E healthcare marketing proposal 2012-v1.3
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Transcript of E healthcare marketing proposal 2012-v1.3
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E-Healthcare Marketing & System Integrated Proposal for Long-Term Carev1.3
By Galen Hsieh
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AgendaProject ScopeProject Stage
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Project ScopeBrand MarketingPortal BuildingInternet MarketingSystem Integrated Plan
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Stage 1
• PreparationP0• LT Portal BuildingP1• Internet MarketingP2• NAS Data Centre
ManagementP3
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Stage 2
• Brand BuildingP4• Printed Marketing
MaterialsP5
• System IntegratedP6
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STAGE 1Online Marketing Building
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LT Portal
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Internet Marketing長照 Portal
機構形象網站
Clients
體感行銷影片
Blog FB 社團
SEO 服務專業網站
GoogleSite / 協作
平台 Yahoo! 知識
Blog
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NAS Flowchart
NAS
Branches Data backup
Vital Sign Records
HQData
Analysis
EMR output to PDF
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Branch Data Backup Flow
Office PC
Daily Reports Backup
NAS
Upload
HQ Data Centre
upload
HQ
EMR Backup Data
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STAGE 2Brand Communication
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Brand BuildingCIS 為 Brand Identify 很重要的一環,
CIS 若有不可更換的因素時則以 VI 做輔助。VIS = Visual Identify System
◦VI S 僅做視覺上的輔助呈現,無需更動到 CIS的設計。
◦VI S 可延伸到輔銷品及網站上。SIS = Services Identify System
◦SIS 是將品牌的精神延伸到服務上,將服務的流程精緻化,包括制服、及各種服務的 SOP 制定等。
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Printed Marketing MaterialsBrochureA4-DMPoster Roll-up Poster ( 易拉寶 )Post Card
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System Integrated
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Q&AThank you very much!