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EAIE Conference International Student Decision Making
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Transcript of EAIE Conference International Student Decision Making
May 1, 2023 Slide 1
International Student SurveyWhat do
international students value?
How do they want to be
communicated with?
What makes them choose one university over another?
What’s the role of social media and
new technologies?
When do they start thinking
about university?
Who influences
their decision making?
May 1, 2023 Slide 3
Slide 4
What we knew….When thinking about study abroad
Uni > Subject > Country
Country > Uni > Subject
Country > Subject > Uni
Subject > Uni > Country
Subject > Country > Uni
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
In what order did you choose
Slide 5
Distance from home country
Ability to get permanent residency
Job prospects / migration to destination country
Exposure to culture / life in destination country
Ability to work whilst studying
Other
Post study work options
Job prospects in home country post-university
Ease of getting visa to study
Safety of destination countryCountry’s attitude to international students
International recognition of qualifications
Quality of education compared to home country
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
What’s important to you in regards to country?
What we knew…When thinking about study abroad
Slide 6
What we knew….What are they looking for?
Slide 7
What we knew…How quickly should you respond?
A short reply via email in a week
A detailed reply via phone in 3 days
A short reply via phone in 24 hours
A detailed reply via email in a week
A short reply via email in 24 hours
A detailed reply via email in 3 days
0% 10% 20% 30% 40% 50% 60% 70% 80%
How responsive do you expect?
Students expect a quick response
Slide 8
What we knew…The big decision – what’s important?
Diversity / mix of international students
Other
Ease of getting permanent residency after studying
Safety of campus / local area
Recommendations
Campus Location
Entry Requirements
Teaching Quality
Subjects available to study
0% 10% 20% 30% 40% 50% 60% 70%
What’s important when deciding between institutions?
If they have applied your
quality is good enough, but
are you better than others?
Slide 9
What we knew…How much competition?
If students apply to multiple
universities, they are enquiring to
even more1
24%
216%
316%
410%
524%
Over 59%
How many institutions did you / do you plan to apply to?
Slide 10
Tweetable takeaways @kiwimariec @hobsonsemea #EAIE2015
40% of #international #students say subject is their first consideration
#international #students expect responses within 24 hours
45% #international #students apply to 4 or more unis
May 1, 2023
• What age do they start looking?• Where else are they looking and is this
changing?• If communications are so important which
channels should we be using and for what?• If league tables are so important which ones and
are there any regional differences?
Slide 11
What you told us you wanted to know
May 1, 2023 Slide 12
2015 Survey
When do they start thinking about university?
45% are thinking about university before the age of 16.
USA
Canada
Australia
Germany
Ireland
Other EU country
France
Sweden
New Zealand
Singapore
0% 10% 20% 30% 40% 50% 60%
Which overseas countries are/were you considering attending university in?
Germany 2014: 12%
N: 6,392
What we knew…where else are they looking?
May 1, 2023 Slide 15
Where else to they go?
Final destination of UK prospects
Primary reason for not studying in the UK at 36% was the lack of a PSW visa in the UK.
May 1, 2023 Slide 16
Frequency of communicationsHow often do you want to be contacted at each stage of your
application process?
58% of students want to be able to use social media to contact universities directly.
How do they want to be communicated with?
89% of Indian students use
WhatsApp every day
77% of Chinese students use WeChat
every day57% of Chinese
students use Weibo every day
63% use social media find official facts and figures about universities
72% of use social media to find out unofficial opinions about universities
May 1, 2023 Slide 18
Which league tables?
May 1, 2023
@kiwimariec @hobsonsemea #EAIE2015
45% #international #students thinking about university before the age of 16Germany a rising competitor for #international #students 36% #international #students put off UK #PSW
Slide 19
Tweetable takeways
May 1, 2023
Want more information?
Contact me [email protected]
Come over and say hi at booth 109 and collect your copy
Give me your card and I’ll send you an electronic link
Slide 20
