E marketing day 3

E-MarketingMarketing your business online

Alexandria, Egypt - Nov 2012

E-Marketing - Overview

Day 1 Bringing your businesses online● Setting up a website for your business

● Social media crash course

● Managing your web presence

Day 2 Driving online traffic● SEO & backlink building 101

● Online marketing tactics

● Running a Google Adwords campaign

● Running a Facebook campaign

Day 3 Driving online traffic & getting sales● Running a Google Adwords campaign

● Converting visitors to customers

● Google Analytics – monitoring & optimizing your website

● Group Discussion/Activities

Alexandria - November 2012

Driving Online Traffic Paid Channels

Paid Online Marketing

● Search Advertisements

● Display Advertisements

Payment Structures ● pay per click

● pay per view


Driving Online Traffic Paid Channels

Google Adwords (Hands On Campaign Setup)


Driving & Converting Traffic From Visitor to Customer

● Conversion Optimization

○ Goal Setting

○ On Page analysis - Kaizen method

○ Channel Analysis



● Goal Setting

○ Defining your goal

○ Common Goals:■ Sale of item■ Contact from website■ Newsletter signup■ Time on site goals


Driving & Converting TrafficFrom Visitor to Customer


Driving & Converting TrafficFrom Visitor to Customer


LIFT Model


Hypothesis Formulating

○ Elements that don't follow LIFT?

○ How is my value proposition?

○ How is my call to action?



A/B testing (Split testing)

● Dont's○ test at different times○ end early○ test recurring traffic

● Do's○ test new traffic○ show repeat visitors same variation



Case Study - HYUNDAI



Case Study - HYUNDAI - Hypothesis



Case Study - HYUNDAI - Result

- each individual change increased conversions

- all changes together was best combination

62% increase in conversions



Channel Analysis

What channels are working?

● Shift channel strategies



Google Analytics (Monitoring Your Website)

■ analyzing traffic

■ visitor flow

■ channel analysis



Google Analytics (Hands On Workshop)



What marketing problems does your business have ?



Questions?


Driving & Converting Traffic Advanced SEO tactics

Running an advanced SEO Campaign low to medium keyword (4000 monthly searches)

● Blueprint to rank top in google - The Professionals Method


E marketing day 3

Business

Transcript of E marketing day 3