E-Commerce Trends In Manufacturing Industry
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E-Commerce Trends In Manufacturing Industry By OmnePresent
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Use Of E-Commerce In Manufacturing● Internet penetration has increased which
creates an opportunity to consumers and manufacturing industry
● E-commerce has evolved from basic communication and transaction channel between buyer and seller to end to end collaboration between all stakeholder
● This collaboration increase the sales by offering online products
● The future of e-commerce lies in the ability to deliver a buyer centric and engaging online experience that enables customer to interact with the brand and allows manufacturer to reduce the administrative cost
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Objectives Of Industrial Manufacturer
● Aggressively adopt B2B and retail best practices
● Improve the brand by effective use of social network
● open new market segments and channels by using mobile e-commerce
● Target tje customer with their interest,online promotions,recommendation and messages
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E-commerce Challenges Faced By Industrial Manufacturers
● Industrial manufacturing has evolved by adopting B2B model
● By closely involving customers in each step of buying process
● Industrial manufacturer has been unexpectedly slow by adopting e-commerce
● over the last decade many manufacturer show interest to allign web-platform into their existing process very few of them actually implemented
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E-commerce Solution Framework
● Success of industrial manufacturing e-commerce is depend on adoption and implementation of key drivers that are as follows:
● accelerate the shopping process● Enhance the customer experience● Enhance using future trends and tools● Because of e-commerce shopping
process is accelerated● Social networking tools,mobile capability
and analytic plays important role in future of e-commerce sites
● Industrial manufacturers and stakeholders across B2B suply chain have largly accepted online social media technology
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● The user can also compare multiple products across different attributes, including price, to help make a well-informed purchasing decision
● Customize the product as per the user requirement
● E-commerce website gives rich experience of online shopping for customer
● It helps to compare the products online● A well-designed RIA provides a seamless
shopping experience, visually guiding the customer from one step to the next, providing the continuity that’s lacking in many of today’s e-commerce sites
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Social Networking Tools
● Social networking tools are very useful for industrial manufacturer as it helps in marketing campaign
● Manufacturing industries can easily leverage web 2.0 tools such as Facebook,Twitter and LinkedIn to build brand awareness and customer loyalty
● This can be achieved through viral marketing,marketing through relevant blogs and participation in online business communities, which are all different social media marketing techniques
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Mobile
● As e-commerce and in-store channels converge with the growth of mobile networks
● Customers have the ability to check online for promotions,product descriptions and reviews by past purchasers via their mobile and smartphone
● Mobile devices helps customers to access the information at any time they want
● Advantage of adoption of m-commerce is that availability of single-click checkout process, is implemented by integrating e-commerce and m-commerce engines
● This enhance user experience and flexibility offer by smartphone
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Analytics
● Reporting and subsequent analytics allow industrial manufacturers to gain valuable insights
● It gives real-time view in web store and marketing campaign performance
● monitoring lead conversion and website metrics helping to maximize site effectiveness
● Analyzing cart abandonment and identifying up-sell opportunities.
● Performance of promotions and campaigns.
● Visibility into live transactions or customer details.
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Conclusion
● The benefits from e-commerce sites incorporating the aforementioned approaches range from stronger brand building with end customers, to increased average order size
● The future of effective e-commerce lies in the ability to deliver a buyer-centric and engaging online experience
● E-commerce enables customers to interact and transact with the brand by expediting the shopping process, enhancing the customer experience and evolving using future tools and trends
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