E vitaran slp2013-slides-
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Wholesale Catalog App on low-cost Tablet PCs For retailers in small town India Everyday merchandise at Wholesale prices Strong fulfillment network A new customer segment in E-Commerce.
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So this is what I finally presented to the Investor Panel at SLP Mumbai, 3rd Nov 2012.
Transcript of E vitaran slp2013-slides-
Wholesale Catalog App on low-cost Tablet PCs For retailers in small town India
Everyday merchandise at Wholesale prices Strong fulfillment network
A new customer segment in E-Commerce.
Distribution…
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Retail Store
Small Town
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Disruption
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Retail Store
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THE MARKET
SIZE OF INDIAN APPAREL MARKETMARKET SIZE: USD 33 Billion*ORGANISED: DISORGANISED:
17% / USD 5.6 Bn* 83% / USD 27.4 Bn*
PRICING: ORGANISED RETAIL DISORGANISED RETAIL
ITEM MFG WHOLE RETAIL MFG WHOLE RETAIL
T SHIRTS 80-100 150 - 170 249 - 499 50 - 60 100 – 120 149 – 179
JEANS 450 - 700 650 - 1200 999 - 2999 300 - 450 425 – 600 599 - 799
* Source: Technopak Analysis
THIS IS WHERE WE LIVE. AND THRIVE.
ORGANISED APPAREL MARKETCASH/CARRY ORG. BRAND HYPERMART E-COMMERCE
(-) CATCHMENT (-) HIGH PRICES (-) LOCATION SPEC (-) FOR NET USERS ONLY(-) NO CRM (-) HIGH OVERHEAD (-) NO LOGISTICS (-) HIGH OVERHEAD
(-) NO LOGISTICS (-) URBAN ONLY (-) OLD DESIGNS (-) NO CRM FOR RURAL(-) OLD DESIGNS (-) NO REDRESSAL (-) HIGH PRICES(-) HIGH PRICES (-) FOR CONSUMER (-) RETAIL ONLY
SO WHAT’S OUR COMPETITION
DISORGANISED MARKETEXISTING eVitaran
(-) NO CRM FOR RURAL (+) FRESH DESIGNS MONTHLY(-) NO GUARANTEE ON DESIGNS (+) LOW PRICES
(-) HIGH MIN.ORDER QTYS (+) DEDICATED CRM(-) NO GUARANTEE ON DESIGNS (+) LOW MINIMUMS
(-) DESIGNS AS /WHEN RECD. (+) LAST MILE LOGISTICS(+) OWN DEVICE / 2G
OUR CLAIM TO FAME
• RIGHT MERCHANDISING / LOWER PRICES• MAINTAINING VARIETY AND DESIGNS• LAST MILE LOGISTICS / FULFILMENT• TECHNOLOGY / CONNECTIVITY• CUSTOMER RELATION MANAGEMENT• SYSTEMATIZING VENDORS / SALES• LOW MINIMUMS / ALL INCLUSIVE PRICE• “CUSTOMER DELIGHT”
WHY ENTER THIS BUSINESS?
STRONG MARGINS. CONSISTENT VOLUME.
STRONG MERCHANDISING. NO DESIGNERS.
WORK SMARTER. B2B. PRE-SOLD. CASH PAYMENTS.
STREAMLINE VENDORS, SYSTEMS, LOGISTICS.
THIS IS AN FMCG BUSINESS. STRONG CASHFLOWS.
BUILD A CHANNEL BRAND. NOT A PRODUCT BRAND.
STRONG MARGINS. CONSISTENT VOLUME.
STRONG MERCHANDISING. NO DESIGNERS.
WORK SMARTER. B2B. PRE-SOLD. CASH PAYMENTS.
STREAMLINE VENDORS, SYSTEMS, LOGISTICS.
THIS IS AN FMCG BUSINESS. STRONG CASHFLOWS.
BUILD A CHANNEL BRAND. NOT A PRODUCT BRAND.
SOME FACTS
• Sparkle Sales: INR 520 lakhs since Feb 2010.• eVitaran Sales: INR 12 lakhs since Aug 2012. Offline.
• Gross Margin: 30% after Cost, Logistics, VAT. • Logistics/Fulfillment under 6% of Price.• App deployment: December 2012• Sales Roll out / Activation: January 2013• Pilot of 100 stores: March 2013. Stores ready.• Investment so far: INR 800,000.00
TEAM
PRANAY SRINIVASAN:Marketing. Sales. Merchandising. Operations. Finance.
12 years Apparel / Business Experience.
Sparkle. Mfg. Sales. BD. Ops. Finance. Bootstrapped.
ex-Family Business.
TUSHAR BURMAN:Web. Mobile. App. Hardware. Publishing. Interpreter.
12 years Tech Experience.
Network18. Publishing. Apps. Web.
ex-Indian Express; D&B; Jasubhai.
ASK / FOR
• Need:
INR 15,000,000.00 (USD 290,000.00)
• For: Hiring Talent Scale Sales and Fulfillment Infrastructure. Scaling Technology.
THANK YOU
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WEBSITE: http://shop.evitaran.in/TWITTER: @eVitaranGUST: http://gust.com/c/sparklefashionLOCATION: Mumbai, India.EMAIL: [email protected]
