E-STUDIO2050c/2550c e-STUDIO2051c Sales Guide. 2 CONFIDENTIAL Contents – Market Trends – Road...
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Transcript of E-STUDIO2050c/2550c e-STUDIO2051c Sales Guide. 2 CONFIDENTIAL Contents – Market Trends – Road...
e-STUDIO2050c/2550c e-STUDIO2051cSales Guide
2 CONFIDENTIAL
Contents
– Market Trends– Road map– Product Introduction– Product Positioning– New Features– New Technologies– Summary
3 CONFIDENTIAL
Market Trends
– Colour Forecast 2012 – 2016
Data Speed Range/Price Band 2011 2012 2013 2014 2015 2016Units Color Laser 11-20 ppm 154% 115% 111% 106% 106% 102%
Color Laser 21-30 ppm 116% 111% 109% 108% 108% 106%Color Laser 31-44 ppm 93% 100% 104% 104% 105% 105%Color Laser 45-69 ppm 133% 103% 102% 106% 105% 107%Color Laser 70-90 ppm 164% 116% 107% 106% 103% 103%Total Colour 120% 107% 106% 106% 106% 105%
11-20ppm & 21-30ppm highest growing segment
MAJORITY OF THIS GROWTH TIPPED TO BE IN THE LOW END (SPEC)MAJORITY OF THIS GROWTH TIPPED TO BE IN THE LOW END (SPEC)
4 CONFIDENTIAL
– Customer Buying Behaviour in the A3 space• Trend 1 Shift from Mono to Colour• Trend 2 Focus on environmentally friendly products• Trend 3 Increase demand for entry level Colour MFP• Trend 4 Demand for smaller footprint
Market Trends
5 CONFIDENTIAL
Colour Road Map 20-50ppm
Product Category FY11 FY12Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
Low ES 2051C
ES 2050CES 2550C
Mid ES 2040C Discontinued
ES 2540C ES 2555CES 3040C ES 3055CES 3540C ES 3555CES 4540C ES 4555C
High New Model! ES 5055C
A3 (Colour)
NEW SEGMENT FOR TOSHIBANEW SEGMENT FOR TOSHIBA
Code Name Model Description PPM Previous ModelWeiss LL ES 2051C A3 Entry level colour - No HDD 20 n/a
Weiss L ES 2050C A3 Low end colour - opt HDD 20Weiss L ES 2550C A3 Low end colour - opt HDD 25 n/a
Weiss HWeiss HWeiss H
ES 2555C/3055CES 3555C/4555CES 5055C
25,3035,45
50
ES 2540C/3040CES 3540C/4540C
n/a
A3 High end colourA3 High end colourA3 High end colour
6 CONFIDENTIAL
– Product Introduction• Code Name Weiss L and Weiss LL• Product Name e-STUDIO 2050c
e-STUDIO 2550c e-STUDIO 2051c
Product Introduction
7 CONFIDENTIAL
Price
Functionality / Features
ES 2040c
Full Featured MFD Priced out of low end market
Product Positioning (Current 20PPM)
FS C-8020
Mx – 2010u
MP 2030
Mx – 2310u
IR C2020 C 2051
Bizhub C 220 DCIV 2263
Basic MFD
Full Featured MFD
ES 2051cES 2050c
Intermediate Featured MFD
8 CONFIDENTIAL
Price
Functionality / Features
Product Positioning (Current 25PPM)
Basic MFD
Full Featured MFD
Intermediate Featured MFD
es 2540cDCiV 2265
Priced out of low end market
ES 2550c
Bizhub C 220
Bizhub C 280
Mx – 2310u
Mx – 2610u
9 CONFIDENTIAL
Customer Profile
e-STUDIO2051cCustomer RequirementsColourUp to 20ppmLow document volumeLowest introduction costBasic functionalityNo finishing optionWindows PC users
Currently has:Single function printer, scanner and faxEntry level Monochrome MFD (eg e-STUDIO182)Competitor’s low cost colour models such as Bizhub C200
10 CONFIDENTIAL
Customer Profile
e-STUDIO2050c / 2550cCustomer RequirementsColourUp to 20 / 25ppmLow document volumeLow introduction costBasic to intermediate functionalityBasic finishing
Currently has:Single function printer, scanner and faxMonochrome MFP (standard features)
Colour MFP in 20 / 25ppm
11 CONFIDENTIAL
Product Restrictions
e-STUDIO2051c• No finishing options• Smaller paper capacity up to 2,000 sheet• Restricted paper media capability• No PostScript3 and XPS printer driver• Non-compliant except to Windows PC• Non-compliant to e-BRIDGE Open Platform• Some scanning functions are not available• Restricted management function
e-STUDIO2050 / 2550• HDD options are required for using full function such as scan preview• Restricted paper media capability
– Over A3/Ledger sized paper– Thick paper over 209g/m2– Banner paper
• USB direct print/ Scan is option
12 CONFIDENTIAL
Addition of HDD (for e-STUDIO2050c and 2550c models only)
By adding the option of a HDD, e-STUDIO2050C/2550C can expand itscapabilities similar to the e-STUDIO4540C series.
Addition of HDD includes the following functions:– e-Filing function– Scan functions (Scan to HDD, TWAIN scan, remote scan, etc)– Scan preview, Fax preview– Print functions (Proof Print, Private Print, Schedule Print, etc)– Expanding scan pages (maximum of 1,000 pages)– Expanding number of registration data (Address book, user management, department management, etc)– And more....
13 CONFIDENTIAL
Product Similarities (Weiss LL – Weiss L – Weiss H)
Main Unit(Image Processing Unit, LED Print Head, CCD line Scanner, etc.)
250 sheets (Std.) 550 sheets (Std.)
550 sheets (Std.)550 sheets (Opt.)
Lamp Fuser IH Fuser
eBX Controller (Available e-BRIDGE Open Platform Expansion)
7-inch Wide Colour LCD Screen
9-inch Wide Colour LCD Screen
Weiss-LL Weiss-L Weiss-H
eBX Controller
Base Engine
Model Name
Controller
Touch Panel
Fusing System
2nd Drawer
1st Drawer
14 CONFIDENTIAL
15 CONFIDENTIAL
New Features
– RADF with LED Notification Lamp• Easily visible alert lamp easily shows status of RADF
– Blue lamp : The originals are placed on RADF tray – Blinking blue lamp : Originals are being scanned– Orange lamp : Paper misfeed
16 CONFIDENTIAL
New Features
– New Drawer Handles• New series equipped with a latch mechanism• Keeps drawer secure during moving• Prevents unnecessary “tugging” of drawer
17 CONFIDENTIAL
New Features
– Automatic Paper Size Detection• Same as e-STUDIO6550C series (EX-BP)• User can change the paper size without changing the setting on the control panel• Helps prevent a jam caused by wrong paper selection
18 CONFIDENTIAL
New Features
– New Control Panel• Large colour display• Easy to use touch panel• Tilt mechanism
e-STUDIO2051C e-STUDIO2050C/2550C
19 CONFIDENTIAL
New Features
– Operation Panel 2051c• 7 inch Colour LCD panel – largest in low cost (no HDD) segment
7- inch(Tiltable)
Konica Minolta bizhub C210
Ricoh Aficio MP C2010/2030/2530
5.7-inchi ¼ VGA STN Blue LCD Panel(Tiltable)
4-line Display Panel
20 CONFIDENTIAL
New Features
– Operation Panel 2050c / 2550c• 9 inch Colour LCD panel – largest in 20 / 25ppm Class Colour MFD!
Toshiba e-STUDIO2550C series
5.7-inch
Canon image RUNNER ADVANCE C2030 series
8.5-inch7- inch
7- inch
9- inch(Tiltable)
Xerox WorkCentre 7125 seriesFuji Xerox DocuCentre-IV C2265 series
4.3-inch
Sharp MX-3111U series Kyocera TASKalfa 255c (FS-C8025MFP) series
Ricoh Aficio MP C2551 series
21 CONFIDENTIAL
Security Features
– Comprehensive Security Features
Items Security Functions / Acquisition Standards
Security Standard(IT Products, MFP) ISO/IEC 15408 (CC Certification)*, IEEE2600.1
Data Security Security HDD, On-board Data Scramble (by Service Code Setting), Disk Overwrite (Opt.)
Document Security
Copy Hardcopy Security Printing (Opt.)
Print Secure Print, Secure Pattern Printing, Hardcopy Security Printing (Opt.)
Scan Encrypted PDF
Network SecurityIP Address Filtering (10 sets), MAC Address Filtering (10 sets), IPv6, SNMPv3, IEEE802.1X(Wire/Wireless), SSL, IPsec, Digital Signature for Client Utilities,
Password Policy, Password Lock
Mail Server Security POP Authentication before SMTP, SMTP Authentication
AuthenticationDepartment ID Management, User ID Management, Control Card System,
Local Authentication, External Server Authentication (LDAP/Windows), Role Base Access Control, IC card Authentication (Felica/HID/Mifare/NFC)
*Note Weiss L with optional HDD will receive the ISO15408 EAL3+ around November 2012
22 CONFIDENTIAL
Security Features
– Security HDD (TOSHIBA Unique Technology) Wipe Technology Encryption keys are deleted to wipe data if the system is connected to another that is not the paired system.
Model EX-Mash Series (Current Models)
Weiss-L (Opt.)*CND model excluded
Type of HDD 2.5-inch Normal HDD 2.5-inch Security HDD
Encryption Algorithm AES 128bit AES 256bit
Encryption Key for Data Encryption Stored in MFP Stored in HDD
Performance Down by Processing Encryption Max. 50% performance down No performance down
Time for Batch Erasing Two to eight hours Within a few second
TCG/Opal Security Subsystem Class Not supported Supported
Pre-Boot Authentication N/A Available
23 CONFIDENTIAL
Environmental Standards
Items Acquisition / Notification / Self-attestation / Conformity
Standards
State Laws (U.S.A.) California Proposition 65 (U.S.A.) RoHS (EU) Registration, Evaluation, Authorization and Restriction of Chemicals (REACH) (EU) Waste Electrical and Electronic Equipment (WEEE) (EU) China RoHS (China) Law Regarding the Rationalization of Energy Use (Japan) Waste Disposal and Public Cleansing Law (Japan) Green Purchasing (Japan) Law for the Promotion of Effective Utilities of Resources (Japan)
Labels
Energy Star Program / MFD Tier2 (Worldwide) Blue Anger Mark / RAL UZ-122 (Germany) IT Eco Declaration / ECMA370 (Sweden, Norway, Denmark) Eco-Mark (Japan)
24 CONFIDENTIAL
25 CONFIDENTIAL
– New to Toshiba• LED print head• LED Scanner light• Low Fusing Toner• Re engineered design• New image processor
New Technologies
26 CONFIDENTIAL
New Technologies
– Toshiba GOES LED!
– Why has Toshiba waited so long to use this print head technology?• Previous versions of LED had inconsistent and often poor quality
– However LED technology has improved significantly over the past couple of years.
27 CONFIDENTIAL
New Technologies
– LED vs Laser (print head)
Simple direct path
Up to 7 steps
Single step
LED
LASER
Must rely on elaborate combinations of rotating mirrorsand lenses that must remain in alignment throughout
28 CONFIDENTIAL
New Technologies
– Advanced LED Technology• Toshiba’s LED technology is an advanced LED system that:
– Improves Image Quality• Multi-level shading provides superior print quality and clarity
– Reduces noise• Significantly quieter than laser systems
– Compact Design• Less parts enables a much smaller footprint
29 CONFIDENTIAL
New Technologies
– Advanced LED Technology• Toshiba’s LED technology is an advanced LED system that:
– Increases reliability• LEDs have no moving parts and are ultra reliable compared to laser
– Environmentally friendly• Less power consumption, uses fewer material resources and energy
– Easier maintenance• No need for complex timing adjustments (e.g. Image dimension adjustments)
30 CONFIDENTIAL
Advanced LED Technology
– Improved Image QualitySmaller Beam Diameter than Laser models e-STUDIO 2040 Approx. 70 μm e-STUDIO 2051c / 2050c / 2550c 50 μm (LED)
Smaller dot size gives sharper crisper text and graphics
31 CONFIDENTIAL
New Technologies
– New Image ProcessorA new discrimination algorithm is applied to the new image processing– Result in improved copying of fine lines and edges
WeisshornLL/Lver service training
Current (EX-Mash) New processing ( Weiss)
Discrimination error is improved.
Edge emphasis is suppressed.
32 CONFIDENTIAL
New Technologies
– 1200 dpi resolution• The e-STUDIO2050C/2550C has the ability to print in a high resolution 600 x 1,200dpi
(PostScript driver only) • Therefore improving the clarity of documents that display charts and line drawings
33 CONFIDENTIAL
New Technologies
– NEW LED Exposure Lamp (Scanner)LED exposure lamp with low power consumption
Model Name EX-Mash Series Weisshorn Series
Light Source Xenon Lamp LED Lamp
Power Consumption 24 W 5.3 W
The power consumption of an LED exposure lamp is 1/4 or less as compared with a xenon lamp.
Original
LED Exposure Lump
Mirror-1
Original Glass
Reflector
34 CONFIDENTIAL
New Technologies
– New Low Fusing Toner• Brand new toner formulation developed by Toshiba • One of the most energy efficient toners on the market• Lowest fusing temperature toner on the market• Wider colour gamut than previous models
35 CONFIDENTIAL
New Technologies
– Wide Colour Gamut• Significantly expanded colour gamut• Fantastic green and reds
ex Mash
Weiss L / LL
20% increase in colour gamut
36 CONFIDENTIAL
New Technologies
– Increased Gloss Levels• Significantly improved gloss levels• Rated higher than ex Mash and BP!!
Gloss (Gloss meter measurement value)
0.00
2.00
4.00
6.00
8.00
10.00
12.00
14.00
16.00
18.00
20.00
EX-B
P
EX-M
ash
DCⅣ
C22
60
BizH
ub C
220
iR A
DV C5
030
MX-26
10FN
Taskα
205C
Weissh
orn(
Lver)
Glo
ss
37 CONFIDENTIAL
New Technologies
– Re-engineered Design• Totally brand new design (interior and exterior)• Sleek new look• Compact design• Inner finisher• Massive tiltable touch screen• Environmentally friendly parts
38 CONFIDENTIAL
Re-engineered Design
– Compact Design
Items EX-Mash series Weisshorn series Reduction
Footprint (Width x Depth)
699 mm x 742 mm (L/LL) 575 mm x 590 mm 34.6 %
(H) 575 mm x 680 mm (22.6” x 26.8”) 24.6 %
Weight Approx. 121 kg (LL): Approx. 56 - 57 kg 52.9 -53.3 %
(L) Approx. 67 kg (148 lbs) 44.7 %
(H) Approx. 80 kg (173 lbs) 33.9 %
Weight of Main Frame 21.4 kg 13.0 kg 39.3 %
Robustness of Main Frame
Strong structure Equivalent to EX-Mash(Enabled with using 3D welding)
-
Number of Screws 1418 Weiss-L: 700 or less 50.6 %
Weiss-H: 816 or less 42.5 %
39 CONFIDENTIAL
Re-engineered Design– Compact Design – Smallest footprint in the market!
100
200
300
400
500
600
700
800
900
1000
0 100 200 300 400 500 600 700 800 900Width (mm)
Dep
th (
mm
)Mash
DC-IV C2260
imagio MP C2200
iR-ADV C2020/C2030
MX-2310F
Taskα255c
Weiss-L/LL
Weiss-H
Aficio MP C2200
MX-2310U
TASKalfa 255c
40 CONFIDENTIAL
Re- engineered Design
– New Environmentally Friendly Fuser Unit• Up to 70% of power consumed in an MFD comes from the fuser unit• Toshiba has been able to significantly reduce energy consumption by:
– Miniturisation of the fuser unit– Utilising a thin walled small diameter heat roller– Low temperature melting toner
MashMash Weiss-L/LLWeiss-L/LL
【 W / U time 】【 W / U time 】
99 sec.
35 sec.
65%reduction
MashMash Weiss-L/LLWeiss-L/LL
【 Recovery time 】【 Recovery time 】
75 sec.
15 sec.
80%reduction
MashMash Weiss-L/LLWeiss-L/LL
【 TEC value at 2050C 】【 TEC value at 2050C 】
3.4 KWh
1.5 KWh
56%reduction
41 CONFIDENTIAL
– Significant R &D into parts design has resulted in a reduction and more efficient parts and reduced noise
– Reduction of drive motor noise by reducing the number of drive motors from 8 (ex Mash) to 4 (Weiss)
– Reduction of fan noise by reducing the number of fans from 7 (ex Mash) to 3 strategically placed fans in Weiss
– Reduction of clutch noise by sealing clutch parts
Re-engineered Design
42 CONFIDENTIAL
Summary
– Toshiba’s 3 new colour models, the e studio 2051c, 2050c and 2550c set a new standard for entry level colour.
– Only MFD in its class to have an advanced LED system.– Smallest footprint in the 20-30ppm segment– Lightest MFD in the 20-30ppm segment– Lowest fusing toner on the market– One of the quietest MFD’s on the market– Largest operation panel in its segment– Re engineered design significantly improves efficiency– One of Toshiba’s most environmentally friendly MFD’s ever
43 CONFIDENTIAL
Questions?