e-Learning Content is Everywhere: KnowledgeVision

Briefing for Forrester Research

The world’s most flexible online presentation platform

E-Learning Content is Everywhere!Bring it to Life with Online Video Presentations

Learning 2012

KnowledgeVision Systems, Inc.Michael E. Kolowich, Founder/[email protected](978) 254-1221

@MichaelKolowich

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“To see what isin front of our noseis a constant struggle.”

-George Orwell “In Front of Your Nose”

So it is with e-Learning Contentin our organizations…

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…e-Learning content is alreadyall around us!

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That’s content!

Every time an executive keynotes a conference…

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Company: Marketo

That’s content!

Every time an expert gives a lecture…

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Company: Harvard Business Press

That’s content!

Every time a product manager gives a briefing…

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Company: Australis Aquaculture

That’s content!

Every time a technologist gives a chalk talk…

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Company: Alcatel-Lucent

That’s content!

Every time a unit manager gives an orientation…

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Company: Randstad

That’s content!

Every time a thought leader gives a talk…

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Company: SellingPower

That’s content!

Every time you’ve got an outside guest at one of your meetings…

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Company: Masie Center/Learning 2011

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How much potentiale-Learning content is lurking “in the wild” in your organization?

Here’s the rub…

The most effective online learning medium is video.

But video content creators are feeling enormous budget pressure.

DEMAND for online video growing much faster than budget.

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Video producers:56% more demand,24% more budget

Video demand growth

Video budget growth

0%

20%

40%

60%

Growth in demand vs. budget

Source: Interactive Media Strategies Video producer study, 2012

Key questions about “In-The-Wild”e-Learning Content

How do you recognize it? How do you capture it? How do you get it online? How do you make it engaging? How do you measure its usage and

effectiveness?

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cost-effectively!

Most – but not all – “In-The-Wild” learning content starts with two essential elements

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Presentation slides, charts & images A good communicator/storyteller


The Interactive Online Presentation combines these essential elements, and improves on them

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Presentation slides,charts & images

Searchabletranscript

or translation

Dynamic referencelinks, footnotes,

& virtual handouts

Programmablezoom controlStreaming video

(with high-qualityaudio!)

Clickabletable of contents

for navigation

Customized playertemplates to fitin your website

Connections toLearning Management

System

Here’s what we’re going to do today

Show you some great examples of “In-The-Wild” online presentation applications for e-Learning

Draw best practices lessons from them

Build & deploy an online presentation for you, in real time

Leave you with a free tool that will let you get started with online presentations within 15 minutes

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Case Example: Randstad USAApplication: Employee education

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Source: management training

Tactics: Active use of footnotes Virtual handouts

(downloads) Connection to Learning

Management System

Case Example: Randstad USAApplication: Employee education

Case Example: MarketoApplication: Customer/market education

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Case Example: MarketoApplication: Customer/market education

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Source: executive talk at customer conference

Tactics: Active use of

footnote/reference links Time-stamped table of

contents Both text and thumbnail

navigation Engagement scoring,

connected to sales/marketing systems

KnowledgeVision can track viewer behavior and turn it into an Engagement Score

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Who watched When they watched How long they watched How deep they got What reference links they clicked What handouts they downloaded Where they’re from

Engagement Score0-10


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In modern marketing, the distinction is blurring between marketing & learning

BUSINESS BUYERS ARESELF-EDUCATING

77%77% of B2B buyers don’t talk to a salesperson until after they haveconducted independent research.

- DemandGen Report, 2011

57%B2B buyers are 57% of the way

to a buying decision before they’rewilling to talk with a sales rep.

- Sales Executive Council, 2011

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Case Example: Harvard Medical SchoolApplication: Continuing Medical Education

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Source: lectures at multi-day CME conferences


footnote/reference links Both text and thumbnail

navigation Pay-per-presentation and

all-access passes to courses

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Case Example: Alcatel-Lucent EnterpriseApplication: Subject-Matter-Expert Chalktalk

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Case Example: Alcatel-Lucent EnterpriseApplication: Subject-Matter-Expert Chalktalk

Source: technologist chalk talk


footnote/reference links Searchable transcript Pop-up invitation to chat

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Case Example: DemandGen ReportApplication: Enhanced Interview/Webinar

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Case Example: DemandGen ReportApplication: Enhanced Interview/Webinar

Source: simple 2-person interview

Tactics: Build PowerPoint to

reinforce key interview points

Add footnotes as “tell me more” material

“Ask us a question” widget Time-stamped table of

contents Searchable transcript On-demand webinar using

“flipped classroom model”

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Case Example: Harvard Business PressApplication: Enhanced On-Demand Lectures

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Case Example: Harvard Business PressApplication: Enhanced On-Demand Lectures

Source: faculty lecture/talk

Tactics: Build PowerPoint to

reinforce key lecture points

Add footnotes as “tell me more” material

Both thumbnail and text navigation

Summary of case examples

A wide variety of organizations are re-purposing “live” content into durable learning content, through online presentations

This medium is more than just a recording medium; it’s an interactive medium, inviting deeper exploration of the content.

Logical question: how difficult?

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Best way to answer this…let’s build one!

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RAW MATERIALS

(http://youtu.be/CrGZIxY7yHM)

Video

PowerPoint Deck

END RESULT

Reference Links

Interactive Online Presentation

First, a brief word aboutcapturing video

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Your new best friend: MPEG Streamclip

• Free software• Trims the beginning & end• Compress to manageable size

Camera, tripod, lapel microphone

Record to cardmedia like SD!

Video tripod…fluid head!

Wired or wireless?

Suggestions on encoding settingsfor presentation video

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The KnowledgeVision System

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KVStudio 4.8

(Desktop Application)

KnowledgeVision Cloud Services

• Slide conversion• Video encoding

• Webcam recording• Authentication

• Asset management• Mobile conversion

KnowledgeVisionPresentations

PresentationCloud™(for public and privatepresentation viewing)

KVCentral(web portal for sharing and

tracking/analytics)

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So let’s get started…

Measuring Engagement

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KnowledgeVision Meets YouTube

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Two ways to get started…

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KnowledgeVision for YouTube/Limited EditionKVStudio Professional Edition – 14-day trial

Summary

e-Learning content is all around us We just need to recognize it, capture it, and put it online Interactive online presentations are a great way to do this

start with assets that already exist easy to learn, create, share, and track

The best platforms support many different engagement tactics navigation footnotes and reference virtual handouts searchable transcripts monetization models engagement measurement and scoring

It’s easy to get started in this new medium with KnowledgeVision

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The world’s most flexible online presentation platform

KnowledgeVision Systems, Inc.Michael [email protected](978) 254-1221

@MichaelKolowichlinkedin.com/in/kolowich

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e-Learning Content is Everywhere: KnowledgeVision

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