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Lead Sponsors:Organized by:

August 9th-12th, 2010 The Hilton – Baltimore www.etaileast.com

Register Today: Call: 888-482-6012 Email: [email protected] Web: www.etaileast.com

Interactive Networking:

Enjoy 9 Exclusive Retailer-to-Retailer Networking Opportunitiesby attending our IndustryWorkshops, Private Executive-LevelLunches, Card-Swaps & thought-provoking Think Tanks. Build long-lasting relationships with yourretailer peers! See page 2.

Retailer-Led Content:

Over 85% of all eTailpresentations will be deliveredby retailers themselves. Thatmeans you’ll gain tacticalknowledge from the executives thatare putting strategy into action.

Executive-Level Participation:

Over 57% of the speaker faculty at eTail is a VP, SVP or a President oftheir retail organization. In addition, 81% are brand new to the show,and never participated at an eTail before. You’ll gain new insights andstrategies that you can immediately apply to your business!

RETAILERS GET $200 OFF BEFORE JUNE 1STPLUS: FREE ACCESS TO AUDIO PRESENTATIONS FROM THIS EVENT (A $550 VALUE!!)

"Great conference. Very relevant topics with the right mix ofhigh level trends in ecommerce and tactical insights to drivethe business. Perfect place to connect with industry leaders."–Miguel Almeida, VP Online Merchandising & Operations, Walgreens.com

Capture eCommerce Growth In Q4 & BeyondOptimize the core fundamentals of your eCommerce business

Gilbert FiorentinoChief Executive –Technology Products GroupSystemax(TigerDirect.com,CompUSA, CircuitCity.com)

Gilbert will discuss Retail 2.0 – TheIntersection Of Retail & TheInternet. Online shopping offers awonderful experience from home,but many consumers still want tosee, feel, and touch the items theyare buying. This session offersinsights into how Systemax is actuallyleveraging the best aspects of onlineshopping in-store, making retail anall new experience. See page 9 formore details.

Brian believes that if you can find a wayto keep your customers engaged andconsistently deliver on your promises,you can build an emotional connectionbetween your brand and the consumer.In this highly tactical session, Brian willreveal The Top 7 Things That WillFuel The Growth Of Your Brand andexplore what’s worked, and whathasn’t, for HSN.com. See page 10 formore details.

Brian BradleyEVP HSN.com andAdvanced ServicesHSN

Keynote PresentationHighlights:

Every speaker is REQUIRED to end theirpresentation with 3 actionable take-awaysfrom their discussion. You’ll walk away withover 153 tactics (from over 51 customizedsessions) that you can action immediately afteryou get back to the office.

Special Events

4:35 PM:Retailer-Only Card Swap This activity is the “retailer-networking” highlight of the 2010 program and you can’tmiss it. In this “speed dating” like atmosphere, you’ll meet like-minded retailers whosestrategies will become your own after 3 more days of networking. Be sure to bring lotsof business cards!

5:30 PM:eTail 2010 Welcome Reception At the end of the Advanced Search Forum and Email Marketing & Segmentation Day,join retail executives in this relaxed environment. For those just arriving, this is a perfectopportunity to get all of your registration materials and jumpstart your networkingactivities at this welcome cocktail reception.

8:10 AM: Card-SwapThis is your very first big opportunity to network! You’ll immediately meet andexchange cards with your fellow attendees. Break the ice and start makingconnections!

12:25 PM:Invitation-Only SVP/EVP/CMO Workshop & Private Lunch

Hosted by

This Invitation-Only, high-level networking opportunity is exclusive to eTail! It isdesigned as a brainstorming and networking workshop for CMO’s, EVP’s and SVP’sonly. It is also limited to 25 participants and is exclusively for retailers. Join ourroundtable facilitators and workshop participants at this session. Visitwww.etaileast.com for updates on participants! If you are interested in attending, andare a qualified retailer, email Jarrett Spagnoli at [email protected] or call himat 646.200.7463.

5:10 PM: eTail “Bar Crawl” Networking Reception

Hosted by

Join all 700+ of your fellow delegates at this one time opportunity to network andrelax with a drink. Meet all the other retailers at the show and build your personalnetwork. Next time you face a challenge, you’ll have a whole list of friends you cancall!

1:05 PM: Invitation-Only C-Level Workshop & Private Lunch

What is top-of-mind for retail and online CEO’s today?Profitability; revenue maximization; customer retention;effective product extensions; and financial performance. Allthese issues and more will be discussed during this closed-door session. This Invitation-Only, high-level networkingopportunity is exclusive to eTail! It is designed as abrainstorming and networking workshop for CEO’s andPresidents only. It is also limited to 20 participants and isexclusively for retailers. Join our roundtable facilitators andworkshop participants at this session.

Visit www.etaileast.com for updates on participants! If youare interested in attending, and are a qualified retailer, emailJarrett Spagnoli at [email protected] or call him at646.200.7463.

1:50 PM: Multi-Channel Consumer Marketing Workshop: TheTouch Points To Success

Hosted by: Dan Scott, Chief Marketing Officer, Scott Kay

Whether your product is luxury or mass, this workshop willshow you how to supercharge your marketing campaign ina highly successful, yet uncommon formula. In thismemorable multi-channel marketing session, Dan will offerkey examples and customized solutions on the spot. He’lltake a complication from the audience and offer a solutionimmediately.

4:15 PM: Retailer-Only Think Tanks

Enjoy quality one on one time with eTail retail speakers inthis Retailer-Only roundtable session. Build newrelationships with fellow retail executives in this specialbrainstorming session. Network and relationship build withpeers in your industry who have similar challenges.Choose One Of Five Think-Tank Themes:• eCommerce & Multi-Channel Integration For Branded

Manufacturers• eCommerce International Expansion• On-Site Search Optimization• Focusing On The Fundamentals Of SEO• eCommerce Re-Platforming

Monday, August 9th, 2010:

Tuesday, August 10th, 2010:

Wednesday, August 11th, 2010:

2 Register Today: Call: 888-482-6012 Email: [email protected] Web: www.etaileast.com

9:00 Continental Breakfast & Registration

9:30 Chairperson’s Opening RemarksRahmon Coupe, CEO, YourAmigo

9:45 Examining Innovative Paid Search Marketing Strategies At eBayJed Clevenger, Head of Search Marketing, eBay

10:20 Interactive Roundtable Discussions

11:35 Panel Discussion: Examining Cutting-Edge SEO StrategiesKieran John Hawe, Digital Marketing, Disney Digital BooksGlenn Feldman, VP Web Operations, Performance Plus TireMark Carson, President & Co-Founder, Fat Brain ToysJosh Himwich, Director of eCommerce Solutions, Diapers.com

12:10 Customizing Your Search Campaign – It’s Not One Size Fits AllAmy Wong, Senior Marketing Manager, E-Commerce, New York &Company

12:45 Lunch & Networking

1:45 Panel Discussion: Optimizing On-Site Search To Offer TargetedResults That Drive ConversionIan MacDonald, Vice President & General Manager, CenturyNovelty.comRob Cox, President, Poolcenter.comChristy Clark, SVP, eCommerce, GNC

2:20 Continuation Of Interactive Roundtables

3:35 Coffee & Refreshments

4:00 Panel Discussion: Exploring Tactical Techniques For SucceedingIn The Complex World Of Search MarketingDillon Smith, eMarketing & Social Media Manager, GolfsmithStefan Pioso, Senior Marketing Manager – SEM & SEO, Kodak GalleryAlex Miller, Director, eMarketing, QVC

4:35 Conclusion Of Advanced Search Forum

4:35 Retailer-Only Card Swap

5:15 eTail 2010 Welcome Reception

Advanced Search Forum Roundtable Moderators: (Each table is moderated by a Retailer and a technical expert; Eachtable discussion will last 20 minutes)

Table 1: Artificial Intelligence Grows New Revenue from Organic SearchBree Blazak, Vice President, YourAmigo Retail Moderator TBD

Table 2: Utilizing Attribution Management To Improve Your Marketing MixAdam Goldberg, CoFounder and Chief Innovation Officer,ClearsaleingRetail Moderator TBD

Table 3:Theme TBDJoel Harvey, Director of Production & SEO, InvodoRetail Moderator TBD

Table 4: Theme TBDJustin Merickel, VP Marketing and New Product Development,Efficient Frontier Retail Moderator TBD

9:00 Continental Breakfast & Registration

9:30 Chairperson’s Opening Remarks

9:45 Analyzing Purchase Patterns To Drive Better Email ResultsJennifer Geddy, Director, CRM & Response Marketing, SonyElectronics

10:20 Kickoff of Interactive Roundtable Discussions

11:35 Panel Discussion: Building A Re-Targeting Strategy That WillImmediately Impact Your Bottom LineAdam Golomb, Director of eCommerce, Eat’n Park HospitalityGroupHoward Wyner, President, Scentiments.comJay Greenberg, Director, eCommerce, Spencer Gifts

12:10 Examining The Steps To Successfully Launch A Dynamic One-To-One Email Merchandising ToolErick Barney, VP Marketing, Motorcycle Superstore

12:45 Lunch & Networking

1:45 Tear Down The Walls Between Email And Your Website Larry Cooper, Senior Marketing Manager, Under Armour

2:20 Continuation Of Interactive Roundtables


4:00 Increasing Sales Without Promotions: The Value OfSegmentation And Editorial Content Patrick O’Connell, Director of CRM, CustomInk

4:35 Conclusion Of Email Marketing & Segmentation Day

4:35 Retailer-Only Card Swap

5:15 eTail 2010 Welcome Reception

Email Marketing & Segmentation Day Roundtable Moderators: (Each table is moderated by a Retailer and a technical expert; Eachtable discussion will last 20 minutes)

Table 1: Delivering Personalized Email Recommendations To IncreaseRevenue And Customer Lifetime ValueMeyar Sheik, CEO, CertonaRetail Moderator TBD

Table 2: Personalization 2.0 - What’s Coming Next? Shaun Schooley, VP Client Success, MyBuysRetail Moderator TBD

Table 3: Theme TBDInfogroup Interactive Executive Retail Moderator TBD

Table 4: Up Close And Profitable: How Segmented, Real-time MarketingDrives Revenue Lift On Retail Site David Brussin, Founder & CEO, Monetate, Inc. Retail Moderator TBD

Advanced Search Forum Acquire Cutting-Edge Best Practices That Will Improve AnyMature Search OperationMonday, August 9th, 2010

Email Marketing & Segmentation Day Leverage Email Relevance To Improve Customer Loyalty &Increase Sales Monday, August 9th, 2010

Email Marketing & Segmentation Day Leverage Email Relevance To Improve CustomerLoyalty & Increase Sales Monday, August 9th, 2010

Agenda-At-A-Glance

3Lead Sponsors:

1:25 Chairperson’s Remarks

1:35 Improving Your Multi-Channel IntegrationEfforts To Increase Customer ValueTom Davis, VP of eCommerce, Kenneth Cole

2:10 Multi-Channel Personalized ProductRecommendations: Identifying Quick WinsAnd Quantifying The Value For Multi-Channel Retailers Meyar Sheik, CEO, Certona

2:45 Panel Discussion: Targeting Customers AndImproving Your Marketing ROI ThroughInnovative Personalization & SegmentationStrategiesAlex Miller, Director, eMarketing, QVCStephen Fuller-Rowell, Director of eCommerce,ChinaberryJay Greenberg, Director, eCommerce, Spencer Gifts

3:20 Networking & Coffee Break Inside The Solution Zone

5:10 eTail “Bar Crawl” Networking Reception1st Sponsor to Confirm - TouchCommerce

Chairperson’s RemarksMike Lewis (aka @BostonMike), VP ofMarketing, Awareness

How to Leverage Your Brand DifferencesAcross Functions, Channels, & MediaLou Weiss, Chief Marketing Officer, VitaminShoppe

Movies Unlimited Email Marketing CaseStudyRoss Kramer, CEO, ListrakEd Weiss, General Manager, Movies Unlimited

The Marketer’s Toolbox – Leveraging AMyriad Of Metrics, Process, People &Technology To Improve The CustomerExperienceSebastian Pawlowski, Principal MarketingOfficer, CRM, Amtrak

Chairperson’s RemarksMatt Williams, Director, Product DevelopmentAmazon Payments

Maximizing The Success Of Your OnlineRetailing Operation - Customer Experience,Innovation, & KPI’s Bill Pryor, COO, Shoebuy.com

Ingram Micro Logistics Case Study WithRetail ClientTerry Tysseland, Senior Vice President Operations& Supply Chain North America, Ingram MicroLogistics

Panel Discussion: Optimizing eCommerceFundamentals To Drive Growth Shilo Jones, Director, EvogearMichael Abolafia, Director of eCommerce,Taylor GiftsJulie Johnston, VP Merchandising, Drugstore.com

4:00 Panel Discussion: Utilizing InteractiveMerchandising To Drive ConversionsTony Stallone, VP Merchandising and FoodSafety, PeapodRob Cox, President, Poolcenter.comJason John, VP eCommerce, Redcats USADaphne Sacco, Head of Display Advertising andSEM Agency Practice, eBay

4:35 Increasing Conversion Rates ThroughMulti-Channel PersonalizationArnold Sookram, Director, Retention Marketing,Backcountry.com

Panel Discussion: Leveraging Your Multi-Channels To Drive Revenue & Improve TheCustomer ExperiencePeter Watanabe, Director, Marketing,Staples CanadaRose Hamilton, VP eCommerce Marketing, Ann TaylorSean Coutts, GM of eCommerce, Wal-Mart Canada

Strategies For Increasing CustomerEngagement Across ChannelsPeter Hobolt Jensen, Senior Director & GlobalHead, Digital Development, LEGO

Panel Discussion: Using Your CustomerService Channel As An Opportunity ForMarketing, Increasing CustomerEngagement & SalesBethany Gillan, Director of eCommerceRetailing & Marketing, Linea PelleKassie Rempel, Owner/Founder,SimplySoles.comJane Judd, Senior Manager, Customer LoyaltyTeam, Zappos.com

Practical Tactics For Moving Your CustomersThrough The Shopping Process More EfficientlyAjit Sivadasan, VP/GM Global eCommerce &Sales, Lenovo

TRACK A: Personalization & Relevance Marketing

TRACK B: ROI-Focused Multi-Channel Integration

TRACK C: Improved Customer Convenience & Retention

8:15 Registration And Networking Breakfast Inside The Solution Zone


9:15 Trends In Social Networking & Mobile Commerce That WillImpact Your Bottom LineDavid Siegel, SVP of Strategy & Corporate Development, 1-800-Flowers

9:50 Utilizing Social Media To Delight Customers & Drive CommerceZita Cassizzi, VP of Dell.com, Dell


11:20 Keynote Panel: Optimizing Your Marketing Efforts To Drive SalesLou Weiss, Chief Marketing Officer, Vitamin ShoppeBradford Matson, Chief Marketing Officer, Bluefly.comLaura Christine, Vice President of Direct Marketing & eCommerce, SKECHERS

12:05 Building A Personalization Strategy That Leverages RelevantOffers & Addresses Customer NeedsKathy Hecht, CMO, AG Interactive, American Greetings

Main Conference Day TwoeCommerce Innovation – Separating Yourself From The Pack

Wednesday, August 11th, 2010


7:30 Registration And Networking Breakfast Inside The SolutionZone

8:10 Welcome Address & Opening Card Swap

8:15 Chairperson’s Opening RemarksRobert Cell, CEO, MyBuys

8:30 Retail 2.0 – The Intersection Of Retail & The InternetGilbert Fiorentino, Chief Executive – Technology Products Group,Systemax (TigerDirect.com, CompUSA, CircuitCity.com)

9:05 How Trust Indicators Can Improve Online Conversions Tim Callan, VP Marketing SSL, VeriSign

9:40 CEO/SVP Panel Discussion: Assessing Keys To Growth In 2010 & BeyondDavid Siegel, SVP of Strategy & Corporate Development, 1-800-FlowersChristian Friedland, President, Build.comJason Roussos, President/COO, Living DirectBill Pryor, COO, Shoebuy.com


11:15 Mark Monitor Case Study With Retail Client Fred Felman, CMO, MarkMonitor

11:50 The Top 7 Things That Will Fuel The Growth Of Your BrandBrian Bradley, EVP, HSN.com and Advanced Services

12:25 Invitation-Only SVP/EVP/CMO Workshop & Private LunchHosted by Tealeaf

12:25 Lunch & Networking For All Attendees

Main Conference Day OneProfitable Multi-Channel Strategies & Tactics

Tuesday, August 10th, 2010

3:00 Final Networking & Coffee Break Inside The Solution Zone

4:15 Retailer-Only Think Tanks

5:00 End Of Conference Day Two

12:40 Invitation-Only C-Level Workshop & Private Lunch

12:40 Lunch & Networking for All Attendees

1:40 Chairperson’s Remarks

1:50 Panel Discussion: Redesigning Your Site ToIncrease Conversion Rates & Better EngageCustomersBill Aicher, Director of Web and Marketing,Musicnotes.comJosh Himwich, Director of eCommerceSolutions, Diapers.comRalph Mondeaux, VP, Website Marketing,Overstock.com

2:25 Thinking Of Re-Platforming Your Site? 10Ways To Save Time, Money & StressLeisa Glispy, Director of Global eCommerce,Waterford Wedgwood Royal Doulton

Chairperson’s Remarks

Actionable Attribution –Removing TheSmoke And Mirrors To Act On Good Data –OnlineBrandon Proctor, VP of Marketing (CMO), Build.com

Panel Discussion: Holiday Preparedness For2010 – Protecting Every Dollar AndMaximizing Internet Retail SalesLauren Freedman, President, The e-Tailing GroupTom Davis, VP of eCommerce, Kenneth ColeRob Gough, Affiliate Marketing Manager,Finish LinePat Farrell, Director of ApplicationsDevelopment, Interactive and New Media, QVC

Chairperson’s Remarks

Multi-Channel Consumer MarketingWorkshop: The Touch Points To SuccessDan Scott, Chief Marketing Officer, Scott Kay

3:40 Home Grown User Testing: UsabilityTesting In-House With A Home-Made LabAnd Remote Online Testing Tools Archie Miller, Senior Manager, Web Design &Development, Crutchfield

Emotional Experience Design: CreatingOnline Experiences That Deeply EngageCustomersRon Rogowski, Principal Analyst, Forrester

Turning The Complexity Of CustomFurniture Into A Simple Online SolutionThat Can Be Leveraged Cross-ChannelJohn Schroeder, Business Intelligence Manager,Room and Board

TRACK A: Cost Effective Analytics, Usability And

Channel Synergy

TRACK B: Holiday Preparedness & Customer

Focused Strategies

TRACK C: eCommerce Innovation & Multi-Channel Strategies

9:00 Registration & Networking Breakfast

9:30 Chairperson’s Opening RemarksMarci Troutman, Founder, Siteminis Inc.

9:45 Building An Online Community To Drive Measurable BusinessResultsRob Harles, VP of Community, Sears Holding Corporation

10:20 Panel Discussion: Mobile Commerce Trends & Best PracticesRevealedSean Bunner, Operating Vice President, Advanced Services, HSNColin A. Sebastian, Senior Vice President, Equity Research, Internet andInteractive Entertainment, Lazard Capital MarketsMaryssa Miller, Director of E-Commerce, LacosteExecutive TBD, Velocitude


11:25 Assessing How Mobile Commerce Will Impact ConsumerBehaviorAbhi Dhar, Chief Technology Officer – eCommerce, Walgreens

12:00 Panel Discussion: Leveraging Social Media To Build Content,Increase SEO Rankings And Create Enhanced User ExperiencesMarc Parrish, VP of Loyalty & Retention, Barnesandnoble.comJosh Greene, Director of Internet Marketing, 1-800-PACK-RAT

12:35 Lunch For All Attendees

1:25 Panel Discussion: Best Practices For Mobile Site Design AndNavigationPat Farrell, Director of Applications Development, Interactive and NewMedia, QVCMark Lowe, eCommerce Marketing and Digital Manager, Ace Hardware

2:00 5 Easy & Safe (Really!) Ways To Use Customer-GeneratedContent To Build Your BrandJana Eggers, CEO, Spreadshirt

2:35 Panel Discussion: Identifying A Practical Way To Monetize Social MediaStacey Santo, VP of Marketing, Rue La LaLaura Christine, Vice President of Direct Marketing & eCommerce,SKECHERSJosh Greene, Director of Internet Marketing, 1-800-PACK-RAT


3:35 Clique-Sourcing: Getting The Right Crowd & Customer To Your SiteCecilia Pagkalinawan, Former Vice President E-Commerce & DirectMarketing, Frette and La Perla, CEO, Styletrek

4:10 Integrating Social Media Elements Into An eCommerce WebsiteFrank Malsbenden, Vice President/General Manager, Vision RetailingInc. (Shoeline.com, Bornshoes.com, Shopgeox.com)

4:45 End of Social Media & Mobile Commerce Summit

Social Media & Mobile Commerce Summit

Thursday, August 12th, 2010

5Lead Sponsors:

AdvancedSearch Forum

Acquire Cutting-Edge Best Practices ThatWill Improve Any Mature Search Operation

Monday, August 9th, 2010

With Moderators from:

9.00 Continental Breakfast & Registration

9.30 Chairperson’s Opening Remarks

Rahmon CoupeCEOYourAmigo

9.45 Examining Innovative Paid Search MarketingStrategies At eBay

Jed ClevengerHead of Search MarketingeBay

Paid Search has played an important role in the growth and evolutionof eBay. Today eBay focuses on optimizing its Paid Search portfolio tobring in more revenue for less spend. eBay is also leveraging itsexperience in several new ways. This session outlines eBay'soptimization efforts as well as its evolving paid search advertisingofferings.

10.20 Interactive Roundtable Discussions

11.35 Panel Discussion: Examining Cutting-Edge SEOStrategies

Kieran John HaweDigital MarketingDisney Digital Books

Glenn FeldmanVP Web OperationsPerformance Plus Tire

Mark CarsonPresident & Co-FounderFat Brain Toys

Josh HimwichDirector of eCommerce SolutionsDiapers.com

Online retailers are constantly looking to improve their SEO strategies.But in such a rapidly evolving marketplace, can you ever truly beoptimized? Our panelists will give you strategies and techniques tostay one step ahead of the competition. You’ll walk away with newideas for improving your SEO rankings, evolving your link buildingstrategies and incorporating emerging channels into your SEOmarketing budget.

12.10 Customizing Your Search Campaign – It’s Not One SizeFits All

Amy WongSenior Marketing Manager, E-CommerceNew York & Company

Amy manages all aspects of search for her organization and prettymuch all marketing that drives consumers to the web. She is also afirm believer that diverse retailers must take diverse approaches tomanaging their search marketing budgets in order to achieve success.Amy will take you through 3 steps to determining how you cancustomize your search campaign.

12.45 Lunch & Networking

1.45 Panel Discussion: Optimizing On-Site Search To OfferTargeted Results That Drive Conversion

Ian MacDonaldVice President & General ManagerCenturyNovelty.com

Rob CoxPresidentPoolcenter.com

Christy ClarkSVP, eCommerceGNC

When potential customers search within your site, they expect to findwhat they’re looking for. When they don’t, they abandon. Improvingyour site search results will increase customer satisfaction and sales onyour site. Our panelists will walk you through their strategies forincreasing the effectiveness, relevance and organization of their sitesearch results. Attend this session and immediately improve this onceoverlooked site functionality.

2.20 Continuation Of Interactive Roundtables

3.35 Coffee & Refreshments

Cover every aspect of Search (SEO, SEM, On-Site) in an intimate format with your fellow retailers.

Search engine marketing is critical to every online merchant’s business strategy. Pay per click traffic and natural search results are oftenthe catalyst for your very first interaction with new customers. With search being so critical in driving traffic and annual revenue, you must doeverything you can to optimize your search operation. The Advanced Search Forum is a full day of content that will deep dive into SEO,SEM and site search strategies being utilized by industry leading retailers. You’ll walk away with in-depth strategies, tactics andtechniques that you can apply immediately to improve your search marketing programs and a level of retail-specific search engine optimizationtraining that you just can’t get anywhere else.

Presentation Formats:• 35-minute Panel discussions • 35-minute case-studies • Rotating roundtable discussions (25 minutes each)

With our rotating roundtable format, you’ll receive hands-on tactical knowledge from industry experts and your peers alike. This is youropportunity to get your questions answered, hear about specific retailer case-studies, and leave with actionable information to help optimize yourmarketing budget in 2010 and beyond.


9.00 Continental Breakfast & Conference Registration


9.45 Analyzing Customer Purchase Patterns To Drive BetterEmail Results

Jennifer GeddyDirector, CRM & Response MarketingSony Electronics

Data isn’t sexy, but it is the backbone of email segmentation and it iscritical to better understanding customer purchase patterns. Jendevelops and executes consumer response marketing programs atSony Electronics. This session will outline ways to generateincremental revenue through targeted email marketing programs; fromgrowing your repurchase activity to utilizing consumer insights that willincrease your customer retention rate.

10.20 Interactive Roundtable Discussions

4.00 Panel Discussion: Exploring Tactical Techniques ForSucceeding In The Complex World Of SearchMarketing

Dillon SmitheMarketing & Social Media ManagerGolfsmith

Stefan PiosoSenior Marketing Manager – SEM & SEOKodak Gallery

Alex MillerDirector, eMarketingQVC

For most retailers, paid search is their number one way of drivingtraffic. But as pay per click costs continue to rise, retailers must ensurethey are reaching a targeted audience, and with a targeted message.Our panel will debate whether paid search best practices actually exist.They’ll also reveal their strategies to create a more relevant andcompelling paid search experience for their customers.

4.35 Conclusion Of Advanced Search Forum

4.35 Retailer-Only Card Swap This activity is the “retailer-networking” highlight of the 2010 programand you can’t miss it. Be sure to bring lots of business cards!

5.15 eTail 2010 Welcome Reception(see page 2 for details!)Relax and enjoy the first networking cocktail hours of the event with this fun-filled reception at eTail.

Roundtable Moderators For The Advanced Search Forum (Each table is moderated by a retailer and a technical expert; eachtable will last 25 minutes. There are 8 total tables)

Table 1: Artificial Intelligence Grows New Revenue from Organic Search Bree Blazak, Vice President, YourAmigo Retail Moderator TBD

Table 2: Utilizing Attribution Management To Improve Your Marketing MixAdam Goldberg, Co-Founder & Chief Innovation Officer, ClearSaleingRetail Moderator TBD

Table 3: Theme TBDJoel Harvey, Director of Production & SEO, InvodoRetail Moderator TBD

Table 4: Theme TBDJustin Merickel, VP Marketing and New Product Development,Efficient Frontier Retail Moderator TBD

For more information on hosting a roundtable, call Chet Silvermanat 646.200.7478 or email him at [email protected].

*Check www.etaileast.com for updates on Retailers & Moderators.

7Lead Sponsors:

Email Marketing &Segmentation Day

Leverage Email Relevance To ImproveCustomer Loyalty & Increase Sales

Monday, August 9th, 2010

Rebuild your email campaign to improve customer acquisition and retention rates.

In order to maximize the value of your email program, you must understand and apply the latest trends, strategies and email marketing bestpractices. In 2010, innovative online retailers are redefining the dos, don’ts and possibilities of this low cost channel. From email acquisition, tocontent and deliverability, this full day of content employs you with tactics that will immediately improve email response rates, purchase andincrease AOV.

Presentation Formats:• 35-minute Panel discussions • 35-minute case-studies • Rotating roundtable discussions (25 minutes each)

With our rotating roundtable format, you’ll receive hands-on tactical knowledge from industry experts and your peers alike. This is youropportunity to get your questions answered, hear about specific retailer case-studies, and leave with actionable information to help optimize youremail marketing. Conference attendees cannot afford to miss this day!

With Moderators from:

11.35 Panel Discussion: Building A Re-Targeting StrategyThat Will Immediately Impact Your Bottom Line

Adam GolombDirector of eCommerceEat’n Park Hospitality Group

Howard WynerPresidentScentiments.com

Jay GreenbergDirector, eCommerceSpencer Gifts

A successful email retargeting program will no doubt yield positiveresults. But how do you know if you are getting the most out of yourretargeting effort? And how do you measure your results? This panelwill uncover best practices for email retargeting – from what they’recurrently doing, to the results they’ve seen, and also where they areheading. They’ll help you build your retargeting strategy and improveyour overall email marketing strategy.

12.10 Examining The Steps To Successfully Launch ADynamic One-To-One Email Merchandising Tool

Erick BarneyVP MarketingMotorcycle Superstore

At eTail Baltimore 2009, Erick presented and discussed MotorcycleSuperstore’s plan for driving increased revenue out of their emailcampaign. Since that time, they have successfully launched a newemail merchandising tool and the results have been incredible. In2010, Erick is returning to email day to reveal exactly how theyreached their original goal and explore how this success is opening upmore doors for future innovation.

12.45 Lunch & Networking

1.45 Tear Down The Walls Between Email And Your Website

Larry CooperSenior Marketing ManagerUnder Armour

Go beyond simply connecting your email marketing strategies and website marketing efforts. In this session Larry will showcase how UnderArmour has reached an unprecedented level of email marketingsuccess. Success was achieved by incorporating testing andoptimization of landing pages and offers directly into the execution ofemail campaigns; and by including personalized productrecommendations as dynamic email content.

2.20 Continuation of Interactive Roundtables


4.00 Increasing Sales Without Promotions: The Value OfSegmentation And Editorial Content

Patrick O’ConnellDirector of CRMCustomInk

Including editorial (non-promotional) content in your emails can helpestablish a company as an expert in the field and build more valuablecustomer relationships. Attend this session to learn how leadingcompanies have increased both response rates and sales using thisloyalty-building technique, including segmentation and testing.

4.35 Conclusion Of Email Marketing & Segmentation Day

4.35 Retailer-Only Card Swap This activity is the “retailer-networking” highlight of the 2010 programand you can’t miss it. Be sure to bring lots of business cards!

5.15 eTail 2010 Welcome Reception(see page 2 for details!)Relax and enjoy the first networking cocktail hours of the event with this fun-filled reception at eTail.

Roundtable Moderators For Email Marketing & Segmentation Day (Each table is moderated by a retailer and a technical expert; eachtable will last 25 minutes. There will be 8 total tables.)

Table 1: Delivering Personalized Email Recommendations ToIncrease Revenue And Customer Lifetime Value Meyar Sheik, CEO, CertonaRetail Moderator TBD

Table 2: Personalization 2.0 - What’s Coming Next?Shaun Schooley, VP Client Success, MyBuysRetail Moderator TBD

Table 3: Theme TBDInfogroup Interactive ExecutiveRetail Moderator TBD

Table 4: Up Close And Profitable: How Segmented, Real-timeMarketing Drives Revenue Lift On Retail Site David Brussin, Founder & CEO, Monetate, Inc. Retail Moderator TBD

For more information on hosting a roundtable, call Chet Silvermanat 646.200.7478 or email him at [email protected].

*Check www.etaileast.com for updates on Retailers & Moderators.

7.30 Registration & Networking Breakfast Inside TheSolution Zone

8.10 Welcome Address & Opening Card Swap


Robert CellCEOMyBuys

8.30 Retail 2.0 – The Intersection Of Retail & The Internet

Gilbert FiorentinoChief Executive – Technology Products GroupSystemax (TigerDirect.com, CompUSA, CircuitCity.com)

The consumer retail experience hasn’t changed in 200 years. You pickproducts off a shelf, pay for them, and leave. With the advent of theInternet and our acquisition of the CompUSA brand – we had to takea long, hard look at the retail experience. Online shopping offers a

Main ConferenceDay One

Profitable Multi-Channel Strategies & Tactics

Tuesday, August 10th, 2010


wonderful experience from your home, but it’s not sensory. In manymarkets only a small percentage of total sales are completed online.Customers still want to see, feel, and touch the item they are buying.We had to ask ourselves how to expand the retail experience byintegrating the greatest things of online shopping while maximizingthe retail in-person experience.

How can technology best serve the in-store consumer? How can theInternet and digital marketing be exploited best for retail? What typeof centralized management can control the retail experience, allowingretail store staff to focus on customers? How can we continue toinnovate and make retail an all new experience? All these questionsand more will be answered in Gilbert’s kickoff keynote session.

9.05 How Trust Indicators Can Improve Online Conversions

Tim CallanVP Marketing SSLVeriSign

In an environment marred by tightened spending and an increasedsensitivity to online scams, online retailers must think beyond the standardtactics to convince site visitors to buy. One such online retailer recognizedthe importance of consumer trust in their customer's buying decisions andby taking steps to increase site security and provide a trusted experience,significantly increased their customer conversion rates.

According to a study conducted by Synovate/GMI, over half of Internetusers today avoid buying online because they are afraid their financialinformation might be stolen, and 49% of those who express concernabout their information security do not make online purchases at all. Thispresentation summarizes the latest ways for businesses to demonstratetheir trustworthiness to potential customers and increase theircompetitiveness in the marketplace.

9.40 CEO/SVP Panel Discussion: Assessing Keys To GrowthIn 2010 & Beyond

David SiegelSVP of Strategy & Corporate Development1-800-Flowers

Christian FriedlandPresidentBuild.com

Jason RoussosPresident/COOLiving Direct

Bill PryorCOOShoebuy.com

Most retailers are feeling much more optimistic than they were a yearago. 2009 was a tough year but Holiday 2009 bounced back and inparticular, online sales growth outshined all other channels. Withdisparate growth across channels comes more pressure for C-levelexecutives to focus on eCommerce operations and for eTailers that is agood thing. Our panelists will discuss their plans for driving the shortand long-term growth of their businesses across channels – utilizingthe web as their anchor.

10.15 Networking & Coffee Break Inside The Solution ZoneBeyond refueling, the breaks are a great opportunity to benchmarkvendors and shortlist potential solutions. Your job is technology-enabled, and where better to keep abreast of all the latestdevelopments? Make sure you stop by the Solution Zone Concierge toget help finding exactly which vendor you want.

11.15 MarkMonitor Case Study With Retail Client

Fred FelmanCMOMarkMonitor

MarkMonitor, the global leader in enterprise brand protection, offerscomprehensive solutions and services that safeguard brands,reputation and revenue from online risks. With end-to-end solutionsthat address the growing threats of online fraud, brand abuse andunauthorized channels, MarkMonitor enables a secure Internet forbusinesses and their customers. The company's exclusive access todata combined with its patented real-time prevention, detection andresponse capabilities provide wide-ranging protection to the ever-changing online risks faced by brands today. For more information,visit www.markmonitor.com

11.50 The Top 7 Things That Will Fuel The Growth Of Your Brand

Brian BradleyEVPHSN.com and Advanced Services

Improving your customer acquisition and retention rates is all aboutcreating a flawless brand experience across every customer touch point.If you can find a way to keep your customers engaged and consistentlydeliver on your promises, you can build an emotional connectionbetween your brand and your consumer. Brian Bradley is responsiblefor developing and guiding the strategic direction and operations ofHSN.com and maximizing the growth of their eCommerce channel. Inthis highly tactical keynote session, Brian will walk attendees through 7things that HSN.com is doing to fuel the growth of their brand andreveal what’s worked, what hasn’t, and what their future focus will be.

12.25 Invitation-Only SVP/EVP/CMO Workshop & Private Lunch

Hosted byThis Invitation-Only, high-level networking opportunity is exclusive toeTail! It is designed as a brainstorming and networking workshop forCMO’s and SVP’s only, to ensure a high-level discussion. It is alsolimited to 25 participants and is exclusively for retailers. Join ourroundtable facilitators and workshop participants at this session.

Visit www.etaileast.com for updates on participants! If you areinterested in attending, and are a qualified retailer, email JarrettSpagnoli at [email protected] or call him at 646.200.7463.

12.25 Lunch & Networking For All Attendees

Track A: Personalization & Relevance Marketing

1.25 Chairperson’s Remarks

1.35 Improving Your Multi-Channel Integration Efforts ToIncrease Customer Value

Tom DavisVP of eCommerceKenneth Cole

In order to communicate in a relevant way, multi-channel retailers needa better view of their cross-channel customers. If you know and trackwhat a customer is experiencing at every touch point, you can begin topredict their intent, and offer (or recommend) a more tailoredshopping experience. Tom believes that one of the keys to growth in2010 for his business will be their ability to increase the relevance ofevery customer touchpoint; and that will be achieved throughinformation integration across channels.

2.10 Multi-Channel Personalized ProductRecommendations: Identifying Quick Wins AndQuantifying The Value For Multi-Channel Retailers

Meyar SheikCEOCertona

• Address the critical success factors of online and cross-channelpersonalization

9Lead Sponsors:

• Follow best practices for personalized recommendations• Use A/B and multivariate testing, analytics and the right metrics to

properly quantify the contribution from recommendations• Expand your personalization with custom-tailored merchandising and

business rules

2.45 Panel Discussion: Targeting Customers And ImprovingYour Marketing ROI Through InnovativePersonalization & Segmentation Strategies

Alex MillerDirector, eMarketingQVC

Stephen Fuller-RowellDirector of eCommerceChinaberry

Jay GreenbergDirector, eCommerceSpencer Gifts

Relevancy drives response. And there are various different ways youcan split your customer base to ensure your message is relevant.Segmentation has been widely regarded as a proven way to improveresponses – and it’s the key to improving customer retentionstrategies. Our panelists will walk you through the strategies they’veemployed and reveal why personalization is the key to building lifetimecustomer value.


4.00 Panel Discussion: Utilizing Interactive MerchandisingTo Drive Conversions

Tony StalloneVP Merchandising and Food SafetyPeapod

Rob CoxPresidentPoolcenter.com

Jason JohnVP eCommerceRedcats USA

Daphne SaccoHead of Display Advertising and SEM Agency PracticeeBay

To be a successful online retailer, you can’t just have an online store.You must create an enjoyable, user-friendly shopping experience for yourcustomers, at every visit. One way to create superior online experiencesis by building rich, immersive shopping sites, utilizing interactive productdisplays, dynamic pages, and merchandising strategies that engage.This panel reveals merchandising tips and examines the enhancementsthat they’ve made. They’ll also walk you through how conversion rateshave been impacted due to their innovative merchandising. Conferenceattendees should bring lots of questions to this interactive session.

4.35 Increasing Conversion Rates Through Multi-ChannelPersonalization

Arnold SookramDirector, Retention MarketingBackcountry.com

Personalization is a customer retention solution. It can create a level ofretail loyalty that merchants might never have dreamed possible. Bytailoring site visits and customer touch points, internet retailerconversion rates go up, and shopping interactions improve the customer

experience. Conference attendees will walk away from this session witha look into how Backcountry.com built their personalization strategy,leveraged it across channels, and increased sales.

5.10 eTail “Bar-Crawl” Networking ReceptionJoin all 700+ of your fellow delegates at this one timeopportunity to network and relax with a drink. Meetall the other retailers at the show and build yourpersonal network. Next time you face a challenge,you’ll have a whole list of friends you can call!

1st Sponsor to Confirm:

Track B: ROI-Focused Multi-Channel Integration


Mike Lewis (aka @BostonMike)VP of MarketingAwareness

1.35 How to Leverage Your Brand Differences AcrossFunctions, Channels, & Media

Lou WeissChief Marketing OfficerVitamin Shoppe

It’s one thing to have a defined strategy for your brand, it’s another toactually bring that strategy to life in each of the hundreds of touchpoints you have with your customers and prospects. In this session,Lou will explore how marketing can bring those brand differences tolife across different company functions, channels, and media.

2.10 Movies Unlimited Email Marketing Case Study

Ross KramerCEOListrak

Ed WeissGeneral ManagerMovies Unlimited

Listrak is an email marketing firm providing solutions, services and softwareto optimize the value of email. Listrak works with clients like Waterford,Wolfgang Puck, Royal Doulton and Movies Unlimited to develop engagingemail marketing that goes beyond the inbox to the individual, Deliveringthe Extra PercentTM in effectiveness and ROI. www.listrak.com

2.45 The Marketer’s Toolbox – Leveraging A Myriad OfMetrics, Process, People & Technology To Improve TheCustomer Experience

Sebastian PawlowskiPrincipal Marketing Officer, CRMAmtrak

Companies can leverage a myriad of metrics, process, people,technology and market opportunities to get through the ups anddowns of doing business. Improving the customer experience takes anintegrated toolbox, especially during recessionary periods. It’s notabout how CRM (whatever that means), loyalty programs and the"internet" (least cost channel) alone can save us. There's no magicbullet. It’s about knowing how to leverage your toolbox, which usuallyhas tools you've forgotten about. From brand management to richdata for targeted communications...Amtrak is learning how to listen toits customers better. Marketing done right is service!



4.00 Panel Discussion: Leveraging Your Multi-Channels ToDrive Revenue & Improve The Customer Experience

Peter WatanabeDirector, MarketingStaples Canada

Rose HamiltonVP eCommerce MarketingAnn Taylor

Sean CouttsGM of eCommerceWal-Mart Canada

Research shows that a multi-channel shopper shops frequently, spendsmore at each purchase, and remains loyal when satisfied with their cross-channel shopping experience. But achieving multi-channel integration isno easy task. It requires retailers to understand their customers’ needs,align internal organizational structures, re-engineer business processes forseamless execution, and the right mix of technology. Our panel walksyou through their multi channel retail strategies that have succeeded indriving revenue and improving the customer experience.

4.35 Strategies For Increasing Customer EngagementAcross Channels

Peter Hobolt JensenSenior Director & Global Head, Digital DevelopmentLEGO

Trying to understand how customers shop across channels has always beenchallenging. But with more competition entering the market everyday,multi-channel retailers must leverage their multiple channels to keep thecustomer engaged – offering value at every touchpoint. Peter will discussLEGO’s use of channel integration, loyalty programs and social media tokeep their customers engaged and never too far from a purchase.



Track C: Improved Customer Convenience & Retention


Matt WilliamsDirector, Product DevelopmentAmazon Payments

1.35 Maximizing The Success Of Your Online RetailingOperation - Customer Experience, Innovation, & KPI’s

Bill PryorCOOShoebuy.com

This presentation will help retailers understand how a focus oncustomer experience, innovation, and Key Performance Indicators(KPI’s) can improve a retailer’s decision making and ability to establishand grow a profitable online business. From multi-channel retailer topure-play e-tailer, retailers face similar challenges. By listening tocustomers, making decisions that contribute to a goal, and measuringresults, Shoebuy.com has become one of the largest online retailers forshoes, bags, accessories, and apparel with more than 1,000 brands,800,000 products, and 6.5 million unique visitors per month.

2.10 Ingram Micro Logistics Case Study With Retail Client

Terry TysselandSenior Vice President Operations & Supply Chain North AmericaIngram Micro Logistics

Ingram Micro Logistics (IML) reduces supply-chain costs, creates efficiencies andimproves quality for our clients with scalable logistics services. We are the onlyprovider with the flexibility and expertise to efficiently handle multi-channelfulfillment – from a single product shipping to an e-commerce customer, to anentire truckload arriving at a retail distribution center on a specific date. Thismulti-channel supply chain expertise allows our clients to fully leverage a singlepool of inventory for all segments of their businesses. We offer the flexibility ofcustomized, “white-glove” order handling, same-day shipping capabilities, anda variable cost model that requires no monthly minimums. Our 30 years ofsupply-chain expertise and broad geographic presence provide a flexiblefootprint for our clients to shift stocking locations as needed throughout ourseven North American Advanced Logistics Centers comprising more than 4.4million square feet of space. Because of our relentless pursuit of accuracy andreliability, our partners use Ingram Micro Logistics’ services to grow theirexisting business and expand into their markets of choice.

2.45 Panel Discussion: Optimizing eCommerceFundamentals To Drive Growth

Shilo JonesDirectorEvogear

Michael AbolafiaDirector of eCommerceTaylor Gifts

Julie JohnstonVP MerchandisingDrugstore.com

eTailers are focused on constant innovation, new technologies andenhanced user experiences. In 2009, retailers had to go back to basics,looking at their marketing initiatives and ecommerce tools to better definethe ROI being realized. What smart eTailers have learned is that instead ofadding every new tool on the market, focusing on the fundamentals candrive growth just as effectively. Our panelists will help you understandwhere you should be better at blocking and tackling.


4.00 Panel Discussion: Using Your Customer ServiceChannel As An Opportunity For Marketing, IncreasingCustomer Engagement & Sales

Bethany GillanDirector of eCommerce Retailing & MarketingLinea Pelle

Kassie RempelOwner/FounderSimplySoles.com

Jane JuddSenior Manager, Customer Loyalty TeamZappos.com

When it comes to competing for customers, many online retailersbelieve that their only option is to compete on price. But that’s notalways the case. “Executional Excellence” can actually set you apart.How in-stock you are, how quickly you ship, and how good yourservice is matters to today’s customer. Our panelists have been able toachieve the right balance of price and execution. They’ll uncover notonly how to make the shopping process frictionless, but ways toactually leverage your customer service as another revenue channel.

11Lead Sponsors:

This discussion will examine key drivers of conversion (what works),views on advanced merchandising concepts – borrowed shamelesslyfrom the field of behavioral economics (how customers behave), theparadox of choice (how more is almost never better), and the influenceof content (both third party and user generated) on user experience onday today decision making.




4.35 Practical Tactics For Moving Your Customers ThroughThe Shopping Process More Efficiently

Ajit SivadasanVP/GM Global eCommerce & SalesLenovo

Customers use sites for multiple activities across a broad spectrum ofneeds spanning from researching products and services, to purchasingproducts, to getting support on purchases already made; or maybe justcatching up on their favorite sports team or the weather. While theneeds are indeed varied, the common unifying theme for most websitesonline is to help figure out ways of simplifying user experience andhelping customers make informed decisions in a simple and intuitivemanner. The companies that successfully do this reap the benefit ofhigher conversions and more importantly satisfied customers.

8.15 Registration & Networking Breakfast Inside TheSolution Zone


9.15 Trends In Social Networking & Mobile Commerce ThatWill Impact Your Bottom Line

David SiegelSVP of Strategy & Corporate Development1-800-Flowers

Web 2.0 has changed the way customers interact online so much thatwe are now moving into a new era – Web 3.0. No longer can onlinemerchants wait for the customer to come to them – they must go tothe customers. Whether that be Facebook, Twitter, or on their mobiledevice, thin applications that bring the ability to buy products within thecustomers environment are critical to enabling retailers to continue togrow their business. David will discuss the 1-800-Flowers social, mobileand remote gift giving strategies in this opening Keynote session.

9.50 Utilizing Social Media To Delight Customers & DriveCommerce

Zita CassizziVP of Dell.comDell

There is a great debate going on regarding the business value of socialmedia and there seem to be 3 categories of debaters: those who saysocial media is strictly for engagement, those who believe monetizationwill never exceed a small percentage of overall sales, and those whobelieve the revenue floodgates will someday open. Dell’s success wasbuilt on building direct relationship with its customers, and it’s no surpriseDell believes in listening to the voice of the customer. Conferenceattendees in this session will learn how Dell is turning social engagementand word of mouth marketing strategies into a business advantage.


11:20 Keynote Panel: Optimizing Your Marketing Efforts ToDrive Sales

Lou WeissChief Marketing OfficerVitamin Shoppe

Bradford MatsonChief Marketing OfficerBluefly.com

Laura ChristineVice President of Direct Marketing & eCommerceSKECHERS

Online retail sales grew in 2009 even as stores slumped. Multi-channelretailers are finally realizing that the internet is central to the runningof their offline business – across customer acquisition, product researchand price comparisons. With the internet becoming the front end tothe entire store, the retail landscape is changing. This keynote panelconsists of a mix of multi-channel and pure-play retailers. They’ll tacklethe critical marketing efforts that every online retailer must optimize inorder to return to double digit growth in 2010.

12.05 Building A Personalization Strategy That LeveragesRelevant Offers & Addresses Customer Needs

Kathy HechtCMO, AG InteractiveAmerican Greetings

Customer acquisition and retention are the keys to eCommercegrowth. With ever-increasing competition, the need to satisfy andpleasantly surprise your current customer base is greater than ever.Presenting the right product recommendations to the right visitors atthe right time enhances the shopping experience. By personalizing theshopping experience, you can differentiate your brand, solidifycustomer loyalty, and as a result, increase sales. Kathy will give youtips on how to better understand your visitors’ behaviors and providethem with a more desirable shopping experience.

12.40 Invitation-Only C-Level Workshop & Private Lunch What is top-of-mind for retail and online CEO’s today? Profitability;revenue maximization; customer retention; effective productextensions and financial performance. All these issues and more willbe discussed during this closed-door session.

Main ConferenceDay Two

eCommerce Innovation – Separating YourselfFrom The Pack

Wednesday, August 11th, 2010

13Lead Sponsors:

This Invitation-Only, high-level networking opportunity is exclusive to eTail! It isdesigned as a brainstorming and networking workshop for CEO’s andPresidents only. It is also limited to 20 participants and is exclusively for retailers.Join our roundtable facilitators and workshop participants at this session.

Visit www.etaileast.com for updates on participants! If you areinterested in attending, and are a qualified retailer, email JarrettSpagnoli at [email protected] or call him at 646.200.7463.

12.40 Lunch & Networking For All Attendees

Track A: Cost Effective Analytics, Usability And Channel Synergy


1.50 Panel Discussion: Redesigning Your Site To IncreaseConversion Rates & Better Engage Customers

Bill AicherDirector of Web and MarketingMusicnotes.com

Josh HimwichDirector of eCommerce SolutionsDiapers.com

Ralph MondeauxVP, Website MarketingOverstock.com

When is the right time for a redesign? And how do you go aboutidentifying your strategic goals? Our panelists have all recentlyundergone site enhancements or full site redesigns. They will take youthrough the process of setting their vision, planning ahead, andovercoming many of the unforeseen obstacles. They’ll also discuss howthey employed customer feedback into their strategy to ensure theywere delivering the most relevant functionalities.

2.25 Thinking Of Re-Platforming Your Site? 10 Ways ToSave Time, Money & Stress

Leisa GlispyDirector of Global eCommerceWaterford Wedgwood Royal Doulton

In order to accelerate their growth, many eTailers will need to migrateto a new platform that provides them with the robust features andfunctionality needed to compete successfully. A recent survey showsthat in 2010, over one-third of the online retailers surveyed are focusingtheir spending on their eCommerce platform. However, re-platformingis a monumental task fraught with potential risks. Leisa is responsiblefor the global eCommerce strategy for the WWRD family of brands. Inthis session, she’ll uncover key learnings from Waterford WedgwoodRoyal Doulton’s recent eCommerce re-platforming effort and outlinereal-world solutions.

3.00 Final Networking & Coffee Break InsideThe Solution ZoneOne of the benefits of attending eTail is to benchmarkand evaluate all of the technologies out there. This isyour last chance to get your short-listing done!

3.40 Home Grown User Testing: Usability Testing In-House With A Home-Made Lab And Remote Online Testing Tools

Archie MillerSenior Manager, Web Design & DevelopmentCrutchfield

You might think you have to be an expert to conduct user testing butsuccessful testing can happen within any organization. If you know howto take notes, and have an internet connection you can run testsremotely, and from make-shift labs in-house. At the same, learn how to

include major stakeholders for maximum effect and put your insights intoan action plan. In this session, Archie will outline Crutchfield program,share planning information, and conduct a live test session with avolunteer from the audience.

4.15 Networking Session For Retailers Only!Retailer-Only Think Tanks

(Completely Vendor-Free!)Enjoy these informal, roundtable discussion sessions led by some of theday’s presenters. See page 2 for more details!

5.00 End Of Conference Day Two

Track B: Holiday Preparedness & Customer Focused Strategies


1.50 Actionable Attribution –Removing The Smoke AndMirrors To Act On Good Data – Online

Brandon ProctorVP of Marketing (CMO)Build.com

To understand attribution, you must understand how a customer shopsonline. If you are an online customer, how do you shop? Do you simplyrely on search as your means of finding products, price, selection anddiscounts? What click is most important—the 1st, 2nd, 3rd, 4th or last?Let’s unlock the action that exists in the analysis of the buying process ofour customers. Build.com is constantly innovating and coming up withthe best way to track and grow their multi-channel revenues. Build.com iscurrently the 3rd largest e-retailer in Home Improvement next to Lowe’sand Home Depot and has experienced dramatic growth despite theeconomic storm by applying advanced channel management solutions.

2.25 Panel Discussion: Holiday Preparedness For 2010 – ProtectingEvery Dollar And Maximizing Internet Retail Sales

Lauren FreedmanPresidentThe e-Tailing Group

Tom DavisVP of eCommerceKenneth Cole

Rob GoughAffiliate Marketing ManagerFinish Line

Pat FarrellDirector of Applications Development, Interactive and New MediaQVC

2010 is the year where eCommerce is finally showing its legs. Bothpure-plays and multi-channel retailers alike are making (or poised tomake) significant investments across multiple areas of the front andback-end of their operation. For many, it will be a race to holiday 2010– trying to get as much in place as possible…and trying to capture asmuch market share as possible. Our panel will make sure you leave nostone unturned as you head into this ultra-critical holiday season.


3.40 Emotional Experience Design: Creating OnlineExperiences That Deeply Engage Customers

Ron RogowskiPrincipal AnalystForrester

As consumers increasingly look to connect with companies online,lackluster web experiences can damage their brands. But betterfunctional design alone won’t solve the problem. Forresterrecommends that companies master the three principles of a newapproach that they call Emotional Experience Design (EED): Addresscustomers’ real goals, develop a coherent personality, and engage amix of senses.




Track C: eCommerce Innovation & Multi-Channel Strategies


1.50 Multi-Channel Consumer Marketing Workshop: TheTouch Points To Success

Dan ScottChief Marketing OfficerScott Kay

While you may have heard of "three screens," the true success oftoday’s multi-channel marketing efforts is much more than mobile,online and broadcast.

Presenting a consistent branding message across all platforms is"marketing 101." What you need is an immediate, measurable andstrong conversion rate, all while reaching your targeted customer in an

exciting way. Whether your product is luxury or mass, this criticalpresentation will show you how to supercharge your marketingcampaign in a highly successful, yet uncommon formula.

In this memorable multi-channel marketing session, Dan will offer keyexamples and customized solutions on the spot. He’ll take acomplication from the audience and offer a solution immediately.


3.40 Turning The Complexity Of Custom Furniture Into ASimple Online Solution That Can Be Leveraged Cross-Channel

John SchroederBusiness Intelligence ManagerRoom and Board

Consumers today demand choice in the market place. However,choice many times is not enough. What consumers really want ischoice with options. Learn how Room & Board has harnessed thiscomplexity and turned it into a simple-to-use, visual configurator thatallows the customer to design to their specifications and needs.




9.00 Breakfast, Registration & Networking


Marci TroutmanFounderSiteminis Inc.

9.45 Building An Online Community To Drive MeasurableBusiness Results

Rob HarlesVP of CommunitySears Holding Corporation

Engaging and understanding your customers is essential to building astrong brand. And, the insights gained can be instrumental in shapinga more effective online shopping experience. But how do you establishthis interaction with your customers? And, how do you make theinsights you glean actionable? At Sears, Rob is responsible for allsocial media marketing. Conference attendees will learn how SearsHoldings Corporation built MySears, one of the most advanced retailbrand social communities online today.

10.20 Panel Discussion: Mobile Commerce Trends & BestPractices Revealed

Sean BunnerOperating Vice President, Advanced ServicesHSN

During the economic downturn, retailers turned to low-cost channels to drive new traffic to their sites. Beyond traffic, they also focused oncommunity building and social networking sites to drive their content (user-generated), improve their customer service (by listening to the voice ofthe customer and gathering feedback), and to drive customer loyalty.

In addition to the emergence of social networking initiatives, the beginning of 2010 saw an explosion in mobile marketing. And most retailersare still trying to sort out exactly how they plan to approach their mobile strategy. Do they need a full mobile site? Just an iPhone App? Whatmakes the most sense for their business?

This full day of content will dive into the current state, best practices and emerging strategies of both social and mobile marketing.Conference attendees will hear how their peers have established a presence in these emerging channels, what they are doing to optimize theirpresence, and how they plan to monetize it as well.

Social Media & Mobile Commerce SummitThursday, August 12th, 2010


Colin A. SebastianSenior Vice President, Equity Research, Internet and InteractiveEntertainmentLazard Capital Markets

Maryssa MillerDirector of E-CommerceLacoste

Executive TBDVelocitude

In 2010, retailers are feeling the pressure to devise and execute amobile marketing strategy. With more and more mobile savvyconsumers and transaction-enabled devices being purchasedeveryday, there is no turning back on this emerging channel. Thispanel will focus on how retailers are utilizing mobile, what is workingand what isn’t, and also give you some benchmarks to compare yourmobile initiative against.


11.25 Assessing How Mobile Commerce Will ImpactConsumer Behavior

Abhi DharChief Technology Officer – eCommerceWalgreens

By now, everyone has seen the projected numbers for m-commercesales in 2010. It’s true that more and more consumers are engaging,purchasing and utilizing mobile as part of the transaction lifecycle.But how do you build a mobile marketing strategy for your firm?And what will be the impact of mobile commerce on your overallshopping experience? Walgreens is currently utilizing their mobilesite and Abhi will walk you through their initial plan, the lessonslearned in executing it, and how he thinks it will evolve as a part ofthe Walgreens business.

12.00 Panel Discussion: Leveraging Social Media To BuildContent, Increase SEO Rankings And CreateEnhanced User Experiences

Marc ParrishVP of Loyalty & RetentionBarnesandnoble.com

Josh GreeneDirector of Internet Marketing1-800-PACK-RAT

Online retail has seen a major shift in the past few years as socialnetworking tools have taken retail by storm. If you aren’t giving yourcustomer a voice, then how do you know what they want? Ourpanelists have been big promoters of customer engagement and areutilizing social networks to not only understand their customers’needs, but to also generate revenue. They will outline the variousways that they are engaging and listening to their customers whiletracking the benefits (and costs) to their business.

12.35 Lunch For All Attendees

1.25 Panel Discussion: Best Practices For Mobile SiteDesign And Navigation

Pat FarrellDirector of Applications Development, Interactive and New MediaQVC

Mark LoweeCommerce Marketing and Digital ManagerAce Hardware

Developing a dynamic mobile marketing site involves multipleelements; an understanding of the mobile consumer, user

expectations, necessary competencies, available platforms andtechnology. But before you move in any direction, you first have tocreate your vision and establish your goals. Our panelists areleveraging their mobile sites to drive traffic, brand awareness and sales.

2.00 5 Easy & Safe (Really!) Ways To Use Customer-Generated Content To Build Your Brand

Jana EggersCEOSpreadshirt.com

2.35 Panel Discussion: Identifying A Practical Way ToMonetize Social Media

Stacey SantoVP of MarketingRue La La

Laura ChristineVice President of Direct Marketing & eCommerceSKECHERS

Josh GreeneDirector of Internet Marketing1-800-PACK-RAT

Setting up a successful social media site might not be as easy as youthink. You have to consider the site structure, how you plan to drivetraffic to it, and continually find ways to keep customers engaged.Our panelists have not only set up social sites, they’re driving revenuethrough them. They’ll walk you through some practical steps to turnsocial into sales.


3.35 Clique-Sourcing: Getting The Right Crowd & CustomerTo Your Site

Cecilia PagkalinawanFormer Vice President E-Commerce & Direct MarketingFrette and La Perla, CEO, Styletrek

Nielsen Online shows that people continue to spend more time onsocial networking and blog sites than ever before. Total minutesincreased 82 percent year-over-year and the average time per personincreased 67 percent year-over-year in 2009. Everyone is doing it; butis everyone doing it well? Has anyone measured the ROI from socialmedia? Attend this session and receive not only an overview ofTwitter, Facebook and Social Commerce but impactful results from asocial media campaign.

4.10 Integrating Social Media Elements Into AneCommerce Website

Frank MalsbendenVice President/General ManagerVision Retailing Inc. (Shoeline.com, Bornshoes.com, Shopgeox.com)

Today’s web users expect more than just point and click, they want tointeract and connect. Social Media websites have satisfied thisdemand, and have seen almost unimaginable growth as a result.Unfortunately, eCommerce has been slow to adapt to this evolution.While most retailers have embraced Social Media as an importantpiece of their marketing strategy, they’ve yet to apply the bestpractices of Social Media websites to their own eCommerce site.Where is interaction important in an eCommerce site? How do youencourage customers to connect with each other? Most importantly,how can Social Media help you meet actual business objectives?

4.45 End Of Social Media & Mobile Commerce Summit

15Lead Sponsors:


About The eTail 2010 Lead Sponsors

Certona is the creator of Resonance®, market-leadingpersonalization and revenue optimization platform for multi-channel retailers. Resonance automates a company’s ability toprovide individualized product recommendations and user

experiences in real-time, increasing average order value and revenue per visit. With sevenpatents pending, the “self-optimizing” system is powered by sophisticated neural networksand a portfolio of algorithms to deliver real-time product, content, and promotional offersthrough multiple channels – web, email, call center, point-of-sale, and mobile. Clients aretypically up and running in less than a month, and include some of the most recognized onlineand multi-channel retail brands across all popular verticals.

Ingram Micro Logistics (IML) reduces supply-chain costs, createsefficiencies and improves quality for our clients with scalable logisticsservices. We are the only provider with the flexibility and expertise to

efficiently handle multi-channel fulfillment – from a single product shipping to an e-commercecustomer, to an entire truckload arriving at a retail distribution center on a specific date. Thismulti-channel supply chain expertise allows our clients to fully leverage a single pool ofinventory for all segments of their businesses. We offer the flexibility of customized, “white-glove” order handling, same-day shipping capabilities, and a variable cost model that requiresno monthly minimums. Our 30 years of supply-chain expertise and broad geographic presenceprovide a flexible footprint for our clients to shift stocking locations as needed throughout ourseven North American Advanced Logistics Centers comprising more than 4.4 million squarefeet of space. Because of our relentless pursuit of accuracy and reliability, our partners useIngram Micro Logistics’ services to grow their existing business and expand into their marketsof choice.

Listrak is an email marketing firm providing solutions, services andsoftware to optimize the value of email. Listrak works with clients likeWaterford, Wolfgang Puck, Royal Doulton and Movies Unlimited to

develop engaging email marketing that goes beyond the inbox to the individual, Delivering theExtra PercentTM in effectiveness and ROI. www.listrak.com

MarkMonitor, the global leader in enterprise brand protection,offers comprehensive solutions and services that safeguardbrands, reputation and revenue from online risks. With end-to-

end solutions that address the growing threats of online fraud, brand abuse and unauthorizedchannels, MarkMonitor enables a secure Internet for businesses and their customers. Thecompany's exclusive access to data combined with its patented real-time prevention, detectionand response capabilities provide wide-ranging protection to the ever-changing online risksfaced by brands today. For more information, visit www.markmonitor.com

VeriSign is the trusted provider of Internet infrastructure services for thenetworked world. Billions of times each day, VeriSign helps companies andconsumers all over the world engage in communications and commerce

with confidence. The VeriSign Secured® Seal, is viewed more than 175 million times a dayacross 90,000 Web sites worldwide. The newly available VeriSign Trust™ Seal makes anextension of the most recognized online trust mark available for sites that do not require SSLCertificates. Daily malware scans help keep your site off black lists that could prevent visitorsfrom reaching you. VeriSign’s seal-in-search functionality displays the Trust Seal next toauthenticated sites inside leading search engines and comparison shopping portals tomaximize site traffic.

About The eTail 2010 Advanced Search Forum Sponsors

Named “Technology Platform Search Marketers Can’t Live Without” at theSES Awards, ClearSaleing’s advertising portfolio management platformhelps marketers identify ways to more effectively and profitably allocate adspend across a complex mix of online advertising investments. ClearSaleing is

a thought leader in the growing scientific field of attribution management and publisheswww.AttributionManagement.com that provides a rich repository of ClearSaleing andexternally published articles, white papers and other material focused exclusively on attributionmanagement. ClearSaleing’s unique ability to give marketers telescopic insight into their onlinead investment is attracting major brand customers such as American Greetings andNationwideInsurance. The company was founded in 2006 and is headquartered in Columbus,Ohio. For more information, please visit www.ClearSaleing.com

Efficient Frontier is a leading digital performance marketingcompany managing search and display optimiza-tion for large-scale marketers around the globe. Founded in 2002, Efficient

Frontier pioneered the applica-tion of modern portfolio theory to Search Engine Marketingand today combines its core predictive modeling algorithms and bidding technology withcomprehensive value-added services to manage more than $900 million in annual digitalspend globally. The largest and most sophisticated advertisers and agencies partner withEfficient Frontier to achieve and sustain optimal campaign performance and growth in highlycomplex and competitive marketplaces. Please visit efrontier.com, subscribe toblog.efrontier.com and follow us on twitter.com/efrontier

Invodo helps online retailers sell more through the power of video. A full-service eCommerce video solution, Invodo creates high-quality product videoat scale and develops retail-focused technology to influence consumers where

it matters most. Invodo videos drive site traffic, increase sales conversion rates and reducereturns for customers.

YourAmigo’s Artificial Intelligence Increases overall online revenues 5%-25% - Operating in 32 countries, YourAmigo is an award-winningtechnology innovator specializing in increasing large website’s overall

online sales 5%-25% through its Spider Linker™ artificial intelligence service. Withoutchanging SEO or other online marketing campaigns, Spider Linker’s artificial intelligencecapability analyzes and matches your website’s content/keywords with billions of relevantsearch phrases through our proprietary searcher behavior database to find where your websitepages are not getting traffic. Spider Linker™ then creates thousands of unique pages whichrank highly for thousands of new keyphrases providing a massive uplift in incremental trafficand revenues. Low Risk, Pay-for-Performance – Easy to Get Started – YourAmigo’s 10 yearsservice excellence enable it to offer a low-risk, easy-to-start, pay-for-performance managedservice. Our low-risk business model ensures clients can try Spider Linker™ and see resultswithout committing to large budgets or fixed-term contracts. Our clients have no lock-incontracts and can leave on 30 days. They sign up and commit a starting budget with pricingwhich ensures an ROI-positive return. The campaign is measurable, transparent and non-invasive to your other campaigns. So, what have you got to lose? 5%-25% increase inoverall online revenues – contact us on 1-800-816-7054.

About The eTail 2010 Email Marketing & Segmentation Day Sponsors

Certona is the creator of Resonance®, market-leadingpersonalization and revenue optimization platform for multi-channelretailers. Resonance automates a company’s ability to provide

individualized product recommendations and user experiences in real-time, increasing averageorder value and revenue per visit. With seven patents pending, the “self-optimizing” system ispowered by sophisticated neural networks and a portfolio of algorithms to deliver real-timeproduct, content, and promotional offers through multiple channels – web, email, call center,point-of-sale, and mobile. Clients are typically up and running in less than a month, andinclude some of the most recognized online and multi-channel retail brands across all popularverticals.

Infogroup Interactive is a new digital solutions andservices company for marketers. The power behind theInfogroup Interactive brand includes Infogroup sister

divisions, Yesmail and Walter Karl, which bring market-leading digital customer acquisition andretention solutions together for cohesive multi-channel lead generation programs. InfogroupInteractive is the newest division of Infogroup that offers marketers a comprehensive, crosschannel, digital marketing solution to build and execute powerful marketing campaigns thatinclude email marketing, mobile and SMS marketing, social media, direct marketing mediaand web-based applications.

Monetate helps major retailers like QVC and Urban Outfittersmake the most of their online marketing dollars and web siteinvestment. Because your customers live, shop, and buy in real

time, we created a real-time marketing layer that lets you market in real time. From A/B testingto product badging, segmented messaging to personalized promotions, you can now marketon your site, on your schedule, without waiting on I.T. Monetate Real-Time Marketer lets youtest product pitches and target audience segments anywhere on your site, instantly. MonetateMobile adds mobile-native navigation, search, and GPS store location to any site, overnight.

MyBuys is the leading provider of personalized productrecommendations for multi-channel retailers. The company buildsdeep profiles based on each individual shopper’s behavior, then

uses a patented portfolio of algorithms and real-time optimization to deliver the most relevantrecommendations. MyBuys’ clients are increasing average order value by 45%, improvingconversion rates by 90%, and boosting overall online revenue 10-30%. Premier retailers—including Wine Enthusiast, Armani Exchange, Lancôme, SKECHERS, dELiA*s and CostPlus/World Market— partner with MyBuys to offer dynamically merchandised, personalizedrecommendations for their shoppers on the web and in all forms of email. Based in RedwoodCity, Calif., MyBuys is a privately held company. www.MyBuys.com

About the eTail 2010 Social Media & Mobile Commerce Summit Sponsors

Siteminis is the leading customized mobile commerce providertoday, delivering a holistic solution to help companies attract andengage new customers through an innovative revenue stream. Our

leadership team has more than 60 years and a rich, diverse background in ecommerce,technology, software development and the retail industry – both big box and boutique.Our project management team has unparalleled experience in e- and m- commerce and iswell-equipped to provide professional support tailored to meet your needs. We providetechnology and consulting services, which are seamlessly integrated into your internalresources to develop a solution that supports your online marketing and brand strategy.

About the eTail Sponsors

About the eTail 2010 Main Agenda Moderator/Chairperson Sponsors

Amazon Payments provides consumers, merchants, anddevelopers with payment and checkout solutions that make iteasy to pay and get paid online, including Checkout by

Amazon™, Amazon Simple Pay™ and Amazon Flexible Payments Service™. Checkout byAmazon is a complete e-commerce solution that makes it easy for millions of Amazoncustomers to buy on your website using the shipping addresses and payment informationstored in their Amazon.com accounts. Checkout by Amazon includes Amazon PayPhrase and1-Click®, which enable customers to checkout without leaving your website, and tools forbusinesses to manage shipping charges, sales tax, promotions, and post-sale activities. Learnmore at: www.amazonpayments.com/business.

Amazon Services is a subsidiary of Amazon.com, Inc.(Nasdaq:AMZN) that offers the technical platform, operationalcapabilities and online retailing expertise that power

Amazon.com® to other retailers. Amazon WebStore, an Amazon Services product, currentlypowers the multichannel commerce offerings of thousands of retailers and manufacturersincluding world-class brands such as Creative Labs, Black and Decker, Honeywell, Sherwin-Williams, ToyWatch, MTV, Martha Stewart, Motorola, Samsonite, Timex and Precor. AmazonWebStore provides a self-service toolset that improve sellers’ flexibility and control over sitedesign, branding, customer experience and policies. Amazon WebStore is a comprehensive,full-featured ecommerce product that uniquely incorporates Amazon’s expertise, and makes itfast, easy, and low cost to build and operate an online business. It also provides applicationsfor phone, store ordering, and customer service to enable sellers to provide a personalized,cross-channel customer experience. Learn more at: webstore.amazon.com.

Awareness builds on demand social marketing software for seriousmarketers who leverage multiple social channels to engage withtheir customers, build their brand, and increase revenues. Built upon

Awareness’ expertise deploying more than 200 communities and social media projects forsome of the world’s biggest brands including McDonald’s, Sony, JetBlue, Kodak, ASOS.com,Fairmont Hotels & Resorts and AIRMiles, The Awareness Social Marketing Hub is the firstenterprise-grade application for marketers who are struggling with the social media chaos ofmanaging multiple social channels. With the Awareness Social Marketing Hub, marketers arenow able to easily publish, manage and measure across all their multiple social media channelsfrom one central location using advanced built-in permissioning, workflow and audit controls.More information and to request a your own demo of The Awareness Social Marketing Hubcan be found here: http://www.awarenessnetworks.comFollow Awareness on Twitter: http://www.twitter.com/awarenessinc

MyBuys is the leading provider of personalized productrecommendations for multi-channel retailers. The company buildsdeep profiles based on each individual shopper’s behavior, then

uses a patented portfolio of algorithms and real-time optimization to deliver the most relevantrecommendations. MyBuys’ clients are increasing average order value by 45%, improvingconversion rates by 90%, and boosting overall online revenue 10-30%. Premier retailers—including Wine Enthusiast, Armani Exchange, Lancôme, SKECHERS, dELiA*s and CostPlus/World Market— partner with MyBuys to offer dynamically merchandised, personalizedrecommendations for their shoppers on the web and in all forms of email. Based in RedwoodCity, Calif., MyBuys is a privately held company. www.MyBuys.com

About the eTail 2010 Cyber Café Sponsor

Founded in 2006 by software engineers and search marketers,Kenshoo is a global innovator in search engine marketing technologywith extensive industry knowledge. Kenshoo's flagship product,

KENSHOO™ Search, is an end-to-end SEM platform, which automates the process of buildingand optimizing cross channel search campaigns. KENSHOO Search was built on Kenshoo’sunique Quality Management™ methodology. Quality Management is a holistic approach tosearch marketing that automates most of the labor-intensive search marketing operations andgives search markets a wide array of features in a natural workflow for greatest ease of use.Kenshoo recently embarked on an additional strategic direction by introducing KENSHOOLocal – an end-to-end mass-management SEM platform designed from the ground up fororganizations managing large volumes of Local or SMB/SME campaigns, such as OnlineDirectories, Agencies and Small Business Service Providers. As a Google Qualified Company, aYahoo! Ambassador and a Microsoft adExcellence partner, Kenshoo provides its licensed SEMplatform and services to agencies, advertisers, and affiliate marketers worldwide. Kenshoo isbacked by Sequoia Capital and Arts Alliance, has offices in San Francisco, New York, Chicago,London, Tokyo and Beijing, and has corporate headquarters in Tel Aviv.

About the eTail 2010 SVP/EVP/CMO Workshop & Private Lunch Host

Tealeaf provides online customer experience management solutionsand is the unchallenged leader in customer behavior analysis.Tealeaf's CEM solutions include both a customer behavior analysis

suite and customer service optimization suite. For organizations that are making customerexperience a top priority, these solutions provide unprecedented enterprise-wide visibility intoevery visitor's unique online interactions for ongoing analysis and web site optimization.Online executive stakeholders from ebusiness and IT to customer service and compliance areleveraging Tealeaf to build a customer experience management competency across theorganization. For more information, visit www.tealeaf.com.

About the eTail 2010 Premier Exhibitors

Bill Me Later and PayPal are fast, easy, secure ways toshop online without sharing account information.

PayPal a secure online wallet. BillMe Later gives customers the convenience of receiving their goods now and the bill later, oftenwith extra time to pay. High-impact affiliate andnetwork marketing programs enable merchants to tap a base of 45 million desirable accountholders. Use these non-card solutions to satisfycustomers and fuel sales immediately. Used together, Bill Me Later and PayPal raise AOV andincrease conversions 29% on average--with up toone third of customers new to merchant.

The Brightcove software-as-a-service online video platform is themost widely-adopted software for publishing and distributingprofessional video on the Web. The world’s largest news and

entertainment media companies and Fortune 1000 enterprises rely on Brightcove for videocontent management, video syndication, advertising and analytics. Brightcove is available inthree editions – Express, Pro and Enterprise – designed to meet the varying needs of differentorganizations.

ExactTarget is a leading global provider of on-demand emailmarketing and one-to-one marketing solutions. The company’ssoftware as a service technology provides organizations a single

platform to connect with customers via triggered and transactional email, integrated textmessaging, voice messaging, landing pages and social media. Supported by collaborativeglobal services teams, ExactTarget’s technology integrates with more sales and marketinginformation systems than any other in the industry, including Salesforce.com, MicrosoftDynamics CRM, Omniture and Webtrends among many others. ExactTarget’s software powerspermission-based multi-channel communications for thousands of organizations around theworld. For more information, visit www.ExactTarget.com or call 1-866-EMAILET.

Harte-Hanks Postfuture is much more than an emailmessaging platform. It brings you the power of effectivemessaging tools and a comprehensive hosted messaging

platform backed by decades of experience in strategic relationship marketing from Harte-Hanks — so you have the power and support you need to develop a strong multichannelmarketing strategy, build lasting customer relationships, and grow your business. Postfuturehas an intuitive interface, built-in workflow and content management, list management fortotal control and easy segmentation, and robust reporting tools. Postfuture helps you get themost from your digital messaging. To learn, more contact us at 800-456-9748 [email protected]. http://www.facebook.com/#!/pages/ Harte-Hanks-Postfuture/105413566165919?ref=ts

Established in 1999, LSFinteractive is a full service globalinteractive marketing agency that leverages all Internetchannels including Search Engine Marketing, Search Engine

Optimization, Social Media, Display, Email Marketing and Affiliate program management tohelp companies acquire new customers or qualified leads; increase site traffic; and, increaseonline revenues. Our specialized team, strong technological infrastructure, and proprietaryapproach to online marketing have enabled us to realize higher profitability for our clientswithin the competitive landscape. LSFinteractive works with its clients as an extension of theirmarketing department and operates under a unique business model that puts specialemphasis on performance versus the return on investment through search engine marketingand our experienced media buying process.

MphasiS is a leading Applications, Infrastructure technology, andBusiness Process Outsourcing Services provider. The companydelivers real improvement in business processes globally through a

combination of technology know-how, domain and process expertise. MphasiS brings to theirclients a credible and experienced global leadership team driving service delivery through thenext generation global delivery model. With currently over 36,000 people, MphasiS servicesclients in Financial Services, Manufacturing, Communications, Media & Entertainment,Healthcare, Transportation & Logistics, Consumer & Retail, Energy & Utilities industries, andGovernments around the world. MphasiS’ unique position in today’s market is a result of their partnership with world’s largestIT Company – HP, and their roots as a pure Indian player. This enables us to offer the best ofboth worlds. MphasiS believes in the co-creation of value for all our stakeholders - employees,clients, shareholders, and the community that we live in.

About the eTail 2010 Event Badge Sponsor

PM Digital is a leading Internet Marketing agency specializing in SearchEngine Marketing, SEO, and Shopping Portal Feeds. Supported byproprietary media and marketing intelligence tools, PM Digital buildsbusiness revenues and brands online for several of the nation’s top retailers,

including The North Face, Spiegel, Bloomingdale’s, DELiA*s, Wrangler, Nautica, Eileen Fisher,Paul Fredrick, and Lee, among others. Based in New York, PM Digital has offices in SanFrancisco, Indianapolis, Columbia, SC and Minneapolis, MN. To find out more about PMDigital thought leadership, go to http://orb.pmdigital.com.

About the eTail 2010 Networking Reception Sponsors

TouchCommerce is a leading provider of pay-for-performanceconversion optimization solutions. Combining real-time predictiveanalytics with optimized live interactions, TouchCommerce delivers a

fully integrated, fully outsourced solution that can help increase conversions and order value.TouchCommerce helps you acquire, grow and retain customers across your entire onlinechannel. TouchCommerce pioneered the industry’s pay-for-performance model and sharesentirely in the risk and the reward. We relentlessly optimize our solution to continually deliverhigher conversion rates and greater ROI. TouchCommerce clients are leaders in thetelecommunications, retail, financial services and subscription/direct response industries in theAmericas, Europe, and Asia-Pacific area.

17Lead Sponsors:

Bringing Together Innovative eCommerce SolutionsThe eTail 2010 Solution Zone

• Daily Grand Prize Drawings DuringPeak Hours of the Solution Zone

• Visit frequently for special give-aways and play games!

• A Winner will be announced at eachand every refreshment break

• Take a trip to every booth and getYour Solution Zone Pass stamped atall of our stations, for your chanceto win a grand prize! You must bepresent to receive your prizes.

Identifying the most appropriate technologies for yourbusiness, or simply seeing what the competition mayhave available is intrinsic to the success of multi-channel and pure play retailers. As ROI is essential,evaluating and ensuring initiatives have the greatestROI potential means more market share and increasedsales for your business.

If you are looking to differentiate your business, beinnovative, stay up-to-date on technology, optimizeand personalize your customer’s experience, it isimportant to be in the fore-front of the availablesolutions that can help you to do so.

By taking advantage of the plethora of solutions availablein the Solution Zone, you will also reduce wastefulspending, get an ROI, create the best possible customerexperience and increase engagement with consumers.Spend time evaluating the leading technologies availabletoday. All of the participants in The Solution Zone offerthe latest advances in eCommerce solutions,management and implementation.

For your convenience, the networking activities ateTail, including breakfasts & coffee breaks arecentrally located in The Solution Zone. And duringevery break, you will have the chance to win fantasticprizes to take home!

The Solution Zone will be open all dayon August 10th and 11th.

Peak Hours on August 10th:7:30 – 8:10 AM, 10:15 – 11:15 PM,3:20 – 4:00 PM

Peak Hours on August 11th: 8:15 – 8:45 AM, 10:10 – 10:55 AM,3:00 – 3:40 PM

Formal Closing Of The SolutionZone on August 11th: 3:40 PM

SOLUTION ZONE HOURS OFOPERATION:

**PRIZES AND GIVE-AWAYS EVERYDAY, AT EVERY BREAK**

CybercafeseTail 2010 Cybercafes are centrally located within the Solution Zone to ensure constant communication betweenyou and your office. Check your email, use the internet and network with other executives in these cafes set upexclusively for your use.

1st Sponsor to confirm:

For more information about Cybercafes, call Chet Silverman at 646-200-7478 or email Chet [email protected].

Premier Solution Zone SponsorsBe sure to take a moment and visit the Premiers Sponsors of eTail 2010 at their respective booths, and learnabout targeted solutions will fit in line perfectly with your retailing enterprise.

Premier Solution Zone sponsors are:

To get involved in the Solution Zone, call Chet Silverman at 646-200-7478 or email Chet [email protected].


At eTail west this past February, we surveyed 86 retailers about their plans for spending on new tools and technologies within the next 12 months. Here are the top20 areas of spend according to them:

Come August, many retailers will be short listing a lot of these solutions. And the choice is yours: Sponsor or Exhibit ateTail and be one of a select group of service/solution providers. Or you can sponsor another event in the industry whereyou’ll be 1 of over 500 exhibitors. Which option do you think will have better business development opportunities?

Personalization/Recommendation Engines 74 86.05%

Mobile Commerce 68 79.07%

Social Media & Social Engagement 68 79.07%

SEO 64 74.42%

Email Marketing 64 74.42%

Site Search 64 74.42%

Rich Media/Imaging 64 74.42%

Usability/Testing 60 69.77%

Web Analytics 58 67.44%

Content Management 56 65.12%

Comparison Shopping Sites/Shopping Portals 54 62.79%

Merchandising 54 62.79%

eCommerce Platform Replacement or Enhancement 52 60.47%

Multi-Channel Integration 52 60.47%

CRM Systems, Customer Segmentation, 48 55.81%Point-of-Sale Solutions

Customer Service, Call Center Solutions, 46 53.49%Live Chat Support

Credit Card Fraud, Prevention & Site Security 42 48.84%

Payment Processing 36 41.86%

Fulfillment Services/Solutions 32 37.21%

Order Management Systems 26 30.23%

Why Be A Sponsor In August?

*RETAILERS GET $200 OFF THE TWO DAY MAINCONFERENCE BEFORE JUNE 1ST

PLUS: FREE ACCESS TO AUDIO PRESENTATIONS FROM THIS EVENT!!(A $550 VALUE!!)

*Register and Pay in Full And Your Teams of 3 Or More Receive An Additional 5% OffEach Pass

Four Easy Ways To Register:

Qualified Retailers: 2010 Pricing

All Others

For Team Discounts contact Bill Penney at 1-866-691-7771 or [email protected].

*All offers valid for qualified retailers only. Discounts taken off of full two day main conference price only. Please notea qualified retailer is not: Any service provider to retail organizations - Including software vendors, internetdevelopers, technology vendors, solution providers, third party logistics providers, consultants or companies withprimary revenues resulting from commissions, subscriptions and/or advertising. Worldwide Business Research reservesthe right to enforce the rate for non-retailers. Payment is due in full at the time of registration. Your registration willnot be confirmed until payment is received and may be subject to cancellation. No Two Discounts may be combined.

Full Price

Two Day Conference Plus Social Media & Mobile Commerce Summit(August 10-12) $3,799.00

Two Day Conference (August 10-11) $3,189.00

Until June 1st$200 Off 2 Day Full

Conference Price

Two Day Conference (August 10-11) ($200 Off!) $999 $1,199

Add any of the following 3 options:(1) Search Summit (August 9) $1,349 $1,549

(2) Email Segmentation Summit: (August 9) $1,349 $1,549

(3) Social Media & Mobile Commerce Summit (August 12) $1,349 $1,549

Or Any of the following 2 Options(1) Search Summit (August 9)

(2) Email Segmentation Summit: (August 9)

AndSocial Media & Mobile Commerce Summit $1,699 $1,899(August 12)

Registration Information

19

For every registration receivedfor eTail East, WBR will donate aportion of the registration fee toSmile Train. For moreinformation about WBR’sinvolvement with Smile Train,please visit www.etaileast.com.

To receive 5% off your airfare, go towww.jetblue.com/promo and enterthe promo code below. Travel must

take place within the specified dates below and mustbe booked online to qualify.Code: etaileast2010Valid Cities: Any City to BWI, IAD, RICTravel Dates:Outbound: 8/8 - 8/10Return: 8/11 - 8/13Promo Valid until: 8/8/10 (until midnight)

Hilton Baltimore401 West Pratt StreetBaltimore, MD 21201Phone: +1 (443) 573 8700Fax: (443) 573 8799

eTail has procured a special conference rate of $232.00per night (plus tax). To book your reservations, call theHilton Baltimore Hotel at 443-573-8700 or 1-800-HILTONS and identify yourself as an eTail attendee. Roomsare limited and are on a first come, first served basis, somake your reservations as soon as possible. Thediscounted rate expires July 19, 2010. After July 19th,rooms may still be available, so inquire with the hotel ifyou have missed the cut off date.

Airline Information

Hotel Information

Special Amtrak ConventionFare Code number X36C-987

has been activated for August 9, 2010 – August 12, 2010.Travel dates are three days prior to the conventionstart date and three days following the last day of themeeting.

Meeting attendees who mention this code when makingreservations will receive a 10% savings off the lowestavailable rail fare for travel to (Baltimore, MD) between(August 6, 2010 – August 15, 2010). To book yourreservation call Amtrak at 1 (800) 872-7245 or contactyour local travel agent.

Conventions cannot be booked via Internet. Please besure to refer to Convention Fare Code X36C-987 whenmaking your reservation. This offer is not valid on theAuto Train and Acela Service. Fare is valid on AmtrakRegional for all departures seven days a week, except forholiday blackouts. Offer valid with Sleepers, Business Classor First Class seats with payment of the full applicableaccommodation charges.

Train Information

Call direct: 1-888-482-6012 or 646-200-7530Fax the registration form on the back page: 646-200-7535

Email us: [email protected] Register online: www.etaileast.com

Lead Sponsors:

❑ Yes. I will attend eTail 2010 and I am a Qualified RetailerrRegister me for:

Delegate DetailsPlease photocopy this form for additional registrations.(Mr./Mrs./Ms./Dr.)

First Name___________________________________________________________

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Title _________________________________________________________________

Department ___________________________________________________________

Organization __________________________________________________________

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Phone (_____) ____________________Fax (_____) __________________________

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Payment Methods:❑ Check enclosed for ________ payable in U.S. $ to WBR

❑ EFT or WIRE TRANSFER PAYMENT DETAILS: HSBC Bank USA 452 Fifth Ave New York, NY 10018Routing #: 021001088; SWIFT: MRMDUS33; Worldwide Business Research USALLC: Account # 619782161Please reference code: 10359.005 when registeringConnecticut residents must add 6% sales tax to their registration fee.

❑ Charge to my: ❑ AMEX ❑ Visa ❑ MasterCard ❑ Diners Club

Card # ______________________________________________________________

Sum of ___________________________ Exp Date: _________________________

Cardholder’s Name___________________________________________________

Signature ___________________________________________________________

WBR Cancellation, Postponement and Substitution Policy

• You may substitute delegates at any time by providing reasonable advancenotice to WBR.

• For any cancellations received in writing not less than eight (8) days priorto the conference, you will receive a 90% credit to be used at another WBRconference which must occur within one year from the date of issuanceof such credit. An administration fee of 10% of the contract fee will beretained by WBR for all permitted cancellations. No credit will be issued forany cancellations occurring within seven (7) days (inclusive) of theconference.

• In the event that WBR cancels an event for any reason, you will receive acredit for 100% of the contract fee paid. You may use this credit foranother WBR event to be mutually agreed with WBR, which must occurwithin one year from the date of cancellation.

• In the event that WBR postpones an event for any reason and the delegateis unable or unwilling to attend in on the rescheduled date, you will receivea credit for 100% of the contract fee paid. You may use this credit foranother WBR event to be mutually agreed with WBR, which must occurwithin one year from the date of postponement.

• Except as specified above, no credits will be issued for cancellations. Thereare no refunds given under any circumstances.

• WBR is not responsible for any loss or damage as a result of a substitution,alteration or cancellation/postponement of an event. WBR shall assume noliability whatsoever in the event this conference is cancelled, rescheduledor postponed due to a fortuitous event, Act of God, unforeseen occurrenceor any other event that renders performance of this conferenceimpracticable, illegal or impossible. For purposes of this clause, a fortuitousevent shall include, but not be limited to: war, fire, labor strike, extremeweather or other emergency.

• Please note that while speakers and topics were confirmed at the time ofpublishing, circumstances beyond the control of the organizers maynecessitate substitutions, alterations or cancellations of the speakers and/ortopics. As such, WBR reserves the right to alter or modify the advertisedspeakers and/or topics if necessary without any liability to you whatsoever.Any substitutions or alterations will be updated on our web page as soonas possible.

Attention Mailroom: If undeliverable to addressee, thistime sensitive information should be forwarded to theVP Of Marketing

10359.005/CA

Mention this when registeringWBR535 Fifth Avenue, 8th FloorNew York, NY 10017

Five Easy Ways To RegisterONLINE www.eTaileast.com

EMAIL [email protected]

FAX This form to 1-646-200-7535- You will be contacted for payment details.

MAIL Your registration form and payment details to:Worldwide Business Research 535 5th Avenue, 8th Floor, New York, NY 10017

CALL 1-888-482-6012 or 1-646-200-7530

When registering please provide the code above.

Your priority booking code is:

❑ All Four Days (Choice of one Summit on August 9 PLUS Main Conference August 10-11AND Social Media and Mobile Commerce Summit on August 12) BEST VALUE!!

❑ 2 Day Main Conference Plus Search Summit (August 9-11)

❑ 2 Day Main Conference Plus Email and Segmentation Summit (August 9-11)

❑ 2 Day Main Conference Plus Social Media and Mobile Commerce Summit (August 10-12)

❑ 2 Day Main Conference Only (August 10-11)

❑ Yes. I will attend eTail 2010 and I am not a Qualified RetailerRegister me for:

❑ 2 Day Main Conference Plus Social Media and Mobile Commerce Summit (August 10-12)

❑ 2 Day Main Conference Only (August 10-11)

August 9 - 12, 2010 Hilton Baltimore • Baltimore MD www.etaileast.com

See page 19 for price details.

Can’t make it to:

or afraid there is too much information to digest in just a few days?

Get Access to hours of valuablesessions and take-ways anytime,anywhere... Now you can view this outstanding conferencecontent on your PC or laptop with a CD-ROM thatputs you front and center at these informativesessions. You'll hear our expert speakers as theytake you through the PowerPoint slides thatillustrated their talks.

This Session Content is available for afraction of the registration price. You can view and listen to the content whenyou want, where you want and as many timesas you want.

And if you attend eTail 2010, this ConferenceCD-ROM set is only $250! (That’s a $580 value!)

VIP Package: $250(Select any package to attend the event

and for an additional $250 get theconference CD ROM*)

CD ROM ONLY: $580 *

*Presentations available are at the approval of conferencespeakers. Not all presentations will be published. Allow 3-4 weeksafter event date for shipping.

This user friendly format allows you to:• Gain valuable insight from your peers and

competitors in various Fortune 500 Industrieswithout leaving the office.

• Share with your colleagues at work. • Stay up to date with the latest strategies, tactics

and trends in your industry.

Now you can share what you learnt at eTail 2010, with your colleagues. Don’t leave them in the dark. Purchase the CD ROM today!

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