E-Commerce in Indonesia: More Shoppers Are Going …. Tokopedia Top-Searched Brands in 2015 2 2....
1
Add to card SOURCE: Google internal data, 2015, Indonesia. SOURCE: Google internal data, 2015, Indonesia. 2015 E-Commerce Queries Trends WHEN SHOPPERS ARE SEARCHING Stay on top of seasonal shopping behavior by adding holiday-related keywords to campaigns, developing seasonal YouTube content, and targeting consumers in the months they’re shopping the most. MARKETER TAKEAWAY QUERY GROWTH QUERY VOLUME HIGH LOW WHAT SHOPPERS SEARCH FOR JAN FEB MAR APR MAY JUL JUN SEP OCT AUG NOV DEC Search volume consistently increases until National Online Shopping Day (Harbolnas) Capture pre-Ramadhan boost in consumer demand HIGH 1. OLX 3. Tokopedia Top-Searched Brands in 2015 2 2. Lazada Brands on the Rise (query volume growth YoY) 2 1. Tokopedia 3. Lazada 2. Bukalapak 4. Zalora Electronics Travel Hobbies Groceries Beauty & Personal Care Baby Property Apparel Vehicle Mobile Phone When you know your competitors and their key differentiators, you can increase brand and keyword coverage to beat the competition. MARKETER TAKEAWAY Shoppers use these sources to: 3 Shoppers use these sources to: 3 Shoppers use these sources to: 4 WHERE SHOPPERS SEARCH (HINT: IT’S MOBILE) INDONESIA’S BOOMING E-COMMERCE MARKET Regardless of where people convert, investing in mobile keeps your brand on top of shoppers’ minds. As consumers get more comfortable purchasing on mobile, an easy-to-use mobile site will be key to driving conversions. MARKETER TAKEAWAY 58% Compare products, prices, and features 54% Discover relevant brands 22% Look For Opinions/ Reviews 19% Check availability and where to buy 19% Get ideas and inspiration Be present in shoppers’ I-want-to-buy micro-moments by paying close attention to search behavior trends and continually optimizing your search campaigns. MARKETER TAKEAWAY Singpost, Statista, E-marketer Google Google, Consumer Barometer 1 2 3 Google Google 4 5 Sources Singpost, Statista, E-marketer Google Google, Consumer Barometer 1 2 3 Google Google 4 5 Sources Singapore Post, “Indonesia’s eCommerce Landscape 2014: Insights Into One of Asia Pacific’s Fastest Growing Markets,” 2014. Google internal data, 2015, Indonesia. 1 2 Google Consumer Survey, 2014—2015.Google Google Consumer Survey, 2014—2015. 3 4 Sources E-commerce is exploding in Indonesia: An estimated 7.4M people shopped online in 2015. Does your marketing mix reflect the latest trends? Check in before they check out—see how your e-commerce business can best meet consumers along the path to purchase. More Shoppers Are Going Mobile E-COMMERCE IN INDONESIA: HOW SHOPPERS USE SEARCH 22% Look for opinions and reviews MARKETER TAKEAWAY: Investing in digital marketing efforts like PPC ads, YouTube campaigns, and Google Display ads allows your brand to meet shoppers across the web as they search for goods and services. MARKETER TAKEAWAY: Investing in digital marketing efforts like PPC ads, YouTube campaigns, and Google Display ads allows your brand to meet shoppers across the web as they search for goods and services. Investing in digital marketing efforts like PPC ads, YouTube campaigns, and Google Display ads allows your brand to meet shoppers across the web as they search for goods and services. MARKETER TAKEAWAY 100 Million Total Internet Users¹ 7.4M Total Shoppers Online¹ 5.9M 7.4M +26% 2014 2015 $3.6B Total E-Commerce Sales¹ $2.6B $3.6B +37% 2015 2014 1 in 3 Searches in Indonesia in 2015 were for e-commerce 2 + 20% Growth in e-commerce queries 2 +16% Growth in all other queries 2 Fastest Growing E-Commerce Categories 2 MOBILE DESKTOP Total E-Commerce Queries by Device 2 66% Mobile 34% Desktop Travel Mobile Phone Groceries Beauty & Personal Care 40% 60% 72% 29% 71% 64% 36% 28% apac.thinkwithgoogle.com To help them make purchase decisions, shoppers turn to: 3 27% 13% 6% 6% 4% Search Engines Social Networks Online Research (Retailer Site) Online Research (Brand Site) Online Video Sites
Transcript of E-Commerce in Indonesia: More Shoppers Are Going …. Tokopedia Top-Searched Brands in 2015 2 2....
Add to card
SOURCE: Google internal data, 2015, Indonesia.
SOURCE: Google internal data, 2015, Indonesia.
2015 E-Commerce Queries Trends
WHEN SHOPPERS ARE SEARCHING
Stay on top of seasonal shopping behavior by adding holiday-related keywords to campaigns, developing seasonal YouTube content, and targeting consumers in the months
they’re shopping the most.
MARKETER TAKEAWAY
QU
ERY
GRO
WTH
QUERY VOLUME
HIGHLOW
WHAT SHOPPERS SEARCH FOR
JAN FEB MAR APR MAY JULJUN SEP OCTAUG NOV DEC
Search volume consistentlyincreases until National OnlineShopping Day (Harbolnas)
Capture pre-Ramadhanboost in consumer demand
HIGH
1. OLX
3. Tokopedia
Top-Searched Brands in 20152
2. Lazada
Brands on the Rise(query volume growth YoY)2
1. Tokopedia
3. Lazada
2. Bukalapak
4. Zalora
Electronics
Travel
Hobbies
Groceries
Beauty& Personal
Care
Baby
PropertyApparel
Vehicle
MobilePhone
When you know your competitors and their key differentiators, you can increase brand and keyword coverage to beat the competition.
MARKETER TAKEAWAY
Shoppers use these sources to:3Shoppers use these sources to:3Shoppers use these sources to:4
WHERE SHOPPERS SEARCH(HINT: IT’S MOBILE)
INDONESIA’S BOOMING E-COMMERCE MARKET
Regardless of where people convert, investing in mobile keeps your brand on top of shoppers’ minds. As consumers get more comfortable purchasing on mobile, an easy-to-use
mobile site will be key to driving conversions.
MARKETER TAKEAWAY
58%Compare products,prices, and features 54%
Discoverrelevant brands
22%Look For Opinions/
Reviews 19%Check availabilityand where to buy19%
Get ideasand inspiration
Be present in shoppers’ I-want-to-buy micro-moments by paying close attentionto search behavior trends and continually optimizing your search campaigns.
MARKETER TAKEAWAY
Singpost, Statista, E-marketer
Google, Consumer Barometer
1
2
3
4
5
Sources
Singpost, Statista, E-marketer
Google, Consumer Barometer
1
2
3
4
5
Sources
Singapore Post, “Indonesia’s eCommerce Landscape 2014: Insights Into One of Asia Pacific’s Fastest Growing Markets,” 2014.
Google internal data, 2015, Indonesia.
1
2
Google Consumer Survey, 2014—2015.Google
Google Consumer Survey, 2014—2015.
3
4
Sources
E-commerce is exploding in Indonesia: An estimated7.4M people shopped online in 2015. Does your marketing mix reflect the latest trends? Check in before they check out—see how your e-commerce business can best meet consumers along the path to purchase.
More ShoppersAre Going Mobile
E-COMMERCE IN INDONESIA:
HOW SHOPPERS USE SEARCH
22%Look for opinions
and reviews
MARKETER TAKEAWAY: Investing in digital marketing efforts like PPC ads, YouTube campaigns, and Google Display ads allows your brand to meet shoppers across the web as they search for goods and services.
MARKETER TAKEAWAY: Investing in digital marketing efforts like PPC ads, YouTube campaigns, and Google Display ads allows your brand to meet shoppers across the web as they search for goods and services.Investing in digital marketing efforts like PPC ads, YouTube campaigns, and Google Display ads
allows your brand to meet shoppers across the web as they search for goods and services.
MARKETER TAKEAWAY
100 Million Total Internet Users¹
7.4M Total Shoppers Online¹
5.9M
7.4M+26%
2014
2015
$3.6B Total E-Commerce Sales¹
$2.6B
$3.6B+37%
2015
2014
1 in 3Searchesin Indonesia in 2015
were for e-commerce2
+20% Growthin e-commerce queries2
+16% Growthin all other queries2
Fastest Growing E-Commerce Categories2 MOBILE DESKTOP
Total E-Commerce Queries by Device2
66%Mobile
34%Desktop
Travel
Mobile Phone
Groceries
Beauty &Personal Care
40%60%
72%
29%71%
64% 36%
28%
apac.thinkwithgoogle.com
To help them make purchase decisions, shoppers turn to:3
27%
13%
6% 6% 4%
SearchEngines
SocialNetworks
Online Research(Retailer Site)
Online Research(Brand Site)
OnlineVideo Sites
