Ease Books...Project on Product Development

8/9/2019 Ease Books...Project on Product Development

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New Product Development

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Entrepreneurs

Ahsan AliAamir Mushtaq

Muhammad Asad RafiqueMuhammad Zeeshan MalikAtif Latif

Abdul Muqeet

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Ma rket Rese a rch

P roblem (Recognition of unsatisfied Need) P roblem faced by university Students to acquire

new books. Limited availability of university books Time & money waste

Solution (New P roduct) Book shop or Supply insuring Easy availability of

university books

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Concept Development

U niversity-Market CollaborationMarket P rice Good Quality Books in U niversity

premisesBooks for students from the very 1 st dayAdded advantage so that students are

attracted to our booksP rofitability

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Ma rket Size

Total Students Enrolled in Every Semester 18000 Students

Total Courses Offered P er Semester Around 2816 Average students per course: 30

Books RequiredP

er Semester 85000 Books

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Ta rget Ma rket An a lysis

Segmentation Gender Bases

Male: 9500 Female : 8500 Department Bases Male Section

Department of Management SciencesDepartment of Shria Law

Department of Social SciencesDepartment of Economics & Finance

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Ta rget Ma rket An a lysis ( Cont d)Division on Batches Bases

MBA : 510 MBA-ITM : 215 BBA : 642

BBA-ITM : 514 Total :1881

Detail Requirement List

Total Books :8000 Books

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Stra tegy Formul a tion

Business Pl a n Ma rketing Pl a n

7 P s of Marketing

Fina ncia l Pla n

P rofitability, Cost Benefit Analysis

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Ma rketing Pl anProduct

Bra nd N ame Ease Books

Fea tures 55 Books of Different Authors P irated Copies with Good Quality P aper Class room Availability

Differenti a tion Easy Availability and P ackaging

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Ma rketing Pl anPrice

Price Mech anism Same P rice as Rawalpindi Market Free Delivery P rice List U pdated P rice Available on Website

Credit Terms No Credit Only On Cash

Refund No Refund only P roduct Replacement

Allowances Special Allowance for Cr s of Classes

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Ma rketing Pl anPla ce

Competitive Adv ant age Fa ctor Availability in Class Rooms

Books for Students from Day One of Every CourseInventory Ma nagement

Short term Limited Stock Store Room in U niversity P remises

Transport P rivately Hired Transport

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Ma rketing Pl anPromotion

Positioning Good Quality, Easy Availability Long Term Durability Rawalpindi Market P rice

Ta g Line Knowledge With Ease

Pa cka ging Main source of promotion P eople will recognize and Remember Ease Books from

our P ackaging13


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Ma rketing Pl anPromotion ( Cont d)

Advertising BTL Activities P anaflex, P amphlets

Awareness Stalls Website

Teachers University Collab or a tion teacher will aware

Cr s of every C la ss Special Discount or Commission

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Ma rketing Pl anPromotion ( Cont d)

Examples of Promotion

No Need to Waste TimeNo Need to Hassle in Markets

Have a Book from Day 1 of Your Course

Make a Decision about Your Results from Day 1Start this Semester with Ease Books

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Ma rketing Pl anPeople

Benefit for All Stock Holders

Students Easy availability of books on Market Rate Quality and Durability of Books

University Improvement of learning level

Comp any P rofitability Future Business Brand Building and Growth

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Ma rketing Pl anPa ckaging

2nd Competitive Adv a nt a ge Fa ctor Added Value Not available in Market

Rs30 saving for StudentPa cka ging Ma teri a l High Quality P lastic Sheet P roper Stitching and Binding Long Term Durability

Bra nd Associ a tion Green Color and Logo Contact # of company Website of Company

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Ma rketing Pl anProcess

Buying Bulk Buying from Lahore

Pa cka ging On contract bases from Rawalpindi local BindersO rder Booking Website Collaboration with TeachersDelivery Lahore Distributer- P urchase- U niversity store-Students

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Fina ncia l Pla n

Capital 3 P artners: 4 lac 70 thousand Rs. Total of 14 lac Expected Rate of Return 13% (190000)

on 80% Sales

P urchasing Terms 50 % Advance Stock Return Option

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Financia l Pla nMaj or Expenses

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Expense He ads Per Unit Cost Per Se a son

P urchase 150* 1200000

Monthly Rent 0.3 2500/10000

Distributor to Store 1 8000

P ackaging And Daily Delivery 0.5 4000

P ackaging 15 120000

Advertisement 3.12 25000

Discount 1.2 9600

Total 172 1376600

*Average P rice for all


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Fina ncia l Pla n

Profit ab ility

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100 % 80 % 60 % 40 %

Pro jected S a le 8 000 64 00 48 00 3 200

Price Per Book 2 00 / 1 600000 200 / 1 28 000 200 /96 0000 64 0000

C ost Per Book 17 2/ 137 66 00 17 2/ 11 68 00 8256 00 55 0 400

Stock Return0

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5200

550

400

825600

Profit 22 3 400 1 892 00 13 4000 896 00

Profit 1 6.2 7 % 13 % 7 .21 % 6.0 5%


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Financia l Pla nCost & Benefit An a lysis

Routine P urchase Example (Accounting by Meigs & Meigs)Cost

Market P rice = 200

Transportation expenses Taxi = 150 Local = 50

Total average cost = 240 Time Consumption = 4-6 hours No surety of availability P hysical & P sychological Hardships

Benefit Book just before Mid Term

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SWOT Ana lysis

Strengths Knowledge of U niversity Teachers Collaboration P ackaging Availability

We aknesses

No Business Experience P ackaging U ncertain Customer Demand

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SWOT Ana lysis ( Cont d)O pportunities

Male Departments FET, FBAS, FSS Female Campus Other U niversities Official Supplier of U niversity

Thre a ts Carefree Behavior of Students New Entrant

InflationP ricing of PaperP ricing of Packaging

P irating Regulation

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Conclusion

Will You ava il Such a O ffer in Ne xt Semester?

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80 or Above % Votes 6 0 % 40 % Below 4 0 %

13 %Highly Successful

7 .21 %Successful

6.0 5%Good

Below 5 %Lack of Profit ab ility


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