E stonian B usiness E nvironment T hrough the E yes of a British E ntrepreneur
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Transcript of E stonian B usiness E nvironment T hrough the E yes of a British E ntrepreneur
Estonian Business Environment Through the Eyes of a British
Entrepreneur
Ashley Brettell, Better Business
CONTENTS Introduction
Better Business OÜ
Estonian communication experiences
Estonian communication strengths
Estonian communication challenges
Possible improvements
BETTER BUSINESS OÜ
Methodology Business audit
Define business process
Develop improvement plan
Implement improvement plan
PDCA cycles
Outcomes
Defined strategy
Structure and discipline
Measurable KPI improvement
Owner/CEO control
Improved competitive position
ESTONIAN COMMUNICATION EXPERIENCES
It depends!!
Culture and history
Methodology
ESTONIAN COMMUNICATION STRENGTHS
Embracing of technology
Desire to 'fit in‘
Quality of English
Concise and clear
ESTONIAN COMMUNICATION CHALLENGES
Entrepreneurs v Management
Reluctance to communicate bad news
Slow decision making/responses
Failure to question/clarify the message
POSSIBLE IMPROVEMENTS
Seek clarification
Use communication as a tool to engender
confidence
Don't underestimate our ignorance about Eesti
Keep the communication live while you decide
Use communication to develop a relationship
Thank you!