Relatório Financeiro de Marketplace Online no Brasil - Visão Seller e Marketplace
Ebay:The world online marketplace
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Transcript of Ebay:The world online marketplace
INTRODUCTION
1.What is ebay?
First “world’s online market place” that uses auction type pricing for sale of goods at the customers willing.
History I am the proud
owner and founder of
Auctionweb-PIEERE omidyar
1995
1997 Ebay got its name.
Story of Innovation. First sale on ebay for 14.83$.
Oldest piece of levis jeans sold for 46000$
Statistics
Billion live listings
Million Active buyers
Million App downloads
STRENGTHS
USP
Huge number of categories to shop from…
Looking for this part …
You will find this on ebay.
ALLOWED
PRICING STRATEGY Buyer bids the price for a particular offering from the seller, the second highest bidder gets to buy the commodity, while highest bid is not disclosed.
HAPPY BUYER HAPPY SELLER ebay
AQUISITIONS
STRATEGIC MERGERS
This strategy helped ebay :
Acquire the business of acquitted firm.
Expand consumer base and increase its market.
Helps for global expansion and understanding the local markets
FIRST ACQUISITION(1998):parent company Up4Sale,providing person to person
online trading .
Takeover in 2000 ,makes easier to sell
movies, books and games online.
Most successful takeover(2002) helped
in achieving global expansion of ebay.
ebay IS SUCCESSFUL WHILE OTHERS HAVE FAILED??
PERCEIVED VALUE PRICING: POWER TO CONSUMER SOCIAL COMMUNITY SITE: COMMUNITY OF
BUYERS AND SELLERS. BUY IT NOW: FIXED PRICE MODEL REFERENCE PRICING: WHAT COULD BE THE
PRICE??? GLOBAL EXPANSION: STRATEGIC ACQUISITIONS.
IS ebay’S FEE STRUCTURE OPTIMAL?
FEE STRUCTURE
SAVINGS:BUYER
INSERTION & LISTING FEES:ebay
PROFITS:SELLER
FOR ebay TO GROW???
FOR THE BETTER FUTURE OWN
DELIVERY CHANNEL
PERSONAL SELLING
BREAK LANGUAGE BARRIERS
SUMMARY
INTRODUCTION
FOR ebay TO GROW???
IS ebay’S FEE STRUCTURE OPTIMAL?
ebay IS SUCCESSFUL WHILE OTHERS HAVE FAILED??
STRENGTHS AQUISITIONS
THANK YOU
DISCLAIMER Created by Tushar Baghel, HBTI Kanpur , during a marketing management internship under professor Sameer Mathur, IIM Lucknow.