E007: Kathleen Gage – How to Power Up Your Content For Profit

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How to Power Up Your Content For Profit Featured Guest: KATHLEEN GAGE Your Host: DOUG FORESTA EPISODE 7: http://www.coachzing.com

description

Kathleen Gage, speaker, author, product creation specialist and owner of the highly successful company Power Up for Profits joins us on the show to talk about the ins and outs of content and product creation, the biggest mistakes that many people make and what to do instead. Kathleen is one of the foremost product creation specialists and sought out speakers on the topic of marketing and visibility. In This Episode, You'll Discover: - How Kathleen turned a single book into a marketing machine that sold her other programs and services - The mindset shift you need to make to have your content stand out - The ONE thing to do to get more of out of your content - Why passion alone is not enough for successful product creation and what the missing ingredient is

Transcript of E007: Kathleen Gage – How to Power Up Your Content For Profit

Page 1: E007: Kathleen Gage – How to Power Up Your Content For Profit

The Coachzing Show E P I S O D E 1 : T H E B A C K S TO R Y

� 1© ACQYR Inc. All rights reserved. !

Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?Let’s work together: http://www.coachzing.com

How to Power Up Your Content For Profit

Featured Guest: KATHLEEN GAGE

Your Host: DOUG FORESTA

EPISODE 7:

http://www.coachzing.com

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The Coachzing Show E P I S O D E 7 : T R A N S C R I P T

!!!!!!!!!DISCLAIMER

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Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?Let’s work together: http://www.coachzing.com

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The Coachzing Show E P I S O D E 7 : T R A N S C R I P T

!

Our Guest: Kathleen Gage, speaker, author, product creation specialist and owner of the highly successful

company Power Up for Profits joins us on the show to talk about the ins and outs of content and

product creation, the biggest mistakes that many people make and what to do instead.

!Kathleen is one of the foremost product creation specialists and sought out speakers on the topic

of marketing and visibility.

In This Episode, You'll Discover: ✓ How Kathleen turned a single book into a marketing machine that sold her other programs

and services

✓ The mindset shift you need to make to have your content stand out

!© ACQYR Inc. All rights reserved. 3!

Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?Let’s work together: http://www.coachzing.com

EPISODE 7:How to Power Up Your Content For Profit !Listen Here: http://www.coachzing.com/podcast/e007-kathleen-gage/

Page 4: E007: Kathleen Gage – How to Power Up Your Content For Profit

The Coachzing Show E P I S O D E 7 : T R A N S C R I P T

✓ The ONE thing to do to get more of out of your content

✓ Why passion alone is not enough for successful product creation and what the missing

ingredient is

Tips From The Episode: ✓ Look for people you can partner with in product creation

✓ Identify the needs in your marketplace and what people are willing to pay money for

✓ Don’t get caught up in the size of your list, make sure to focus on engagement

✓ Be willing to polarize with your content

Links & Resources Mentioned: ✓ Power Up For Profits

✓ The Future of Ink

!!!!!!!!!!!

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Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?Let’s work together: http://www.coachzing.com

WE NEED YOUR HELP! Please leave us an honest iTunes rating and review by clicking here. It really helps us to reach and help more people. Thank you! :)

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The Coachzing Show E P I S O D E 7 : T R A N S C R I P T

Introduction Welcome to the Coachzing show, dedicated to helping you work less, work more and help more

people for creative content marketing. This show is brought to you by Coachzing.com, a

marketing and publishing company for people who help people. And now here's your host, Doug

Foresta.

!Doug: Hello, welcome back to the Coachzing Show. This is Doug Foresta, and this is a

show where we help coaches and therapists work less, earn more and help more people, through creative content marketing.

! I will share with you that my guest today is someone who's very special to me. I was

just telling him just prior to starting the show, that I wouldn't be doing this show if

not for him. He has really helped shape the direction of my life.

! I'm very excited to have Adam Urbanski with me today, from

TheMarketingMentors.com. I'll just say a quick thing about Adam and bring him

right on.

! He is a marketing strategist to coaches, consultants and other service

professionals, and he has a very interesting story himself.

! In 1989, he immigrated to the U.S. from Poland, with only $194 in his pocket and a

very limited ability to speak English.

! Since then, he has become one of the most successful people online. I know many

of you don't need me to introduce Adam to you, but some of his businesses

generated millions of dollars in sales and he works as a marketing consultant today

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Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?Let’s work together: http://www.coachzing.com

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The Coachzing Show E P I S O D E 7 : T R A N S C R I P T

with independent service professionals and entrepreneurs, and helps them turn their

specific knowledge and expertise into profitable revenue centers.

! Adam Urbanski, thank you for joining me.

!Adam: Doug, it's my pleasure. Thank you for having me here.

!Doug: Thanks. Before we get started, I just want to thank you personally for changing the

direction of my life. I had invested in some of your programs, and from that I

learned about PLR, private label rights material and content. I've learned a ton from

you.

! That led to relationships which then led to Coachzing, which led to doing this

show.

! So I know you hear this a lot from people, but you really helped change my life.

!Adam: Wow, well thank you. I appreciate that. Two interesting, quick stories around this.

! So my start in internet marketing started with private label rights content. I

purchased, for $250, rights to teach people about how to create mini-sites. This was

back in 2000.

! The person I purchased it from, there was some files missing and I actually emailed

him back and he refunded me the entire course of the training, $250. He said it was

outdated and wasn't completed, and he said I get to keep it but he wanted no

money for it.

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The Coachzing Show E P I S O D E 7 : T R A N S C R I P T

! Now I didn't ask for the money back; I just asked a few questions around putting this

stuff online.

! I've never made a penny with that course, but it kind of really got me to see

how courses were structured and so on, so it was a big help.

! The second thing to say really quick, in terms of what you said, that I changed the

direction of your life, I'm a huge fan of taking responsibility, because without it we

really can't be entrepreneurs and have the success that we want to have.

! So look, like I mentioned before we got on the air, I might have pointed you in a

certain direction or pointed out certain opportunities, but you were the guy who

made the decision and choices to follow those opportunities.

! So you single handedly changed the direction of your life, and you've got

nobody but yourself to thank for it.

!!!!!!!!!!

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The Coachzing Show E P I S O D E 7 : T R A N S C R I P T

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