E-­‐dilemma:    Ques.oning  e-­‐textbooks  in  university  libraries  Springer  Turkish  Summit  İstanbul,  24  Mayıs  2013  

İlkay  Holt,  Özyeğin  University  

Özyeğin  University  (ÖzÜ)  at  a  glance  

¨  Founda.on  university  ¨  Established  in  2008  ¨  English-­‐medium  university  ¨  3000  FTE  ¨  Undergraduate  and  graduate  programs  ¨  Library  collec.on  development  policy;  

¤ Library  ≠  books  ¤  Just  in  .me  acquisi.on  

E-­‐Book  89%  

Book  11%  

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why  a  textbook?  

¨  Textbook,  the  required  book  for  the  course  ¨  Textbook,  has  to  be  seen  at  least  once  ¨  Textbook,  has  to  be  at  least  looked  at  ¨  Textbook,  has  to  be  at  least  browsed  ¨  Textbook,  needs  to  be  read  ¨  Textbook,  nice  to  own  

 

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why  e-­‐textbook?  

¨  Any.me,  anywhere  ¨  Light  compare  to  Principles  of  Marke.ng  by  Kotler,  768  pages..  

¨  Easy  to  update  ¨  Interac.ve  learning  ¨  Rich  media  ¨  No  loan  period  limita.on  ¨  Print  on  demand  

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desirable  enough?  

Source: Jon T. Rickman, Roger Von Holzen, Paul G. Klute, and Teri Tobin. (2009) A Campus-Wide E-Textbook Initiative. EDUCAUSE Quarterly retrieved from http://www.educause.edu/ero/article/campus-wide-e-textbook-initiative#TB_inline?height=500&width=630&inlineId=sidebar2&modal=false

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another  study  on  e-­‐book  preference  

Source: UC Libraries Academic e-Book Usage Survey Springer e-Book Pilot Project. May 2011. http://www.cdlib.org/services/uxdesign/docs/2011/academic_ebook_usage_survey.pdf

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check  out  the  industry...  

¨  “The  average  full-­‐.me  college  students  spends  more  than  $1000  annually  on  textbooks,  and  textbook  prices  are  increasing  about  6%  per  year”  

¨  “It  is  es.mated  that  40%  of  students  do  not  purchase  a  textbook  for  at  least  one  course  each  term.”  

¨  “Five  companies  (Thompson,  McGraw-­‐Hill,  Wiley,  Houghton-­‐Mifflin,  and  Pearson)  publish  about  80%  of  all  college  textbooks”  

   Source:  Loy,  Stephen  L.  eCampus:  success!  Now  what?  Journal  of  the  Interna.onal  Academy  for  Case  

Studies  ›  Vol.  16  Nbr.  7,  October  2010  

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ÖzÜ  as  an  example  

¨  49%  of  the  students  did  not  buy  their  textbook  in  Spring  2013.  

¨  In  2012  spring,  133  .tles  were  in  the  course  reading  collec.on  and  here  they  are  by  their  publishers  ¤ Pearson  34%    ¤ McGrawHill  20%    ¤ Wiley  10%    ¤ Others  36%    

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where  to  buy  e-­‐textbook  as  a  student?  

¨  CourseSmart  CourseSmart  hmp://www.coursesmart.com  ¨  LearnSmart  hmp://learnsmart.prod.customer.mcgraw-­‐hill.com    

¨  Flatworld  Knowledge  hmp://catalog.flatworldknowledge.com  

¨  Textbooks.com  hmp://www.textbooks.com    ¨  Kindle  e-­‐Textbooks  hmp://www.amazon.com    ¨  nookstudy  hmp://www.barnesandnoble.com    ¨  Inkling  hmps://www.inkling.com  ¨  Eleven  learning  hmp://www.elevenlearning.com  ¨  ecampus.com  hmp://www.ecampus.com    

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where  to  buy  e-­‐textbook  as  a  library?  

¨  EBL  ¨  Ebrary  ¨  Ingram-­‐myilibrary  ¨  Netlibrary-­‐Ebsco  E-­‐books  ¨  OverDrive  ¨  Dawsonera  ¨  Hiperkitap  ¨  Publisher  sites:  McGrawhill,  Cengage,  Springer...  

 

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e-­‐book  adapta.on  in  Turkey  

#  Subscribed  Insitu.on*  Ebrary  Academic  Complete   106  

EBSCO  eBook  Academic  Subscrip.on  Collec.on   24  Hiperkitap  e-­‐Kitap  Veritabanı   63  Knovel  E-­‐Books   22  Safari  E-­‐Books   19  Springer  Lecture  Notes  Series   8  World  Ebook  Library   38   *ANKOS members

75  86  

94   98   103   106  

0  

20  

40  

60  

80  

100  

120  

2008   2009   2010   2011   2012   2013  

#  Ebrary  subscribers  

Aggregator  

32%  Publisher  

68%  

ANKOS  ebook  Providers  

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e-­‐textbook  coverage  of  the  e-­‐book  packages  

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¨  “Given  that  the  UK  publishing  industry  generates  around  £200  million  annually  from  direct  sales  of  paper  textbooks  to  students,  working  out  an  appropriate  business  model  for  e-­‐textbooks  via  the  library  (in  a  world  of  co-­‐existence)  required  further  research  and  tes.ng”  

 Source:  JISC  na.onal  e-­‐books  observatory  project  (2009)  hmp://etextbook.jiscebooks.org    

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¨  “Douglas  County  Libraries  draws  upon  the  USA  Today  25  bestsellers  list,  which  includes  a  nice  mix  of  fic.on,  nonfic.on,  and  children’s  .tles.  Overall,  12  of  the  25  .tles  are  available  to  libraries  as  ebooks”  

Source:  Harris,  Christopher  (2013)  DCL  May  Ebook  Price  Report:  The  Devil  Is  in  the  Details.  American  Libraries.  hmp://americanlibrariesmagazine.org/e-­‐content/dcl-­‐may-­‐ebook-­‐price-­‐report-­‐devil-­‐details  

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¨  Turkish  e-­‐book  providers  are  on  the  rise  (idefix,  D&R,  mnet)  but  non  of  them  has  library  purchase  model    

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ÖzÜ  as  an  example  

¨  At  ÖzÜ,  only  8%  of  the  course  readings  in  spring  2012  was  available  to  purchase  as  an  e-­‐book.    

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issues  regarding  e-­‐textbook  purchase  

¨  Student  purchase  is  the  dominant  model  ¨  Most  publishers  don’t  supply  e-­‐versions  of  core  textbooks  via  libraries  

¨  Need  for  a  pricing  models  for  library-­‐delivered  e-­‐textbooks  

¨  The  content  coverage  of  e-­‐book  packages  rarely  meet  the  needs  of  core  reading  lists  in  higher  educa.on  

¨  Inadequate  Turkish  content  ¨  DRM  policies  differs  from  one  publisher  to  another  ¨  Different  func.onali.es    on  mobile  environments  

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the  way  forward  

¨  E-­‐textbooks  are  the  best  star.ng  point  to  engage  students  in  using  e-­‐books    

¨  Students  are  also  future  buyers  of  textbooks  ¨  Libraries  will  con.nue  to  spend  money  on  textbooks,  doesn’t  mamer  ıf  it  is  electronic  or  not  

¨  Publishers  want  to  sell,  libraries  wants  to  purchase,  users  want  to  read  but  current  business  models  lag  behınd  

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