The Coachzing Show E P I S O D E 1 : T H E B A C K S TO R Y

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Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?Let’s work together: http://www.coachzing.com

Your Host: DOUG FORESTA

http://www.coachzing.com

How to Create Authentic Content that Attracts Your Ideal Client

EPISODE 5:

Featured Guest: CRYSTAL ANDRUS

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The Coachzing Show E P I S O D E 5 : T R A N S C R I P T

!Our Guest: Crystal Andrus, founder the Swat Institute (Simply Woman Accredited Trainer) talks about the

importance of vulnerability and authenticity in creating content that attracts your ideal client.

!Crystal Andrus is a worldwide leader in the field of self-discovery and personal transformation. She

has risen to become a three-time best-selling author, international speaker, TV personality, and host

of her own radio show on CBS Radio.

In This Episode, You'll Discover: ✓ How to be more authentic in your content marketing and what that means

✓ Crystal’s favorite content marketing strategy that has helped her become an international speaker, coach and best-selling author

✓ Why you shouldn’t try to “sell” in your content and what to do instead

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EPISODE 5: How to Create Authentic Content that Attracts Your Ideal Client !Listen Here: http://www.coachzing.com/podcast/e005-crystal-andrus/

The Coachzing Show E P I S O D E 5 : T R A N S C R I P T

✓ Why Crystal turned down a content creation opportunity and why it was the best thing she ever did (and the lesson for you)

Tips From The Episode: ✓ Don’t try to be perfect, let your market see your flaws and vulnerabilities

✓ Find your niche and stick to it

✓ Explain to your tribe your personal journey and how it relates to what you teach

✓What you are great at is usually what you have had to overcome yourself

Links & Resources Mentioned: ✓ Swat Institute

✓ Quozio

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The Coachzing Show E P I S O D E 5 : T R A N S C R I P T

Introduction Welcome to the Coachzing show, dedicated to helping you work less, work more and help more

people for creative content marketing. This show is brought to you by Coachzing.com, a

marketing and publishing company for people who help people. And now here's your host, Doug

Foresta.

!Doug: Hello. Welcome back to the Coachzing Show, brought to you by

Coachzing.com, marketing a publishing solutions for people who help people, and I am just so excited.

!We are back with another great guest. I have to tell you, if you're a therapist or a coach and you're looking for creative content strategies, and if you're a therapist or a coach you should be looking for creative content strategies, we just have the best of the best and today is no different.

! Dan Morris is with me today. He is a blog revenue coach, and he founded and

operates Blogging Concentrated. You're going to learn a lot about blogging and about monetization. You'll get a lot out of this episode.

! Without further adieu, I want to welcome Dan Morris to the show. Dan, thank you

so much.

!Dan: Appreciate it, man, this rocks.

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The Coachzing Show E P I S O D E 5 : T R A N S C R I P T

Content Marketing Strategy (00:44)

Doug: Thank you. Let's get down to it. The first question is, what is your favorite content marketing strategy? !

Dan: Voice would be number one. !Doug: What do you mean by voice? !Dan: Some people say content is king, and I've got to tell you, content is

everywhere. It's so prolific, that it almost costs you more work than it used to because now your content has to be so much better. !

It has to be really quality. Images and headlines and it's got to really grab peoples' attention, because no matter what the topic is it's not like there's only one person out there talking about YouTube strategy; there's 5,000.

The return on investment on content is a lot lower than it used to be. ! The one thing that we find for all of our clients that rises above everything, is

voice. If you really understand your clientele, your audience, and you're able to speak in a

tone and syncopation and words and tense that resonates with them, then it doesn't matter how much other content is out there that you're competing with. !

It's a little bit like blue ocean strategy, in that voice separates you from everyone else, because how many posts can you read about the top 7 things you need to be doing in podcasting? There's 1,000. !

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The Coachzing Show E P I S O D E 5 : T R A N S C R I P T

It all comes down to do you really know who you're talking to, and is your message tailored to that audience so that they actually feel it in their bones that you're talking to them, and then they're compelled to Tweet, pin, share, like and comment.

! Or have you not spent enough time really figuring out who your people are and

you're pretty much just speaking your own language and hoping that people are reading what you're writing?

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The Coachzing Show E P I S O D E 5 : T R A N S C R I P T

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