Ebay:The world online marketplace

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    22-Jan-2018
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Transcript of Ebay:The world online marketplace

  1. 1. INTRODUCTION
  2. 2. 1.What is ebay? First worlds online market place that uses auction type pricing for sale of goods at the customers willing.
  3. 3. History I am the proud owner and founder of Auctionweb- PIEERE omidyar 1995 1997 Ebay got its name.
  4. 4. Story of Innovation. First sale on ebay for 14.83$. Oldest piece of levis jeans sold for 46000$
  5. 5. Statistics Billion live listings Million Active buyers Million App downloads
  6. 6. STRENGTHS
  7. 7. USP Huge number of categories to shop from
  8. 8. Looking for this part You will find this on ebay. ALLOWED
  9. 9. PRICING STRATEGY Buyer bids the price for a particular offering from the seller, the second highest bidder gets to buy the commodity, while highest bid is not disclosed. HAPPY BUYER HAPPY SELLER ebay
  10. 10. AQUISITIONS
  11. 11. STRATEGIC MERGERS This strategy helped ebay : Acquire the business of acquitted firm. Expand consumer base and increase its market. Helps for global expansion and understanding the local markets FIRST ACQUISITION(1998):parent company Up4Sale,providing person to person online trading .
  12. 12. Takeover in 2000 ,makes easier to sell movies, books and games online. Most successful takeover(2002) helped in achieving global expansion of ebay.
  13. 13. ebay IS SUCCESSFUL WHILE OTHERS HAVE FAILED??
  14. 14. PERCEIVED VALUE PRICING: POWER TO CONSUMER SOCIAL COMMUNITY SITE: COMMUNITY OF BUYERS AND SELLERS. BUY IT NOW: FIXED PRICE MODEL REFERENCE PRICING: WHAT COULD BE THE PRICE??? GLOBAL EXPANSION: STRATEGIC ACQUISITIONS.
  15. 15. IS ebayS FEE STRUCTURE OPTIMAL?
  16. 16. FEE STRUCTURE SAVINGS:BUYER INSERTION & LISTING FEES:ebay PROFITS:SELLER
  17. 17. FOR ebay TO GROW???
  18. 18. FOR THE BETTER FUTURE OWN DELIVERY CHANNEL PERSONAL SELLING BREAK LANGUAGE BARRIERS
  19. 19. SUMMARY INTRODUCTION FOR ebay TO GROW??? IS ebayS FEE STRUCTURE OPTIMAL? ebay IS SUCCESSFUL WHILE OTHERS HAVE FAILED?? STRENGTHS AQUISITIONS
  20. 20. THANK YOU
  21. 21. DISCLAIMER Created by Tushar Baghel, HBTI Kanpur , during a marketing management internship under professor Sameer Mathur, IIM Lucknow.