Ebay-Connecting buyers and sellers globally

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    17-Feb-2017
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Transcript of Ebay-Connecting buyers and sellers globally

  • THE MARKETING GIANT

    SWAPNIL GOYAL

    IIT KANPUR

  • WHAT IS

    FOR

  • ONLINE PLATFORM FOR AUCTIONING AND SHOPPING

    s BUSINESS MODEL IS BROKER MODEL

  • WHAT IS SOLD ON

  • WHY WOULD SOMEBODY PURCHASE A BROKEN PRODUCT

  • THE ANSWER IS SIMPLE

    ONE MANS TRASH IS ANOTHER MANS TREASURE

  • THEN NOW

  • WHAT CAN NOT BE SOLD ON

  • . And other illegal things

  • VALUE PROPOSITION BY

  • WHATS FOR

    CUSTOMERES

  • CONVINIENT PURCHASING FACILITY

  • CONVINIENT PAYMENT OPTIONS

  • ACCEPTED VS NOT ACCEPTED

  • WHATS FOR

    SELLERS

  • Sellers with highest ranking appears on top

  • HOW MAKES MONEY

  • CHALLENGES

  • TOO MANY COMPETITORS IN THE BUSINESS

  • OTHER CHALLENGES TO ADDRESS

    Dynamic market placing Need to speed up R&D

    Changing consumer trend from auction to fixed price model

    Need to address issues like :

  • WHATS NEXT FOR HOW IT

    CONTINUES TO GROW

  • Mobile Applications

  • Increasing connectivity with social media

  • OVERVIEW

  • These slides were created by

    SWAPNIL GOYAL (IIT KANPUR)

    as part of an internship

    under the guidance of

    Prof. SAMEER MATHUR (IIM Lucknow)