July 2014

eBIW ORDM Offering

• eBIW Oracle Retail Data Model (ORDM) Offering

• eBIW Retail Business Case Summary

• Retail Business Issues Addressed by eBIW

• eBIW’s Advanced Analytics for Retailers

• eBIW – ORDM Implementation Process

• eBIW – ORDM Implementation Approach

• eBIW - Typical ORDM Implementation Timeline

• eBIW – Complete Enterprise Data Warehouse / BI Solution

• Q & A

2

Agenda

eBIW Oracle Retail Data Model (ORDM) Offering

Utilizing a framework of value-based methodologies and tools

eBIW’s Retail

BI Accelerator

BI Strategy &

Road Map

Leading Retail KPI &

Metrics Repository +

Retail

Business Analytics

Data Governance

ORDM Boot Camp

Workshop

Master Data Management

BI / DW Technical

Infrastructure

Change Management

Implementation &

Delivery

Assist Retail clients to examine

end-to-end information

challenges

• spanning business processes,

data, people, and change

Management

• Adopting and integrating new

technologies

Assist Retail clients in their

efforts to determine the shortest

path forward for leveraging their

information assets to generate

shareholder value

3

eBIW Retail Business Case Summary

4

Incorporates Industry Knowledge, Experience and Business Insights – to

Analyze Customer Trends, Reducing Cost and Time required to implement

• Collect and consolidate Retail customer, vendor, point of sales data from across the enterprise to

create a single view of their data

• Recognize customer interactions across various touch points and channels to better understand

shopping behavior

• Go beyond the basics of direct marketing to correlate customer data with product assortment,

space planning, and channel preference for a more-personalized customer experience

• Provide advanced analytics (Predictive Modeling, Data Mining) of customer data (customer

segmentation, demographics) in order to unearth hidden buying and usage patterns across all

channels

• Establish enterprise-level performance metrics and KPIs to support the company’s strategic

objectives and goals

• Provide real-time information visibility across the enterprise, including insight into demand patterns

within and across channels

• Supply users throughout the organization with self-service access to actionable information and

insights

Retail Business Issues Addressed by eBIW (1)

5

eBIW service offering can assist retailers to address following challenges

Slower revenue

growth

As consumer facing a tough economic environment and credit crunch reducing

number of shopping trips, overall buying and migration to retailers and products

who provide better perceived value of shopping trips, overall buying and migration

to retailers and products who provide better perceived value

Increased

pressure on

pricing & margins

With the power of anytime information in the hands of the consumer and the

choice of where they buy from creates a stiff competition in which retailers are

seeing their price and margin erosion

Customers want

convenience &

options to shop

More customers now shop at various channels that retailer offers and would like a

seamless shopping experience, Research also suggests x-channel shoppers are

more profitable than single channel shoppers

Lack of integration

of previously

acquired assets

Retailers have acquired companies, businesses and other assets to help grow

inorganically but many times these assets are not well integrated e.g. lack of

single view of customer or products data across the enterprise

Retail landscape

remains highly

competitive with

blurring segments

Wal-Mart is the largest grocery store by sales. Best Buy runs a successful B2B

business and a services arm (Geek Squad)

Retail Business Issues Addressed by eBIW (2)

6

eBIW utilizes Advanced Analytics to provide decision-making across the

range of value drivers available to retailers

Retailer’s Data External Data POS | Customer | Store | Financial | Associate Demographics | Lifestyle | Spending Estimates

Customers Suppliers

Associates

Competitive

Environment

Advanced

Analytics

Localization

Supply Chain

Analytics

Marketing

Effectiveness

Fraud Detection &

Prevention

Customer Insights

Customer Driven

Marketing

Workforce

Intelligence

Pricing &

Promotions

Assortment

Optimization Safety Analytics

eBIW’s Advanced Analytics for Retailers

7

Analytics provides a fact base for decision-making across the range of

value drivers available to retailers

eBIW – ORDM Implementation Process

Note Some of the above tasks will be performed in parallel when needed 8

eBIW – ORDM Implementation Approach

Utilizing ORDM to accelerate the BI implementation

text

Gather KPIs & Reports

Requirements

text

Create

Source-to-Target Mapping

On

Data

text

Conduct Gap Analysis

on Requirements

with ORDM

textCustomize ORDM

text

Design & Develop

Reports

text

Design & Develop ETL

On

Data

• Approved KPIs with priorities assigned

• A KPI baseline will be established, upon which to build the ultimate full scorecard as information becomes more extractable under future application migrations

• Best practice reports and dashboards in Oracle Business Intelligence.

9

eBIW - Typical ORDM Implementation Timeline

24-Weeks implementation + 4-Weeks Post Product Support (Go-Live on

Week 25)

10

eBIW - Complete Enterprise Data Warehouse / BI Solution

ORDM & Implementation Services Key Components of Strategy

11

• Ad-hoc Queries, Dashboards, Metrics/KPIs

• Drill Down Data Exploration

• Integrated Schemas, ETL

• Mobile access

• Consistent UI

• In-depth retail knowledge

• Engineered systems expertise

• Focused on time to value

• ORDM installation

• Deploy CRP instance

• Review integration architecture

Pre-Packaged Analytics Implementation Services Retail Data Model

• Tools

• Appliances, Servers

• Industry agnostic

• Build your own analytics

• Extreme performance

Core Technologies

Industry Specific Components

eBIW

12

Q & A