planner ] v bm vo kt qu tm kim t nhin u tin. Bn phi ng nhp bng ti khon Google v in thng tin ng k s dng dch v Adwords.


Nhp danh sch t kha m bn lit k trong bc 1.

V tr: Vit Nam, Ngn ng: Ting Vit

Click Ly tng, bn s c c thng tin ca tng t kha, nh : s lng tm kim,

mc cnh tranh v qung co (cao, trung bnh, thp), biu s lng tm kim qua

cc thng, chi ph CPC bnh qun khi ai bm vo qung co,.. Google cng gi nhng

t kha lin quan bn la chn.

Bn hy lu li nhng t kha TIM NNG, c lng tm kim ln.

Mt s gi cho bn:

S lng tm kim ln (khng qu t), bao nhiu th ty theo lnh vc.

Nn chn t kha di, ng i tng tim nng (kh nng mua hng cao).

Nn chn t kha a phng, v d : "Kha hc SEO ti H Ni"

Mi trang ch SEO vi 1 t kha chnh, nhiu t kha th SEO vo nhiu trang.

Tip theo bn cn kim tra mc cnh tranh ca t kha:

C bao nhiu i th nm trn trang 1 ?

i th lm SEO tt cha : nhn vo cch t Title, M t, ...

Nu c nhiu kt qu l trang tin, rao vt, din n th bn c th d dn vt qua.

Tm kim trn Google theo c php [ intitle:t kha ]. Nu s lng kt qu

di 10.000 th SEOer newbie c th t TOP trong vng 1 thng.

Cui cng bn cn sp xp t kha theo nhm (chuyn mc) cho d qun l v vit bi.


2.2. Thit k URL bi vit

URL l a ch bi vit, cn cha t kha. Vi trang ch th URL chnh l domain.

Do vy, nu domain ca bn cha t kha, th tt c URL trong website u cha t kha.

l l do ti sao domain cha t kha SEO d dng hn.

Sau khi c danh sch t kha, cng vic tip theo bn cn lm l chun b cc bi vit

vit. Mi t kha bn to ra mt bi vit. Mi bi vit cn phi c a ch URL ring.

T danh sch t kha, bn lp ra danh sch URL trc khi bt tay vo vit ni dung

V d :

T kha URL

Marketing Online http://marketing.edu.vn/marketing-online

Internet Marketing http://marketing.edu.vn/marketing-online

Internet marketing, Hoc Internet Marketing http://inet.edu.vn/khoa-hoc/3/internet-marketing.html

Lu : Mt bi vit c th SEO vi 1 t kha chnh v nhiu t kha ph (cha t kha chnh)

C nhiu cch vit URL khc nhau bn c th la chn:

1/ Phn cp th mc

http://inet.edu.vn/khoa-hoc/internet-marketing.html

2/ Ch s dng cng mt cp (t kha t sau tn min) :

http://inet.edu.vn/khoa-hoc-internet-marketing.html

Trc khi c chng tip theo, bn hy truy cp vo WEB.TIN.VN ng k ti khon

(nu cha c) --> ng nhp --> To 1 blog vi a ch: .TIN.vn. Tham kho

blog ca ti: startup.TIN.vn. y l cng c cho php bn to trang web bn hng t

ng, tch hp sn tnh nng thanh ton online, affiliate, ...v c th gn tn min ring.


3. TI U BN TRONG TRANG WEB

Sau khi chn c t kha, v thit k cu trc URL cc bi vit, bn chuyn sang

bc tip theo l vit ni dung v ti u cc yu t trn tng trang web (on-page).

Di y l nhng thnh phn ca 1 trang web:

Nguyn tc 1: T kha xut hin trong tt c cc thnh phn ca trang web:

Tiu , M t, URL, Headline, hnh nh & cc on vn bn trong bi vit.

Nguyn tc 2: T kha t bn tri tt hn bn phi, bn trn tt hn bn di.

Tip theo, chng ta s tm hiu vic ti u tng yu t trn trang:

3.1. Title

M t ngn gn ch trang, 10 70 k t, nn t t kha bn tri tiu .

Ni dung tiu phi duy nht trong ton b website.

Th t trong phn ca ni dung HTML:

EBOOK SEO MASTER - T hc SEO Min Ph


3.2. META Decription

Miu t chi tit li ch trang web, chiu di 100 - 160 k t, cha t kha.

Ni dung m t phi duy nht trong ton b website: Cc trang khc nhau th tiu v m t phi khc nhau.

Ni dung Title v Description s c xut hin trong kt qu tm kim trn Google. Bn

hy vit lm sao hp dn ngi dng, gip tng lng truy cp vo website.

Ngoi ra, cn c th META Keywords dng lit k cc t kha. Hin ti Google khng

c th ny nn tt nht bn khng nn s dng trong trang web.

3.3. Heading (H1, H2, H3):

Dng nh dng cc mc trong ni dung. C 6 loi th heading t H1 n H6. Trong

, H1 s c nhn mnh cao nht, font ch ln nht v gim dn cho n H6.

Nguyn tc 3: font ch cng ln th ni dung cng quan trng - cn cha t kha.

Dng headline (tn bi vit) l phn bt u ca bi vit, cn t trong th H1.

Ngoi ra, bn c th s dng th in m , hoc in nghing

nhn mnh t kha so vi cc t xung quanh.

EBOOK SEO MASTER - T hc SEO Min Ph

EBOOK SEO MASTER

...

Hng dn a website ln TOP Google.


3.4. Hnh nh (IMG)

Hnh nh cng l 1 thnh phn ca ni dung v n cng cn c ti u theo t kha.

Google khng c c ni dung file nh (xu hay p th Google khng bit), m ch c

c nhng phn ni dung vn bn. Vi hnh nh, bn cn t t kha trong:

Tn file nh

Th ALT (m t nh)

Dng ch thch pha di nh

Lu :

Khng chn Robot (trong file robots.txt) c th mc cha file nh

To thm nhiu backlink n nh, bng cch nhng nh vo nhiu bi vit.

Ni dung nh phi ph hp vi ch trang web, lm r ngha cho bi vit.

Dung lng v kch thc file nh va trang web c ti nhanh hn.

Vn bn xung quanh hnh nh phi lin quan n t kha.

chc chn Google index, bn nn t URL nh trong file sitemap.xml

3.5. Mt t kha

L t l gia s ln xut hin ca t kha trong mt trang web (bao gm c Title v

Description), so vi tng s ln xut hin ca tt c cc t c cng di.

Mt s li khuyn v mt t kha:

1. T kha cn SEO c mt cao nht trong trang web.

2. Khng lp li t kha qu nhiu trong mi on vn bn (>= 3 l nhiu).

3. Mt t kha tt nht t 2% 5%

Bn c th s dng cng c SEOQuake kim tra nhanh mt t kha.

Ngoi cc yu t trn, ni dung trong trang web ca bn phi hp dn ngi dng. Nu t

l thot (Bounce Rate) thp - ngha l khch hng li trang web cng lu cng tt.

==> Tham kho: 4 Cch Google Index nhanh bi vit.


4. CC YU T TRN WEBSITE

4.1 Tn min v Hosting

Tn min c nh hng rt ln n th hng ca tt c cc trang web trn website. V l

do ny, bn nn la chn:

1/ Tn min cha t kha (c hiu qu ngay), hoc

2/ Tn min theo hng hiu (v lu di s tt hn tn min t kha)

3/ S dng nhng tn min c tui th, PageRank cao.

4/ ui theo a l, v d: .VN s tt hn khi SEO Vit nam

5/ Cng ngn gn cng tt,

trnh nhm ln, nghe 1 ln l

nh v c th vit li c.

Hin nay, s hu mt tn

min t kha p rt kh.

Thng th bn phi mua li

vi gi cao hoc s dng

dch v BACKORDER -

ng k li tn min ngay khi

ht hn, thng l do ch s

hu qun khng gia hn -

tham kho ti www.iNET.vn.

Hosting l ni lu tr ni

dung website. Bn nn chn dch v hosting cht lng (my ch mnh, bng thng rng),

cng gn khch hng tim nng cng tt. V d: nu bn hng n khch hng M th

bn nn t website M.

4.2. Ngn ng trang web

Bn c th thng bo vi Search Engine bit trang web ca bn dng ngn ng g, bng

cch s dng thuc tnh lang hoc xml:lang trong th HTML; V d di y xc nh

trang web dng ngn ng Ting Vit (vi).

Nu bn khng ci t ngn ng th cc Search Engine cng c th t pht hin ra c.

Tuy nhin, bn cng r rng th Search Engine s thch hn.

...


4.3. File robots.txt

Khi Robot truy cp vo 1 website, trc khi c ni dung cc trang web, n s tm n file

robots.txt. y l mt file text, t th mc gc, cha cc dng lnh dng CM

Robot khng c truy cp n 1 s ti nguyn trn website.

Trong website ca bn chc chn s c mt s trang, th mc, file m bn khng mun b

ngi khc nhm ng. Khi bn hy s dng lnh DisAllow cm Robot c. Nu

bn s dng lnh Allow: /, tt c mi ngc ngch trong website s

c Google index. Xem v d: http://inet.edu.vn/robots.txt

Bc 1: M notepad v son ni dung theo mu sau

User-agent: *


4.4. Sitemap l g ?

Sitemap (s website) l mt danh sch lit k cc trang web trn website. y l mt

cch Robot nhanh chng tm v c cc trang web ca bn.

C 2 loi sitemap:

Dnh cho ngi dng (c th l trang web sitemap.html)

Dnh cho robots: sitemap.xml (t th mc gc ca website)

Cch to file sitemap.xml

Bc 1: Bn vo a ch: www.xml-sitemaps.com

Starting URL: nhp a ch trang ch, v d: http://inet.vn

Change frequency: Always hoc Daily hoc Weekly,..

Priority: Auto

Bm vo: Start

Ch cho n vo c website ca bn, bao lu ty theo s lng bi vit trn website. Khi

chy xong bn s nhn c 1 danh sch cc file, nhng bn bm vo file: sitemap.xml

Bc 2: Sa ni dung v upload sitemap.xml ln Server

S dng Notepad m file sitemap.xml chnh sa:

t cc thng s Priority cho tng URL

Xa bt nhng URL khng quan trng.

Dng FTP upload file sitemap.xml ln host, t file th mc gc ca website.

Bn c th t ng link ti file sitemap.xml cui ni dung file robots.txt

Bc 3: ng k sitemap.xml vi Google Webmaster Tool.

+ Nhp website v xc minh quyn s hu (Xem hng dn)

+ Chn menu: Ti u ha >> S trang web

+ Bm vo nt THM/KIM TRA S TRANG WEB

+ Nhp tn file sitemap.xml v bm vo nt Gi s trang web.


4.5. Trang 404

Dng thng bo cho ngi dng bit mt ni dung (URL) no trn website khng tn

ti. V d di y l mt thng bo trn website inet.vn:

Cc ti u trang 404 Not found

To trang 404 (v d: 404.html) thng bo cc URL khng tn ti.

Trn trang 404 c lin kt v trang ch hoc quay tr li trang trc.

Khng cho Google index trang ny ()

4.6. Redirect 301

Khi i a ch (URL) ca trang web hoc tn min mi, bn cn thc hin cc bc sau:

1. Khch hng hoc Robot truy cp

vo a ch c th chuyn sang

a ch mi.

Bn c th thc hin iu ny

bng cch dng th Meta

refresh hoc Redirect.

2. Nu a ch c c th hng

trn Google, v ang c rt

nhiu backlink t bn ngoi tr

n, bn cn chuyn ton b gi

tr ny cho trang mi. lm

iu ny, bn phi s dng k

thut Redirect 301.

Bn cng dng Redirect 301 khi chuyn hng t tn min c www sang tn min khng

c www (hoc ngc li). V d: khi bn g www.inet.vn th t ng chuyn v inet.vn

Bn ng quan tm n vic lm th no ci t website chy Redirect 301. Bi v y

l cng vic ca lp trnh vin, khng phi SEOer. Nu mun tm hiu thm v kim tra

trang web ang chuyn hng bng hnh thc no ti http://inet.edu.vn/redirect-checker


4.7. Canonical

Trong thc t mt trang web c th c gn nhiu a ch (URL). Nhng Google li coi

mi URL l mt trang ring. Khi s ny sinh hin tng trng lp ni dung gia cc

URL. Google ch chp nhn index mt URL. N c th l URL m bn khng mong mun.

Trong cc bn sao, bn t dng sau y vo trong phn ... bo vi

Google bit URL gc. Sau Google s index URL gc theo ca bn:

V d: Kha hc SEO Master c nhiu URL vi ni dung ging nhau n 99%.

1. http://inet.edu.vn/khoa-hoc/2/search-engine-marketing-seo.html

2. http://inet.edu.vn/khoa-hoc/2/search-engine-marketing-seo.html?affid=126

3. ....

Ti mun Google index URL s 1, khi m HTML ca tt c cc URL cn li s c dng

4.8. Kim tra li HTML

Khi thit k web, bn phi m bo trang web c th hin th tt vi nhiu loi trnh duyt

khc nhau. Lm sao trang web cng t li HTML cng tt.

Ngi xem nhiu trnh duyt khc nhau s thy website ca bn theo mt chun chung,

cu trc website cng nh b cc ni dung trn website khng b ph v.

kim tra li HTML, bn vo a ch sau: http://validator.w3.org

URL gc

Rel canonical

Bn sao 1

Rel canonical

Bn sao 3

Rel canonical

Bn sao 2


5. XY DNG LIN KT

5.1 Backlink l g ?

L lin kt t trang ny sang trang khc.

Mt backlink c to bi 2 phn:

Anchor text: l phn ngi dng nhn thy.

URL: a ch ca trang ch. Khi ngi dng bm

vo Anchor text th v trang ny.

Google s dng s lng v cht lng backlinks tr ti

mt trang web nh l mt trong nhng yu t quan trng

xc nh th hng ca trang web .

Mt s lu khi xy dng lin kt:

t backlinks t trang c cng ch v ni dung.

t backlinks t cc trang c PageRank cao.

Qu nhiu backlinks trong mt khong thi gian ngn c th lm

th hng ca trang web b pht, hoc b xa ch mc hon ton.

t backlink ln t kha hoc cm t cha t kha.

Link popularity ( ph bin ca lin kt): trang web ca bn cng c ph bin rng

(nhiu lin kt t bn ngoi tr n, t nhiu ngun khc nhau) th th hng cng cao.

Link building: l cng vic (qu trnh) xy dng lin kt i / n cc trang web iu

hng ngi dng v robot, t lm tng mc ph bin v th hng ca trang web.

5.2. Cc loi backlink

1/ Internal links: l nhng lin kt tr ti trang trn cng 1 website.

Cc thanh menu ca trang web thng l Internal links

Dng iu hng ngi dng v robot di chuyn gia cc trang trong website

L yu t gip Search Engine bit c trang no l trang quan trng trong website.

Mt s lu khi xy dng lin kt ni b:

o Robot kh nhn din c cc lin kt c to bi Javascript.

Anchor text


o Lin kt trong flash th Robot khng th truy xut c

o Khng t qu nhiu link i ra trn 1 trang, thng


Mt s cch c backlink tt v tng PR:

Link Baiting (cu link): vit ni dung tt, hp dn, nhiu ngi khc s copy.

Chia s lin kt ln cc mng x hi: Google+, Facebook, Twitter,..

Trao i lin kt vi nhng website cng lnh vc.

Bnh lun, tr li bi vit trn cc blog, din n cng lnh vc.

Xy dng h thng website, v tinh l cc blog hoc website tn min t kha.

Khi xy dng lin kt, iu quan trng l bn phi duy tr vic t lin kt u n, trnh

tng qu nhanh, hoc khng c thm lin kt trong thi gian di.

5.4. Nofollow l g ?

Thuc tnh rel="nofollow" trong th dng thng bo cho Robot khng i theo lin

kt ny n trang ch. Khi , lin kt ch cn tc iu hng ngi dng.

SEO Master

Ngoi cch t nofollow cho tng lin kt, bn c th s dng th META robots t

nofollow cho tt c cc lin kt i ra khi trang web:

Thng thng lin kt cn c tc dng

truyn gi tr (pagerank) ca trang t

lin kt sang trang ch. Cc lin kt

nofollow s khng chia s gi tr cho

trang ch. Do vy, chng khng c gi

tr tng th hng cho trang ch.

tng tnh T NHIN, trang web ca

bn cng nn c mt vi lin kt

nofollow tr ti. ng thi, bn cng nn

t nofollow khi lin kt n cc trang

web km cht lng.

Tuy nhin, nu bn , cc lin kt t trn mng x hi, bnh lun trn blog, .. u l lin kt

nofollow. Nhng link ny vn c Google nh gi khi xem xt mc ph bin ca trang.

Cng qung b trang web n nhiu ni, bn cng c thm nhiu traffic,

ng thi gip tng UY TN v TH HNG trang web khi c tm kim.


6. MT S K THUT BLACK-HAT SEO

BLACK-HAT SEO: l n lc nng cao th hng trang web bng nhng k thut khng

c cc cng c tm kim chp thun, hoc la di;

V d: Text, link n vi thuc tnh display:none, mu ch tng t vi mu nn, t text hoc

link nm bn mn hnh: text-indent: -1000px, hoc tr v kt qu khc nhau ty theo ngi

dng hay Robot (Cloaking).

i khi v mun c Google nh gi xp hng cao m mt s

SEOer c hnh ng che giu on vn bn hay lin kt. y l 1

k thut Black HAT SEO b Google pht hin. Nu bn s dng

th s lm gim xp hng trong SEO v n nh hng n UY TN

ca website.

Cc dng Hidden text v Hidden link

Mu ch trng trng vi mu nn

Qu nhiu text t di 1 hnh nh (ALT)

Dng CSS n text hoc link display:none;

Font ch kch thc 1px.

Dng hnh nh c kch thc 1 pixel

Ai pht hin ra bn ang s dng text n hoc link n h c th thng bo vi Google

qua a ch: Google Webspam report; Kt qu l trang web c th b mt index.

Khi b mt index, bn hy kim tra li xem c text hoc link n hay khng, nu c hy g b

v thay i cc yu t khc cho ph hp vi quy nh ca google, sau bn gi cho

Google 1 yu cu xem xt li th hng.

Xem thm 10 bc kim tra trang web c b Google pht.


7. KIM TRA TH HNG TRANG WEB

Trang web ca bn ang nm v tr no trong kt qu tm kim ca Google? Nu n nm

trn trang 1 hoc 2 th bn c th d dng pht hin ra bng tay. Nhng nu xa trang

u, lm sao bit ang u v th hng ang tng hay ang gim.

Cch 1: Tm kim trn Google ch trnh duyt ring t

Trn Firefox, bn bm t hp phm: CTRL + SHIFT + P

Trn Chrome, bn bm t hp phm: CTRL + SHIFT + N

Sau , bn truy cp Google.com.vn v tm kim t kha. Lc ny kt qu s chnh

xc v Google khng bit bn l ai.

Cch 2: Truy cp vo trang web: http://inet.edu.vn/rankchecker

Cch 3: S dng tnh nng Rank Checker trong phn mm SEO Master!

http://phanmem.SEOMaster.vn


Tham kho mt s ch khc:

200 Yu t nh hng th hng trang web trn Google.

7 Bc Kinh doanh Online thnh cng

LOCAL SEO: seo t kha lin quan a im

To ng dn bnh m (Breadcrumbs)

K Thut SEO nh trn Google

10 th thut SEO Webmaster cn trnh

Cng thc tnh Google Page Rank

Th thut SEO Website bn hng

Tool kim tra tc Load website

Landing Page l g ?

Affiliate Marketing l g ?

V nhiu bi vit khc trn website

o www.iNET.edu.vn

o www.SEO.edu.vn

o www.Marketing.edu.vn

Danh sch tn min ht hn. t mua tn min .VN c PR, Age cao.

tr thnh mt SEOer chuyn nghip, bn cn phi hc tp mt cch nghim tc v cn

nhiu thi gian cng nh cng sc cp nht cc thay i ca Google.

y l cun ebook hon ton min ph, cung cp cho bn mt quy trnh n gin nhng y

lm SEO. Nu bn thc s mong mun bit thm nhiu kin thc hn na:

Tm mua sch

SEO MASTER

ton tp ti bn

ln 1 thng 5/2015

Tham gia hc

SEO MASTER

Hun luyn bn

a website ln

TOP 1-5 Google.

==> Tham gia cu lc b SEO Master trn Facebook: f.SEOMaster.vn

Ebook seo master 2016

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