Georges Papalexis CEO ZOLOTAS

ONLINE LUXURY SHOPPING

ONLINE LUXURY SHOPPING

“Reinvent your brand story into a digital experience to create strong emotions and desires to the e-world.”

• An e-shop is open 365 days/year, 24/7 worldwide. Isn't that already a luxury service?

• An accessible channel to discover inaccessible products.

• Up to 90% of high-income internet users regularly shop online.

• Executives estimate that in the next 3 years e-commerce will represent more than 10% of total sales for luxury brands.

• The internet is the number one source of information for luxury products.

WHY SHOULD A LUXURY BRAND SELL ONLINE?

• Buy online 84.000 dollars diamond bracelet !

WHY SHOULD A LUXURY BRAND SELL ONLINE?

• Other online sources already provide information, prices, discussions and shopping opportunities for luxury branded products. Ebay example

WHY A LUXURY BRAND SHOULD SELL ONLINE?

• Build brand awareness digitally.

• Serve your existing clientele with a new offer and a better service.

• No frontiers. Make new customers from all over the world.

• Increase traffic to stores.

• Increase sales.

• But most importantly, tell your story online.

WHY A LUXURY BRAND SHOULD SELL ONLINE?

• Keep your brand identity at all levels and communicate your story, know how and excellence with a dreamy way.

• Make it a shopping experience. Ensure a very good programming and functionality of website. Give emphasis to soft story telling animation.

• Remember luxury clients are spoiled and they will be disappointed with any dysfunctional problem that occurs on your website.

HOW DOES A LUXURY BRAND SHOULD SELL ONLINE

• Have accurate and detailed information on the products. The higher the price, the more info you need to have.

HOW DOES A LUXURY BRAND SHOULD SALE ONLINE

• Work hard on the presentation of your content , your product pictures have to be presented with a crystal clear effect showed in most different angles and reflect real colors.

• Develop custom made options it’s a luxury rule.

HOW DOES A LUXURY BRAND SHOULD SALE ONLINE

• Deliver perfect product. Quality & preparation control.

• Provide excellent service (choose the right sale executive behind the screen, give free shipping, Make sure your clients are satisfied, provide extra free services, gifts, engravings , custom made)

HOW DOES A LUXURY BRAND SELL ONLINE

• Surprise your clients (with gifts or extra services…)

• Offer exceptional packaging ( guarantee of authenticity).

• The jewelry case ( Stock – Customs – Insurance)

• Gain your clients’ trust - Make no mistake.

HOW DOES A LUXURY BRAND SELL ONLINE

• Domain name management & research.

• Very well build SEO for brand names and branded products or collections( start working your seo well in advance). Have Experts do it.

HOW A LUXURY BRAND SHOULD COMMUNICATE ONLINE

• Selective management on Social Media ( use facebook with a certain limit - youtube – instagram-the twitter case).

HOW A LUXURY BRAND SHOULD COMMUNICATE ONLINE

• Strong graphic design according to brand’ s identity , images and codes communicate the message and heritage of the brand.

• Direct marketing – news letters - have something to say except promoting your products.

• Advertisement – choose the right websites ( lifestyle & fashion magazines, financial news, private online communities) .

• Affiliate marketing . Make a selective strategy.

• Create an exclusive online platform for your customers. Example: Preview of the new collection.

HOW A LUXURY BRAND SHOULD COMMUNICATE ONLINE

• From 1895 to online selling … Evolving through time with excellence.

• An international jewelry Display & a passport for new markets.

• Present our Heritage -Ambassadors of Greek jewelry

• Create more traffic to our stores.

• Increase sales.

• Amaze our existing clientele and seduce a new one.

ZOLOTAS ONLINE