E003: Lou Bortone - How to Create Videos That Bring You More Clients and Raving Fans

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The Coachzing Show EPISODE 1: THE BACK STORY 1 © ACQYR Inc. All rights reserved. Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing? Let’s work together: http://www.coachzing.com Your Host: DOUG FORESTA http://www.coachzing.com EPISODE 3: How to Create Videos That Bring You More Clients and Raving Fans Featured Guest: LOU BORTONE

description

Lou Bortone shares his best strategies for creating compelling videos that get you noticed and bring in more clients and revenue. In this episode video marketing specialist Lou Bortone shares tips for creating great videos, even if you are camera shy. Learn why creating videos isn’t as hard as you might think and what you need to know to get started. In This Episode, You'll Discover: - What equipment Lou uses to shoot his own videos - The biggest mistakes most coaches and therapists make when trying to create videos - Why Lou dressed up like Moses on camera, the important lesson he learned and what it means for you - Why being TOO polished and perfect on camera can backfire and what to do instead

Transcript of E003: Lou Bortone - How to Create Videos That Bring You More Clients and Raving Fans

Page 1: E003: Lou Bortone - How to Create Videos That Bring You More Clients and Raving Fans

The Coachzing Show E P I S O D E 1 : T H E B A C K S TO R Y

� 1© ACQYR Inc. All rights reserved. !

Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?Let’s work together: http://www.coachzing.com

Your Host: DOUG FORESTA

http://www.coachzing.com

EPISODE 3:

How to Create Videos That Bring You More Clients and Raving Fans

Featured Guest: LOU BORTONE

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The Coachzing Show E P I S O D E 3 : T R A N S C R I P T

!

Our Featured Guest: Lou Bortone shares his best strategies for creating compelling videos that get you noticed and

bring in more clients and revenue.

!In this episode video marketing specialist Lou Bortone shares tips for creating great videos, even if

you are camera shy. Learn why creating videos isn’t as hard as you might think and what you need

to know to get started.

In This Episode, You'll Discover: ✓ What equipment Lou uses to shoot his own videos

✓ The biggest mistakes most coaches and therapists make when trying to create videos

✓ Why Lou dressed up like Moses on camera, the important lesson he learned and what it means for you

!© ACQYR Inc. All rights reserved. 3!

Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?Let’s work together: http://www.coachzing.com

EPISODE 3: How to Create Videos That Bring You More Clients and Raving Fans Listen Here: http://www.coachzing.com/podcast/e003-lou-bortone/

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The Coachzing Show E P I S O D E 3 : T R A N S C R I P T

✓ Why being TOO polished and perfect on camera can backfire and what to do instead

Tips From The Episode: ✓ Don’t be afraid to do something goofy or silly to get your client’s attention

✓ You can start by shooting video with slides if you are camera shy

✓ Always be on the lookout for a “teachable moment” where you could shoot a quick video

✓ You don’t need perfect quality video; focus on sharing content

Links & Resources: ✓ Lou Bortone

✓ YouTube !!!!!!!!!!!!!!

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WE NEED YOUR HELP! Please leave us an honest iTunes rating and review by clicking here. It really helps us to reach and help more people. Thank you! :)

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The Coachzing Show E P I S O D E 3 : T R A N S C R I P T

Introduction Welcome to the Coachzing show, dedicated to helping you work less, work more and help more

people for creative content marketing. This show is brought to you by Coachzing.com, a

marketing and publishing company for people who help people. And now here's your host, Doug

Foresta.

!Doug: Hello, welcome back to the Coachzing show. If you're a coach or therapist

and you're interested in creative content marketing, how to get your content

out there, this really is the show for you, because we're bringing you the best

of the best, and the best and the brightest in all areas of creative content.

! Today is definitely an example of that. My guest today is Lou Bortone. We're

going to be talking about video marketing, which I know a lot of you are very

interested in.

! I'm going to say a little bit about Lou and bring him right now.

! Lou Bortone is a video marketing expert, an online branded consultant

who helps entrepreneurs and service professionals build breakthrough brands on the internet, so they can have more visibility, credibility and profitability.

! Lou delivers innovative online branding strategies, including video marketing,

coaching and consulting.

!!

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The Coachzing Show E P I S O D E 3 : T R A N S C R I P T

He's a former television executive, who worked for E-Entertainment

Television and Fox in Los Angeles. He's also an author and ghost writer of six

business books, a certified guerrilla marketing coach, and a book yourself

solid certified coach.

He's known for his unique and engaging videos on YouTube. You can find those at YouTube.com/user/lbpromo, and you can also visit LouBortone.com.

! Lou Bortone, thank you for joining me.

!Lou: Hi, how are you doing?

!

Content Strategy (01:28)

Doug: Thanks so much for joining me. Maybe we can just get started with talking

about what your favorite content strategy is, if you could say a little bit about

your own favorite content strategy.

!Lou: Yeah, thank you. It may seem kind of obvious coming from a video guy,

but I really love video for content, for content strategy.

!

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The Coachzing Show E P I S O D E 3 : T R A N S C R I P T

It's just really flexible, it can be repurposed easily, it's engaging, it's personal,

it's really the direction the internet is going in, so I think it's really the perfect

candidate for any kind of content marketing.

!Doug: What is it about video versus articles or more static types of content that

makes video so useful?

!Lou: I think part of it is the fact that our generation, we all grew up with

television and very visual-oriented society. It's just something we're comfortable with, it's familiar.

! If you see folks online on video, it builds the know, like and trust factor

because it's very personal and engaging.

! I also think, especially with the younger folks, I notice it with my teenagers,

there's not really any distinction now between screens, whether it's mobile or

desktop or TV. They don't make that distinction anymore. It's all just

content, and it's all just entertainment or information.

!!!!!!!!

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The Coachzing Show E P I S O D E 3 : T R A N S C R I P T

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