E012: Andy Traub – How to Take Permission and Create The Perfect Content For Your Market

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Featured Guest: ANDY TRAUB Your Host: DOUG FORESTA http://www.coachzing.com EPISODE 12: How to Take Permission and Create The Perfect Content For Your Market

description

Andy Traub is a creator. Whether it’s a podcast, book, blog or speech or speech, his message is the same. You must take permission if you want to live a great life, create great art, and positively impact the world. In this episode Andy shares tips about how to create content that is perfect for your market and captures your unique voice. In 2010 Seth Godin gave Andy permission to produce The Unofficial Linchpin Podcast. In that same year he partnered with Cliff Ravenscraft, the world’s most popular podcast consultant, to create a technology show called Business Tech Weekly. In 2013 he published his first book The Early To Rise Experience: Learn to Rise Early in 30 Days. In This Episode, You'll Discover: - A simple strategy that will assure that you NEVER run out of content - How to choose the right content strategy that works for you - Why you HAVE to take permission to be successful and what that means - The NUMBER ONE reason most people don’t achieve success with content creation

Transcript of E012: Andy Traub – How to Take Permission and Create The Perfect Content For Your Market

Page 1: E012: Andy Traub – How to Take Permission and Create The Perfect Content For Your Market

The Coachzing Show E P I S O D E 1 : T H E B A C K S TO R Y

� 1© ACQYR Inc. All rights reserved. !

Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?Let’s work together: http://www.coachzing.com

Featured Guest: ANDY TRAUB

Your Host: DOUG FORESTA

http://www.coachzing.com

EPISODE 12:

How to Take Permission and Create The Perfect Content For Your Market

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The Coachzing Show E P I S O D E 1 2 : T R A N S C R I P T

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Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?Let’s work together: http://www.coachzing.com

Page 3: E012: Andy Traub – How to Take Permission and Create The Perfect Content For Your Market

The Coachzing Show E P I S O D E 1 2 : T R A N S C R I P T

!Our Featured Guest: Andy Traub is a creator. Whether it’s a podcast, book, blog or speech or speech, his message is

the same. You must take permission if you want to live a great life, create great art, and positively

impact the world. In this episode Andy shares tips about how to create content that is perfect for

your market and captures your unique voice.

!In 2010 Seth Godin gave Andy permission to produce The Unofficial Linchpin Podcast. In that same

year he partnered with Cliff Ravenscraft, the world’s most popular podcast consultant, to create a

technology show called Business Tech Weekly. In 2013 he published his first book The Early To Rise

Experience: Learn to Rise Early in 30 Days.

In This Episode, You'll Discover: ✓ A simple strategy that will assure that you NEVER run out of content !

© ACQYR Inc. All rights reserved. 3!Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?

Let’s work together: http://www.coachzing.com

EPISODE 12: How to Take Permission and Create The Perfect Content For Your Market Listen Here: http://www.coachzing.com/podcast/e012-andy-traub/

Page 4: E012: Andy Traub – How to Take Permission and Create The Perfect Content For Your Market

The Coachzing Show E P I S O D E 1 2 : T R A N S C R I P T

✓ How to choose the right content strategy that works for you

✓ Why you HAVE to take permission to be successful and what that means

✓ The NUMBER ONE reason most people don’t achieve success with content creation

Tips From The Episode: ✓ Your point of view and personality is the most important part of content creation

✓ Don’t compare yourself to others, focus on what you have to offer

✓ Take time to get clear about who you are and what you have to say

✓ Use a content strategy that feels most comfortable for you

Links & Resources: ✓ Take Permission

✓ Linchpin

!

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Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?Let’s work together: http://www.coachzing.com

WE NEED YOUR HELP! Please leave us an honest iTunes rating and review by clicking here. It really helps us to reach and help more people. Thank you! :)

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The Coachzing Show E P I S O D E 1 2 : T R A N S C R I P T

Introduction Welcome to the Coachzing show, dedicated to helping you work less, work more and help more

people for creative content marketing. This show is brought to you by Coachzing.com, a

marketing and publishing company for people who help people. And now here's your host, Doug

Foresta.

!Doug: Hello, welcome back to the Coachzing Show. This is Doug Foresta, and if you are a

coach, therapist, speaker, author looking to work less, earn more and help more

people through creative content marketing, you have come to the right place.

! Today we're going to be talking about taking permission, and my guest is Andy

Traub.

! We're going to be talking about taking permission, which I think is a great topic, and

especially connected to content.

! Before we start that, I've promised to read some of our reviews. We've hit the new

and noteworthy in several different categories thanks to you, so I promised I would

continue to read reviews.

! Today's review is from Glendat, who said, "As I listen to the Coachzing Show, I

realize that I need to subscribe. I can get ideas that will help me in my coaching

business. Thanks for taking the time to ask questions that get to the heart of the

matter. This is just want I need to be continued to be inspired in my work."

!

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Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?Let’s work together: http://www.coachzing.com

Page 6: E012: Andy Traub – How to Take Permission and Create The Perfect Content For Your Market

The Coachzing Show E P I S O D E 1 2 : T R A N S C R I P T

So keep the feedback coming, good, bad and the ugly, we want it because we want to make this show as useful to you as possible. Let me go ahead and introduce my guest.

! As I said, my guest is Andy Traub, from TakePermission.com. He is a creator,

whether it's a podcast, book, blog post or speech, his message is the same: You

must take permission if you want to live a great life, create great art and positively

impact the world.

! From his small town in South Dakota, Andy has been able to reach the world with his

messages, thanks to hundreds of thousands of downloads of his podcast and

thousands of books sold.

! In 2010, Seth Godin gave him permission to produce the Unofficial Linchpin

Podcast. That same year, he partnered with Cliff Ravenscraft, the world's most

popular podcast consultant, to create a technology show called Business Tech

Weekly.

! He has worked with or has been a guest on shows with thought leaders like Michael

Hyatt, Todd Henry, Jon Acuff, Dan Miller and Andy Andrews.

! In early 2013, he self-published his first book, The Early to Rise Experience: Learn to

Rise Early in 30 Days, and his book was a tremendous success.

! In late 2013, he published two follow-up books to the Early to Rise Experience, both

written by and for moms who want to learn to rise early. In mid 2013, he created the

Self-Publishing System, to teach other authors how to market and sell more digital

copies of their books.

!© ACQYR Inc. All rights reserved. 6!

Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?Let’s work together: http://www.coachzing.com

Page 7: E012: Andy Traub – How to Take Permission and Create The Perfect Content For Your Market

The Coachzing Show E P I S O D E 1 2 : T R A N S C R I P T

! He speaks often to audiences on how to create great things, while maintaining

a healthy family life.

! Andy, thank you for joining me today.

!Andy: Oh, I'm excited to be here. Thanks for having me, and I feel like Susan Boyle,

because I -- you know Susan Boyle, right?

!Doug: Oh yes, the woman from America's Got Talent.

!Andy: Yeah, but British.

!Doug: Yeah, Britain's Got Talent.

!Andy: British people have talent. That's the name of that show. But Britain's Got Talent,

there you go.

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Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?Let’s work together: http://www.coachzing.com

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The Coachzing Show E P I S O D E 1 2 : T R A N S C R I P T

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