E Health; Building Bridges - Bringing clinicians and patients closer through social media (30m ver)
description
Transcript of E Health; Building Bridges - Bringing clinicians and patients closer through social media (30m ver)
![Page 1: E Health; Building Bridges - Bringing clinicians and patients closer through social media (30m ver)](https://reader038.fdocuments.net/reader038/viewer/2022103110/54b536054a79594f358b45c8/html5/thumbnails/1.jpg)
Building Bridges
Bringing clinicians and patients closer through social media
By JC Duarte | The Strategy Guy @ www.thestrategyguysite.com
![Page 2: E Health; Building Bridges - Bringing clinicians and patients closer through social media (30m ver)](https://reader038.fdocuments.net/reader038/viewer/2022103110/54b536054a79594f358b45c8/html5/thumbnails/2.jpg)
Today
we have
3 objectives
![Page 3: E Health; Building Bridges - Bringing clinicians and patients closer through social media (30m ver)](https://reader038.fdocuments.net/reader038/viewer/2022103110/54b536054a79594f358b45c8/html5/thumbnails/3.jpg)
Spark awareness, understanding and comfort around social
media & it’s role in Healthcare
![Page 4: E Health; Building Bridges - Bringing clinicians and patients closer through social media (30m ver)](https://reader038.fdocuments.net/reader038/viewer/2022103110/54b536054a79594f358b45c8/html5/thumbnails/4.jpg)
Challenge you to adopt social
media into your practices
![Page 5: E Health; Building Bridges - Bringing clinicians and patients closer through social media (30m ver)](https://reader038.fdocuments.net/reader038/viewer/2022103110/54b536054a79594f358b45c8/html5/thumbnails/5.jpg)
Share key learning’s and give
you practical approaches you can immediately
put to work
![Page 6: E Health; Building Bridges - Bringing clinicians and patients closer through social media (30m ver)](https://reader038.fdocuments.net/reader038/viewer/2022103110/54b536054a79594f358b45c8/html5/thumbnails/6.jpg)
What do we mean by social media?
<< REWIND <<
![Page 7: E Health; Building Bridges - Bringing clinicians and patients closer through social media (30m ver)](https://reader038.fdocuments.net/reader038/viewer/2022103110/54b536054a79594f358b45c8/html5/thumbnails/7.jpg)
people
Source: http://www.flickr.com/photos/belljar/18171527/sizes/m/
![Page 8: E Health; Building Bridges - Bringing clinicians and patients closer through social media (30m ver)](https://reader038.fdocuments.net/reader038/viewer/2022103110/54b536054a79594f358b45c8/html5/thumbnails/8.jpg)
Trusted relationships
Source: http://www.flickr.com/photos/11164709@N06/4387457002/sizes/o/
![Page 9: E Health; Building Bridges - Bringing clinicians and patients closer through social media (30m ver)](https://reader038.fdocuments.net/reader038/viewer/2022103110/54b536054a79594f358b45c8/html5/thumbnails/9.jpg)
purpose
Source: http://www.flickr.com/photos/jesuscm/3944482796/sizes/l/
![Page 10: E Health; Building Bridges - Bringing clinicians and patients closer through social media (30m ver)](https://reader038.fdocuments.net/reader038/viewer/2022103110/54b536054a79594f358b45c8/html5/thumbnails/10.jpg)
technology
![Page 11: E Health; Building Bridges - Bringing clinicians and patients closer through social media (30m ver)](https://reader038.fdocuments.net/reader038/viewer/2022103110/54b536054a79594f358b45c8/html5/thumbnails/11.jpg)
Why is social media interesting to practioners?
6 Reasons Why
![Page 12: E Health; Building Bridges - Bringing clinicians and patients closer through social media (30m ver)](https://reader038.fdocuments.net/reader038/viewer/2022103110/54b536054a79594f358b45c8/html5/thumbnails/12.jpg)
![Page 13: E Health; Building Bridges - Bringing clinicians and patients closer through social media (30m ver)](https://reader038.fdocuments.net/reader038/viewer/2022103110/54b536054a79594f358b45c8/html5/thumbnails/13.jpg)
![Page 14: E Health; Building Bridges - Bringing clinicians and patients closer through social media (30m ver)](https://reader038.fdocuments.net/reader038/viewer/2022103110/54b536054a79594f358b45c8/html5/thumbnails/14.jpg)
![Page 15: E Health; Building Bridges - Bringing clinicians and patients closer through social media (30m ver)](https://reader038.fdocuments.net/reader038/viewer/2022103110/54b536054a79594f358b45c8/html5/thumbnails/15.jpg)
![Page 16: E Health; Building Bridges - Bringing clinicians and patients closer through social media (30m ver)](https://reader038.fdocuments.net/reader038/viewer/2022103110/54b536054a79594f358b45c8/html5/thumbnails/16.jpg)
![Page 17: E Health; Building Bridges - Bringing clinicians and patients closer through social media (30m ver)](https://reader038.fdocuments.net/reader038/viewer/2022103110/54b536054a79594f358b45c8/html5/thumbnails/17.jpg)
![Page 18: E Health; Building Bridges - Bringing clinicians and patients closer through social media (30m ver)](https://reader038.fdocuments.net/reader038/viewer/2022103110/54b536054a79594f358b45c8/html5/thumbnails/18.jpg)
Decrease in search. Increase in community.
Source: Awareness
![Page 19: E Health; Building Bridges - Bringing clinicians and patients closer through social media (30m ver)](https://reader038.fdocuments.net/reader038/viewer/2022103110/54b536054a79594f358b45c8/html5/thumbnails/19.jpg)
The Community Numbers
2,000+ social networks
160 million communities
1.6 billion people online
950 million social network members
350 million community members
Source: Awareness
![Page 20: E Health; Building Bridges - Bringing clinicians and patients closer through social media (30m ver)](https://reader038.fdocuments.net/reader038/viewer/2022103110/54b536054a79594f358b45c8/html5/thumbnails/20.jpg)
Who are your stakeholders?
![Page 21: E Health; Building Bridges - Bringing clinicians and patients closer through social media (30m ver)](https://reader038.fdocuments.net/reader038/viewer/2022103110/54b536054a79594f358b45c8/html5/thumbnails/21.jpg)
Average age across social networks
![Page 22: E Health; Building Bridges - Bringing clinicians and patients closer through social media (30m ver)](https://reader038.fdocuments.net/reader038/viewer/2022103110/54b536054a79594f358b45c8/html5/thumbnails/22.jpg)
How have you served them up until now?
![Page 23: E Health; Building Bridges - Bringing clinicians and patients closer through social media (30m ver)](https://reader038.fdocuments.net/reader038/viewer/2022103110/54b536054a79594f358b45c8/html5/thumbnails/23.jpg)
Case Study
Accelerating Diabetes Education & Empowering The Diabetes Community Through Social Media Technologies
![Page 24: E Health; Building Bridges - Bringing clinicians and patients closer through social media (30m ver)](https://reader038.fdocuments.net/reader038/viewer/2022103110/54b536054a79594f358b45c8/html5/thumbnails/24.jpg)
The Story
The Founders Story
A Burning Passion
Filling a Need
Trial & Error
![Page 25: E Health; Building Bridges - Bringing clinicians and patients closer through social media (30m ver)](https://reader038.fdocuments.net/reader038/viewer/2022103110/54b536054a79594f358b45c8/html5/thumbnails/25.jpg)
Before
Non-viable Business Model
Accidental innovation
Content is King
No Strategic Plan = Chaos
![Page 26: E Health; Building Bridges - Bringing clinicians and patients closer through social media (30m ver)](https://reader038.fdocuments.net/reader038/viewer/2022103110/54b536054a79594f358b45c8/html5/thumbnails/26.jpg)
After
![Page 27: E Health; Building Bridges - Bringing clinicians and patients closer through social media (30m ver)](https://reader038.fdocuments.net/reader038/viewer/2022103110/54b536054a79594f358b45c8/html5/thumbnails/27.jpg)
![Page 28: E Health; Building Bridges - Bringing clinicians and patients closer through social media (30m ver)](https://reader038.fdocuments.net/reader038/viewer/2022103110/54b536054a79594f358b45c8/html5/thumbnails/28.jpg)
What does success look like?
• HCP’s; “the webinar provided valuable information that will help me treat my patients with diabetes” (53% agreed, 47% strongly agreed)
• Patients; 95% of webinar attendees indicated that the experience met or exceeded their expectations
• Patients; 93% of webinar attendees requested more information regarding our client's products
• Patients; Over 80% of our engaged audience reduced their A1c and their BMI levels
![Page 29: E Health; Building Bridges - Bringing clinicians and patients closer through social media (30m ver)](https://reader038.fdocuments.net/reader038/viewer/2022103110/54b536054a79594f358b45c8/html5/thumbnails/29.jpg)
Practioners be aware
![Page 30: E Health; Building Bridges - Bringing clinicians and patients closer through social media (30m ver)](https://reader038.fdocuments.net/reader038/viewer/2022103110/54b536054a79594f358b45c8/html5/thumbnails/30.jpg)
![Page 31: E Health; Building Bridges - Bringing clinicians and patients closer through social media (30m ver)](https://reader038.fdocuments.net/reader038/viewer/2022103110/54b536054a79594f358b45c8/html5/thumbnails/31.jpg)
What’s wrong with this picture?
![Page 32: E Health; Building Bridges - Bringing clinicians and patients closer through social media (30m ver)](https://reader038.fdocuments.net/reader038/viewer/2022103110/54b536054a79594f358b45c8/html5/thumbnails/32.jpg)
Tools
Beginner, Intermediate, or Expert
![Page 33: E Health; Building Bridges - Bringing clinicians and patients closer through social media (30m ver)](https://reader038.fdocuments.net/reader038/viewer/2022103110/54b536054a79594f358b45c8/html5/thumbnails/33.jpg)
Beginner, Intermediate or Expert
Beginner– Twitter / Hootsuite– Facebook Fan Page
Intermediate– Blog
Expert– Guest Contributor– Branded Community
![Page 34: E Health; Building Bridges - Bringing clinicians and patients closer through social media (30m ver)](https://reader038.fdocuments.net/reader038/viewer/2022103110/54b536054a79594f358b45c8/html5/thumbnails/34.jpg)
Collaborative Effort
![Page 35: E Health; Building Bridges - Bringing clinicians and patients closer through social media (30m ver)](https://reader038.fdocuments.net/reader038/viewer/2022103110/54b536054a79594f358b45c8/html5/thumbnails/35.jpg)
Twitter; @strategyguyE-mail; [email protected]; http://thestrategyguysite.com/LinkedIn; http://www.linkedin.com/in/jcduarte