e-Marketing Online Course with Integrated Ontology

Support Tool

presented by Vincent Ong

Languages for eCommerce (LFEC) project

www.languages-for-ecommerce.com

e-Learning Modules

• Languages for e-Commerce• e-Marketing for International e-

Commerce and • e-Commerce Application Design

www.languages-for-ecommerce.com

Integrated Ontology Support Tool

E-learning Modules• Languages for e-

Commerce• e-Marketing for

International e-Commerce and

• e-Commerce Application Design

Ontology Support Tool(Multilingual Dictionaryof e-commerce domain)

www.languages-for-ecommerce.com

e-Learning Methodology

• Learner centricity Learn by interacting with each other through forum

discussion – learner generated content, i.e. dealing with tasks, which are realistic and demanding from their personal experiences and comprehension.

• Peer learning Learn from learners of different countries and cultural

backgrounds as peers, i.e. dealing with tasks that allow learners to understand, comment and evaluate on each other’s contribution, having considered the

cultural and background differences. www.languages-for-ecommerce.com

e-Learning Methodology

• Unit of Learning (UoL) Online interactive study guideOnline interactive learning contentsOnline interactive assessments

(individual and group), i.e. quizzes, essays, games

Virtual group discussion (forum discussion)

www.languages-for-ecommerce.com

e-Learning Methodology

• E-moderator (tutor)to facilitate and motivate online learning

and socialisation (stage 1 & 2 of Salmon’s (2000, 2004) five stages model)

• E-reporterto coordinate and supervise the work

developed by the group members (stage 3 & 4 of Salmon’s (2000, 2004) five stages model)

to post group contribution (stage 5 of Salmon’s (2000, 2004) five stages model)

www.languages-for-ecommerce.com

e-learning Content Design

Chapter

Introduction

Learning Outcomes

Lesson 1, 2, 3…n

Task 1, 2, 3…n

Assignment 1, 2, 3…n

Appendix 1, 2, 3…n

www.languages-for-ecommerce.com

Ontology Support Tool

presented by Johannes Schwall

Languages for eCommerce (LFEC) project

www.languages-for-ecommerce.com