E-commerce in China - Automazione...

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E-commerce in China

Transcript of E-commerce in China - Automazione...

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E-commerce in China

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Table of Contents

E-commerce in China

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General overview

06 Gross merchandise volume of China's e-commerce market 2010-2019

07 Global B2C e-commerce sales 2012-2018

08 Number of employees in the e-commerce segment China 2012 - 2017

Consumer demographics

10 Number of online shoppers in China 2017

11 Annual change in the number of online shoppers in China 2007-2015

12 Penetration rate of online shopping 2006-2017

13 Online retail sales China 2011-2017, by device

14 Distribution of online shoppers China as of December 2014, by gender and experience

15 Distribution of online shoppers in China 2014, by age group and experience

16 Distribution of online shoppers in China 2014, by monthly income and experience

17 Online shopping in China: leading product segments 2015

B2C and C2C e-commerce in China

19 China: online shopping market gross merchandise volume 2013-2020

20 Leading B2C e-commerce retailers in China in 2013, by GMV

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21 Leading B2C e-commerce retailers in China in 2013, by GMV growth

22 Number of B2C and C2C e-commerce companies in China up to 2013

23 China: market share of C2C platforms in 2013

B2B e-commerce in China

25 China: market share of B2B online platforms in 2017

26 Transaction volume of B2B e-commerce in China 2012-H1 2017

27 Small to medium size enterprises B2B e-commerce platforms revenue in China 2012-2019

28 SMEs B2B e-commerce platforms revenue change in China 2012-2019

29 SME B2B e-commerce market structure China 2016, by platform

Mobile e-commerce

31 Gross merchandise volume of China's mobile shopping market 2013-2016

32 Breakdown of China's online shopping market 2011-2018, by device

33 Market volume of mobile e-commerce in China 2009-2017

34 Breakdown of the m-commerce market in China Q2 2017, by company

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General overview

E-commerce in China

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General overview

Further information regarding this statistic can be found on page 36.

6

Gross merchandise volume of China's e-commerce market from 2010 to

2019 (in trillion yuan)

Gross merchandise volume of China's e-commerce market 2010-2019

Notes:China; 2010 to 2015

Source: iResearch; ID 278552

4,8

6,4

8,1

10,4

13,3

16,4

20,2

24

28,1

32,7

0

5

10

15

20

25

30

35

2010 2011 2012 2013 2014 2015 2016* 2017* 2018* 2019*

Revenue in

trilli

on y

uan

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General overview

Further information regarding this statistic can be found on page 37.

7

B2C e-commerce sales worldwide from 2012 to 2018 (in billion U.S.

dollars)

Global B2C e-commerce sales 2012-2018

Notes:Worldwide; 2012 to 2014

Source: eMarketer; MarketingCharts; ID 261245

1.058

1.233

1.471

1.700

1.922

2.143

2.356

0

500

1000

1500

2000

2500

2012 2013 2014* 2015* 2016* 2017* 2018*

Sale

s in

bill

ion U

.S. dolla

rs

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General overview

Further information regarding this statistic can be found on page 38.

8

Number of employees in the e-commerce segment in China from 2012 to

2017 (in 1,000s)

Number of employees in the e-commerce segment China 2012 - 2017

Notes:China; 2012 to 2017

Source: 100ec.cn; ID 243872

1.900 2.200 2.500 2.550 2.850 3.300

14.000

16.000

17.200

18.350

21.000

25.000

0

5000

10000

15000

20000

25000

30000

2012 2013 2014 2015 2016 2017

Num

ber

in e

mplo

yees in

thousands

Direct employees Indirect employees

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Consumer demographics

E-commerce in China

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Consumer demographics

Further information regarding this statistic can be found on page 39.

10

Number of online shoppers in China from 2006 to 2017 (in millions)

Number of online shoppers in China 2017

Notes:China; 2006 to 2017

Source: CNNIC; ID 277391

33,57 46,41

74

108

160,51

193,95

242,02

301,89

361,42

413,25

466,7

533,32

0

100

200

300

400

500

600

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Num

ber

of onlin

e s

hoppers

in

mill

ions

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Consumer demographics

Further information regarding this statistic can be found on page 40.

11

Annual change in the number of online shoppers in China from 2007 to

2015

Annual change in the number of online shoppers in China 2007-2015

Notes:China; 2007 to 2015

Source: CNNIC; ID 300943

38,25%

59,45%

45,95%

48,62%

20,83%

24,78% 24,74%

19,7%

14,3%

0,0%

10,0%

20,0%

30,0%

40,0%

50,0%

60,0%

70,0%

2007 2008 2009 2010 2011 2012 2013 2014 2015

Year-

on-y

ear

change

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Consumer demographics

Further information regarding this statistic can be found on page 41.

12

Penetration rate of online shopping in China from 2006 to 2017

Penetration rate of online shopping 2006-2017

Notes:China; 2006 to 2017

Source: CNNIC; ID 302071

24,5%

22,1%

24,8%

28,1%

35,1%

37,8%

42,9%

48,9%

55,7%

60%

63,8%

69,1%

0,0%

10,0%

20,0%

30,0%

40,0%

50,0%

60,0%

70,0%

80,0%

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Share

of

inte

rnet users

who s

hop o

nlin

e

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Consumer demographics

Further information regarding this statistic can be found on page 42.

13

Online retail sales in China from 2011 to 2013 with a forecast up to 2017,

by device (in billion yuan)

Online retail sales China 2011-2017, by device

Notes:China

Source: iResearch; Jefferies & Company; ID 374046

11 63 170

324

524

777

1.077

773

1.257

1.671

2.096

2.595

3.013

3.373

0

500

1000

1500

2000

2500

3000

3500

4000

4500

5000

2011 2012 2013 2014* 2015* 2016* 2017*

Onlin

e r

eta

il sale

s in

bill

ion y

uan

Mobile devices PC

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Consumer demographics

Further information regarding this statistic can be found on page 43.

14

Distribution of online shoppers in China as of December 2014, by gender

and experience

Distribution of online shoppers China as of December 2014, by gender and experience

Notes:China; as of December 2014

Source: CNNIC; ID 302356

57,1%

42,9%

61,6%

38,4%

0,0%

10,0%

20,0%

30,0%

40,0%

50,0%

60,0%

70,0%

Male Female

Share

of

onlin

e s

hoppers

Average user Avid user

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Consumer demographics

Further information regarding this statistic can be found on page 44.

15

Distribution of online shoppers in China as of December 2014, by age

group and experience

Distribution of online shoppers in China 2014, by age group and experience

Notes:China; as of December 2014

Source: CNNIC; ID 302388

4,5%

51,9%

29%

8,3%

4,1%

2,2%

14,4%

50%

20%

10%

3,7%

1,9%

0,0% 10,0% 20,0% 30,0% 40,0% 50,0% 60,0%

19 years and younger

20 to 29 years

30 to 39 years

40 to 49 years

50 to 59 years

60 years and older

Share of online shoppers

Avid user Average user

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Consumer demographics

Further information regarding this statistic can be found on page 45.

16

Distribution of online shoppers in China as of December 2014, by

monthly income and experience

Distribution of online shoppers in China 2014, by monthly income and experience

Notes:China; as of December 2014

Source: CNNIC; ID 302393

3,8%

22,2%

29,9%

21,9%

22,2%

13,8%

43,3%

26,3%

10,3%

6,3%

0,0% 5,0% 10,0% 15,0% 20,0% 25,0% 30,0% 35,0% 40,0% 45,0% 50,0%

1000 yuan and below

1001 to 3000 yuan

3001 to 5000 yuan

5001 to 8000 yuan

Above 8000 yuan

Share of online shoppers

Avid user Average user

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Consumer demographics

Further information regarding this statistic can be found on page 46.

17

Popular product categories among online shoppers in China in 2015

Online shopping in China: leading product segments 2015

Notes:China; as of December 2015; 6 years and older; 3,000

Source: CNNIC; ID 300956

47,3%

46,5%

41,3%

37,5%

32,7%

32,5%

26,5%

23,2%

21,2%

20,6%

17,9%

17,2%

16,2%

13,1%

4,7%

0,0% 5,0% 10,0% 15,0% 20,0% 25,0% 30,0% 35,0% 40,0% 45,0% 50,0%

Articles of daily use

Apparel and footwear

Computer and digital communication products/accessories

Food and health care products

Household electronics

Virtual accounts such as gaming cards and prepaid cards

Food services

Movie theater and stage show ticket services

Books and audiovisual products

Culture and sporting goods

Airplane ticket and hotel reservations

Handbags and suitcases

Cosmetics and beauty products

Maternal and baby care products

Jewelry and accessories

Share of online shoppers

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B2C and C2C e-commerce in China

E-commerce in China

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B2C and C2C e-commerce in China

Further information regarding this statistic can be found on page 47.

19

Gross merchandise volume (GMV) of China's online shopping market

from 2013 to 2020 (in trillion yuan)

China: online shopping market gross merchandise volume 2013-2020

Notes:China; 2013 to 2016

Source: iResearch; ID 278555

0

2

4

6

8

10

12

2013 2014 2015 2016 2017* 2018* 2019* 2020*

Revenue in

trilli

on y

uan

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B2C and C2C e-commerce in China

Further information regarding this statistic can be found on page 48.

20

Leading B2C e-commerce retailers in China in 2013, by gross

merchandise volume (in billion yuan)

Leading B2C e-commerce retailers in China in 2013, by GMV

Notes:China; 2013

Source: iResearch; ID 285925

441

125,5

28,4

27,4

22,1

15,5

15

14,4

12,5

12

0 50 100 150 200 250 300 350 400 450 500

Tmall

JD

Suning.com

buy.qq.com

Xiaomi.com

Yixun.com

Amazon China

Vipshop

Dangdang

Gome.com

VANCL

51buy

Gross merchandise volume in billion yuan

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B2C and C2C e-commerce in China

Further information regarding this statistic can be found on page 49.

21

Leading B2C e-commerce retailers in China in 2013, by gross

merchandise volume growth

Leading B2C e-commerce retailers in China in 2013, by GMV growth

Notes:China; 2013

Source: iResearch; ID 285930

233,3%

167,8%

164,9%

138,9%

137,8%

121,2%

120,8%

105,1%

103%

80%

0,0% 50,0% 100,0% 150,0% 200,0% 250,0%

Jumei

Yixun.com

Vip.com

Gome

buy.qq.com

Xiaomi.com

Yihaodian.com

Tmall.com

Lefeng.com

Yougou.com

Gross merchandise volume growth

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B2C and C2C e-commerce in China

Further information regarding this statistic can be found on page 50.

22

Number of B2C and C2C e-commerce companies in China from 2008 to

2013 (in 1,000 companies)

Number of B2C and C2C e-commerce companies in China up to 2013

Notes:China

Source: 100ec.cn; ID 243859

5,46

9,96

15,8

20,75

24,88

29,3

0

5

10

15

20

25

30

35

2008 2009 2010 2011 2012 2013

Num

ber

in 1

,000 c

om

panie

s

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B2C and C2C e-commerce in China

Further information regarding this statistic can be found on page 51.

23

Market share of leading C2C e-commerce platforms in China in 2013

China: market share of C2C platforms in 2013

Notes:China

Source: 100ec.cn; ID 225875

96,5%

3,4% 0,1%

0,0%

20,0%

40,0%

60,0%

80,0%

100,0%

120,0%

taobao.com paipai.com eachnet.com

C2C

mark

et share

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B2B e-commerce in China

E-commerce in China

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B2B e-commerce in China

Further information regarding this statistic can be found on page 52.

25

Market share of B2B e-commerce platforms in China in 2017

China: market share of B2B online platforms in 2017

Notes:China; 2017

Source: Analysys; China Internet Watch; China e-Business Research Center; ID 243845

36,7%

10,5%

4,2%

4%

3,5%

1,04%

0,7%

39,36%

0,0% 5,0% 10,0% 15,0% 20,0% 25,0% 30,0% 35,0% 40,0% 45,0%

Alibaba

HC360

Global Sources

Mysteel.cn

Focuschina.com

cn.toocle.com

Global Market

Others

B2B market share

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B2B e-commerce in China

Further information regarding this statistic can be found on page 53.

26

Transaction volume of B2B e-commerce in China from 2012 to H1 2017 (in

trillion yuan)

Transaction volume of B2B e-commerce in China 2012-H1 2017

Notes:China; 2012 to H1 2017

Source: 100ec.cn; ID 302040

2,95

3,4

4,5

5,8

7,9

9,8

0

2

4

6

8

10

12

2012 2013 2014 2015 2016 H1 2017

Tra

nsactio

n v

olu

me in

trilli

on y

uan

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B2B e-commerce in China

Further information regarding this statistic can be found on page 54.

27

Revenue of small to medium size enterprises' B2B e-commerce platforms

in China from 2012 to 2019 (in billion yuan)

Small to medium size enterprises B2B e-commerce platforms revenue in China 2012-2019

Notes:China; 2012 to 2016

Source: iResearch; ID 302475

14,7

16,1

18,8

20,2

23,6

27,5

32

37,1

0

5

10

15

20

25

30

35

40

2012 2013 2014 2015 2016* 2017* 2018* 2019*

Revenue in

bill

ion y

uan

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B2B e-commerce in China

Further information regarding this statistic can be found on page 55.

28

Annual revenue growth of small to medium size enterprises' B2B e-

commerce platforms in China from 2012 to 2019

SMEs B2B e-commerce platforms revenue change in China 2012-2019

Notes:China; 2012 to 2016

Source: iResearch; ID 302480

9,4%

16,8%

7%

17,1% 16,7%

16,2% 15,8%

0,0%

2,0%

4,0%

6,0%

8,0%

10,0%

12,0%

14,0%

16,0%

18,0%

2013 2014 2015 2016* 2017* 2018* 2019*

Year-

on-y

ear

change

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B2B e-commerce in China

Further information regarding this statistic can be found on page 56.

29

Small to medium size enterprises B2B e-commerce market structure in

China in 2016, by platform

SME B2B e-commerce market structure China 2016, by platform

Notes:China; 2016

Source: iResearch; ID 302547

48%

6% 5% 5% 5%

3%

1% 1% 1%

27%

0,0%

10,0%

20,0%

30,0%

40,0%

50,0%

60,0%

Alibaba Global Sources JQW DHGate HC360 Made-in-China Toocle Mysteel GMC Other

Mark

et share

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Mobile e-commerce

E-commerce in China

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Mobile e-commerce

Further information regarding this statistic can be found on page 57.

31

Gross merchandise volume (GMV) of the mobile shopping market in

China from 2013 to 2016 (in billion yuan)

Gross merchandise volume of China's mobile shopping market 2013-2016

Notes:China; 2013 to 2016

Source: iResearch; ID 450005

274

935,7

2.108,9

3.592,6

4.934,5

6.222,1

7.570,2

9.092,6

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

10000

2013 2014 2015 2016 2017* 2018* 2019* 2020*

Gro

ss m

erc

handis

e v

olu

me in

bill

ion y

uan

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Mobile e-commerce

Further information regarding this statistic can be found on page 58.

32

Breakdown of the online shopping market in China from 2011 to 2018, by

device

Breakdown of China's online shopping market 2011-2018, by device

Notes:China; 2011 to 2013

Source: iResearch; ID 450010

98,5%

94,2%

85,5%

67%

54,3%

45,1%

40,8% 38,3%

1,5%

5,8%

14,5%

33%

45,7%

54,9%

59,2% 61,7%

0,0%

20,0%

40,0%

60,0%

80,0%

100,0%

120,0%

2011 2012 2013 2014* 2015* 2016* 2017* 2018*

Mark

et share

PC online shopping Mobile shopping

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Mobile e-commerce

Further information regarding this statistic can be found on page 59.

33

Market volume of mobile e-commerce in China from 2009 to 2017 (in

billion yuan)

Market volume of mobile e-commerce in China 2009-2017

Notes:China; 2009 to H1 2017

Source: 100ec.cn; ID 302128

2,56 10,96 41 96,5 232,5

928,5

2.018,4

4.472,6

5.102,7

0

1000

2000

3000

4000

5000

6000

2009 2010 2011 2012 2013 2014 2015 2016 2017*

Mark

et volu

me in

bill

ion y

uan

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Mobile e-commerce

Further information regarding this statistic can be found on page 60.

34

Market share of leading mobile shopping companies in China in the 2nd

quarter of 2017

Breakdown of the m-commerce market in China Q2 2017, by company

Notes:China; Q2 2017

Source: iResearch; ID 450014

74,6%

15,2%

2,3%

7,9%

0,0% 10,0% 20,0% 30,0% 40,0% 50,0% 60,0% 70,0% 80,0%

Alibaba

Jingdong

Vip-shop

Others

Market share

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References

E-commerce in China

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References 36

Gross merchandise volume of China's e-commerce market from 2010 to

2019 (in trillion yuan)

Source and methodology information

Source iResearch

Conducted by iResearch

Survey period 2010 to 2015

Region China

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by iResearch

Publication date February 2017

Original source iresearchchina.com

Website URL visit the website Back to statistic

Gross merchandise volume of China's e-commerce market 2010-2019

Notes: * Forecast. According to the source, the data were calculated based on the

released financial reports of enterprises, interviews on industries and

iResearch's statistical forecasting data. Figures before 2011 have been taken

from previous publications. Note: 1 yuan equals about 0.15 U.S. dollars and

0.13 euros (as of May 2018).

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References 37

B2C e-commerce sales worldwide from 2012 to 2018 (in billion U.S.

dollars)

Source and methodology information

Source eMarketer; MarketingCharts

Conducted by eMarketer

Survey period 2012 to 2014

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by MarketingCharts

Publication date July 2014

Original source marketingcharts.com

Website URL visit the website Back to statistic

Global B2C e-commerce sales 2012-2018

Notes: * Forecast. Includes products and services ordered and leisure and

unmanaged business travel sales booked using the internet via any device,

regardless of the method of payment or fulfillment, numbers may not add up

in total due to rounding. Data regarding 2012 were published in a previous

article.

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References 38

Number of employees in the e-commerce segment in China from 2012 to

2017 (in 1,000s)

Source and methodology information

Source 100ec.cn

Conducted by 100ec.cn

Survey period 2012 to 2017

Region China

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by 100ec.cn

Publication date June 2018

Original source Chinese E-commerce market data monitoring report

2017, page 11

Website URL visit the website Back to statistic

Number of employees in the e-commerce segment China 2012 - 2017

Notes: The title of this report has been translated from Chinese.

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References 39

Number of online shoppers in China from 2006 to 2017 (in millions)

Source and methodology information

Source CNNIC

Conducted by CNNIC

Survey period 2006 to 2017

Region China

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by CNNIC

Publication date January 2018

Original source 41th Statistical Report on Internet Development in

China January 2018, page 37

Website URL visit the website Back to statistic

Number of online shoppers in China 2017

Notes: n.a.

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References 40

Annual change in the number of online shoppers in China from 2007 to

2015

Source and methodology information

Source CNNIC

Conducted by CNNIC

Survey period 2007 to 2015

Region China

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by CNNIC

Publication date June 2016

Original source Report on online shopping in China 2015, page 12

Website URL visit the website Back to statistic

Annual change in the number of online shoppers in China 2007-2015

Notes: Figures have been calculated based on absolute online shopper numbers.

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References 41

Penetration rate of online shopping in China from 2006 to 2017

Source and methodology information

Source CNNIC

Conducted by CNNIC

Survey period 2006 to 2017

Region China

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by CNNIC

Publication date January 2018

Original source 41th Statistical Report on Internet Development in

China January 2018, page 30

Website URL visit the website Back to statistic

Penetration rate of online shopping 2006-2017

Notes: n.a.

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References 42

Online retail sales in China from 2011 to 2013 with a forecast up to 2017,

by device (in billion yuan)

Source and methodology information

Source iResearch; Jefferies & Company

Conducted by iResearch; Jefferies & Company

Survey period 2011 to 2013

Region China

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Jefferies & Company

Publication date July 2014

Original source China Consumer 2014, page 18

Website URL visit the website Back to statistic

Online retail sales China 2011-2017, by device

Notes: * Forecast. Note: 1 yuan is equal to about 0.16 U.S. dollars and 0.13 euros

(as of December 2014).

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References 43

Distribution of online shoppers in China as of December 2014, by gender

and experience

Source and methodology information

Source CNNIC

Conducted by CNNIC

Survey period as of December 2014

Region China

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by CNNIC

Publication date September 2015

Original source Report on online shopping in China 2014, page 15

Website URL visit the website Back to statistic

Distribution of online shoppers China as of December 2014, by gender and experience

Notes: n.a.

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References 44

Distribution of online shoppers in China as of December 2014, by age

group and experience

Source and methodology information

Source CNNIC

Conducted by CNNIC

Survey period as of December 2014

Region China

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by CNNIC

Publication date September 2015

Original source Report on online shopping in China 2014, page 29

Website URL visit the website Back to statistic

Distribution of online shoppers in China 2014, by age group and experience

Notes: n.a.

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References 45

Distribution of online shoppers in China as of December 2014, by

monthly income and experience

Source and methodology information

Source CNNIC

Conducted by CNNIC

Survey period as of December 2014

Region China

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by CNNIC

Publication date September 2015

Original source Report on online shopping in China 2014, page 29

Website URL visit the website Back to statistic

Distribution of online shoppers in China 2014, by monthly income and experience

Notes: Note: 1 yuan equals approximately 0.16 U.S. dollars and 0.14 euros (as of

October 2015). The source does not provide any information regarding

missing percentage points to 100 percent.

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References 46

Popular product categories among online shoppers in China in 2015

Source and methodology information

Source CNNIC

Conducted by CNNIC

Survey period as of December 2015

Region China

Number of respondents 3,000

Age group 6 years and older

Special characteristics n.a.

Published by CNNIC

Publication date July 2016

Original source Report on online shopping in China 2015, page 15

Website URL visit the website Back to statistic

Online shopping in China: leading product segments 2015

Notes: n.a.

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References 47

Gross merchandise volume (GMV) of China's online shopping market

from 2013 to 2020 (in trillion yuan)

Source and methodology information

Source iResearch

Conducted by iResearch

Survey period 2013 to 2016

Region China

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by iResearch

Publication date February 2018

Original source iresearchchina.com

Website URL visit the website Back to statistic

China: online shopping market gross merchandise volume 2013-2020

Notes: *Forecast. Excludes download of paid digital products, airline tickets and

online bill payments. According to the source, the data were calculated based

on the released financial reports of enterprises, interviews with industry

experts and iResearch's statistical forecasting data. Size of online shopping

market indicates the sum of B2C and C2C shopping websites, and

transactions like download of paid digital products, air tickets and online bill

payments are excluded. Note: 1 yuan equals approximately 0.15 U.S. dollars

and 0.13 euros (as of May 2018).

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References 48

Leading B2C e-commerce retailers in China in 2013, by gross

merchandise volume (in billion yuan)

Source and methodology information

Source iResearch

Conducted by iResearch

Survey period 2013

Region China

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by iResearch

Publication date June 2014

Original source 2013 Top 50 China B2C Online Retailer Report

Website URL visit the website Back to statistic

Leading B2C e-commerce retailers in China in 2013, by GMV

Notes: Gross merchandise volume is a term used by online retailers to describe the

volume of all transactions on their respective webportal.

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References 49

Leading B2C e-commerce retailers in China in 2013, by gross

merchandise volume growth

Source and methodology information

Source iResearch

Conducted by iResearch

Survey period 2013

Region China

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by iResearch

Publication date June 2014

Original source 2014 Top 50 China B2C Online Retailer Report

Website URL visit the website Back to statistic

Leading B2C e-commerce retailers in China in 2013, by GMV growth

Notes: Gross merchandise volume (GMV) is a term used by online retailers to

describe the volume of all transactions on their respective webportal.

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References 50

Number of B2C and C2C e-commerce companies in China from 2008 to

2013 (in 1,000 companies)

Source and methodology information

Source 100ec.cn

Conducted by 100ec.cn

Survey period 2008 to 2013

Region China

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by 100ec.cn

Publication date April 2014

Original source Chinese E-commerce market data monitoring report

2013, page 6

Website URL visit the website Back to statistic

Number of B2C and C2C e-commerce companies in China up to 2013

Notes: The title of this report has been translated from Chinese. Figures have been

rounded.

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References 51

Market share of leading C2C e-commerce platforms in China in 2013

Source and methodology information

Source 100ec.cn

Conducted by 100ec.cn

Survey period 2013

Region China

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by 100ec.cn

Publication date April 2014

Original source Monitoring report on E-commerce market in China

2013, page 31

Website URL visit the website Back to statistic

China: market share of C2C platforms in 2013

Notes: The title of the report was translated from Chinese.

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References 52

Market share of B2B e-commerce platforms in China in 2017

Source and methodology information

Source Analysys; China Internet Watch; China e-Business

Research Center

Conducted by Analysys; China e-Business Research Center

Survey period 2017

Region China

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by China Internet Watch; China e-Business Research

Center

Publication date June 2018

Original source Chinese E-commerce market data monitoring report

2017, page 22

Website URL visit the website Back to statistic

China: market share of B2B online platforms in 2017

Notes: n.a.

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References 53

Transaction volume of B2B e-commerce in China from 2012 to H1 2017 (in

trillion yuan)

Source and methodology information

Source 100ec.cn

Conducted by 100ec.cn

Survey period 2012 to H1 2017

Region China

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by 100ec.cn

Publication date September 2017

Original source Chinese E-commerce market data monitoring report

2017, page 14

Website URL visit the website Back to statistic

Transaction volume of B2B e-commerce in China 2012-H1 2017

Notes: *Forecast. Note: 1 yuan is equal to about 0.16 U.S. dollars and 0.13 euros

(as of June 2018. The title of this report has been translated from Chinese.

Figures have been rounded.

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References 54

Revenue of small to medium size enterprises' B2B e-commerce platforms

in China from 2012 to 2019 (in billion yuan)

Source and methodology information

Source iResearch

Conducted by iResearch

Survey period 2012 to 2016

Region China

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by iResearch

Publication date February 2017

Original source iresearchchina.com

Website URL visit the website Back to statistic

Small to medium size enterprises B2B e-commerce platforms revenue in China 2012-2019

Notes: *Forecast. Note: 1 yuan equals approximately 0.15 U.S. dollars and 0.13

euros (as of March 2018)

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References 55

Annual revenue growth of small to medium size enterprises' B2B e-

commerce platforms in China from 2012 to 2019

Source and methodology information

Source iResearch

Conducted by iResearch

Survey period 2012 to 2016

Region China

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by iResearch

Publication date February 2017

Original source iresearchchina.com

Website URL visit the website Back to statistic

SMEs B2B e-commerce platforms revenue change in China 2012-2019

Notes: *Forecast.

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References 56

Small to medium size enterprises B2B e-commerce market structure in

China in 2016, by platform

Source and methodology information

Source iResearch

Conducted by iResearch

Survey period 2016

Region China

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by iResearch

Publication date February 2017

Original source iresearchchina.com

Website URL visit the website Back to statistic

SME B2B e-commerce market structure China 2016, by platform

Notes: Note: the data were calculated based on the financial results published by

enterprises and interviews with experts in iResearch statistical model.

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References 57

Gross merchandise volume (GMV) of the mobile shopping market in

China from 2013 to 2016 (in billion yuan)

Source and methodology information

Source iResearch

Conducted by iResearch

Survey period 2013 to 2016

Region China

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by iResearch

Publication date February 2018

Original source iresearchchina.com

Website URL visit the website Back to statistic

Gross merchandise volume of China's mobile shopping market 2013-2016

Notes: * Forecast. According to the source, data have been calculated based on

financial reports, expert interviews and iResearch's statistical forecasting

data. Note: 1 yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as

of May 2018).

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References 58

Breakdown of the online shopping market in China from 2011 to 2018, by

device

Source and methodology information

Source iResearch

Conducted by iResearch

Survey period 2011 to 2013

Region China

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by iResearch

Publication date March 2015

Original source 2014 China E-commerce Report, page 12

Website URL visit the website Back to statistic

Breakdown of China's online shopping market 2011-2018, by device

Notes: * Forecast. According to the source, data have been calculated based on

financial reports, expert interviews and iResearch's statistical forecasting

data.

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References 59

Market volume of mobile e-commerce in China from 2009 to 2017 (in

billion yuan)

Source and methodology information

Source 100ec.cn

Conducted by 100ec.cn

Survey period 2009 to H1 2017

Region China

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by 100ec.cn

Publication date September 2017

Original source Monitoring report on internet retail market data in

China 2017, page 38

Website URL visit the website Back to statistic

Market volume of mobile e-commerce in China 2009-2017

Notes: * Forecast. The title of the report has been translated from Chinese. Note: 1

yuan is equal to about 0.16 U.S. dollars and 0.13 euros (as of June 2018).

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References 60

Market share of leading mobile shopping companies in China in the 2nd

quarter of 2017

Source and methodology information

Source iResearch

Conducted by iResearch

Survey period Q2 2017

Region China

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by iResearch

Publication date October 2017

Original source iresearchchina.com

Website URL visit the website Back to statistic

Breakdown of the m-commerce market in China Q2 2017, by company

Notes: According to the source, the data were calculated based on the released

financial reports of enterprises, interviews on industries and iResearch's

statistical forecasting data.