EASTLAND COMMUNITY TRUST Community Awareness and Satisfaction Study REPORT | AUGUST 2014 Photo...

EASTLAND COMMUNITY TRUST Community Awareness and Satisfaction Study REPORT | AUGUST 2014 Photo credit: Flickr/Paul Ogle Jr

Copyright 2014 Key Research. Confidential and proprietary. Community Awareness and Satisfaction Study 2014 EASTLAND COMMUNITY TRUST 2 Introduction, Objectives And Methodology ECT was formed in May 1993 and is committed to assisting in creating a more positive, prosperous and attractive community. They are the owners of the Eastland Group which run the port, power network and airport. Their key purposes are to preserve the value of the capital of the Trust fund, and to provide for the people of Gisborne by focusing on supporting the business community and encouraging economic growth. Eastland Community Trust (ECT) commissioned Key Research to undertake a research project to gain an understanding of community awareness, knowledge and satisfaction levels with the Trust and its activities. This research will provide valuable insights to guide ECTs strategic direction and benchmark information to measure progress going forward. Research Objectives Measure community awareness and knowledge of ECT and its funding activities. Measure community satisfaction levels with ECT and its funding activities. Ascertain perceptions of the key strategic and economic issues facing the Eastland region. Evaluate perceptions of the main funding priorities for the Eastland region. Determine the activities that the community think ECT should be involved in funding. Methodology A telephone survey of n=500 residents from Tairwhiti. The sample of 500 has a maximum sampling error of +/-4.4% at the 95% level of confidence. Interviewing was undertaken from July 22 nd to July 31 st 2014. Quotas were set by ward, age and gender to represent the population across these demographic groups. Weighting was applied to ensure the sample of respondents represented the age and gender of the population. Analysis was undertaken by ethnicity to assess differences between NZ European and NZ Mori respondents. The questionnaire was designed by Key Research in partnership with ECT.

Copyright 2014 Key Research. Confidential and proprietary. Community Awareness and Satisfaction Study 2014 EASTLAND COMMUNITY TRUST 3 Executive Summary (I) Perceptions of Tairwhiti as a place to live and work Satisfaction with Tairwhiti as a place to live is high with 79% of respondents being satisfied or very satisfied. NZ European respondents (82%) are slightly more satisfied that NZ Mori respondents (74%). Respondents feel that the beaches (34%) are what makes Tairwhiti special and unique along with the feeling of safety and the friendly and helpful community and people (29%). Over one half of respondents (51%) would like to preserve the natural environment in their local area and 11% would like to preserve the parks and reserves. Other areas that respondents would like to preserve are the historical buildings, monuments and town history, the Mori culture, language, heritage and local marae, and the vibe of the city and the culture. Perceptions of Key Strategic and Economic Issues Facing the Eastland Region Only one half of respondents (50%) who are currently employed in Tairwhiti are satisfied with Tairwhiti as a place to do business. NZ European respondents (52%) are more satisfied than NZ Mori respondents (43%). Almost two thirds of respondents (63%) stated that unemployment levels is one of the most important strategic issues facing Tairwhiti and almost six in ten (59%) respondents stated that one of the most important economic issues facing Tairwhiti is the need to attract new business and investment. Over one third of respondents (36%) stated that the biggest issue facing the region is unemployment, followed by water quality (11%). When asked what they would like to change about Tairwhiti, over one fifth (21%) of respondents stated that they would like better roads. They would also like activities and entertainment for youth and families, more jobs and better or more employment opportunities, a railway line and improvements to walkways and cycleways. Community Awareness and Satisfaction with ECT Overall there was a high awareness of ECT, nine out of ten (87%) respondents are aware of ECT. Significantly more NZ European respondents (91%) are aware of ECT than NZ Mori respondents (75%). Almost six in ten (59%) respondents have heard of ECT through print media and magazines. Over one half (51%) of respondents are aware ECTs main role is to provide community funding. Of those respondents who are aware of ECT, 64% (excluding dont know responses) are satisfied or very satisfied with ECT overall. The most common reasons for satisfaction are that ECT do a good job (21%) and because they are helping the community (19%).

Copyright 2014 Key Research. Confidential and proprietary. Community Awareness and Satisfaction Study 2014 EASTLAND COMMUNITY TRUST 4 Executive Summary (II) Community Awareness and Satisfaction of ECT Funding Activities Of ECTs funding activities the Eastland Rescue Helicopter Trust has the highest awareness with almost one third of respondents (29%) mentioning it unprompted. Satisfaction with ECTs involvement is high (86% satisfied or very satisfied). The next highest level of awareness of other activities and organisations is the War Memorial Theatre Trust (12% aware, 80% satisfied) and the Navigations Project (10% aware, 62% satisfied). Perceptions of Main Funding Priorities for the Eastland Region The most important priority for ECT is projects that create jobs (75%). Secondary priorities include community and sporting facilities (57%) and community groups and organisations (52%). When national and local events are combined, 57% of respondents stated that they are a priority. Activities ECT Should be Involved in Almost one half of respondents see economic growth in the future as being achieved through having a larger variety of industries in Tairwhiti. ECTs part in developing economic growth in Tairwhiti includes providing financial support (22%) and encouraging local businesses (18%). There is mixed response as to who would best influence government and who was most responsible for leading economic improvement. Almost one fifth (17%) of respondents stated that ECT would best influence the government and council on economic improvement. This is similar to the amount that thought an agency set up to do this (23%) or a sector organisation (14%) would best influence the government. NZ Mori respondents are significantly more likely to state that Iwi groups would best influence government and council on economic improvement and are most responsible for leading economic improvement while NZ European respondents favour an agency set up specifically to do this.

Perceptions of Tairwhiti as a place to Live and Work

Copyright 2014 Key Research. Confidential and proprietary. Community Awareness and Satisfaction Study 2014 EASTLAND COMMUNITY TRUST 6 Q1. Why did you choose to live in Tairwhiti ? Q2. Satisfaction with Tairwhiti as a place to live n=500 Almost eight out of ten (79%) respondents are satisfied or very satisfied with Tairwhiti as a place to live. Over one half of respondents (52%) choose to live in the Tairwhiti because they were born here or grew up here. 79% Family connections, weather, and beaches. Male, 30 to 49 years, New Zealand European. Family connections, weather, and beaches. Male, 30 to 49 years, New Zealand European. I was born here. It is a personal preference, my hometown, and a cruisey lifestyle. It is a paradise. Female, 50 to 69 years, Mori. I was born here. It is a personal preference, my hometown, and a cruisey lifestyle. It is a paradise. Female, 50 to 69 years, Mori. Born here, but it has a lot to offer. There is a variety of recreational activities available. Male, 50 to 69 years, New Zealand European. Born here, but it has a lot to offer. There is a variety of recreational activities available. Male, 50 to 69 years, New Zealand European.

Copyright 2014 Key Research. Confidential and proprietary. Community Awareness and Satisfaction Study 2014 EASTLAND COMMUNITY TRUST 7 Q1. Why did you choose to live in Tairwhiti ?Q2. Satisfaction with Tairwhiti as a place to live n=116 NZ European respondents (82%) are slightly more satisfied that NZ Mori respondents (74%) with Tairwhiti as a place to live. 74% 82% n=371 n=116 n=371

Copyright 2014 Key Research. Confidential and proprietary. Community Awareness and Satisfaction Study 2014 EASTLAND COMMUNITY TRUST 8 Q2. Satisfaction with Tairwhiti as a place to live Reasons for satisfaction Over one fifth (21%) of respondents are satisfied with Tairwhiti as a place to live because it is an easy place to live and there is everything that they need. 79% 3% n=500 It's friendly, got great beaches, and caring people. Female, 50 to 69 years, NZ European. It's friendly, got great beaches, and caring people. Female, 50 to 69 years, NZ European. The beaches are beautiful, everything you need is here, relaxed pace of living, relaxed people, great climate. Male, 50 to 69 years, NZ European. The beaches are beautiful, everything you need is here, relaxed pace of living, relaxed people, great climate. Male, 50 to 69 years, NZ European. Its got lovely beaches and a nice small community and a warm climate with lots of sunshine. Female, 50 to 69 years, NZ European. Its got lovely beaches and a nice small community and a warm climate with lots of sunshine. Female, 50 to 69 years, NZ European.

Copyright 2014 Key Research. Confidential and proprietary. Community Awareness and Satisfaction Study 2014 EASTLAND COMMUNITY TRUST 9 Q2. Satisfaction with Tairwhiti as a place to live Reasons for dissatisfaction include Only 3% of respondents are dissatisfied with Tairwhiti as a place to live. n=500 3% I don't like the isolation, and it's a long way from our family. And it has poor, and limited, employment prospects. Male, 50 to 69 years, NZ European. I don't like the isolation, and it's a long way from our family. And it has poor, and limited, employment prospects. Male, 50 to 69 years, NZ European. It is slow to change, and there is no planning in the Council. Male, 30 to 49 years, NZ European. It is slow to change, and there is no planning in the Council. Male, 30 to 49 years, NZ European. There is nothing here for the children. We wanted to set stuff up for the children, but the Council won't let us. Female, 30 to 49 years, NZ European. There is nothing here for the children. We wanted to set stuff up for the children, but the Council won't let us. Female, 30 to 49 years, NZ European. A lack of employment and business/industry developments. Gisborne District's isolation from other areas in the North Island. Slow progression, or people perceiving that the region has gone backwards. A need for more events and services for Gisbornes youth. Businesses are moving out of the area, big businesses are taking over and the profits are going out of the area. Male, 70 years and over, NZ European. Businesses are moving out of the area, big businesses are taking over and the profits are going out of the area. Male, 70 years and over, NZ European. It used to be a good place, but it has gone downhill. Male, 50 to 69 years, Mori. It used to be a good place, but it has gone downhill. Male, 50 to 69 years, Mori.

Copyright 2014 Key Research. Confidential and proprietary. Community Awareness and Satisfaction Study 2014 EASTLAND COMMUNITY TRUST 10 Q2. Satisfaction with Tairwhiti as a place to live Reasons for satisfaction Almost one fifth (19%) of NZ Mori respondents and over one fifth (22%) of NZ European respondents are satisfied with Tairwhiti as a place to live because it is an easy place to live and there is everything that they need. n=500 n=116 74% 82% n=371 NZ Mori I like it here / Easy place to live / Everything I need (19%) Born here / Have lived here a long time / Family/friends are here (19%) Friendly people / Sense of community / Safe (13%) NZ European I like it here / Easy place to live / Everything I need (22%) Good weather/climate (16%) Beaches / Environment / Scenery (16%)

Copyright 2014 Key Research. Confidential and proprietary. Community Awareness and Satisfaction Study 2014 EASTLAND COMMUNITY TRUST 11 Q2. Satisfaction with Tairwhiti as a place to live Respondents aged 70 years or over (91%) are more likely to be satisfied with Tairwhiti as a place to live than those aged 18 to 29 years (66%). Respondents from Waipaoa Ward (89%) are more likely to be satisfied with Tairwhiti as a place to live than those from Matakaoa-Waiapu (77%). Differences by Age: Below average % Satisfied + Very Satisfied Above average 18 to 29 years66%79% 70 years or over 91% n = 73 n = 55 Below average % Satisfied + Very Satisfied Above average Matakaoa- Waiapu 77%79% Waipaoa Ward 89% n = 44 n = 30 Differences by Ward:

Copyright 2014 Key Research. Confidential and proprietary. Community Awareness and Satisfaction Study 2014 EASTLAND COMMUNITY TRUST 12 Q2. Satisfaction with Tairwhiti as a place to live Differences across Demographic and Geographic Groups Percentage satisfied (4-5)N= Male 78% 240 Female 80% 260 18 to 29 years 66% 55 30 to 49 years 80% 187 50 to 69 years 78% 185 70 years + 91% 73 Gisborne Ward 78%341 Taruheru-Patutahi Ward 78%48 Waipaoa Ward 86%44 Tawhiti-Uawa Ward 80%37 Matakaoa-Waiapu 77%30

Copyright 2014 Key Research. Confidential and proprietary. Community Awareness and Satisfaction Study 2014 EASTLAND COMMUNITY TRUST 13 Q4. Are you currently employed in Tairwhiti? Q5. Why do you choose to work in Tairwhiti? n=500 n=374 Over two thirds of respondents (68%) are currently employed in Tairwhiti with 43% of those respondents choosing to work in Tairwhiti because this is where they want to live and have family. I live in Gisborne and living and working here means I get to enjoy all the things Gisborne has to offer. Male, 50 to 69 years, NZ European. I live in Gisborne and living and working here means I get to enjoy all the things Gisborne has to offer. Male, 50 to 69 years, NZ European. Because this is where I live and I have got a good job here. Male, 30 to 49 years, NZ European. Because this is where I live and I have got a good job here. Male, 30 to 49 years, NZ European. I'm self employed with a good business. Female, 30 to 49 years, NZ Mori. I'm self employed with a good business. Female, 30 to 49 years, NZ Mori.

Copyright 2014 Key Research. Confidential and proprietary. Community Awareness and Satisfaction Study 2014 EASTLAND COMMUNITY TRUST 14 Q5. Why do you choose to work in Tairwhiti? n=116 n=83 n=371 n=285 NZ Mori respondents (64%) are slightly less likely to currently work in Tairwhiti when compared to NZ European respondents (69%). Q4. Are you currently employed in Tairwhiti?

Copyright 2014 Key Research. Confidential and proprietary. Community Awareness and Satisfaction Study 2014 EASTLAND COMMUNITY TRUST 15 Q6. Satisfaction with Tairwhiti as a place to do business n=374 Reasons for dissatisfaction Reasons for satisfaction 68% of respondents are currently employed in Tairwhiti. One half of those respondents (50%) are satisfied or very satisfied with Tairwhiti as a place to do business. 50% 12% Everyone is helpful, they go that extra mile. Female, 30 to 49 years, NZ Mori. Everyone is helpful, they go that extra mile. Female, 30 to 49 years, NZ Mori. I find that the people are really friendly and are willing to spread the word round for you. Female, 18 to 29 years, NZ European. I find that the people are really friendly and are willing to spread the word round for you. Female, 18 to 29 years, NZ European. Because it's very easy to do business. Not very many barriers. Surprisingly, the Council are very good to make things happen. Male, 50 to 69 years, NZ Mori. Because it's very easy to do business. Not very many barriers. Surprisingly, the Council are very good to make things happen. Male, 50 to 69 years, NZ Mori. It would be good to have some better shops, a bit more choice on the highstreet, more than The Warehouse and Farmers. Maybe some more clothes shops and another supermarket, a New World as a choice to PaknSAVE and Countdown. Female, 30 to 49 years, NZ European. It would be good to have some better shops, a bit more choice on the highstreet, more than The Warehouse and Farmers. Maybe some more clothes shops and another supermarket, a New World as a choice to PaknSAVE and Countdown. Female, 30 to 49 years, NZ European.

Copyright 2014 Key Research. Confidential and proprietary. Community Awareness and Satisfaction Study 2014 EASTLAND COMMUNITY TRUST 16 NZ Mori I like living here/ people are good here / great community (19%) Small town Community knows each other (15%) NZ European I like living here/ people are good here / great community (10%) My business prospers here (8%) Q6. Satisfaction with Tairwhiti as a place to do business n=374 Reasons for satisfaction Employed NZ European respondents (52%) are more satisfied than employed NZ Mori respondents (43%) with Tairwhiti as a place to do business. 43% 52% n=83n=285

Copyright 2014 Key Research. Confidential and proprietary. Community Awareness and Satisfaction Study 2014 EASTLAND COMMUNITY TRUST 17 Q6. Satisfaction with Tairwhiti as a place to do business Respondents from Waipaoa Ward (68%) are more likely to be satisfied than those from Matakaoa-Waiapu (34%). Differences by Age: Below average % Satisfied + Very Satisfied Above average 18 to 29 years46%50% 70 years or over 54% n = 32 n = 33 Below average % Satisfied + Very Satisfied Above average Matakaoa- Waiapu 34%50% Waipaoa Ward 68% n = 29 n =19 Differences by Ward:

Copyright 2014 Key Research. Confidential and proprietary. Community Awareness and Satisfaction Study 2014 EASTLAND COMMUNITY TRUST 18 Q6. Satisfaction with Tairwhiti as a place to do business Differences across Demographic and Geographic Groups Percentage satisfied (4-5)N= Male 50% 186 Female 49% 189 18 to 29 years 46% 33 30 to 49 years 48% 164 50 to 69 years 52% 76 70 years + 54% 32 Gisborne Ward 48%253 Taruheru-Patutahi Ward 60%43 Waipaoa Ward 68%29 Tawhiti-Uawa Ward 43%30 Matakaoa-Waiapu 34%19

Copyright 2014 Key Research. Confidential and proprietary. Community Awareness and Satisfaction Study 2014 EASTLAND COMMUNITY TRUST 19 Q8. What is unique and special about Gisborne District? Over one third (34%) of respondents stated that the beaches are what makes Gisborne District special and unique, followed by the feeling of safety and the friendly and helpful community and people (29%). n=500 Beautiful, safe beaches, the sunshine hours, and the friendliness of people who live here. I like the ethnic mix also. Female, 50 to 69 years, NZ European. Beautiful, safe beaches, the sunshine hours, and the friendliness of people who live here. I like the ethnic mix also. Female, 50 to 69 years, NZ European. The beaches, the whole atmosphere is friendly, lots of clubs, scenery, sunshine, and Gisborne is first to see the sun. Female, 50 to 69 years, NZ European. The beaches, the whole atmosphere is friendly, lots of clubs, scenery, sunshine, and Gisborne is first to see the sun. Female, 50 to 69 years, NZ European. The beaches, the sunshine, the slow way of living without being hassled when going from A to B. Female, 70 years or over, NZ European. The beaches, the sunshine, the slow way of living without being hassled when going from A to B. Female, 70 years or over, NZ European.

Copyright 2014 Key Research. Confidential and proprietary. Community Awareness and Satisfaction Study 2014 EASTLAND COMMUNITY TRUST 20 Q8. What is unique and special about Tairwhiti? NZ Mori respondents are more likely to state that the feeling of safety and the friendly and helpful community and people (32%) is what is special and unique about Tairwhiti while NZ European respondents are more likely to state that it is the beaches (35%). n=116 n=371

Copyright 2014 Key Research. Confidential and proprietary. Community Awareness and Satisfaction Study 2014 EASTLAND COMMUNITY TRUST 21 Q9. What would you like to preserve in your local area? The natural environment Overall 51% (253 responses) NZ Mori 41% (48) NZ European 54% (201) Parks and reserves Overall 11% (56 responses) NZ Mori 13% (15) NZ European 11% (40) Other responsesNZ Mori n= NZ European n= Historical buildings / monuments / town history (48)1135 Mori culture / language / heritage / local marae (43)2416 The vibe of the city / the culture (36)628 Community organisations and local clubs (24)419 Local Sports Clubs (e.g. Golf, Bowling, Tennis, Yoga) (9)27 Local Clubs and Societies (e.g. Hobby Groups) (7)16 Community Support Organisations (e.g. Community Housing, YMCA) (6)14 Churches (2)02 Railway lines / roads (17)116 Walkways / cycleways / activities for youth / families (16)69 Schools and other Educational Centres (13)55 Employment / healthcare (10)55 Camping grounds / Overall cleanliness (9)27 Local Events (5)05 Over one half of respondents (51%) would like to preserve the natural environment in their local area. Beaches (143 responses) Rivers (40) Native Bush (34) All of them (8 responses) Botanical Gardens (8) n=500 n=116 n=371

Perceptions of Key Strategic and Economic Issues Facing the Eastland Region

Copyright 2014 Key Research. Confidential and proprietary. Community Awareness and Satisfaction Study 2014 EASTLAND COMMUNITY TRUST 23 Q19. Strategic issues n=500 Q20. Economic issues 63% 59% Almost two thirds of respondents (63%) stated that unemployment levels are one of the most important strategic issues facing Tairwhiti. Almost six in ten (59%) of respondents stated that one of the most important economic issues facing Tairwhiti is the need to attract new business and investment.

Copyright 2014 Key Research. Confidential and proprietary. Community Awareness and Satisfaction Study 2014 EASTLAND COMMUNITY TRUST 24 Q19. Strategic issues n=500 Q20. Economic issues Unemployment levels is ranked as the most important strategic issues facing Tairwhiti by NZ European and NZ Mori respondents. The most important economic issues facing Tairwhiti is the need to attract new business and investment for NZ European respondents while for NZ Mori respondents, it is the Lack of job opportunities. OverallNZ MoriNZ European 1 Unemployment levels, not enough jobs 2 Drug and alcohol abuse 3 Low wage levels, enough jobs but low pay rates 4 High crime levels Poor access to hospital and medical services High crime levels 5 Regional transportHigh crime levelsRegional transport 6 Not enough activities for people to do 7 Poor access to hospital and medical services Regional transport Secondary schools not performing well 8 Too few tertiary education options Poor access to hospital and medical services 9 Too few tertiary education options Secondary schools not performing well Too few tertiary education options OverallNZ MoriNZ European 1 Need to attract new business and investment Lack of job opportunities Need to attract new business and investment 2 Lack of job opportunities Need to attract new business and investment Lack of job opportunities 3 Need to attract and retain skilled workforce Need for more opportunities for skills training/ education Need to attract and retain skilled workforce 4 Need for more opportunities for skills training/ education Lack of support for small business owners Need for more opportunities for skills training/ education 5 Lack of support for small business owners Need to attract and retain skilled workforce Lack of support for small business owners 6 Need to encourage innovation 7 Need to promote industrial and business land opportunities n=116 n=371n=500 n=116 n=371 Summed ranking. Ranking is based on allocating each issue with a score of one to three. If the issue was chosen first, a score of three is allocated, if it was chosen second a score of two is allocated and if it was chosen third a score of one was allocated. These scores are then summed to get an overall ranking of the importance of the issue.

Copyright 2014 Key Research. Confidential and proprietary. Community Awareness and Satisfaction Study 2014 EASTLAND COMMUNITY TRUST 25 Q11. What is the biggest issue this region faces? Unemployment Overall 36% (178 responses) NZ Mori 29% (33) NZ European 36% (135) Water quality/usage/waterways pollution Overall 11% (56 responses) NZ Mori 15% (17) NZ European 10% (38) Overall NZ Mori n= NZ European n= Rising crime rate / gangs / drug / alcohol issues (44)1329 Cost of living / housing / economic climate (43)1626 Access to education / tertiary education (41)1227 Roading issues / access to the area (38)632 Shrinking population / aging population (26)224 Not enough for youth (26)719 Aging infrastructure / isolation due to lack of roads / railway line (18)216 Over one third of respondents (36%) stated that the biggest issue facing the region is unemployment followed by water quality (11%). NZ European respondents were more likely to state that unemployment is the biggest issue than NZ Mori respondents. n=500 n=116 n=371

Copyright 2014 Key Research. Confidential and proprietary. Community Awareness and Satisfaction Study 2014 EASTLAND COMMUNITY TRUST 26 Q10. What would you like to change about Tairwhiti? Better roads Overall 21% (104 responses) NZ Mori 19% (22) NZ European 21% (77) Activities / entertainment for youth / families Overall 20% (101 responses) NZ Mori 16% (19) NZ European 21% (77) Other responsesNZ Mori n= NZ European n= More jobs / better / more employment opportunities (49)1930 Railway line (48)540 Improve / more walkways/cycleways (45)638 Clean up / upgrade CBD / beaches / rivers (42)1231 Sporting / events centre (39)630 Make Gisborne more appealing to tourists (20)317 Improve sewerage system (13)212 More / bigger variety of shops / food establishments in CBD (10)010 When asked what they would like to change about Tairwhiti, over one fifth (21%) of respondents stated that they would like better roads. n=500 n=116 n=371

Copyright 2014 Key Research. Confidential and proprietary. Community Awareness and Satisfaction Study 2014 EASTLAND COMMUNITY TRUST 27 n=500 Roading. (9) Roading. More reliable roads in and out of Gisborne. (3) Improve the roads. (2) Better roading. (2) A big tidy up for the whole town, infrastructure, roads. Add a plaza or a business centre where we can attract more businesses. A faster road out to the Gisborne airport, so that I could take off. Different people have different needs. I can't think of something that a person would want that is not here. A road or a railway street from the forestry to the port where they take all the log. Access to the area, gorge road to Napier. Access in for people and new ideas. Better roads and cleaner beaches. Better roads and footpaths. Better roads and general facilities in the district. Better roads in and out, so you can go on a holiday without risking your life. Better roads, general infrastructure, and taking care of what is already here. Better shopping, and roading. Ease of getting out as it is very isolated. Break barriers. Move in and out at lesser cost and with more ease. Encourage more industry here. This would encourage more families and tourism which means more money, better facilities for youth, reopen the railway line. Spend some money on roading. Fix the rail line. Spend money on the roads. Fix up our roads, as they are appalling. Get rid of the logs, and extend the port facility, and roading. Get the logging trucks off the road or move the port. Getting the rail sorted and upgrading the East Coast roads, as they are shocking. Developing the wharf area for the increase in cruise ships, and making it a new venture. Groom the beaches. Maintain the public amenities, improve the road for the logging companies. I guess road, our roads north and south of Gisborne are terrible. More business opportunities. Use of natural resources. The oil off the coast. I guess roading will be a good thing or maybe improve the airport perhaps, travelling tour from Gisborne, the railway, transportations. I travel a lot of rural roads so I would like some of the roads fixed probably. I would like easier access to get in and out of Gisborne. I'd do some work on the roads, especially the country roads, and the footpaths. Putting more into doing it right the first time so it doesn't need to be repaired. They're more important than the walkways they're building. Improve the infrastructure; walkways pathways, sewerage, and roads. Improve the roading. Improve the roads like State Highway 35 and local roads. Improving our roads and more things to do for young people and I would put in more rehabilitation programmes for re offenders. Improving the roads in and out of Gisborne. I know the railway is a bone of contention. The roads are going to always be the main transport link in and out of Gisborne. Infrastructure, internet and roading to the highways. Infrastructure. Poor roading. Road access is limited. Health service. Library needs to be larger. Roads are not the best in and out. All the newly renovated places to be finished off. Better shopping areas. Money invested in helicopter trust so it doesnt have to fundraise. Roading north of Gisborne and inland. Tarseal the road to Lake Waikaremoana and install a rural broadband wire system. More cheap flights in and out of Gisborne. More activities for young people and teenagers, parks and developments like mini theme parks and touristy things. More for Mori youth, and roading, as logging trucks make the roads bad. More industry. Roads are bad, so make it easier to get to. More jobs. More road works. More walkways. Improve the roads. Nothing except the roads south are a bit iffy at the moment. It seems silly to have a railway in mid air without doing anything. I would put the rail line back in. I use to drive from here to Napier to go to the doctors as there was no one here that could help him, now we are fighting with stock and timber trucks and the roads are fairly narrow. Probably roading. Roading here is a mess. Probably the appearance of the main street and roading. Probably the roads and more ways to get to Gisborne. Remove rubbish from the beach, and roading needs a little work. Q10. What would you like to change about Tairwhiti? Better Roads (21%) (I)

Copyright 2014 Key Research. Confidential and proprietary. Community Awareness and Satisfaction Study 2014 EASTLAND COMMUNITY TRUST 28 n=500 Roading and cycle tracks. Roading and infrastructure. Roading could do with a hand and perhaps my needs are less now that I am older. Roading infrastructure. Roading needs improving, reduce isolation. Roading needs upkeep and fixing. Upgrade the public toilets. Roading network. Roading sorted. Services good at the hospital. Sewerage needs to be looked at. Roading system. Roading to make it more accessible and get rid of a lot of gravel roads. Recreation facilities boat ramps, parks and the like. Roading, and deal with the riff raff snivelling around town. Roading, housing keeping the place tidy. Roading, more activities for youth, bus shelters for country kids, a cultural centre. Roading. Bowling place or entertainment centre other than bar or restaurant. Roading. Bright lights down the main street. Roading. Do some sort of education for everybody on the coast, for example scholarships, that kind of thing. Roading. East Coast roads and roads coming into Gisborne. Roading. Gisborne is three and a half hours from a large town and the roading is poor, roads need widening and straightening. Roads and schooling. Roads in the country. Roads need to be better. Roads north of Gisborne up the East Coast. Roads, and youth entertainment. Roads, district wide, rural, state highway. Roads, need a super highway to bring in more people. Roads. Further enhancing the walkways and cycleways. Better building of log roads and ring roading for logging trucks. Sewerage, roading, producing an area for rowing, kayaking, sporting things to drag people back in for being a holiday area. Some places in our town we need to be beautified. Public toilets. Doing a bit more fixing of the roads is the biggest thing, as logging trucks are taking over the roads. Straightening out the road, south section from Wairoa South to Napier. The coast made better. We have all these nice beaches, and if tourists are going to go there, they need to get there safely. The roading is shocking. Footpaths and drainage. The drains are always full of rubbish on the way into Gisborne. The city needs to be attractive, if we're to be proud of it. The railway, and get trucks off the road. The road between Te Araroa and Gisborne. The road works completed, more housing. The roads could be better maintained. The roads in and out. The roads, and putting more money into education, for example better quality resources, human resources included. The roads, the footpaths and the local toilets. The roads. The roads. Fixing them up. Upgrade the roads. Upgrade War Memorial Hall, and look at more variety of entertainment. Upgrading of infrastructure and roading Waipoa flood control systems. Would get rid of all forestry so roads are good. Youth programs for troubled youth and roading. Q10. What would you like to change about Tairwhiti? Better Roads (21%) (II)

Community Awareness and Satisfaction with ECT

Copyright 2014 Key Research. Confidential and proprietary. Community Awareness and Satisfaction Study 2014 EASTLAND COMMUNITY TRUST 30 Q12. Have you heard of ECT before this survey? Q13. What is it that you think ECT does? Q16. Where have you heard about ECT? There was a high awareness of ECT with almost nine out of ten (87%) respondents having heard of ECT before this survey. Almost six in ten (59%) respondents have heard of ECT through print media and magazines. Over one half (51%) of respondents think that ECTs main role is to provide community funding. n=500 News. (5) TV One. (2) Ads. Local channels. Probably TV2, at about 19:00 - 20:00.

Copyright 2014 Key Research. Confidential and proprietary. Community Awareness and Satisfaction Study 2014 EASTLAND COMMUNITY TRUST 31 Q12. Have you heard of ECT before this survey? Q13. What is it that you think ECT does? Q16. Where have you heard about ECT? Significantly more NZ European respondents (91%) have heard about ECT before this survey than NZ Mori respondents (75%). n=116n=371 n=116 n=371 n=116 n=371

Copyright 2014 Key Research. Confidential and proprietary. Community Awareness and Satisfaction Study 2014 EASTLAND COMMUNITY TRUST 32 Q12. Have you heard of ECT before this survey? Respondents aged 18 to 29 years (61%) are less likely to be aware of ECT than respondents in other age groups. Differences by Age: Below average% YesAbove average 18 to 29 years61%87% 50 to 69 years 70 years or over 93% 92% n = 73 n = 55 Below average% YesAbove average Matakaoa- Waiapu 80%87% Taruheru- Patutahi Ward 92% n = 48 n =30 Differences by Ward: n = 185

Copyright 2014 Key Research. Confidential and proprietary. Community Awareness and Satisfaction Study 2014 EASTLAND COMMUNITY TRUST 33 Q12. Have you heard of ECT before this survey? Differences across Demographic and Geographic Groups Percentage yesN= Male 89% 240 Female 87% 260 18 to 29 years 61% 55 30 to 49 years 88% 187 50 to 69 years 93% 185 70 years + 92% 73 Gisborne Ward 89%341 Taruheru-Patutahi Ward 92%48 Waipaoa Ward 83%44 Tawhiti-Uawa Ward 84%37 Matakaoa-Waiapu 80%30

Copyright 2014 Key Research. Confidential and proprietary. Community Awareness and Satisfaction Study 2014 EASTLAND COMMUNITY TRUST 34 Q14. What is your overall satisfaction with ECT? Reasons for dissatisfaction Reasons for satisfaction Almost two thirds (64%) of respondents (excluding dont know responses) are satisfied or very satisfied overall with ECT. The most common themes for satisfaction are that they do a good job (21%) and because they are helping the community (19%). 64% 11% n=347 (excluding dont know responses) I'm impressed with the local acts of charity and involvement they have had with the community. Female, 70 years and over, NZ European. I'm impressed with the local acts of charity and involvement they have had with the community. Female, 70 years and over, NZ European. They're trying their best, they are trying to help the community and with sports, and they are helping Council with bits and pieces. It all ties in to promote our district. Female, 70 years and over, NZ European. They're trying their best, they are trying to help the community and with sports, and they are helping Council with bits and pieces. It all ties in to promote our district. Female, 70 years and over, NZ European.

Copyright 2014 Key Research. Confidential and proprietary. Community Awareness and Satisfaction Study 2014 EASTLAND COMMUNITY TRUST 35 Q14. What is your overall satisfaction with ECT? Reasons for satisfaction NZ European respondents (65%) are slightly more satisfied with ECT overall than NZ Mori respondents (61%). n=347 (excluding dont know responses) 61% 65% n=67n=269 NZ Mori Because they're helping the community (21%) They do a good job (20%) NZ European They do a good job (21%) Because they're helping the community (19%)

Copyright 2014 Key Research. Confidential and proprietary. Community Awareness and Satisfaction Study 2014 EASTLAND COMMUNITY TRUST 36 Q14. What is your overall satisfaction with ECT? Respondents aged 70 years and over (69%) and those from Waipaoa Ward (73%) are more likely to be satisfied with ECT overall. Differences by Age: Below average % Satisfied + Very Satisfied (excl. DK) Above average 18 to 29 years48%64% 70 years or over 69% n = 56 n = 22 Below average % Satisfied + Very Satisfied (excl. DK) Above average Matakaoa-Waiapu Taruheru-Patutahi 60% 64% Waipaoa Ward 73% n = 24 n =38 Differences by Ward: n =16

Copyright 2014 Key Research. Confidential and proprietary. Community Awareness and Satisfaction Study 2014 EASTLAND COMMUNITY TRUST 37 Q14. What is your overall satisfaction with ECT? Differences across Demographic and Geographic Groups Percentage satisfied (4-5)N= Male 64% 185 Female 65% 162 18 to 29 years 48% 22 30 to 49 years 67% 139 50 to 69 years 62% 129 70 years + 69% 56 Gisborne Ward 64%246 Taruheru-Patutahi Ward 60%38 Waipaoa Ward 73%24 Tawhiti-Uawa Ward 62%24 Matakaoa-Waiapu 60%16

Community Awareness and Satisfaction of ECT Funding Activities

Copyright 2014 Key Research. Confidential and proprietary. Community Awareness and Satisfaction Study 2014 EASTLAND COMMUNITY TRUST 39 % SatisfiedN= 86%142 80%59 62%43 88%28* 72%22* 80%15* 58%15* * Low base size Q17. What ECT funding activities and organisations are you aware of? n=500 Almost one third of respondents (28%) were aware that ECT fund the Eastland Rescue Helicopter Trust (unprompted). Of these respondents, 86% are satisfied or very satisfied with ECTs involvement in funding the Eastland Rescue Helicopter Trust.

Copyright 2014 Key Research. Confidential and proprietary. Community Awareness and Satisfaction Study 2014 EASTLAND COMMUNITY TRUST 40 NZ MoriNZ European % aware% satisfied% aware% satisfied Eastland Rescue Helicopter Trust26%91% (n=30)30%86% (n=108) Navigations Project9%57% (n=10)10%64% (n=33) War Memorial Theatre Trust8%62% (n=9)13%85% (n=48) Home Insulation6%89% (n=6)6%87% (n=20) Chelsea Hospital Trust / Tairwhiti District Health (TDH)6%58% (n=6)2%58% (n=8) Artificial Turf at Harry Barker Reserve3%100% (n=3)4%76% (n=12) Community Endowment Fund2%0% (n=2)1%46% (n=3) Economic Development Agency2%50% (n=2)1%50% (n=3) Waikanae Surf Club2%66% (n=3)5%75% (n=17) C Company Building Project1%100% (n=1)1%100% (n=4) Eastland Triathlon Club1%0% (n=1)1%68% (n=3) Hospice1%100% (n=1)2%60% (n=8) Eastwoodhill Trust Board0%-1%64% (n=5) Gisborne District Council (Gigatown)0%-1%64% (n=5) n=500 NZ European respondents (30%) and NZ Mori respondents (26%) were most likely to be aware that ECT fund the Eastland Rescue Helicopter Trust (unprompted). Q17. What ECT funding activities and organisations are you aware of?

Copyright 2014 Key Research. Confidential and proprietary. Community Awareness and Satisfaction Study 2014 EASTLAND COMMUNITY TRUST 41 Q17. What ECT funding activities and organisations are you aware of? Other responses

Perceptions of Main Funding Priorities for the Eastland Region

Copyright 2014 Key Research. Confidential and proprietary. Community Awareness and Satisfaction Study 2014 EASTLAND COMMUNITY TRUST 43 Q25. Most important areas or organisations for ECT to fund? n=500 Three quarters of respondents (75%) stated that the most important areas for ECT to fund are projects that create jobs. National and / or Local events 57%

Copyright 2014 Key Research. Confidential and proprietary. Community Awareness and Satisfaction Study 2014 EASTLAND COMMUNITY TRUST 44 Q25. Most important areas or organisations for ECT to fund? Differences across Demographic and Geographic Groups Projects that created jobs Community and Sporting Facilities Community groups and organisations National Events coming to Gisborne Local EventsCouncil projectsN= NZ European 75%55%48% 37%27% 376 NZ Mori 78%61%62%47% 37% 113 Male 72%56%49%45%34%28% 240 Female 78%58%54%49%46%29% 260 18 to 29 years 79%73%61%53%52%34% 55 30 to 49 years 76%66%58%50%43%30% 187 50 to 69 years 75%51%50%45%39%28% 185 70 years + 71%38%31%39%29%24% 73 Gisborne Ward 75%58%51%48%42%29%341 Taruheru-Patutahi Ward 72%56%52%48%41%25%48 Waipaoa Ward 82%56%38%44%34%24%44 Tawhiti-Uawa Ward 57% 61%41%34%26%37 Matakaoa-Waiapu 53% 65%39%37%50%30

Activities ECT Should be Involved in

Copyright 2014 Key Research. Confidential and proprietary. Community Awareness and Satisfaction Study 2014 EASTLAND COMMUNITY TRUST 46 Q22. Which of the following groups or organisations would best influence government and council on economic improvement? Q23. And, which of the following are most responsible for leading economic improvement? n=500 Respondents were spread in who they thought would best influence government and were most responsible for leading economic improvement. n=500

Copyright 2014 Key Research. Confidential and proprietary. Community Awareness and Satisfaction Study 2014 EASTLAND COMMUNITY TRUST 47 Q22. Which of the following groups or organisations would best influence government and council on economic improvement? Q23. And, which of the following are most responsible for leading economic improvement? n=371 NZ Mori respondents were significantly more likely to state that Iwi groups would best influence government and council on economic improvement and are most responsible for leading economic improvement while NZ European respondents favour an agency set up specifically to do this. n=116 n=371 n=116

Copyright 2014 Key Research. Confidential and proprietary. Community Awareness and Satisfaction Study 2014 EASTLAND COMMUNITY TRUST 48 Q21. Economic Growth in the Future n=500 Q24. ECTs part in Economic Growth Almost one half of respondents see economic growth in the future as being achieved through having a larger variety of industries in the local area. Over one fifth (22%) of respondents see ECTs part in developing economic growth in Tairwhiti as providing financial support. 49%

Copyright 2014 Key Research. Confidential and proprietary. Community Awareness and Satisfaction Study 2014 EASTLAND COMMUNITY TRUST 49 Q21. Economic Growth in the Future Q24. ECTs part in Economic Growth A larger variety of industries in the local area is ranked highest for NZ European respondents while NZ Mori respondents ranked less unemployed people highest in regard to economic growth in the future. n=500 OverallNZ MoriNZ European 1 A larger variety of industries in the local area Less unemployed people A larger variety of industries in the local area 2 Less unemployed people Higher wages Less unemployed people 3 Improved workforce attraction and retention A larger variety of industries in the local area Improved workforce attraction and retention 4 More commercial activity Improved workforce attraction and retention More commercial activity 5 More skilled workers More commercial activity More skilled workers 6 Higher wagesMore skilled workersHigher wages 7 Less personal debt Shorter unemployment duration Less personal debt 8 Shorter unemployment duration Less personal debt Shorter unemployment duration n=116 n=371 n=116 n=371 Summed ranking. Ranking is based on allocating each issue with a score of one to three. If the issue was chosen first, a score of three is allocated, if it was chosen second a score of two is allocated and if it was chosen third a score of one was allocated. These scores are then summed to get an overall ranking of the importance of the issue.

Demographics

Appendix : Verbatim To view verbatim please click on the Microsoft Office Excel Worksheet above.

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