E002: Dan Morris - How to Find Your Voice and Make Your Content Stand Out

The Coachzing Show E P I S O D E 1 : T H E B A C K S TO R Y

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Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?Let’s work together: http://www.coachzing.com

Your Host: DOUG FORESTA

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EPISODE 2:

How to Find Your Voice and Make Your Content Stand Out

Featured Guest: DAN MORRIS




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© ACQYR Inc. All rights reserved. 2!Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?

Let’s work together: http://www.coachzing.com


The Coachzing Show E P I S O D E 2 : T R A N S C R I P T

!

Our Featured Guest: Dan Morris, blog revenue coach and founder of Blogging Concentrated shares tips and tricks for

creating content that stands out and attracts your ideal clients.

!In this episode Dan shares how he regularly creates content that draws in ideal clients and

prospects and how you can do this too. He also shares powerful ways to speak the language of

your clients, so that they will be attracted to you and want to work with you.

In This Episode, You'll Discover: ✓ Why giving your content a “voice” is the most powerful thing you can do and what that

means

✓ A free tool that Dan uses to find out exactly what his prospects are wanting to know

!© ACQYR Inc. All rights reserved. 3!


EPISODE 2: How to Find Your Voice and Make Your Content Stand Out Listen Here: http://www.coachzing.com/podcast/e002-dan-morris/

http://www.coachzing.com/podcast/e002-dan-morris/

http://www.coachzing.com/podcast/e002-dan-morris/



✓ What experts NEVER do and what you should do instead

✓ The “letter in a coconut” strategy that will get anyone to look at and take action on your content

Tips From The Episode: ✓ Use the language of your prospects in your marketing

✓ Asking questions in forums is the sign of an amateur

✓ Always offer more information and over deliver

✓ Remember to use offline marketing methods as well as online strategies

Links & Resources: ✓ Blogging Concentrated

✓ Talkwalker !!!!!!!!Introduction



WE NEED YOUR HELP! Please leave us an honest iTunes rating and review by clicking here. It really helps us to reach and help more people. Thank you! :)


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http://bloggingconcentrated.com/

http://www.talkwalker.com/

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Introduction Welcome to the Coachzing show, dedicated to helping you work less, work more and help more

people for creative content marketing. This show is brought to you by Coachzing.com, a

marketing and publishing company for people who help people. And now here's your host, Doug

Foresta.

!Doug: Hello. Welcome to the Coachzing show, and this is Doug Foresta, your

host. This show is brought to you by Coachzing.com.

We are back with another great guest. I have to tell you, if you're a therapist

or a coach and you're looking for creative content strategies, and if you're a

therapist or a coach you should be looking for creative content strategies, we

just have the best of the best and today is no different.

! Dan Morris is with me today. He is a blog revenue coach, and he

founded and operates Blogging Concentrated. You're going to learn a lot

about blogging and about monetization. You'll get a lot out of this episode.

! Without further adieu, I want to welcome Dan Morris to the show. Dan, thank

you so much.

!Dan: Appreciate it, man, this rocks.



http://bloggingconcentrated.com/



Content Marketing Strategy (00:44)

Doug: Thank you. Let's get down to it. The first question is, what is your favorite content marketing strategy?

!Dan: Voice would be number one.

!Doug: What do you mean by voice?

!Dan: Some people say content is king, and I've got to tell you, content is

everywhere. It's so prolific, that it almost costs you more work than it used to because now your content has to be so much better.

! It has to be really quality. Images and headlines and it's got to really grab

peoples' attention, because no matter what the topic is it's not like there's

only one person out there talking about YouTube strategy; there's 5,000.

The return on investment on content is a lot lower than it used to be.

! The one thing that we find for all of our clients that rises above

everything, is voice.

If you really understand your clientele, your audience, and you're able to

speak in a tone and syncopation and words and tense that resonates with





them, then it doesn't matter how much other content is out there that you're

competing with.

! It's a little bit like blue ocean strategy, in that voice separates you from

everyone else, because how many posts can you read about the top 7 things

you need to be doing in podcasting? There's 1,000.

! It all comes down to do you really know who you're talking to, and is

your message tailored to that audience so that they actually feel it in their bones that you're talking to them, and then they're compelled to Tweet, pin, share, like and comment.

! Or have you not spent enough time really figuring out who your people are

and you're pretty much just speaking your own language and hoping that

people are reading what you're writing?

!!!!!!!



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E002: Dan Morris - How to Find Your Voice and Make Your Content Stand Out

Small Business & Entrepreneurship

Transcript of E002: Dan Morris - How to Find Your Voice and Make Your Content Stand Out