GENERATE MORE LEADS FROM YOUR EMAIL MARKETING

So you’ve decided that email marketing is the strategy for you. But where do you go from here?

How do you get the highest amount of leads possible from your email campaigns?

GENERATE MORE LEADS FROM YOUR EMAIL MARKETING

‘Time is vital when competition is so high, there is no reason to generate 5 leads when you could be getting 500’

Employing a dedicated team of email marketing experts to manage your campaign will ensure you get the best results possible. Here are some handy steps to help you on your way:

The subject line needs to be bold and capture the reader’s attention from the onset. Keep it brief, informative and above all make it interesting to the reader.

CAPTURE ATTENTION: KEEP IT SIMPLE!

1.

INCENTIVISE A great offer or deal will provide the

incentive for the customer to spend that little bit more and entice them to enquire further.

2.

Offer: 10% off your next orderResult: 30% more purchases…

All of a sudden, there is more value in offering your product or service cheaper. Incentives are powerful, and can reenergise ailing products if marketing well.

The total appearance is key, too much text and information will mean the reader is overwhelmed and so it will have less impact. Keep it brief and have a link to your website for further information.

3.

4. Having an enquiry page is an easy way to data capture who has clicked through your email and wants to know more. This will enable you to follow up their enquiry easier at a later date.

KEEP IT BRIEF & CAPTURE DATA!

Set up a campaign to go over a number of months. Having an email sent out on a regular basis will mean your company is regularly brought to the reader’s attention and is at the forefront of their mind when they next want your product or service.

5. CONSTANT ATTACK

You may even choose to combine it with a targeted direct mail piece to encourage the optimum effectiveness of different formats.

Email marketing is one of those “with great power comes great responsibility” practises. You can have a brilliant idea, but if you’re sending it out to 20,000 peoples junk email boxes, it’s going to fall on deaf ears (or blind eyes rather).

Marketing is an investment, not a cost. With the right company, your marketing budget should generate many times more business and profit than the original cost of the marketing, otherwise what’s the point?

This is why you need a professional marketing company to ensure return on investment through lead generation and future business. It’s simple: is the return value worth the original cost? If not, you may need to think about changing your marketing.

COST VERSUS VALUE

Purplex is a large marketing company operating throughout the UK and Europe. We specialise in helping company’s generate leads, reputation and sales through various avenues. Our entirely in-house team work together to suit your needs.

To see what we can do for you, get in touch with us at http://www.purplexmarketing.com/contact.php or tweet us at #PurplexUK

PURPLEX MARKETING