E-Activism

Using the New Media For Social Good

The Old Way:Martin Luther King and

250,000 Supporters March on Washington for Racial Equality and

Civil Rights.MLK gives his famous

“I Have a Dream” Speech.

The New Way: 65,000 Teabaggers March on Washington for…. What, exactly?

Teabaggers give their infamous comparisons of the President to everything from Hitler to Mao, Fascist to Communist. 15 Seconds of Fame = 15 Seconds of Nonsense

Did you know: TEA is an acronym for Taxed Enough Already.

The Old Way:Handwritten and Hand-selected letters to the Editor

The New Way:E-comments by the hundreds.

- You can move to the top if you get recommended by enough Readers. Then, you’ll appear in Readers’ Recommendations on the New York Times.

- On Huffington Post, a commenter can get fans too!

readers' commentsReform or Else Back to Article » By PAUL KRUGMANThose concerned with fiscal responsibility should be worried about what will happen if proposed health care legislation doesn’t pass.

Comments are no longer being accepted.24 of 359 Readers' CommentsAll Comments Highlights Readers' Recommendations Replies2. HIGHLIGHT (what's this?) nancy jonesArkansasDecember 4th, 20098:57 amOne of those " centrist senators " represents me and my state. If she is considering voting for this legislation, she might as well go ahead and look for new employment now, because there is no way we will send her back to Washington D.C.

You admit in your editorial that " most" of the uninusured are healthy. So why do you want to cut medicare for the elderly to force " healthy" people into a government scheme?

I believe that Senator Lincoln is smart enough not to take the bait, but, if she does, her career is over. Recommend Recommended by 139 Readers 4. HIGHLIGHT (what's this?) RuskinBuffalo, NYDecember 4th, 20098:57 amIf you're a senior and you are on Medicare, you better be afraid of this bill.

Well, Senator Coburn, I am a senior and I am on Medicare, and what I am afraid of is a continuation of the status quo, and here's why: recent personal experience of hospitalizations in France and Buffalo NY have shown me conclusively that identical treatments cost utterly different sums - in France, I had to pay about a thousand dollars a day; in Buffalo, Medicare had to pay more that twice that amount. The irrefutable documentation of this statement can be made available to Mr Krugman or Senator Coburn, or anyone else for that matter.

Without a public option we will be at the conjunction of two irresistible forces - the universal desire of the sick to receive the best treatment they - or their insurers - can afford; and the universal wish of investors to see the greatest possible return on their investments. THAT IS THE STATUS QUO. If it is not ended, it will bankrupt the nation. No ifs, ands or buts. Guaranteed. Recommend Recommended by 781 Readers

The number of corporations that own most media in the U.S. is 1/10th what is was just 27 years ago. Still think you can get a fair hearing from the

Mainstream Media?

2010: Where things stand today• We have access to more than 1 trillion web pages, 100,000 iPhone

apps, and send more text messages a day than there are people on the planet – Arianna Huffington, Huffington Post

• Newspaper circulation is down 7 million over the last 25 years while unique readership of online news is up 34 million in the last 5 years – Arianna Huffington, Huffington Post

• Technorati tracks 48,524 blogs as of 12/1/09• The Average Nightly newscast is 17 minutes long, includes more

commercials, promos, and “soft” news. It is ‘All The News We Want You to Know.’

• To get noticed today, you must use the New Media…and it may still not be enough.

How to get noticed:

Books, Blogs, and Bios

Write a Book Self-Published Books can appear on Amazon

Form a Co-Op of Writers to recommend each other’s books. Get reviews – preferably 5 Star Reviews!

Reviews, Listmainia Lists, KeywordsJoin Related Communities

Don’t go it alone!Use Expert-

Aggregating sites like E-Lance to

find professional Freelancers

Create your own cover from professional art, plus cover and spine title

Some sobering statistics from Nielsen Bookscan, a company that in 2004 tracked the sales of 1.2 million books in the United States:

However, there are exceptions...

Brain Scientist Jill Bolte Taylor’s personal story: My Stroke of Insight went from POD to Traditionally published New York Times Bestseller

Paperback: 224 pagesPublisher: Plume (May 26, 2009)Amazon Sales Rank: #600 in Books

Lesson Learned: Use your personal experience to sell the book, not the other way around. The book is only a tool for activism.

Start your own Blog – free from Goggle Blogs(Click on Create Blog to get the page at right)

http://googleblog.blogspot.com/

My Blog: http://newthinking.blogspot.com/

- Post your articles, books or post links to these thing elsewhere – e.g. Amazon- Post Bio and picture

Social Media: Facebook – much more than a Biography. Facebook has 350 million users and more than 6 billion minutes are spent on the social networking site each day (worldwide) -- Easy to make Friends, but hard to get their attention!-- Lots of tools and gadgets-- Ability to log into other sites via Facebook account. You don’t have to remember your password on every site!-- Cross-post articles and comments to Facebook & to your FB Friends-- Advertise your products; e.g. a book-- Post favorite links-- Post links to your e-campaigns

Create a Goggle Group for posting discussions, Action Pages, files, and Member Profiles.

Write for Online Blogs

You might be headlined #1!

The Other sections of Op Ed News

Op Ed News is a Technorati Top

100 Blog and Top 100 Political Blog

Every author on Op Ed News gets his or her own Author’s Page, with Bio, Articles, Quicklinks, Comments, etc.

Polls and Articles are

rated by popularity and

number of page views

Daily Kos Advantages:-- Larger Readership than OEN: #28 in Technorati, Top 100 in US Politics-- Ability to include polls easily with articles (diaries)

Disadvantages:-- No Quicklinks-- I am not a Senior Editor!

Technorati ranks the top 48,524

blogs – as of 12/1/09

E-Campaigns:

Bringing it all together and to the Masses

Biking E-Campaign:

Close the 38-61 street Gap in the East Side Esplanade.

Pictures taken from bike ride along “The Gap”

Note: Include Name, Email address, Group Affiliations on

all documents

Don’t forget to include Statistics and relevant links

Promotion:Get Linked from

Sympathetic Group Sites

Use Google Groups to Promote your cause and provide a free forum for your groupYou can even post files!

Narrow your appeal just to those interested in your specific cause.

East River Greenway InitiativeEast River Greenway Initiative

* Home * About * The Greenway * Close the Gap * Events * Get Involved

Create an Online Petition from Change.Org that will be emailed to selected representatives every time someone signs it

1. A Petition to Create a State Bank in California (like North Dakota has) – 573 Signatures!

2. A Georgist Petition to establish a Single Tax on Resource Intensive Industries – 133 Signatures to every member of Congress!

1. There are Gubernatorial Candidates supporting a State Bank in Florida, Oregon, California and Illinois.

2. New Mexico will move its money out of New York banks and back to New Mexico local banks.

3. Several state legislatures are considering the issue.4. There is a ballot initiative to create a Land Value Tax in California (Sec.

of State initiative #1413, A.G. File No. 09-0051) and abolish most other taxes on production. http://www.prospercalifornia.com/

Measuring Success –It’s often hard to tell how much your campaign factored into current

success, but it is all part of the pie.

There’s no way to know when you will reach critical mass!

Sometimes you just have to get out and meet people!From Transportation Alternatives Close-The-Gap Protest Ride, November 2009

And then suddenly, when you least expect it…things fall into place.Preliminary Design Committee announced for Closing the Greenway Gap