LE DEPARTEMENT

Sous le Haut-patronage de Son Excellence Monsieur Macky Sall Président de la République du Sénégal

LE DEPARTEMENT

With the support of the Presidency of the Republic and the Government

In partnership with public agencies and the Senegalese bosses

Sous le Haut-patronage de Son Excellence Monsieur Macky Sall Président de la République du Sénégal

#ForumdeRufisque www.forumderufisque.com

Establish in a promising land SENEGALInternational Economic and Social Forum

March 12-13-14 2018 - CICAD - Dimaniadio

Under the patronage of his Excellency

Macky sall President of the Republic

ED

ITO

Souleymane Ndoye

Président of Rufisque's Department

In the midst of major changes, the Rufisque department is set to become the new center of gravity for Senegal's emerging economic growth. A new city is being created. Strategic partnerships are multiplying. National and international investors, as well as entrepreneurs are making a commitment, alongside with us, seduced by the yield potential of the territory. Significant investments have already been made, are in the process of being made, or will be made in the future.

Our will is to federate companies - national/international - and territories around a collective territorial strategy.

The Department of Rufisque, is a territory rich of its 12 communes, with their diversity, their culture and their history: Bargny, Diamniadio, Jaxaay, East Rufisque, West Rufisque, North Rufisque, the town of Rufisque, Sangalkam, Sébikotane, Sendou, Tivaouane Peulh Niagues, Yenne.

This first edition of the Rufisque Forum under the theme: ESTABLISHING IN RUFISQUE is part of the follow-up to the Senegal Emergent Plan and Act III of the decentralization, which strengthens the autonomy of local authorities on local development issues. Three days of meetings and intense exchanges to discover, to love and to establish yourself in our territory.

Our ambition is to create an alliance between public actors and the private sector to advance our common interests for a harmonious local development.

We encourage and support the development of manufacturing industries in the department and are committed to creating incentives for their establishment. We invite you to innovate, to take initiatives in terms of training and employment to accompany the growth of your local partners, to create value and wealth: take part in civic life and leave your mark over time. Because we, local development actors and you, operators of the national and international private sector are complementary: let us join forces and work together for the prosperity of the Rufisque Department and also of Senegal.

2 "We thank His Excellency President Macky Sall for his support and encouragement

Ru

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e

opportunities

Departement of

Senegal is the first state in West Africa to have been rated "B+/B" with a "stable" outlook by Standard & Poor's, which indicates that the "country risk-investment" is low.

The country has embarked on a vast program to structurally transform its economy through the Plan Senegal Emergent (PSE) with the objective of making Senegal an industrial logistics and regional multiservice HUB.

Its efforts to improve socio-economic infrastructure and attract international investment have been successful: Senegal has posted a 6% growth rate since 2014.

The Department of Rufisque, created in 2014, has the prerogative to design and implement a local economic, social and environmental development policy.

Thanks to its geographical location at the exit of Dakar, the department benefits from a sea access, a location that is halfway between two international airports, a new motorway that connects it to the rest of the region, as well as the future TER that is being constructed.

Its accessibility, its peri-urban typology, the creation of new cities on its huge land reserves, and its tradition of establishing industries, make it the first territory in the country to start the largest state-owned construction sites and structuring projects of the PSE, such as the new urban and economic development poles of Diamniadio, Lac Rose and Daggakolpa, the mineral port of Bargny and other industrial development projects.

NEW ECONOMIC STRONGHOLD OF SENEGAL

3

un

itin

g around a collective strategy

territorial

3 DAYS

TO

To develop its attractiveness and accelerate the structural transformation of its economy, the Departmental Council of Rufisque is betting on a bold strategic partnership with the private sector.

Promoting the territory's assets and

uniting around sectorial opportunities

Promote investment in the ter r i tory St rengthen i ts in ternat ional compet i t iveness Present investment oppor tuni t ies Fac i l i ta te jo in t ventures and st rategic par tnerships Encourage associat ion and par tnerships Dedicate to female ent repreneurship Raise awareness to development issues Promote so l idar i ty and inc lus ion of people l iv ing wi th d isabi l i t ies

4

hight lights

National and international decision-makers as well as investors meet with the territory's most influentialplayers.

Financial backer 20%

Decision makers 30%

Companies 40%

Non-profits 10% s

Business Conventions

5

Conferences

Sectorial Themes

workshops

Gala Diner

Awards ceremony

traditional music

Business projetcs

the keys

business context

opportunities

Agricul ture, Fishing ,

L ivestock, Agro-business,

Digi ta l , Transport ,

Training, Educat ion,

Financing, Infrastructure,

Housing , Waste

Treatment, Extract ive

Industr ies, Female

entrepreneurship ,

Tour ism, Social and

Sol idar i ty Economy,

Energy .

TERRITORIAL DOING BUSINESS

NEW CITIES

THE INTERNATIONAL RENDEZ-VOUS

6

wh

yparticipate?

A multi-channel communication strategy and an international media system

Profil des participants

To increase international business

contacts

To promote your company within a

booming department

To identify and find new partners

To be aware of business opportunities

To reach a new market

To set a foothold in Senegal’s future

economic and administrative hub

To exchange experiences and

knowledge

To meet local political decision-makers

To invest in a sustainable spirit

To benefit from a follow-up on your

business meetings

Local and foreign officials

Public decision makers

CEOs, VPs

Financial Institutions and

Investment Managers

Government agencies

Senegalese ministers

Entrepreneurs and project leaders

International Organizations

SEO

SOCIAL MEDIA

EMAIL

DIGITAL

RADIO

TV

STREET MARKETING

7

A UNIQUE EXHIBITION ON THE DEPARTMENT’S HISTORY, ITS MEN AND

WOMEN, FAMOUS OR UNKNOWN.

IF RUFISQUE COULD TALK...

SEO

RADIO

TV

8

ma

teri

ali

zeBusiness center

Meet your future partners in the Business Center

specially arranged for the occasion.

Print a draft contract or partnership, discuss in a professional and

friendly setting: we develop a business center equipped to

accommodate future partners in groups or duets.

doing business in a

Don't forget to bring your brochures and business cards.

9

A flexible and operational formula to quickly take action!

eff

icie

nt understanding and acting

programm

DAY 1

Open plenary session

Succeeding the establishment in the Department. Opportunities. Know how.

Doing Business in Senegal: regulations, taxation, investment security, internal and sub-regional market

Joint venture and Acquisition: establishing and acquiring local expertise

Agro-business: make the financial and agricultural sectors cooperate in order to accelerate agricultural financing

The digital revolution, connecting the world: employment and modernization challenges of the administration and local economy

Territorial development, which partnerships? Decentralized cooperation, association

Youth and women training, filling the skills gap: needs, programs, funding

ECONOMIC FORUM

Local andnational projects

presentation

B2B

Networking breaks

Lunch & cultural entertainment: talk on the

region history

10

Inaugural session

Provisional program

Development issues Our heritage. Our territory. Our Future

Building together a heritage for future generations. Correcting territorial distortions.

Gala Dinner

eff

icie

nt

understanding and acting

programm

DAY 2Open plenary sessionWomen and local development

Promoting female leadership in the territory: Incentives, support…

Local SME financing: facilitating their access to financial markets, investment capital and bank credits

Informal economy: improving performances, formalizing and accompanying

Tourism industry: structuring the touristic offer of a department located between land and sea, developing eco-tourism

Creating Senegalese export champions: how to increase the made in Senegal competitiveness? Which sectors are promising?

Fishing, fisheries management

Diaspora

New cities, sustainable cities

Infrastructures: what infrastructures are needed to modernize and support the department’s emergence ?

Local and Worldwide Women's Networks

ECONOMIC FORUM

11

Mayors’ conference

Environment, sanitation, waste management and recycling: finding a sustainable solution for the department

Local andnational projects

presentation

B2B

Networking breaks

Lunch & cultural animations: women of Rufisque

Provisional program

eff

icie

nt

understanding and acting

program

DAY 3

Care and citizenship of persons with disabilities

Social entrepreneurship and territorial development: when economic efficiency serves people and their environment

Eco-village: Stimulating eco-activities and optimizing job creation

Social joint venture: associations andcompanies work together to promote socialinclusion and create sustainable jobs

Taking intercultural aspects into account: keyfactors for success in setting up in Senegal

Workshop "Setting up in Rufisque": reliablemarket research, setting up a subsidiary,finding a Senegalese partner, employmentopportunities

SOCIAL FORUM

12

Closing session - Award Ceremony

A global and innovative approach to social and solidarity engagement that creates jobs

Open plenary session

InternationalTestimonials

B2B

Department visit

Theme lunch

Provisional program

ad

va

nta

ge

sexhibitors

MULTIPLY international operational business contacts

PROMOTE your company in a booming department

FIND new partners

EXCHANGE experience and know-how

MEET local policy makers

INVEST in a sustainable manner

MEDIAS SOCIAUX

DIGITAL

RADIO

TV

STREET MARKETING

13

ACCESS to all the Forum's services

BENEFIT from 1-day display

MAKE US OF specific workshops for your companies to know more

about coming offers, projects, forging partnerships, practicing

intercultural skills.

BENEFIT from a privileged meeting with decision makers for your

delegation

BE LOCATED in the exhibition area’s Country pavilion

MEDIAS SOCIAUX

DIGITAL

RADIO

TV

STREET MARKETING

14

partners

featured Country

ad

va

nta

ge

sa

dv

an

tag

es

INCREASE your visibility within the African sector

BENEFIT fully from useful services to understand and act effectively

in Senegal.

PROMOTE your business in a fast-growing department

FIND new PPP partners or joint ventures

ENCOURAGE local political decision makers

INVESTE in a sustainable manner

ren

de

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vo

us territorial international

doing business

The Rufisque Forum will take place at the CICAD (International Conference Center Abu Diouf) of Diamniadio, in the Departmental territory. The center was inaugurated in 2014,

during the 15th Summit of the International Organization of La Francophonie, in the presence of numerous presidents and personalities.

The CICAD is located on a green space of more than 20 hectares and includes an auditorium with 1250 seats, many lounges, conference rooms, VIP zones, exhibition spaces, and prestigious restaurants. The center also has a heliport. All the rooms are

equipped with the latest digital technologies, with Internet access, Wi-Fi, and translation booths.

A PRESTIGIOUS LOCATION

15

the agency #Com4Africa

organizers

Has trusted the organization to

www.forumderufisque.com

@SoNdoye #ForumdeRufisque

Fatou Kassé-Sarr - CEO

+33(0)6 16 58 92 81 / +221 78 383 64 59

fatou.kasse-sarr@labellcom.com

Aminata Kassé – Associate Director

+33(0)6 21 39 20 95

aminata.kasse@labellcom.com

Seynabou Kassé-Koïta – Associate Director

+221 77 894 14 14

seynabou.kasse-koita@labellcom.com

Contact and partnerships informations :

the

The Rufisque Department Council

@ForumdeRufisque