eBay Market ResearchCost or Investment

by the HammerTap Market Research Team

Insights into the real value of time spent conducting

research

eBay Market Research

There is an old saying regarding market research:

“Fast, easy, inexpensive: Pick two.”

By using HammerTap to conduct eBay market research, however, you can have

your cake and eat it too.

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Watches-Listing Success Rate

Sample size: Approx. 4,300 Listings

Pocket watch Listing Success Rate Wrist watch Listing Success Rate

Duration Duration

Watches-Average Sales Price

$40.89 $41.29

$92.11$85.48

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$87.05

$69.68

$102.21

$75.79

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Sample size: Approx. 4,300 Listings

Pocket watch Average Sales Price Wrist watch Average Sales Price

Duration Duration

Value of 5 minutes of Research (LSR)

When we knew the right duration:

• Pocket watch listing success rate average increase of 21.2%

• Wrist watch listing success rate average increase of 11.2%

Value of 5 minutes of Research (ASP)

When we knew the right duration:

• Pocket watch average sales price (ASP) yielded an average increase of $36.22

• Wrist watch average sales price (ASP) yielded an average increase of $24.70

Dryers-Listing Success Rate

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Duration Duration

Gas Dryer Listing Success Rate Electric Dryer Listing Success Rate

Dryers- Average Sales Price

$116.65

$172.72

$144.88

$171.88

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$51.50

$262.45

$151.17$136.07

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Gas Dryer Average Sales Price Electric Dryer Average Sales Price

Duration Duration

Value of 5 minutes of Research (LSR)

When we knew the right duration:

• Gas Dryer listing success rate average increase of 19.3%

• Electric Dryer listing success rate average increase of 7.3%

Value of 5 minutes of Research (ASP)

When we knew the right duration:

• Gas Dryer average sales price (ASP) yielded an average increase of $28.25

• Electric Dryer average sales price (ASP) yielded an average increase of $149.54

Time/Value of Research

• eBay sellers have to establish the value of the information gained in order to justify the cost and time associated with conducting research.

• In almost every case, the cost of revenue lost far exceeds the expense of the research in time and monetary value when sellers opt to forego market research.

eBay Market Dynamics

• Without feedback from the market, sellers will rarely adapt quick enough to changes and new challenges in the eBay marketplace.

• Accurate research is the best way to uncover insights and understand the dynamics that are at play in any given market.

Takeaways

Remember…

Efficient and effective market research should be seen as a valuable investment of time not a cost!

The cost of lost opportunity will almost always exceed that of conducting

sound market research.

Please take some time to visit:

www.hammertap.com