Earning Influence: Humility as a Multiplier of Growth

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EARNING INFLUENCE Humility as a Multiplier of Growth

Laura Fitton

Inbound Evangelist, HubSpot

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Hubris A Company Killer

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https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer

Benjamin Franklin’s

RULES, by the Observation of which, a Man of Wit and Learning may nevertheless make himself a disagreeable Companion. Your Business is to shine; therefore you must by all means prevent the shining of others, for their Brightness may make yours the less distinguish’d.

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Prevent the Shining of Others

RULES, by the Observation of which, a Man of Wit and Learning may nevertheless make himself a disagreeable Companion. Your Business is to shine; therefore you must by all means prevent the shining of others, for their Brightness may make yours the less distinguish’d.

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Talk Much of Yourself

1. If possible engross the whole Discourse; and when other Matter fails, talk much of your-self, your Education, your Knowledge, your Circumstances, your Successes in Business, your Victories in Disputes, your own wise Sayings and Observations on particular Occasions, &c. &c. &c.;

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Raise a Dispute

2. If when you are out of Breath, one of the Company should seize the Opportunity of saying something; watch his Words, and, if possible, find somewhat either in his Sentiment or Expression, immediately to contradict and raise a

Dispute upon. Rather than fail, criticise even his Grammar.

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Draw Away the Attention of Others

3. If another should be saying an indisputably good Thing; either give no Attention to it; or

interrupt him; or draw away the Attention of others; or, if you can guess what he would be at, be quick and say it before him; or, if he gets it said, and you perceive the Company pleas’d with it, own it to be a good Thing, and withal remark that it had been said by Bacon, Locke, Bayle, or some other eminent Writer; thus you deprive him of the Reputation he might have gain’d by it, and gain some yourself, as you hereby show your great Reading and Memory.

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Shine On Without Fear of a Rival

4. When modest Men have been thus treated by you a few times, they will chuse ever after to be

silent in your Company; then you may shine on without Fear of a Rival; rallying them at the same time for their Dullness, which will be to you a new Fund of Wit.

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“Thus you will be sure to please yourself”

Thus you will be sure to please yourself. The polite Man aims at pleasing others, but you shall go beyond him even in that. A Man can be present only in one Company, but may at the same time be absent in twenty. He can please

only where he is, you where-ever you are not.

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ü Prevent the Shining of Others

ü Talk Much of Yourself ü Raise a Dispute ü Draw Away the Attention

of Others

Benjamin Franklin’s RULES

ü Shine on Without Fear of a Rival

ü Thus you will be sure to please yourself (and others when absent)

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Hubris

condescension cockiness selfishness arrogance disrespect

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Hubris


Since this is (marginally) related

to a topic you’re interested in, you

should share it with others

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Hubris


“I’m sure you’ll find our white paper on why you should buy

our product fascinating”

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Hubris


“Do this for me”

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Hubris


“Our cat food rocks. You like

cats. You should blog about us.”

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Hubris


“You have a lot of readers so

share my thing”

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Hubris


valuing time & attention quiet confidence

selflessness curiosity respect

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Humility A Multiplier for Growth

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Humility

valuing time & attention quiet confidence

selflessness curiosity respect

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Humility Low Self Esteem

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When Lower is An Advantage

When a country obtains great power, it becomes like the sea:

all streams run downward into it. The more powerful it grows,

the greater the need for humility. Humility means trusting the Tao,

thus never needing to be defensive.

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Selfish Push: Resource Runoff

Build Up Our Interests

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Dig Deeper Wells

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Humility is Your Teacher

A great nation is like a great person: When they make a mistake, they realize it. Having realized it, they admit it. Having admitted it, they correct it. They

consider those who point out their faults as their most benevolent teachers. They think of their enemy as the

shadow that they themselves cast.

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It’s a Process.

Effort Does Matter.

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So Does

Gratitude

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Try This at Home.

Thank You for Everything.

I Have No Complaint Whatsoever

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Nourish Your People

If a nation is centered in the Tao, if it nourishes its own people

and doesn't meddle in the affairs of others, it will be a light to all nations in the world.

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So, You’ve Got This… Post Announcement Offer Infographic Story Promotion Photo Event

…THINGY

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Don’t Do This to People.

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Like, Ever.

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Prospect, Customer, Employee, Influencer

Nourish Your People.

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Have I heard of them? Have they heard of me? Do I know them? Do they know me?

(How) Should You Approach?

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Is relevant to them? At all? Do they have an opinion on ? Do they want ? Did they help create ? Will help them? Will make them look good? Will serve their audience?

Relevant AND Useful

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What Would You Do?

Would You Ever Build A Brand By Sharing Random Shit?

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What Would You Do?

Why Should They?

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What Would You Do?

“If you want someone to share your work, why don’t you start by … talking to her or him?” -Amy Vernon

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Yielding = Victory

When two great forces oppose each other,

the victory will go to the one that knows how

to yield.

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Yield

GROWTH

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Humble Management

Servant Leadership

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Humble Management

You don’t have to be SUBSERVIENT to be a

Servant Leader

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Customers Individuals Managers Directors

VPs Execs

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Thank You Very Much! - Laura Fitton, @Pistachio, [email protected]

Earning Influence: Humility as a Multiplier of Growth

Marketing

Transcript of Earning Influence: Humility as a Multiplier of Growth