The absolutely simplest way to understand SEO

with Teena Hughes

1Monday, 20 February 2012

SEO stands for Search Engine Optimisation

(or Optimzation)depending on which side of the “pond” you’re on

2Monday, 20 February 2012

So, SEO means, “Which words will

someone search for?”The words people search for are known as

KEYWORDS.

3Monday, 20 February 2012

Searching for a string of words in a row is

called a ‘long-tail keyword’ phrase

4Monday, 20 February 2012

If someone wanted to find you online, your product or service,

what WORDS would they type?

5Monday, 20 February 2012

More and more people are typing QUESTIONS as a

search - so what are those questions?

6Monday, 20 February 2012

If you own a shoe store, some searches might be: where can I find red sandals in san franciscohow much are red sandals in melbournewhere can I find large red sandals in athens

Starting to get the picture? The searches have more than 2 or 3 words in them - these are LONG-TAIL KEYWORD PHRASES and THIS is how you can start adding SEO to your website. Type QUESTIONS people are searching for.

7Monday, 20 February 2012

If you had a site about dog training: how do I stop my german shepherd bitinghow do I train my labrador to shake handswhat can I do to stop my dog from barking

So now you might be starting to see how important it is to use QUESTIONS and ANSWERS on your website ...

8Monday, 20 February 2012

If you had a site about tap-dancing monkeys: how do I get my monkey to wear a tutuhow do I train my monkey to smilewhat can I do to stop my monkey from running around in class wearing tap shoes

I included these questions above just in case you know someone with a tap-dancing monkey :-)

9Monday, 20 February 2012

If you had ANSWERS to these QUESTIONS on your website or blog, chances are those pages will APPEAR IN THE SEARCH RESULTS when someone types a similar question into a search engine.

Now that sounds like a good idea, doesn’t it?

10Monday, 20 February 2012

Many people will tell you how to: SEARCH for the best keywordsUSE the best keyword search toolsFIND keywords with the BEST TRAFFICCALCULATE how strong the keywords are.

Forget all of that for now. The bottom line is, you CAN learn many SEO tactics, but I highly recommend STARTING SIMPLE, and doing something EASY.

11Monday, 20 February 2012

Over the next few days: WRITE DOWN as many questions as you can think of that people have asked about your products and services (check your email for ideas from questions via your website)PLAN to write a page or post about EACH questionADD these pages or posts to your website or blog.

12Monday, 20 February 2012

Don’t overdo it.Start SIMPLE.Try with 3-5 QUESTIONS. Write the Question at the top of the pagenow write 3-5 paragraphs ABOUT that question, as an ANSWER. Feel proud that you’ve added NEW JUICY CONTENT to your site, which people will be searching for.

13Monday, 20 February 2012

That’s your homework for today :-)

In the next video, I’ll show you HOW to turn those QUESTIONS (those long-tail keyword phrases) into juicy SEO food for search engine robots.

14Monday, 20 February 2012

See you in the next SIMPLE SEO video!

Cheerio from

Teena Hughes

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15Monday, 20 February 2012