E stonian B usiness E nvironment T hrough the E yes of a British E ntrepreneur

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Estonian Business Environment Through the Eyes of a British Entrepreneur Ashley Brettell, Better Business

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E stonian B usiness E nvironment T hrough the E yes of a British E ntrepreneur. Ashley Brettell, Better Business. CONTENTS. Introduction Better Business OÜ Estonian communication experiences Estonian communication strengths Estonian communication challenges Possible improvements. - PowerPoint PPT Presentation

Transcript of E stonian B usiness E nvironment T hrough the E yes of a British E ntrepreneur

Page 1: E stonian  B usiness  E nvironment  T hrough the  E yes of a British  E ntrepreneur

Estonian Business Environment Through the Eyes of a British

Entrepreneur

Ashley Brettell, Better Business

Page 2: E stonian  B usiness  E nvironment  T hrough the  E yes of a British  E ntrepreneur

CONTENTS Introduction

Better Business OÜ

Estonian communication experiences

Estonian communication strengths

Estonian communication challenges

Possible improvements

Page 3: E stonian  B usiness  E nvironment  T hrough the  E yes of a British  E ntrepreneur

BETTER BUSINESS OÜ

Methodology Business audit

Define business process

Develop improvement plan

Implement improvement plan

PDCA cycles

Outcomes

Defined strategy

Structure and discipline

Measurable KPI improvement

Owner/CEO control

Improved competitive position

Page 4: E stonian  B usiness  E nvironment  T hrough the  E yes of a British  E ntrepreneur

ESTONIAN COMMUNICATION EXPERIENCES

It depends!!

Culture and history

Methodology

Page 5: E stonian  B usiness  E nvironment  T hrough the  E yes of a British  E ntrepreneur

ESTONIAN COMMUNICATION STRENGTHS

Embracing of technology

Desire to 'fit in‘

Quality of English

Concise and clear

Page 6: E stonian  B usiness  E nvironment  T hrough the  E yes of a British  E ntrepreneur

ESTONIAN COMMUNICATION CHALLENGES

Entrepreneurs v Management

Reluctance to communicate bad news

Slow decision making/responses

Failure to question/clarify the message

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POSSIBLE IMPROVEMENTS

Seek clarification

Use communication as a tool to engender

confidence

Don't underestimate our ignorance about Eesti

Keep the communication live while you decide

Use communication to develop a relationship

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Thank you!