Indian Concept of

Information Technology

SANJAY IN

MAHABHARATA

Development of Information Technology

Modern Concept of Information

Technology & e-Tourism

The Travel Cycle

•Expansion into new markets

•Empowering of employees

•Lowering of costs

•Enhancing distribution

•Speed of thought

Role of e-Tourism

Strategy for e-Tourism

• Micro Target

• Personalize

• Build Stickiness

• Target Segment

• Integrate Across Channels

• Invest in Mobile

• Tap into Logistics

• Subscription

• Bypass the Middleman

• Seamless Experience

• Proprietary Selection

• Services & Merchandise

Manufacturers

Suppliers

Distributors

Retailers

Customers

(Supply Chain Management Systems)

(Inventory Management Systems)

(Efficient Customer Response Systems)

Transporters

Alternative Direct

Channel (e.g.

The Web)

Source: Laudon and Traver (2002)

e-Tourism & Industry Value Chain

New Technologies in e-Tourism

• Collaborative Filtering

• Profiling

• Knowledge Software

• Electronic Payment

• Video Conferencing

• Online Word of Mouth

• CRS

• GDS

• GIS

• Virtual Reality

Benefits of e-Tourism

• Exposure of Small Business

• Personalize

• Industry Structure Changed

• Brand Enforcement

• Trend & Predict

• Loyalty Programmes

• Profit Maximisation

• Real Time

THANK

YOU