The (r)etail (r)evolution:

How online can change the

world of buying and selling

Eshop expo 19/03/15

Director Belgium bol.com

@janhuysmans

Jan Huysmans

Summer 1998

Books Entertainment Electronics Toys

Second hand Digital reading

SDA

MDA

bol.com Plaza

Baby

Dining

Active in Belgium

SECOND HAND

DIGITAL

THIRD PARTIES

NEW STORES

Cosmetics InteriorPets

Garden & DIY

Ahold acquisition

1999-2003 2004-2007 2008-2009 2010

MILESTONES

2011 2012 2013

Sports & Outdoor

2014

Jewelry & watches

Evolution from online book store to online super store

+ Baby apparel

+ Bags & leather goods

Where are we today?

Over 5 million active customers

Over 9 million products on offer

On average 800,000 vistors a day

200,000 products shipped on busiest day (8 orders/second)

800 employees

1 out of 2 Dutch or Flemish online shoppers shop at bol.com

More than 9 million available products

The retail evolution: we are only at the beginning…

Online share of non food retail 1

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

2000

2005

2010

2015

2020

2025

Total

Clothing

Food

ConsumerElectronics

Media

Retail spendings shift to online 2

1. Source: IGD, Verdict Retail, Retailresearch.org, IBISWorld, Kantar Retail, KPMG, British Council of Shopping Centres, McKinsey, team analysis, Euromonitor2. OC&C²

In 2020 36% of ALL

consumer purchases are done online.

This reflects a growth of 145% up to 2020.

This wile offline purchases decline

with 15%. (source: Shopping2020,

Thuiswinkel.org)

Customer centricity

Is available everywhere

and accessible wherever

demand rises

Offers maximal choice

in product, form & price

Fits the customers

individual needs

The best store…

Show relevant content based on customer profiling

Specs Geek

Specs Geek

Opinion appreciater

Specs Geek

xxxxxx

AlternativeDefault

Rationeel Reviewer

… customer profile influences page design

Specs Geek

Specs Geek

Opinion appreciater

Specs Geek

(R)etailing today requires many competences

10

Presence / Reach Knowledge of assortmentKnowledge of customer Pricing

Fulfillment/delivery Payment Service

Ability to supplyassortment

11

The power of the network

Presence

Knowledge of assortment on offer

Knowledge of customer

Pricing

Fulfilment/ Delivery

Payment

Service

Retail tomorrow: a network of partnersRetail today

A B C

Ability to supply assortment

The retail revolution

‘Do everything yourself’ ‘Focus on your added value in the network’

Affiliate program

www.bol.com/partnerprogramma

Aanwezigheid

Kennis van

assortiment en

aanbod

Kennis van de

klant

Prijs

Logistiek/

Levering

Betaling

Service

ZappyBaby Bol.com

Leverbaarheid

assortiment

Affiliates: strong in presence and knowledge of customer

www.bol.com/partnerprogramma

15

Open api for developers

developers.bol.com

Aanwezigheid

Kennis van

assortiment en

aanbod

Kennis van de

klant

Prijs

Logistiek/

Levering

Betaling

Service

Shopsmart Bol.com

Leverbaarheid

assortiment

Developers keep us accessible

developers.bol.com

|

Verkopen via bol.com

www.bol.com/verkopen

Verkopen via bol.com grows fast

Network thinking: collaboration vs competition

Keep bol.comaccessible

Know theneeds

Extend ouroffer

Sellers

20

http://banen.bol.com

@janhuysmans

bol.com/partnerprogrammadevelopers.bol.combol.com/verkopenbanen.bol.com