ebay social measurement by Sudha Jamthe at Social data panel at Adobe
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Social Measurement @eBay Sudha Jamthe, Social Media Strategist @sujamthe Feb 13, 2012 Prepared for Social Data Hub @Adobe Global Social Media Week 2012
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Social Data Measurement at eBay and the overall challenges and lessons learnt with Social Data. This is my deck from the Social Data @Adobe as part of social media week with @poveromo @lasandrabrill @bechyannbrown @setlinger and @britopian. Love to hear your comments.
Transcript of ebay social measurement by Sudha Jamthe at Social data panel at Adobe
Social Measurement @eBaySudha Jamthe, Social Media Strategist
@sujamthe
Feb 13, 2012
Prepared for Social Data Hub @Adobe Global Social Media Week 2012
@sujamthe
My Inspiration for Corporate Social Measurement
The Ability to capture, interpret and act in real time based on signals from social in the context of enterprise data will become a tremendous competitive advantage over time.
- Susan Etlinger (@setlinger) of Altimeter Group.
@sujamthe
Organizational Model How we work across the company
Global Social
Analytics
PR/MarCom
m
Social Business
(US)
Social Business Unit (EU)
Social Commerce Products
@sujamthe
eBay Social Measurement FrameworkIn
tern
alE
xter
nal
Social Commerce Metrics
Social Marketing
Social Customer Service
Social Data
Social Intelligence Data from social
Key Business Drivers & Social Business Levers
@sujamthe
OUR TWO AREAS OF
FOCUS ARE
@sujamthe
1. SOCIAL COMMERCE MEASUREMENTS
@sujamthe
1. SOCIAL COMMERCE MEASUREMENTS Facebook Insights for Commerce & Brand Reach
Facebook EdgeRank controls the key to measuring the actual reach of Facebook messages.
@sujamthe
1. SOCIAL COMMERCE MEASUREMENTS Facebook Insights for Social Traffic Measurement
Facebook Domain Insights offers key to reaching prospects via Facebook
@sujamthe9
@mommytx
@jjohnson
@docjrt
@joe132
@gadgetlover
@jjohnson
Kred: 671 Influence
Followers: 18,238
Location: Germany
Total Shares: 54
Gender: Male
Top Communities: Advertising
Competitive Sharer Break Down
2. Social Data Intelligence - Influencer Analysis Source: @Peoplebrowsr
@sujamthe10
2. Social Data Intelligence: Audience & Competition AnalysisSource: @Peoplebrowsr
Social Interest Taxonomy and Audience AnalysisDifferentiate - Buyers vs. Sellers
48%
38%
14%
Buyers (3 competing companies)
Top Locations Sellers1. New York2. Chicago3. France4. Dallas5. Michigan6. Nashville7. Berlin8. London9. Los Angeles10. San Diego
Buyers1. London2. Chicago3. California4. New Jersey5. New York6. Toronto7. Maryland8. Los Angeles9. Melbourne10. Houston
@sujamthe11
Key Learnings – You Are Waking Up a Sleeping Lion
1. Be ready for a data driven org change
2. Social Data knows no boundaries – Collaborate with global stakeholders
3. Be honest about imperfect social data and limitation of technology
4. Listen, Learn, Educate from inside & outside the company
@sujamthe
Thank You!
Sudha Jamthe
@sujamthe
Slide Deck on Slideshare:
http://www.slideshare.net/sujamthe
My job req: http://bit.ly/socialcommerceanalystjob
