1.E-Expectations of College-Bound Students AND Their Parents
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• Tweeting? Please use #eexpect.

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Stephanie Geyer, Noel-Levitz
Lance Merker, OmniUpdate
3. Find All of the E-Expectations Studies Online

noellevitz.com (Papers & Research)

4. omniupdate.com/assets (White Papers)All of the content and graphics in this presentation is
property of Noel-Levitz, Inc. Permission is required for use.
5. 2011 E-Expectations of High School Seniors
FAST FACTS
THEMES FOR THE STUDY
How are parents and students similar and different in their use of e-recruitment assets?
What are they doing with higher education mobile sites?
How do they benefit from social media resources?
What other online tools are most useful?
Will e-mail still work as a communications tool?
Survey administered by telephone in February 2011
1,089 high school seniors
517 of their parents
List source: NRCCUA/MyCollegeOptions
95% confidence interval
Margin of error: +/- 3%
6. Demographics: Students (1,089)524 males; 521 females
Ethnicity

American Indian: 1% (12)

7. Asian: 6% (61) 8. African-American: 10% (104) 9. Hispanic: 13% (133) 10. Caucasian: 48% (507) 11. Other: 13% (135) 12. Declined: 9% (95) Public v. Private(multiple responses)

Interest in private schools: 38%

13. Interest in public/state schools: 89% 14. Interest in community colleges: 16% 15. Interest in technical colleges: 12% 16. Interest in vocational colleges 8%GPA

A average: 44%

17. B average: 45% 18. C average: 10% 19. Less than C: 1%Income

Lower income: 29%

20. Middle income: 52% 21. Upper income: 19%Region

Midwest: 23%

22. Northeast: 23% 23. South: 28% 24. West: 27%Program

Advanced HS courses: 22%

25. General college prep: 65% 26. Vo-tech courses: 13%Stage

Prospect: 12%

27. Inquiry: 13% 28. Applied: 20% 29. At least one decision: 56% Environment Sought

Conservative: 9%

30. Moderate: 73% 31. Liberal: 18%