E Learning Authoring The Shifting Landscape T1 S3 P1

Deep insights, pragmatic advice


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E-learning Authoring:The Shifting Landscape

The Long ViewWider Perspective, Pragmatic Advice



© Copyright Elearnity Limited All Rights Reserved 2

The Shifting Landscape

• A seismic shift in the corporate approach to e-learning production– Impacting the majority of established e-learning

consumers as well as new entrants

• Pre-established trend magnified by the current economic crisis– “E-learning is the only way”

• No training budget, no travel

– E-learning budgets also impacted




The Old Models

1. "Traditional Outsource" to specialist vendors– Black box production by external vendors– Vendors perform all key roles– Vendors choose tools– Client agrees – Budget, Design, Script, Deliverables– Internally project managed by: E-learning team (50%+), L&D or

Business project manager

2. "Traditional Insource" to specialist internal team– Production by internal team– Dedicated internal team performs all key roles– Internal team chooses tools– Client (Business) agrees – Budget, Design, Script, Deliverables– May use contract resource for supporting specialist roles, e.g.

asset creation (graphics, voice-over, animations etc.)




The Drivers of Change

• More for Less and Quicker– Basic Economic Drivers - Less budget, Less resource– Faster to solution, faster to deploy

• Because you can - Lowering Barriers– Lower cost of entry with new tools– Lowering skill levels with new tools– Increased acceptance of "good enough" for basic needs– Direct SME production




Key Considerations

• Fragmentation of Content– Smaller units– New content opportunities– New types of content

• Scalability of approach– More to be produced– More distributed capability in

distributed companies– Saying yes more often!– Reuse and Repurpose

• Management and Risk– Standardisation of tools– Sharing of content and assets– Self-maintenance– Disposability

• Future-proofing content and platforms– Multi-channel

• e.g. Mobile, blend, performance support, ...

– New channels?




E-learning Production Models

Deg

ree

of S

peci

alis

ation

Degree of Externalisation

SME Driven

Local Rapid

Distributed Process

Content Factory

RapidPartner

PartiallyOutsourced

By Task

FullyOutsourced

Scale

Cost

Sophistication

Key




New ModelsScenario Description Resources Tools Process

User-generated Content(SME Production)

User(SME)-driven content creation facilitated by standardised tools

•Primary – Internal (Business)•Self-managed•Enabled by internal team

•Individual or collaborative tools (user friendly)•Templated devt

•User-driven•Template/tool facilitates devt process•Supporting QA/upload

Local Rapid Small-scale local dvt using small team trained to use a rapid or collaborative tool. Potentially multiple small teams.

•Primary – Internal – 1 to 5 (L&D) •Contractors for specialist tasks/supporting assets

•Individual or collaborative tools•Templated development

•Collapsed process•1 person does everything•Working with SME•Disconnected if multi-team

Distributed Content Process Distributed devt using embedded resources and standardised tools

•Primary – Internal, distributed•Contractors for specialist tasks•Some central facilitation

•LCMS or collaborative tools supplemented with management systems and shared repositories

•Structured•Automated workflow•Some central facilitation

Content Factory Larger scale production based around automated process and systems

•Primary – internal 10-50•Internal capability for specialist tasks/supporting roles


•Highly structured•Highly automated •Multiple person team•Specialist roles in process

Rapid Partner Larger scale rapid devt model using external partner to accelerate capability

•Primary – external•Internally facilitated•Includes specialist skills•Scale depends on partner

•Individual or collaborative tools•Templated (partner) devt

•Segmented collapsed•Internally facilitated•Joint team•1 person (partner) led

Partially Outsourced by task Hybrid where vendors are engaged to support specific roles in the process, but not to manage whole project

•Mix of Internal and External based on requirements

•Mandated by corporate•Could be individual, collaborative or LCMS•Shared (based on task division)

•Structured•Specialist roles

Fully-outsourced (Traditional external)

External vendor who provides whole devt capability

•Primary – External•Internally managed•One stop shop•Scale depends on partner

•Chosen by vendor, or mandated by corporate•Supporting Devt tools chosen by vendor

•Largely black-boxed•Multiple person team•Specialist roles in process




Key Elements for SuccessScenario Description Resources Tools Process

User-generated Content(SME Production)

User(SME)-driven content creation facilitated by standardised tools

•Primary – Internal (Business)•Self-managed•Enabled by internal team

•Individual or collaborative tools (user friendly)•Templated devt

•User-driven•Template/tool facilitates devt process•Supporting QA/upload

Local Rapid Small-scale local dvt using small team trained to use a rapid or collaborative tool. Potentially multiple small teams.

•Primary – Internal – 1 to 5 (L&D) •Contractors for specialist tasks/supporting assets

•Individual or collaborative tools•Templated development

•Collapsed process•1 person does everything•Working with SME•Disconnected if multi-team

Distributed Content Process Distributed devt using embedded resources and standardised tools

•Primary – Internal, distributed•Contractors for specialist tasks•Some central facilitation


•Structured•Automated workflow•Some central facilitation

Content Factory Larger scale production based around automated process and systems

•Primary – internal 10-50•Internal capability for specialist tasks/supporting roles


•Highly structured•Highly automated •Multiple person team•Specialist roles in process

Rapid Partner Larger scale rapid devt model using external partner to accelerate capability

•Primary – external•Internally facilitated•Includes specialist skills•Scale depends on partner

•Individual or collaborative tools•Templated (partner) devt

•Segmented collapsed•Internally facilitated•Joint team•1 person (partner) led

Partially Outsourced by task Hybrid where vendors are engaged to support specific roles in the process, but not to manage whole project

•Mix of Internal and External based on requirements

•Mandated by corporate•Could be individual, collaborative or LCMS•Shared (based on task division)

•Structured•Specialist roles

Fully-outsourced (Traditional external)

External vendor who provides whole devt capability

•Primary – External•Internally managed•One stop shop•Scale depends on partner

•Chosen by vendor, or mandated by corporate•Supporting Devt tools chosen by vendor

•Largely black-boxed•Multiple person team•Specialist roles in process

Strategy• Goals &

Alignment• Capacity &

planning• Funding model• Impact• Sustainability• Risks

Process• Collapsed or

structured• Centralisation

or decentralisation

• Flexibility• Scalability

Resources• Internal & Contract• External Partners• Enablement• Skills• Control &

Availability• Roles• Flexibility

Tools• Target users & skill

levels• Fit to process• Content

Limitations• Output limitations• Workflow &

Sharing• Language support




Conclusions

• The E-learning Landscape has changed – new production strategies are becoming the norm

• Need to align with the reality of the business, culture, current goals, ...

• Tools are not a silver bullet! Must align with a coherent strategy + process + resources




Further Information

Elearnity Research Knowledge Centre: http://www.elearnity.com

New research paper –

now available Email: [email protected]

http://www.elearnity.com/

mailto:[email protected]

E Learning Authoring The Shifting Landscape T1 S3 P1

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