E csi report oct 10

Private & Confidential© eDigitalResearch 2010

For informed direction


For informed direction


Full Report with text questions


Are you planning to commence your Christmas shopping earlier this year to spread the cost?

2

0%

10%

20%

30%

40%

50%

60%

70%

Yes No

Yes

No

n=2079


How much Christmas shopping will you be doing online?

3

n=2079


Is that more or less than last year?

4

n=2079


What is the main reason that would encourage you to shop online over in-store?

5

n=2079


Do you use the internet to research Christmas shopping before buying online?

6

n=2079


Do you use the internet to research Christmas shopping before buying on the High Street?

7

n=2079


Do retailer promotions influence when you buy your Christmas gifts?

8

n=2079


Have you registered your cards with Verified by Visa and/or Mastercard Secure Code?

9

n=2079


Do you tend to shop at different stores online that you wouldn’t normally go to on the high street?

10

n=2075


What is the most influential factor when making purchase decisions for Christmas gifts online?

11

n=2079


With retailers announcing mobile shopping applications, would you consider doing some of your Christmas shopping on your mobile phone?

12

n=2073


Are you planning to reduce your spending on Christmas gifts this year?

13

n=2079


If yes, is this influenced in any way by the spending reforms (cuts to welfare, public spending)or the VAT increase that have been imposed by the coalition Government?

14

n=793, 793


How reliant are you on Internet shopping to stretch your budget?

15

n=2079


In the last 12 months which of the following products and services have you bought over the internet? Please tick all that apply

16

n=2079, 2079, 2079, 2079, 2079, 2079, 2079, 2079, 2079


Books, CDs, music, games, videos/DVDs and software customer service

17

n=1725


Clothing, footwear and jewellery customer service

18

n=1409


Food, drink and household supplies customer service

19

n=847


Furniture, DIY and gardening customer service

20

n=697


Home and consumer electronics customer service

21

n=945


Travel (e.g. flights, holidays, car hire) and tickets (e.g. cinema, events) customer service

22

n=1086


Health and Beauty (e.g. cosmetics and pharmacy products) customer service

23

n=727


Gifts customer service

24

n=1149


Overall, how easy or difficult is it to use and find your way around websites you have visited? Please state, where 0 is VERY DIFFICULT and 10 is VERY EASY

25

n=1982


Overall, how would you rate the range of products available to buy over the internet? Please state, where 0 is VERY POOR and 10 is EXCELLENT

26

n=1990


Overall, how would you rate the amount of information you are given about the products and services you can buy? Please state, where 0 is VERY POOR and 10 is EXCELLENTBy information we mean things like product details and photography that help you dec...

27

n=1993


Overall, how competitive are the prices of products when shopping over the internet compared to the high street? Please state, where 0 is MUCH WORSE than the high street and 10 is MUCH BETTER than the high street

28

n=1984


Overall, how confident are you in the security offered by websites you have visited? Please state, where 0 is NOT AT ALL CONFIDENT and 10 is VERY CONFIDENTBy security we mean protection of vital personal information such as bank details

29

n=1995


Books, CDs, music, games, videos/DVDs and software delivery

30

n=1720


Clothing, footwear and jewellery delivery

31

n=1409


Food, drink and household supplies delivery

32

n=842


Furniture, DIY and gardening delivery

33

n=700


Home and consumer electronics delivery

34

n=948


Travel (e.g. flights, holidays, car hire) and tickets (e.g. cinema, events) delivery

35

n=1084


Health and beauty (e.g. cosmetics and pharmacy products) delivery

36

n=727


Gifts delivery

37

n=1149


Books, CDs, music, games, videos/DVDs and software finding information

38

n=1716


Clothing, footwear and jewellery finding information

39

n=1399


Food, drink and household supplies finding information

40

n=836


Furniture, DIY and gardening finding information

41

n=701


Home and consumer electronics finding information

42

n=945


Travel (e.g. flights, holidays, car hire) and tickets (e.g. cinema, events) finding information

43

n=1080


Health and beauty (e.g. cosmetics and pharmacy products) finding information

44

n=723


Gifts finding information

45

n=1142


Books, CDs, music, games, videos/DVDs and software response to query

46

n=1642


Clothing, footwear and jewellery response to query

47

n=1342


Food, drink and household supplies response to query

48

n=801


Furniture, DIY and gardening response to query

49

n=666


Home and consumer electronics response to query

50

n=895


Travel (e.g. flights, holidays, car hire) and tickets (e.g. cinema, events) response to query

51

n=1033


Health and beauty (e.g. cosmetics and pharmacy products) response to query

52

n=690


Gifts response with query

53

n=1087


For each of the following groups of products and services please use the scale below to indicate how much you prefer to shop over the internet or at a store

54

n=2077, 2075, 2074, 2072, 2065, 2068, 2057, 2064


When you choose to shop at a store, please indicate how likely, or not, you are to use the internet prior to making your purchase (e.g. to research products/prices)

55

n=2070, 2065, 2065, 2065, 2064, 2051, 2041, 2029


Below is a list of "Trust Marks", that is companies who make websites more secure for users. Which of the following "Trust Marks" have you heard of? Please tick all that apply

56

n=2081, 2081, 2081, 2081, 2081, 2081, 2081, 2081, 2081, 2081


And which of the following "Trust Marks" would give you assurance that shopping is secure when visiting a website for the first time? Please tick all that apply

57

n=2081, 2081, 2081, 2081, 2081, 2081, 2081, 2081, 2081, 2081


Are you male or female?

58

n=2066


What is your age?

59

n=2081


What is your employment status?

60

n=2076


What is your annual household income?

61

n=2077


Which region of the UK do you live in?

62

n=2076


Do you have any children in your household? (Please tick all that apply)

63

n=2088, 2088, 2088, 2088, 2088


64

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E csi report oct 10

Business

Transcript of E csi report oct 10