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  • iNET SEO MASTER V3.0 - 1/5/2015 1

    iNET SEO MASTER 2015

    HNG DN SEO WEBSITE CN BN

    Ebook SEO Master ny s gip bn c kin thc nn tng

    vng chc trn con ng tr thnh SEO Master chuyn nghip.

    Nguyn Trng Th l chuyn gia SEO v Internet Marketing. L ngi am m

    Internet, anh lun tm ti khai thc cc cng c tt phc v cho cng vic.

    Sau hn 14 nm hc tp v tri nghim thc t, nm 2011 anh quyt nh

    chia s kin thc v kinh nghim ca mnh vi cng ng.

    Anh l Ch tch, CEO ca tp on iNET chuyn v dch v trn Internet v

    Mobile. Anh cng l ng sng lp Hc vin o to CNTT NIITiNET vi hai c

    s o to ln ti H Ni v TP HCM, mi nm o to trn 1.000 lt hc vin.

    Lin h tc gi: www.Facebook.com/trongtho * tho@inet.vn

  • iNET SEO MASTER V3.0 - 1/5/2015 2

    NI DUNG

    1. TNG QUAN V SEO ........................................................................................................... 3

    1.1. SEO l g ? ...................................................................................................................... 3

    1.2. Li ch ca SEO .............................................................................................................. 3

    1.3. Tm hiu v Google ......................................................................................................... 4

    1.4. SEM v PPC l g ? ......................................................................................................... 5

    1.5. Quy trnh SEO 1 website ................................................................................................. 6

    1.6. Chun b g trc khi hc SEO ........................................................................................ 6

    2. LP DANH SCH T KHA ................................................................................................. 7

    2.1. Nghin cu v la chn t kha ..................................................................................... 7

    2.2. Thit k URL bi vit ....................................................................................................... 9

    3. TI U BN TRONG TRANG WEB .................................................................................... 10

    3.1. Title ............................................................................................................................... 10

    3.2. META Decription ........................................................................................................... 11

    3.3. Heading (H1, H2, H3): ................................................................................................... 11

    3.4. Hnh nh (IMG) .............................................................................................................. 12

    3.5. Mt t kha .............................................................................................................. 12

    4. CC YU T TRN WEBSITE............................................................................................ 13

    4.1 Tn min v Hosting ....................................................................................................... 13

    4.2. Ngn ng trang web ...................................................................................................... 13

    4.3. File robots.txt ................................................................................................................. 14

    4.4. Sitemap l g ?............................................................................................................... 15

    4.5. Trang 404 ...................................................................................................................... 16

    4.6. Redirect 301 .................................................................................................................. 16

    4.7. Canonical ...................................................................................................................... 17

    4.8. Kim tra li HTML .......................................................................................................... 17

    5. XY DNG LIN KT ......................................................................................................... 18

    5.1 Backlink l g ? ............................................................................................................... 18

    5.2. Cc loi backlink ............................................................................................................ 18

    5.3. Pagerank l g? ............................................................................................................. 19

    5.4. Nofollow l g ? .............................................................................................................. 20

    6. MT S K THUT BLACK-HAT SEO ............................................................................... 21

    7. KIM TRA TH HNG TRANG WEB .................................................................................. 22

    Tham kho mt s ch khc: .............................................................................................. 23

  • iNET SEO MASTER V3.0 - 1/5/2015 3

    1. TNG QUAN V SEO

    1.1. SEO l g ?

    SEO (Search Engine Optimization): l qu trnh ti u ha

    website cho n tr ln thn thin vi cc my cc ch tm

    kim nh Google, Bing, Mc tiu ca SEO l a website

    ln trang 1 Google vi cc t kha (keyword) mong mun.

    SEO l mt cng c ca Internet Marketing, mt ngh ang rt HOT. VN hin nay c

    hn 200 cng ty dch v SEO v hn 10.000 ngi ang lm SEO (gi l SEOer). Nhu cu

    v nhn lc SEO ang ngy cng tng do cc doanh nghip hiu r gi tr ca cng c ny

    v ang u t mt cch nghim tc v bi bn hn. (Xem thm bi vit SEO l g ?)

    1.2. Li ch ca SEO

    Trc khi quyt nh mua hng, phn ln khch hng u tm

    kim trn Google. Thng thng, h ch nhn vo trang u ca

    kt qu tm kim. Do vy, vic website ca bn nm trn trang 1

    Google ging nh vic bn xut hin trc mt khch hng khi

    h ang c nhu cu mua hng.

    C v tr cao trn bng xp hng Google l v cng quan trng.

    SEO cn c v nh NAM CHM ht khch hng vo website.

    Nu bn ti u website cng tt th sc mnh ca n cng ln,

    v s thu ht c nhiu lng truy cp u n mi ngy.

    Mt s li ch ca SEO m bn nn bit:

    1. C c khch hng t ng, u n mi ngy, ngay c khi bn ang ng.

    2. Khch hng t tm n, v bn khng mt ph cho vic marketing sai i tng.

    3. Bn xut hin ng lc khch hng ang c nhu cu, nn c hi bn c hng l

    rt ln. Thng thng t kha cng di th t l mua hng cng cao.

    4. Vic xut hin trn trang 1 Google vi nhiu t kha khc nhau s lm tng uy tn

    tn min, t tng thng hiu cho doanh nghip.

    5. SEO gn nh min ph. Chi ph duy nht bn phi tr l thi gian.

    6. Gia tng doanh thu v li nhun.

    Ngi lm SEO khng cn phi bit v IT. Cng vic bn lm ch yu l vit ni dung, v

    xy dng lin kt. Tuy nhin, nu bn bit v IT s l mt li th. SEO rt d hc, d lm,

    v cng ng SEOer th rt ng. Nu bn thc s tp trung th ch sau 1 nm c th

    tr thnh SEOer chuyn nghip SEO Master.

  • iNET SEO MASTER V3.0 - 1/5/2015 4

    1.3. Tm hiu v Google

    Google s dng hn 200 tiu ch quyt nh th t ca cc trang web trong trang kt

    qu tm kim. N cng cng khai cc hng dn ca mnh trn trang support.google.com.

    u tin, hy chc chn rng trang web ca bn c cng c tm kim bit n, iu ny

    c ngha l c mt con nhn (spider hay robot) t ng tm n trang web ca bn.

    Google c nhiu my ch tm kim t cc quc gia khc nhau. Bn Vit Nam tm kim

    ni dung Ting Vit th Google s tr v kt qu t my ch Google.com.vn; kim tra

    th hng trang web vi ngi dng Nht, bn cn truy cp website Google.com.jp.

    Trang kt qu tm kim c tn ting anh l SERP (Search Engine Result Page), bao gm

    nhiu ni dung c gi l SNIPPET. Mi snippet bao gm: Title, URL, & Description. Gn

    y Google hin th kt qu tm kim c thm: Hnh nh, Video, Tn tc gi, Review

    . Ni dung ny c gi l Rich Snippet.

    Khi SEO hoc thu cng ty lm SEO, bn thng nghe ni n thut ng TOP 10, TOP 5,

    TOP 3. Dch v SEO TOP 10 ngha l a trang web ln trang 1 Google v tr s 1 n

    10. TOP 5: v tr t 1-5, TOP 3: v tr t 1-3. Hin nay rt t cng ty nhn SEO TOP 1, v

    Google thng xuyn hay i th hng trang web nn v tr khng n nh.

    Bn cn lu l Google ang c nhn ha kt qu tm kim. Ngha l, nhiu ngi ngi

    cng mt a im, g cng mt t kha s nhn c kt qu khc nhau. Nhng trang

    web bn thng xuyn truy cp s lun c th hng cao khi bn tm kim.

    c bit t khi Google a ra mng x hi Google+, nu bn theo di ai th nhng

    trang web m ngi chia s s lun c th hng cao khi bn tm kim. iu ny tng

    t vi nhng ni dung bn +1, Like hoc chia s ln Mng x hi.

    V l do ny, nu bit cch kt hp SEO vi cc cng c khc (Email, Social, PR,..) bn s

    cng c c nhiu khch hng hn, v hiu qu kinh doanh s tt hn.

  • iNET SEO MASTER V3.0 - 1/5/2015 5

    1.4. SEM v PPC l g ?

    SEM (Search Engine Marketing) Tip th trn cng c tm kim: l cch a website ln

    trang kt qu tm kim trn Google. SEM = SEO + PPC.

    PPC (Pay Per Click): Xut hin trn Google bng cch tr tin cho mi nhp chut. Chi ph

    mi khi ai bm vo qung co c gi l CPC (Cost Per Click). Khi s dng PPC, bn

    cn quan tm ti vic ti u ha qung co c v tr cao v CPC thp. Hy tng tng

    thay v 5.000/click, bn ti u cn 1.000/click, bn s tit kim c bao nhiu ?

    s dng dch v PPC ca Google, bn truy cp vo website: Adwords.Google.com &

    login bng ti khon Gmail. Nu mun t mnh ci t v ti u qung co, bn c th

    tham gia kha hc Qung co Google Adwords ti iNET xem thm Video.

    * * *

    Google sp xp th hng ca tng trang web,

    ch khng phi sp xp th hng ca c website.

  • iNET SEO MASTER V3.0 - 1/5/2015 6

    1.5. Quy trnh SEO 1 website

    1. Nghin cu th trng v la ch