EASTWEST PR_China media landscape&CleanTech trends 2016

Singapore | Beijingwww.eastwestpr.co

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EASTWEST Public Relations

China Media Landscape 2015&

CleanTech China Trends 2016-2020

Denise ChenSenior Associate

[email protected]

www.eastwestpr.com


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China as a country with over 1.4 billion people moving fast forward into the information age features a big variety of communication channels.

Consequently, the Chinese media landscape is one of the richest in the world. It is characterized by a fast transformation from a stiff government owned structure into new business models, from traditional press into new media and innovative forms of news making.

From state owned to new business models Surging Online Media Strong focus on Mobile The Infamous Censorship Issue

China’s Media Landscape


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China’s Social Media Landscape


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Global Social Media Landscape

Global top 20 social media platforms:

5 from China:

QQ – 829MWechat – 468MBaidu TieBa – 300MSina Weibo – 167MLinkedIn – 93M


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What’s the future of China’s Tradtional Media?

Resource: http://news.xinhuanet.com/english/2015-11/11/c_134806589.htm

Media professionals and experts expressed op-timism about the future of traditional media during a forum in Beijing on Nov 11, 2015, de-spite challenges brought by the rise of social medial and citizen journalism.

Professional content > User-Generated Content (UGC) Quality, accuracy and depth Traditional media organizations are stepping

up to embrace new technologies to raise thegame, eg: Virtual Reality, Google Earth satellite imagery, Video distribution etc


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What

are the industries with strong government support?


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China’s 13th Five-Year Plan clearly creates a differential in prospects for different industries, with its strong emphasis on consumption, innovation, social welfare

and health.

Healthcare, automobile and electronics sectors to thrive under the next five-year plan.

The expanded medium-income group in China will have more demands for the commodities and services of other countries, no matter high-quality food

products or tourist routes


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What are the promising industries in CleanTech?


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China’s 13th Five-Year Plan highlights

Highlights from President Xi’s announcment about clearly creates a differential in prospects for different industries, with its strong emphasis on consumption, innovation, social welfare and health.

Among innovation, developing environmental protection and related industries is listed as one of the priorities for the next five years. This includes

expediting energy technology innovation; encouraging the development of the new energy industry, such as wind,

solar, bio, water and geothermal energy; strengthening smart power grid construction, investing over RMB2 trillion

between 2015-2020. continuing to promote the development of the new energy car industry; popularising green construction; boosting development of the waste recycling system and industry.


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Where

are the promosing industries?


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How

to find the promosing industries?


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2016 China CleanTech Event List

Name Date Area of Focus WebsiteGeneral

1CIGEE 2016 (IEEE participated) June 29-July 1, Beijing Smart grid/internet http://en.cigee-expo.com

2The 8th China Low Carbon Industry Expo April 6-8, Beijing Low carbon http://www.ditan500.com

3ACHEMA Asia German May 9-12, Beijing Bio, water,

Pharmaceutical etc http://www.achema.cn

4BAU Congress China July 4-6, Beijing Green construction/building www.bauchina.com

5Blue Auto China October 13-16, Beijing New energy vehicle http://www.evautoe.comClean energy

6Beijing Smart Home Expo

April 14-16, Beijing Smart home, intelligent building

http://www.china-ibuildexpo.com/IB16/Home/lang-eng/Information.aspx

2016 Event List@China National Convention Center

http://www.cnccchina.com/events/Default.aspx?cid=324

Event list


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CleanTech China Sample Media List Name Type Website

General business1People.com.cn Energy 人民网能源频道 Online http://energy.people.com.cn/

2Xinhua News Energy 新华网能源频道 Online http://www.news.cn/energy/

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China Economic Net Energy 中国经济网能源频道 Online http://www.ce.cn/cysc/ny/

4

China Business Newspaper 第一财经日报 Print http://www.yicai.com/

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21st Century Business Herald 21经济经济报道 Print

http://www.21cbh.com/Clean energy

5China Clean Energy 中国清洁能源网 Online http://www.21ce.cc/

6China New Energy 中国新能源网 Online http://www.newenergy.com.cn/

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Renewable Energy Focus 可再生能源聚焦 Print http://www.ringier.com/cn/products/china/trade-magazine/

renewable-energy-focus-china

8China Energy News 中国能源报 Print http://paper.people.com.cn/zgnyb/html/2014-12/01/node_2222.htm

9Energy Review 能源评论 Print N/A

10 Global Energy News 世界能源导报 Print N/AEnvironment

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China Clean Environment 中国节能环保网 Online

http://www.ceee.com.cn/

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China Environment News 中国环境报道 Online

http://www.chinaepr.com/

13 China Green News 中国绿色新闻网 Online http://china-green.org/

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China Environment Newspaper 中国环境报 Print http://cenews.com.cn/

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Energy Conservation & Environmental Protection 节能与环保 Print http://jnhb.net/

Media list

http://energy.people.com.cn/

http://china-green.org/

http://jnhb.net/


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EASTWEST related case studies

Solar: SolarMaxSmart Grid: IEEE&IEEE-SAEV: IEEE-SABio (pitched): N/AWaste recycling (pitched): Alba

Singapore | Beijing | Bangalore

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IEEE Press conference during the Smart Grid World Forum

Brief

IEEE is the world’s largest professional association dedicated to advancing technological innovation and excellence for the benefit of humanity. IEEE was looking for PR support in China prior to the Smart Grid Word Forum (SGWF) taking place in Beijing from September 28 to September 29, 2011.

Approach

EASTWEST leveraged creative PR tactics to increase IEEE’s visibility, get coverage for IEEE and IEEE’s spokespeople among Chinese clean energy and mainstream business media outlets, this integrated approach combining online, social networking and media relations.

Results

28 media in attendance to the media roundtable

90 media clippings generated within three days of the event

http://www.eastwestpr.com/

http://www.eastwestpr.com/our-work/case-studies/smart-grid-world-forum-2011-beijing/

http://www.eastwestpr.com/our-work/case-studies/smart-grid-world-forum-2011-beijing/

Singapore | Beijing | Bangalore

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SolarMax’s Swiss Quality Inverters on Display at the 2012&2013 SNEC ExpoBrief

SolarMax, the world’s leading Swiss manufacturers of grid-connected solar inverters, exhibited at 2013 SNEC PV Power expo in Shanghai. EASTWEST PR was appointed as SolarMax’s local PR agency to build its brand image in the Chinese market around SNEC. Approach

EASTWEST utilized a major exhibition in the PV industry held annually in Shanghai to build SolarMax’s brand visibility among local trade media. SolarMax’s thought leadership in the PV industry was further enhanced through live video interview with SolarMax’s spokesperson. This integrated PR approach included digital and media relations.

Results

8 media interviews arranged and conducted with industry media during SNEC

2 press releases distributed among national business and clean energy media, generated over 30 media pick ups

1 video interview produced by EASTWEST and published by 3 major trade media, with 4,676 views in total within one month after the expo

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Researching Client’s positioning and landscape

Understanding of strengths and weaknesses

Identifying PR strategies to achieve business objective

Planning course of action for execution of the campaign

Measuring deliverables and measurement of results

Our Methodology

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