E Marketing E Newsletter and E-Surveys Are They For You???
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Transcript of E Marketing E Newsletter and E-Surveys Are They For You???
E MarketingE Newsletter and
E-Surveys
E MarketingE Newsletter and
E-Surveys
Are They For You???
Are They For You???
What is E MarketingWhat is E Marketing
The Use of Email To: Market your club to others
Communicate with your members Promote your events Determine your policies
The Use of Email To: Market your club to others
Communicate with your members Promote your events Determine your policies
Why Should You Be Using It?
Why Should You Be Using It?
Saves money on postage
Keeps your name and purpose in front of members and potential members Provides a quick and easy to use information platform Lets you customize your message to a targeted audience
Saves money on postage
Keeps your name and purpose in front of members and potential members Provides a quick and easy to use information platform Lets you customize your message to a targeted audience
Ability to obtain almost instantaneous feedback It can be very effective Low time and man hours expenditure Emails are an accepted way of communication, especially among the younger generation
Ability to obtain almost instantaneous feedback It can be very effective Low time and man hours expenditure Emails are an accepted way of communication, especially among the younger generation
Two MethodsTwo Methods
Do It Yourself
Requires time, expertise and training
May save you money May or may not look professional Limitations on monitoring success of email delivery
Do It Yourself
Requires time, expertise and training
May save you money May or may not look professional Limitations on monitoring success of email delivery
RequirementsRequirements
Need to find a person to do the job Need to create an “organization” template (your logo, your look)
Need familiarity with importing graphics and information and successfully sending them to others
Dependence on a person with expertise and, or finding a person with expertise.
Need to find a person to do the job Need to create an “organization” template (your logo, your look)
Need familiarity with importing graphics and information and successfully sending them to others
Dependence on a person with expertise and, or finding a person with expertise.
Subscriber ServiceSubscriber Service
Advantages
Requires less expertise More monitoring features Ease of use allows multiple people to learn system
Often looks more professional
Advantages
Requires less expertise More monitoring features Ease of use allows multiple people to learn system
Often looks more professional
Subscriber ServicesSubscriber Services
Ability to continually reproduce your exact organization image
DisadvantagesIt costs moneySome limitations on ability to customize
Ability to continually reproduce your exact organization image
DisadvantagesIt costs moneySome limitations on ability to customize
What Should You Look For?
What Should You Look For?
Your StyleAbility to use or pick from a variety of templates with some customizing features
You may want organization colors, font size and font style that your
group uses and to your club logo
Your StyleAbility to use or pick from a variety of templates with some customizing features
You may want organization colors, font size and font style that your
group uses and to your club logo
Easy Content Addition and Manipulation
Easy Content Addition and Manipulation
Move, add, delete or change layout easily (point , drag and drop)
Be able to “block items” Ability to add pictures(May cost more)
Ability to modify template with your own HTML email design to further customize and realize your organization look
Move, add, delete or change layout easily (point , drag and drop)
Be able to “block items” Ability to add pictures(May cost more)
Ability to modify template with your own HTML email design to further customize and realize your organization look
Contents of Email ListContents of Email List
Needs to have list importation features
(from spread sheet or from current outlook express or other email groupings)
Should have ability to integrate with your web site using a “join my list” visitor sign up box on web site
Have a “forward to a friend” link on each email sent
Needs to have list importation features
(from spread sheet or from current outlook express or other email groupings)
Should have ability to integrate with your web site using a “join my list” visitor sign up box on web site
Have a “forward to a friend” link on each email sent
Additional ContentsAdditional Contents
Ability to have several email groups Ex. Members VS Non Members
Ability to easily to add or delete from those groups
Ability to store other information besides just email addresses (phone numbers, address info, ect.)
Ability to have several email groups Ex. Members VS Non Members
Ability to easily to add or delete from those groups
Ability to store other information besides just email addresses (phone numbers, address info, ect.)
Ability to safely subscribe or unsubscribe for those receiving your Enews.
Email lists must be safe and not for sale
Ability to find which emails “bounced” or failed to be delivered so that you can clean up your list.
Ability to safely subscribe or unsubscribe for those receiving your Enews.
Email lists must be safe and not for sale
Ability to find which emails “bounced” or failed to be delivered so that you can clean up your list.
Delivery MonitoringDelivery Monitoring
Format testing (to make sure everything including
the graphics makes it through as sent) Help in dealing with other internet providers if problems do occur A company that stays up to date with
email sending laws
Format testing (to make sure everything including
the graphics makes it through as sent) Help in dealing with other internet providers if problems do occur A company that stays up to date with
email sending laws
Tracking and ReportingTracking and Reporting
Very Important See who opened your email and what items they clicked on Helps you develop interesting and member relevant content Find how many people opted out of your email service
Very Important See who opened your email and what items they clicked on Helps you develop interesting and member relevant content Find how many people opted out of your email service
Tracking & Reporting Continued
Tracking & Reporting Continued
How many people forwarded the information to another person The ability to archive old ENews send outs so that people can access them. Archives can be accessible from
web page
How many people forwarded the information to another person The ability to archive old ENews send outs so that people can access them. Archives can be accessible from
web page
On Line SurveysOn Line Surveys
Value
Determine how your members feel about an issue Instill a feeling of member contribution
and participation Get feed back on how to improve services and events
Value
Determine how your members feel about an issue Instill a feeling of member contribution
and participation Get feed back on how to improve services and events
What To Look ForWhat To Look For
Pre made templates with: Ability to easily: Change questions Monitor results Use of graphs to show results
Export results to other formats
Pre made templates with: Ability to easily: Change questions Monitor results Use of graphs to show results
Export results to other formats
Also…Also…
Analyze your information using your own filters
Ability to rank information numerically
(on a scale of one to ten how do you feel)
Single answers or multiple answers Ability to skip a question
Analyze your information using your own filters
Ability to rank information numerically
(on a scale of one to ten how do you feel)
Single answers or multiple answers Ability to skip a question
What’s This Going To Cost Me?
What’s This Going To Cost Me?
Things to look for
What does the basic package include?
What do add ons Cost me? (Ex. more graphics, better monitoring)
How many Enews can I send per month?
Things to look for
What does the basic package include?
What do add ons Cost me? (Ex. more graphics, better monitoring)
How many Enews can I send per month?
$$$$
How many people can I send Enews to?
(the larger your list the higher your monthly fee)
Will add on or forward features increase your list size and perhaps exceed your budget?
How many people can I send Enews to?
(the larger your list the higher your monthly fee)
Will add on or forward features increase your list size and perhaps exceed your budget?
$$$$
Look for “packaged” items for reduced cost (Enews plus survey for discount)
Discounts for Non Profits and prepayment
How good is the support?
Look for “packaged” items for reduced cost (Enews plus survey for discount)
Discounts for Non Profits and prepayment
How good is the support?
Its Cheap!Its Cheap!Your EmailList Size Your Low Monthly FeeEmail Marketing* Survey** Bundle**0-500 $15 $15 $30 $22.50501-2,500 $30 $30 $45.002,501-5,000 $50 $50 $100 $75.005,001-10,000 $75 $75 $150 $112.5010,001-25,000 $150 $150 $300 $225.0025,000+ Call for Special Pricing
Prepay Options*** Standard PrepayNonprofit/Education
6 Month Prepay 10% Discount 20% Discount12 Month Prepay 15% Discount 30% Discountu
Your EmailList Size Your Low Monthly FeeEmail Marketing* Survey** Bundle**0-500 $15 $15 $30 $22.50501-2,500 $30 $30 $45.002,501-5,000 $50 $50 $100 $75.005,001-10,000 $75 $75 $150 $112.5010,001-25,000 $150 $150 $300 $225.0025,000+ Call for Special Pricing
Prepay Options*** Standard PrepayNonprofit/Education
6 Month Prepay 10% Discount 20% Discount12 Month Prepay 15% Discount 30% Discountu
Ethics and Email ListsEthics and Email Lists
Develop a policy on Enews lists and the monitoring of your EnewsSale or sharing of listsWhat you will monitor and what you will do with that information
How far you go in finding out what an individual opens or answers
Develop a policy on Enews lists and the monitoring of your EnewsSale or sharing of listsWhat you will monitor and what you will do with that information
How far you go in finding out what an individual opens or answers
How often do you send Enews? How often you do surveys?
The Goal is to keep your name in front of your members while providing quality information and interaction. They will only open it if it is something of value Don’t over due it
How often do you send Enews? How often you do surveys?
The Goal is to keep your name in front of your members while providing quality information and interaction. They will only open it if it is something of value Don’t over due it
PitfallsPitfalls
E News will not replace a “hold in your hand” newsletter.
Remember that not everyone uses email.
Your risk losing non computer literate members if you rely too much on E news.
People like a “hold in your hand newsletter.”
E News will not replace a “hold in your hand” newsletter.
Remember that not everyone uses email.
Your risk losing non computer literate members if you rely too much on E news.
People like a “hold in your hand newsletter.”
Member Vs Non Member Enews and Content
If you give Non Members too much information they will have no reason to pay dues to join your organization. You should decide how much and what information you put in Enews.
Member Vs Non Member Enews and Content
If you give Non Members too much information they will have no reason to pay dues to join your organization. You should decide how much and what information you put in Enews.
SummarySummary
Great communication toolInexpensive and easy to useMakes you look professionalCan boost membership, attendance and membership retention
Can save you moneyCan make you money
Great communication toolInexpensive and easy to useMakes you look professionalCan boost membership, attendance and membership retention
Can save you moneyCan make you money
Example of Arizona Bowhunters E-newsExample of Arizona Bowhunters E-news
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VendorsVendors
Constantcontact.comiContact.com
Constantcontact.comiContact.com