Ebay:The world online marketplace
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Transcript of Ebay:The world online marketplace
- 1. INTRODUCTION
- 2. 1.What is ebay? First worlds online market place that uses auction type pricing for sale of goods at the customers willing.
- 3. History I am the proud owner and founder of Auctionweb- PIEERE omidyar 1995 1997 Ebay got its name.
- 4. Story of Innovation. First sale on ebay for 14.83$. Oldest piece of levis jeans sold for 46000$
- 5. Statistics Billion live listings Million Active buyers Million App downloads
- 6. STRENGTHS
- 7. USP Huge number of categories to shop from
- 8. Looking for this part You will find this on ebay. ALLOWED
- 9. PRICING STRATEGY Buyer bids the price for a particular offering from the seller, the second highest bidder gets to buy the commodity, while highest bid is not disclosed. HAPPY BUYER HAPPY SELLER ebay
- 10. AQUISITIONS
- 11. STRATEGIC MERGERS This strategy helped ebay : Acquire the business of acquitted firm. Expand consumer base and increase its market. Helps for global expansion and understanding the local markets FIRST ACQUISITION(1998):parent company Up4Sale,providing person to person online trading .
- 12. Takeover in 2000 ,makes easier to sell movies, books and games online. Most successful takeover(2002) helped in achieving global expansion of ebay.
- 13. ebay IS SUCCESSFUL WHILE OTHERS HAVE FAILED??
- 14. PERCEIVED VALUE PRICING: POWER TO CONSUMER SOCIAL COMMUNITY SITE: COMMUNITY OF BUYERS AND SELLERS. BUY IT NOW: FIXED PRICE MODEL REFERENCE PRICING: WHAT COULD BE THE PRICE??? GLOBAL EXPANSION: STRATEGIC ACQUISITIONS.
- 15. IS ebayS FEE STRUCTURE OPTIMAL?
- 16. FEE STRUCTURE SAVINGS:BUYER INSERTION & LISTING FEES:ebay PROFITS:SELLER
- 17. FOR ebay TO GROW???
- 18. FOR THE BETTER FUTURE OWN DELIVERY CHANNEL PERSONAL SELLING BREAK LANGUAGE BARRIERS
- 19. SUMMARY INTRODUCTION FOR ebay TO GROW??? IS ebayS FEE STRUCTURE OPTIMAL? ebay IS SUCCESSFUL WHILE OTHERS HAVE FAILED?? STRENGTHS AQUISITIONS
- 20. THANK YOU
- 21. DISCLAIMER Created by Tushar Baghel, HBTI Kanpur , during a marketing management internship under professor Sameer Mathur, IIM Lucknow.