E-MOBILITY – CHALLENGES FROM A PREMIUM MANUFACTURERS PERSPECTIVE.

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E-MOBILITY – CHALLENGES FROM A PREMIUM MANUFACTURERS PERSPECTIVE. CIRED 2011 Frankfurt, June 6th, 2011

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CIRED 2011 Frankfurt, June 6th, 2011. E-MOBILITY – CHALLENGES FROM A PREMIUM MANUFACTURERS PERSPECTIVE. BMW GROUP‘S VISION. . BMW Group is the leading provider of premium vehicles and mobility services . . E MOBILITY WILL ACHIEVE A RELEVANT MARKET SHARE. . - PowerPoint PPT Presentation

Transcript of E-MOBILITY – CHALLENGES FROM A PREMIUM MANUFACTURERS PERSPECTIVE.

Page 1: E-MOBILITY – CHALLENGES FROM A PREMIUM MANUFACTURERS PERSPECTIVE.

E-MOBILITY – CHALLENGES FROM A PREMIUM MANUFACTURERS PERSPECTIVE.

CIRED 2011 Frankfurt, June 6th, 2011

Page 2: E-MOBILITY – CHALLENGES FROM A PREMIUM MANUFACTURERS PERSPECTIVE.

BMW GROUP‘S VISION.

BMW Group is the leading provider of premium vehicles and mobility services.

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E MOBILITY WILL ACHIEVE A RELEVANT MARKET SHARE.

• Internal combustion engines will increase till 2020-30.

• The share of electric drive trains will raise continiously.

• In 2020 the market share of EV (BEV, PHEV) is projected between 5-15 %.

Page 4: E-MOBILITY – CHALLENGES FROM A PREMIUM MANUFACTURERS PERSPECTIVE.

BMW GROUP‘S PRODUCT STRATEGY.

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MINI E AND BMW ActiveE SERVE AS KEY LEARNINGPROJECTS OF OUR MEGACITY VEHICLE.

Megacity Vehicle

MINI E

BMW ActiveE

Use of renewable energy.

Strengths and weaknesses.

Transferscenarios.

User behaviour.Market potential.

Demands of e-infrastructure.

Acceptance.

2010 2011 2013

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Vehicle Purpose DesignLifeDrive lightweight concept

4-seaterUsable trunk

space

Drivetrain Rear motorRear wheel drive

Battery Lithium-Ion Battery Active cooling

THE BMW i3.

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Vehicle Purpose Design sportscarLifeDrive lightweight concept

2+2 seats

Drivetrain small combustion engine plug-in hybrid

plus electric motor

Battery Lithium-Ion Battery Active Cooling

THE BMW i8.

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LIFEDRIVE ARCHITECTURE.

LifeDrive architecture allows ideal integration of the electric drivetrain and breaks the weight spiral for electric vehicles.

Page 9: E-MOBILITY – CHALLENGES FROM A PREMIUM MANUFACTURERS PERSPECTIVE.

PLANT NETWORK.

The BMW Group and the joint venture set up with the SGL Group are investing a total of €530 million in the project.

A total of over 1,000 jobs will be created as a result of the investment.

Leipzig

DingolfingDrive production

EMotor

Battery

Landshut

JV

WackersdorfCFRP fabricationMCV assembly

CFRP alignment + recycling

CFRP fabrication

Moses Lake, Washington StateCarbon fiber

JV

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E-MOBILITY GOES BEYOND AND REQUIRES A HOLISTIC SYSTEM.

BEV Power Infrastructure

Batteriy (e.g. 2nd Life)

Managed Charging, V2G

Energy and Grid Management

Charge at Home & Work (Wallbox)

Semi- / public charging

infrastructure

Charging Services

Recycling(materials,

components)

Sales and Leasing BEV Energy Package

…further

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A SUSTAINABLE MOBILITY NEEDS AN APPROACH TAKING INTO ACCOUNT DIFFERENT RESPONSIBILITIES.

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- The carbon footprint of an electric vehicle is determined by the power generation and the national energy policy.

- The automobile manufacturer focuses on the vehicle‘s efficiency and its capability to interact with the grid.

- A contribution to climate protection can only be achieved by an comprehensive approach.

- The later has to meet customer‘s acceptance.

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MANAGED CHARGING IS A CHANCE FOR SUSTAINABLE MOBILITY AND ENERGY SUPPLY.

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- Managed charging enables off-peak charging.

- Managed charging defines the requirements of charging with renewable energy.

- The MINI E field trial shows that customers evaluate managed charging as positive (71%) and are willing to use it.

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E-MOBILITY INFRASTRUCTURE.

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- The e-mobility infrastructure will develop in parallel to the volume increase of electric vehicles.

- All customer use patterns have to be addressed to suceed in e-mobility.

- Therefore, different charging technologies (AC / DC) should be deployed.

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AC / DC CHARGING INFRASTRUCTURE.

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- The deployment of charging infrastructure should be based on customer‘s preference and use patterns.

- DC charging is seen as an appropriate public charging infrastructure.

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REQUIREMENTS ON E-MOBILITY INFRASTRUCTURE.

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Standards Grid- and Load Management Charging technologie: AC /DC Easy and fair access

- E-Mobility fosters new mobility services.

- These new business

models have to consider customer‘s need and preferences.

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CONCLUSION.With respect to sustainable mobility BMW Group will go ahead on both – further improvements on conventional technologies and continuous development on alternative drive train technologies .Beyond, increasing urbanisation will change individual mobility. Therefore BMW Group ‘s vision is to be a leading provider of premium car and premium mobility services. E-mobility needs a comprehensive approach between manufacturers, utilities, infrastructure and politics.

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THANK YOU FOR YOUR ATTENTION.

www.bmw-i.com

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BMW GROUP BUILDS MOBILITY OF THE FUTURE IN LEIPZIG.Expansion of the Leipzig plant to make it the first location in Germany equipped to handle the large-scale production of zero-emission electric cars.

Around €400 million will be invested at the plant in new buildings and machinery and some 800 jobs will be created in the process up to 2013.