E-Commerce S trategic M anagement A nalysis B y G roup 24
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E-Commerce Strategic Management Analysis By Group 24
description
E-Commerce S trategic M anagement A nalysis B y G roup 24. About The Company. Founded by its namesake in 1993, Cath Kidston is a distinctive British brand best known for its vintage inspired prints and arrays of homeware and fashion products . - PowerPoint PPT Presentation
Transcript of E-Commerce S trategic M anagement A nalysis B y G roup 24
E-Commerce
Strategic Management Analysis
By Group 24
About The About The CompanyCompany
Founded by its namesake in 1993, Cath Kidston is a distinctive British brand British brand best known for its vintage vintage inspired inspired prints and arrays of homeware and fashion homeware and fashion products products .
Outstanding design, the brand is appealing instantly to the world. Rapid growth has encouraged the company to implement e-commerce, enabling better market responses.
SWOTSWOT Analysis Analysis
StrengthsStrengths WeaknessWeaknesseses
• No need of physical store• No geographic limitations• Low operation costs• Lifestyle Store 24/7• No standing queues• Specialisation• Better customer service• Robust supply chain management
• Virtual Quality• No direct interaction• Easily to compare and walk out• Availability is essential• Payment system is critical• Delay in receiving goods• Shipping cost can increase
product cost
SWOTSWOT Analysis Analysis
OpportunitiOpportunitieses ThreatsThreats
• Global exposure/expanding• Strong B2B networking• Trend towards internet shopping
• Privacy concerns• Counterfeit• Parallel import
Five-Forces Five-Forces AnalysisAnalysis
Supplier Supplier PowerPowerBuyer Buyer PowerPower
Competitive Competitive RivalryRivalryThreat of Threat of
SubstitutionSubstitutionThreat of New Threat of New
EntryEntry
Low
Low
Medium
Medium
Medium
KKey ey SStrategic trategic DDecisionsecisions
‘s Blue OceanBlue Ocean
Vintage, Vintage, Colorful Colorful PrintsPrints
Durable, Durable, Branded Branded ProductsProducts
++
Quality, Fashionable, Quality, Fashionable, Affordable, UniqueAffordable, Unique
SignaturSignature Designe Design++
KKey ey SStrategic trategic DDecisionsecisions
‘s Blue OceanBlue Ocean
KKey ey SStrategic trategic DDecisionsecisions
Products offeredProducts offered
MarketsMarketsEntering Entering StrategyStrategySpeed of Speed of EntryEntry
Global Strategic DecisionsGlobal Strategic Decisions
Geocentric Schema
Worldwide
Foreign Direct Investment
Timing Right
IImplementation mplementation CChallengeshallenges
PPoliticalolitical
EEconomicconomic
SSociologicalociological
TTechnologicalechnological
Regulations, Control & Tax Policy
Pricing, Exchange rate, Credit Availability
Language, Trends & Preferences
System Flexibility & Compatibility, Logistic & Delivery
ConclusionConclusion
Cath Kidston has implemented e-commerce system to support its rapid market expansion. E-commerce provides considerable advantages leading to significant costs saving, better customer services and business operations.
E-commerce has some drawbacks, but those can be overcome with little efforts.
RecommendationsRecommendations
More product More product picturespictures
FAQ FAQ && Customer Customer VoiceVoice
Trust Ensuring Trust Ensuring MessagesMessages
Brand Loyalty Brand Loyalty ReinforcementReinforcement
Promotions Promotions && CampaignsCampaigns
Social Media Social Media && Mobile Mobile TechnologyTechnology
Group 24Group 24L0350RTRT0211L0350RTRT0211 Ms. AigulMs. AigulTanirbergenovaTanirbergenovaL0650RCRC1011L0650RCRC1011 Ms. BenjaluckMs. BenjaluckYuttiseeYuttiseeL0238KEKE1011L0238KEKE1011 Ms. CananMs. CananOzenOzenL0301FKFK0212L0301FKFK0212 Ms. Carole AnnickMs. Carole AnnickSoup MagneSoup MagneL0638DODO1011L0638DODO1011 Mr. ChandraMr. ChandraSinghSinghL0602QCQC1011L0602QCQC1011 Ms. ComfortMs. ComfortNangaNangaL0685RCRC0212L0685RCRC0212 Ms. EdaMs. EdaMadikusnoMadikusnoL0641KOKO1011L0641KOKO1011 Ms. FarminMs. FarminAhmedAhmed
