EXPERIENCE

TEEMU KURPPAteemu@huikea.comtwitter.com/teemudirtyaura.org/blog

Great Social Mobile Enterntainmentfor busy people

1. Getting acquired

2. Attracting early users

3. Be persistent, work smart

4. Q&A

1. Getting acquired

WHY A STARTUPIS ACQUIRED?

A lot of eyeballsHardcore techGrowth business

ProductTeam

Valuable data

2. Attracting early usersOr hockey-sticks are smooth only from distance

HOCKEY-STICK HUMBUG

0

1000

2000

3000

4000

Jan Feb Mar Apr Jun Jul

MAU

REALITY

0

750

1500

2250

3000

Jan Feb Mar Apr Jun Jul Aug Sep

MAU

New York Times17.12.

web beta 7.11.

Release: Inline comments12.12.

Launchmobile 0.1

& minimal web17.7.

Business 2.09.12.

Out of Beta27.3.

Twitter down March

GigaOM6.8.

mobile 0.219.9.

small webimprovements

&mobile 0.3

16.11.

ETel Conference27.3.

ExodusTWiT’s Laporte joinsA lot of blog coverage6.4.

TechCrunch17.5.

Eurovision party12.5.

Reboot 9.01.6.

Google acquisition9.10.

flyers & eventLordi in JaikuSubTV/Markku from Finland

New York Times17.12.

web beta 7.11.

Release: Inline comments12.12.Launch

mobile 0.1& minimal web

17.7.

Business 2.09.12.

Out of Beta27.3.

Twitter down March

GigaOM6.8.

mobile 0.219.9.

small webimprovements

&mobile 0.3

16.10.

ETel Conference27.3.

EARLY ADOPTERS ARE EVERYTHING

Who are early adopters for your product?

What are the influential channels to reach them?

4. Be persistent, work smart

I'm continually surprised by how long everything can take. Assuming your product doesn't experience the explosive growth that very few products do, everything from development to dealmaking seems to take 2-3x longer than I always imagine.

I've been surprised again and again by just how much more important persistence is than raw intelligence.

I've been surprised again and again by just how much more important persistence is than raw intelligence.“

”

“

WHAT STARTUPS ARE REALLY LIKEBY Y-COMBINATOR STARTUPS

The emotional ups and downs were the biggest surprise for me. “

”

”

It is never a single thing. Everything is just incremental and you just have to keep doing lots of those things until you strike something.

“”

HACKERS & HUSTLERS

TECH FOUNDER’SPSYCHOLOGY 101

Any problem is solvable

Given enough time and your brains

Never enough time

Solve right problems

Work smarter, not harder

THIS IS SURPRISINGLY HARD

HUIKEA KANBAN

HUIKEA KANBAN

PRODUCT

HUIKEA KANBAN

PRODUCT

MARKETING

HUIKEA KANBAN

PRODUCT

MARKETING

FINANCING

HUIKEA KANBAN

PRODUCT

MARKETING

FINANCING

ADMINISTRATION

Learn and absorb, but at the end of the day

you make the calls

Q&A

Ask anything aboutHuikeaJaikuGoogleMobileGamesSocial webBootstrapping anything in your mind